• Journal of Distribution Research
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• v.11 no.1
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• pp.99-124
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• 2006

The purposes of the study are two-folds. First, it analyzes how factors other than price(e.g. delivery service, saving point policies, free gifts) impact total price for various products and different types of stores. Second, it analyzes how to increase market efficiencies through price level, price differences, and the frequency of price changes for different shops, various products and different types of transactions. By analyzing the price level within different types of stores, there found that prices at on-line store were lower than off-line shops. It also found price differences between pure on-line, hybrid, and off-line store. Comparing prices by product size, there found that pure on-line shops have a lower price compared to others. The results showed that on-line store had lower price variation compared to off-line shops. When comparing pure on-line store to hybrid store, hybrid store had lower price variation. In terms of the frequency of price changes, hybrid stores had higher price fluctuations. In terms of total price differences for delivery distances, pure on-line store had great price fluctuation, excluding cosmetic goods. In conclusion, if we consider price level and price fluctuations, on-line store had more efficiencies and was superior in terms of price effectiveness. Hybrid shops, on the other hand, had greater advantages for seasonal goods and dominant products. Therefore, market entry strategies should differ based on order quantity, type of store(pure on-line, hybrid, off-line), product characteristics(seasonality, product life), etc.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.57 no.4
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• pp.576-581
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• 2008

Electricity Market in Korea can't provide locational price signal through energy price because energy market is CBP(Cost Based Pool) using uniform price. Generators don't want to locate in a densely populated load area(like the metropolitan area). Because they are paid more fixed cost in metropolitan area. This situation has loss and congestion occurred in power system. However energy market without price signal can't lead generator to the metropolitan. So, market participants should be provided price signal through the transmission price instead of energy price. This paper proposes transmission pricing method considering reliability cost in order to offer price signal. Also, it proposes the method to allocate the transmission cost to each transmission line user through a fair and a reasonable manner. The transmission price is decided by the reliability value of each line. If a transmission line of high reliability value is broke, users using that line will get a loss and a discomfort. So, it is fair that users using a transmission line of high reliability value pay more than the other users. Also, it is reasonable that a transmission line owner get paid more form users using that line.

• Journal of Global Scholars of Marketing Science
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• v.13
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• pp.71-88
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• 2004

Although the factors that affect the width of latitude of price acceptance is well documented, the attempt to develop a practice-oriented methodology to calibrate the region of price insensitivity (i.e., a latitude of price acceptance) for a given individual brand has been relatively rare. The researcher aims to try to full this gap by developing a conjoint analysis-based procedure that can be applied to many industries. Furthermore, we examine the difference in the latitude of price acceptance between on- and off-line transaction in stock industry in Korea. The conjoint analysis-based procedure was applied to measure the disaggregate price response curve for individual stock investment both on- and off line transaction channel. The curves from the samples enable us to estimate the individual choice probabilities corresponding to applied price points. Using t-test the differences in mean choice probabilities between the list price and another price point were tested, through which we can get the latitude of price acceptance for a given brand in stock market. These procedures were tested in on- and off-line stock market in South Korea. The results showed that investors on off-line channel have wider latitudes of price acceptance than the investors on on-line transaction system.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.8
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• pp.1265-1273
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• 2002

The purposes of this study were to examine online store attributes sought and evaluated by online shoppers and to compare those attributes with those of off-line stores. Data were obtained from an online questionnaire survey to 850 online shoppers who were randomly selected from the panel of an online survey agency, and 615 responses were analyzed. The t-tests revealed that there were significant differences on store attributes sought and evaluated by shoppers between online and off-line stores. Price related attributes (i.e., low price and reasonable price) and store name were more important for online stores while product related attributes (i.e., assortment, fashion, and brand) were more for off-line stores. Price related attributes, promotion, and entertainment were highly evaluated on online stores while product related attributes and service were on off-line stores.

• Journal of Korea Planning Association
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• v.54 no.2
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• pp.54-66
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• 2019

This study analyzed whether a subway accessibility impact on house price is constant since its operation over time or not. The study was approached specifically to answer two research questions. One is "Are there significant temporal variations in the relationship between subway accessibility and housing price transacted after its opening?" The other one is "How the pattern of its temporal variation in housing price is formed as a function of the distance from the nearest station?" The study area is the subway station areas in the Daejeon metropolitan city, South Korea. Its first subway line has started to be opened in 2006 with 12 stations and then opened its additional 10 stations in 2007. It can be more appropriate to observe its impacts of subway accessibility on housing price because it has only one transit line with more than 10-year reaction term to its operation. The study employed alternative models to estimate yearly variation of subway accessibility on house price for the station areas with 500-meter and 1-kilometer radius respectively. While the study originally considered both a hedonic price model with interaction terms of its access distance to yearly transacted housing and a time-variant random coefficient model, the former model was finally selected because it is better fitted. Based on our analysis results, the reaction of house price to its transit line had significant temporal variation over time after opening. In addition, the pattern in its variation from our analysis results indicates that its capitalization impact on house price is over-estimated in its first several years after the opening. In addition, its positive capitalization impact is more effective in the 1000-meter station area than in the 500-meter one.

• Journal of Cadastre & Land InformatiX
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• v.49 no.2
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• pp.39-56
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• 2019

In this study, we analyzed the effect of the Eungam Loop Line of Seoul Subway Line 6 on the sale price of adjacent row and multi-family houses on the accessibility and structural characteristics of subway stations. This study empirically analyzed a total of 17,938 cases from 2006 to 2017 based on data on the sale price of row and multi-family houses. In summary, the results of this study using the Hedonic Price Model are as follows. First, this study confirms that the Eungam Loop Line characteristics have a positive effect on the sale price as it is adjacent to the subway station. It is noteworthy that the sale price of 100-200m segment has a positive effect, and the sale price of Bulgwang station, which has excellent mobility and connectivity with CBD, YBD and GBD, has a positive effect. Second, this study shows the locational characteristics such as distance to bus stop, distance to mart, and distance to school have influence on the sale price. Third, this study finds the land characteristics such as land area, land shape, land facing, and road width, have significant effects on the sale price. Fourth, this study discovers the sale price is also is also affected by building and floor characteristics such as the type of housing, building area, the number of households, building age, elevator, and floor level.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.31 no.3D
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• pp.477-487
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• 2011

The modified repeat-sales model is employed in this study in order to identify differentiating impacts of time-varying accessibility characteristics on housing price. The results demonstrate that accessibility measures have very differential impacts on housing price over time. The improvement of accessibility through newly built facilities and apartment complex has either increased or decreased housing price. For example, the new subway line 9 has positive impact on housing price nearby, therefore price gap between subway access area and the other parts has been increased. The impact of the wide area facilities such as shopping center and hospital are decreased because they can be used more easily by the new subway line before. However, the small service area facility such as elementary school doesn't lose their impact even though subway accessibility extremely increased. The results imply that new facilities in existing residential site can affect not only housing price but also the other facilities' impact of housing price.

• Journal of the Korean Association of Geographic Information Studies
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• v.8 no.4
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• pp.52-60
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• 2005

This paper attempted to investigate not only the correlativity of land price and residential environment elements but also the effect that the residential environment elements influence on the land price, focusing on the Suyoung-Gu and Haeundae-Gu which are representative residential and waterfront area in Pusan. For this purpose, regression analysis and correlation analysis as the residential environment elements in independent variable and the land price in dependent variable were carried out. First of all, from the correlation analysis between the land price and the residential environment elements, it become clear that the variables such as the land use, the distance to arterial road and, the distance to subway station have high correlativity with land price in all the research area. Then from the individual power of explanation and accumulative power of explanation of the each variable to the land price through the regression analysis, it was become clear that 7 variables which are the land use, the distance to trunk road, the distance to subway station etc. have 67% of the power of explanation to land price at the Suyoung-Gu, and 50.5% at the Haeundae-Gu. Moreover, researchers had an special interest in the correlativity between the distance to the coastal line and land price as well as the power of explanation of the distance to the coastal line for the land price. It means that researchers expected the variable of the distance to the coastal line have a strong correlativity and high power of explanation for land price. However, from the regression analysis and correlation analysis, it was become clear that the variable of the distance to the coastal line have a weak correlativity, and low power of explanation which is just form 6.4% to 7.6% in all the research area. In other words, it might be said that the variable of the distance to the coastal line is not so important one to presume the land price.

• Journal of the Korean Regional Science Association
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• v.32 no.1
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• pp.3-26
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• 2016

This study aims to examine the influence of the Daegu Subway Line 3 construction on apartment price fluctuation and to find the factors causing the apartment price fluctuation in the station area of the Daegu Subway Line 3. Empirical results of this study are as follows: first, the apartment price is more fluctuated or increased at the time of completion of subway construction than at the time of breaking ground; second, the opening of the Daegu Subway Line 3 has positive impact on apartment price nearby the station area of the Daegu Subway Line 3, especially apartment prices in the second station area (200-600m) are positively related to the opening of the Daegu Subway Line 3; third, medium-large size ($85-135m^2$) and large size (excess of $135m^2$) apartment are sensitively related to the apartment price fluctuation by the Daegu Subway Line 3 construction; and fourth, Buk-gu and Suseong-gu areas are the main beneficiaries. The results of this study suggest implications for tax and redistribution policies in the station areas.

• Journal of the Korean Home Economics Association
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• v.49 no.8
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• pp.97-111
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• 2011

This study aimed to present marketing communication strategy for lifestyle groups. Consumers' preference on advertisement media/information source, advertisement appeal types, and on-line media use were examined by lifestyle groups. This study was executed by web survey and off-line survey. A total of 141 data was obtained and data were analyzed by PASW 18.0. Results were as follows: First, 4 types of lifestyle groups were made up by holistic approach; 'price oriented', 'traditional symbolic', 'positive life', and 'open mind enjoyment'. 'Positive life type' preferred every type of ads media. 'Traditional symbolic type' liked magazine and 'price oriented type' and 'open mind enjoyment type' thought off-line store display more important. For ads appeal types, 'positive life type' preferred social oriented appeal type. Every group except 'price oriented type' preferred emotional appeal type and especially 'open mind enjoyment type' liked the most emotional ads appeal type.