• 제목/요약/키워드: Price formation

검색결과 148건 처리시간 0.025초

Do Quality-Focused Retailer Brand Types Contribute to Building Store Loyalty in Korea?

  • Chung, Lak-Chae;Cho, Young-Sang
    • 유통과학연구
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    • 제11권9호
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    • pp.5-15
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    • 2013
  • Purpose - The research aim is to shed empirical light on whether quality-focused retailer brands such as Premium brand of Tesco Korea, Prime of Lotte Mart, and Best of E-Mart in the grocery market, make a contribution to developing store loyalty in the Korean market particularly. Research design, data, methodology - After developing sixconstructs, such as higher quality, stock availability, price levels, national brands, retailer brand attitudes, and store loyalty, the authors adopted exploratory factor analysis, confirmatory factor analysis, chi-square test and structural equation modelling as a research technique. Results - It was found that higher quality strongly influences the retailer brand attitude formation, and that retailer brand customers were sensitive to price levels. Buyers are, nevertheless, relatively less aware of price levels, when purchasing quality-oriented retailer brand types. Conclusions - The research implied that quality-oriented retailer brand types make a significant contribution to retailer brands attitude formation, and further, building store loyalty.

서울시 아파트 가격에 대한 대기질의 영향 - 헤도닉 가격기법을 이용하여 - (An Effect of Air Quality on the Apartment Prices in Seoul: Using Hedonic Price Method)

  • 최종일;심성훈
    • 자원ㆍ환경경제연구
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    • 제11권2호
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    • pp.261-278
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    • 2002
  • Based on the hedonic pricing method, this paper investigates the effect of air quality on the apartment price in Seoul. The empirical results show that both the structural variables such as years of construction, heating system, and size of apartment complex and accessability variables such as distances to subway station and parks provide statistically significant effects on the price of apartment, Especially, the dendity of sulfurous acid gas ($SO_2$) and ozone ($O_3$) in the air, indicating air quality, negatively affect the price of apartment, This implies that as the condition of air quality to become worse, apartment price decreases, Therefore, when the degree of aversion of apartment residents against the air pollution affects the formation of apartment's market price, the MWPT(Marginal Willingness to Pay) in order to improve the air quality 10% has been estimated as 36,000~39,000Won per month.

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외식산업의 점포 입지별 서비스 품질이 고객 만족, 재방문 의도에 미치는 영향에 관한 연구 - 원할머니 보쌈 점포를 대상으로 - (A Study on the Effects of Service Quality by Restaurant Locations on Customer Satisfaction and Revisiting Intention - Focusing on Wonhalmoney Bossam -)

  • 강병남;박대섭;문영일
    • 한국조리학회지
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    • 제14권4호
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    • pp.456-468
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    • 2008
  • This paper analyzes how the service quality affects customer satisfaction and loyalty, focusing on a franchise restaurant company 'Wonhalmoney Bossam'. The result shows that store locations and food cost of the menu, as an additional quality formation factor, influence customer satisfaction and loyalty rather than the main quality formation factors. This study strongly suggests the marketing preparation of menu price and the choice of locations are most significant as an additional factor. Therefore, Korean food restaurants should develop their marketing strategies from the customer's point of view, and reasonable price setting and menu selection with appropriate location will create customer satisfaction and revisit.

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日本の量的·質的金融緩和(QQE)の効果について (Study on the Effect of Quantitative and Qualitative Easing(QQE) in Japan)

  • Yeom, Dongho
    • 분석과 대안
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    • 제2권2호
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    • pp.143-162
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    • 2018
  • This paper focuses on the policy framework about "Quantitative and Qualitative Easing (QQE)" of Japan, and analyzes reasons why the policy goal was not reached. The QQE was introduced by the Bank of Japan in 2013 with the purpose of meeting the price stability target of 2% and getting out of deflation that prevents sustained price decline. However, despite the implementation of the bold monetary easing policy unprecedented in the world, the policy goal was not achieved as of June 2018. As a result of analyzing the causes, the following three structural factors were confirmed. 1) The rise in prices by QQE was limited because Japan's consumer price is strongly depending on import price. 2) The effect is high degree of uncertainty and limited because theoretical framework of reflationist which adopted QQE depends on "expectation formation" by "self-fulfilling expectation" and "multiple equilibria". 3) It was confirmed that the expansion of the monetary base did not lead to money stock due to the existence of Japanese liquidity trap, long-term low interest rate policy.

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수출 화주기업 물류위탁 특성이 포워더와의 거래형성과 지속에 미치는 영향 연구 (A Study on the Effect of Logistics Consignment Characteristics of Export Shippers on the Formation and Continuation of Transactions with Forwarders)

  • 노윤진;김태우
    • 무역학회지
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    • 제47권4호
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    • pp.255-270
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    • 2022
  • If import/export shippers entrust their international logistics activities to forwarders, they can receive good logistics services at a lower cost. Therefore, it is important to form a trading relationship between the export shipper company and the forwarder, and it helps to improve the competitiveness of the company. This study derives factors that an export shipper company forms a transaction relationship with a forwarder, and analyzes the effect of transaction formation factors on transaction continuity. Next, the relationship between export consignment characteristics of export shippers and their influence on transaction formation factors and transaction continuity is identified. As a result of the study, transaction formation factors consisted of price, quality, and companionship, and all factors were found to affect transaction continuity. The characteristics of consignment logistics for shippers are the proportion of consignment, the number of business partners, and the transaction period. The proportion of consignment and the number of business partners affected the price factor, and the number of business partners affected the quality factor. There was no mutual influence between the transaction continuity and the characteristics of the shipper's logistics consignment. Therefore, there is a need for recognition of a relationship that can grow between shippers and logistics companies through consignment transactions rather than subordinate recognition based on fair transactions.

옴니채널 성향, 조절초점과 고려상표군 형성에 관한 연구 (The Influence of Omni-channel Propensity and Regulatory Focus on Consideration Set Formation)

  • 한상설
    • 산경연구논집
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    • 제10권5호
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    • pp.49-58
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    • 2019
  • Purpose - Consumer behaviors or decision-making process has been changing recently as the consumer environment, including mobile everyday life, has changed. In view of this changing consumer smart environment, this study aims to investigate structural relation about the influence omni-channel propensity and regulatory focus on consideration set formation. Research design, data, and methodology - In order to proceed with this study, we review previous studies and setting hypotheses. The hypothesis was verified through a survey that was conducted for university students with experience in purchasing in less than three months. With reference to previous studies, operational definition was made for the questionnaire design. From 2018 Nov. to 2019 Feb. Survey was conducted on the panel consumers who purchase item within that period. 315 collected survey data were used to verify hypotheses except the data that had incorrect values. This data were used for SPSS/AMOS for confirm hypothesis which developed by researcher. Results - The results of this study are as follows. First, Consumers were considering a more heterogeneous alternatives if they were more omni-channel propensity in the process of forming consideration set. Second, Consumers were more conscious of the price if they were more omni-channel propensity Third, Consumers were considering a more newness alternatives if they were more omni-channel propensity in the process of forming consideration set. Meanwhile, The results of the study on regulatory focus and consideration set relationships are as follows. Consumers were considering a more heterogeneous alternatives if they were more promotion focus tendency in the process of forming consideration set. Second, Prevention focus tendency were more conscious of the price in the process of considering alternatives. Third, Consumers were considering a more newness alternatives if they were more promotion focus tendency. Conclusions - Depending on the changing consumer environment, the omni-channel propensity was shown to influence the formation of the consideration set. Also, Regulatory focus of consumers significantly influence to formation of consideration set. this study also contributes to the development of the theory as well as the practical approach with understanding consumer decision process on smart(mobile) environment.

Is Foreign Investors' behavior Involved in Investor Sentiment? Evidence Based on the Korean Stock Crashes

  • Choi, Suyoung
    • Journal of East Asia Management
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    • 제3권1호
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    • pp.41-55
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    • 2022
  • This study investigates whether foreign investors' behavior is involved in firm-specific investor sentiment. Because the mixed role of foreign investors on investor sentiment formation seems to exist in the Korean stock market, it needs to examine the moderate or incremental effect of foreign investors on the stock price crash risk which is due to investor sentiment. The analysis results using Korea Stock Exchanges - listed firms for the period of 2011-2019 show the increased future stock price crash risk which is attributable to high investor sentiment is mitigated for firms with the high foreign ownership, indicating the moderate effect. This study expands the literature on the foreign investors' behavior in the Korean stock market, by showing foreign investors are not involved in firm-specific investor sentiment, which improves market's efficiency in the Korean stock market. Also, the paper is valuable to the academic and practice field in that the findings shed light on the foreign investors' mitigating role in stock price crashes in the behavioral finance perspective.

가격 영향요인 비교분석을 통한 노후 공동주택 맞춤형 리모델링의 사업성 분석 방법론 제안 (Analysis Methodology for Feasibility Study of Remodeling of Aged Apartment by Comparative Analysis of Price Influencing Factors)

  • 배병윤;김경래;신동우;차희성
    • 한국건설관리학회논문집
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    • 제18권6호
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    • pp.47-56
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    • 2017
  • 2017년 현재 848만 세대가 공동주택에 거주하고 있고, 15년 이상 노후공동주택은 55.87%이다. 공동주택 리모델링 허용연한 기준은 15년 이상이므로 앞으로 공동주택 리모델링 시장은 계속해서 증가할 것이다. 리모델링 사업의 성공을 위해서 사업성 분석은 중요하지만 기존 신축 및 재건축의 사업성 분석방법이 리모델링 사업성 분석에 사용되고 있다. 그러므로 건축법에 의한 세대수 증가 없는 맞춤형 리모델링 사업성 분석에 관한 연구가 필요한 실정이다. 본고에서는 공동주택의 지가(地價)와 건물가의 형성에 영향을 미치는 요인을 도출하여 맞춤형 리모델링 사업의 사업성 분석 방법론을 개발하는 것을 목적으로 공동주택의 가격형성 개념에 따라 공시지가, 공시가격, 표준지가, 기준가격에 영향을 주는 요인을 사용한 노후 공동주택 맞춤형 리모델링 사업성 분석 방법을 제시하였고, 향후 개발된 계단가격법은 리모델링 사업진행단계에서 리모델링 주택조합 설립인가 후 시공자 선정 단계에서 활용 가능하다.

소비자의 쇼핑가치가 패션제품 속성평가 및 브랜드 재구매의도에 미치는 영향 - 가격수준에 따른 조절효과를 중심으로 - (The Influence of Consumer's Shopping Values on the Evaluations of Fashion Product Attributes and Brand Re-purchase Intention - Focused on the Moderating Role of Price Level -)

  • 박현희;구양숙;구동모
    • 한국의류학회지
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    • 제31권2호
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    • pp.236-246
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    • 2007
  • The purpose of the current study is to investigate the underlying reasons of fashion brand repurchase intention formation based on means-end chain theory and to identify whether the price level moderates the relationships between attribute evaluation and re-purchase intention. Questionnaire data from 291 consumers who had purchase experience of casual wear during the last 6 month period through off-line retail shops were analyzed. The results showed that hedonic shopping value had a positive impact on aesthetic attribute and utilitarian shopping value also had a positive impact on physical attribute of fashion product. While aesthetic attribute had a positive influence on brand repurchase intention, physical attribute had no effect on brand repurchase intention. In addition, there was no moderating effect of price level between the links from shopping value to fashion product attribute evaluation. When casual wear companies have to devise price related strategies, they need to pay attention to diverse promotion factors except for product attributes to realize price-based differentiation.