• 한국정보시스템학회지:정보시스템연구
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• 제14권1호
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• pp.171-195
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• 2005

The current study investigates major factors which influence the consumer's selection of internet shopping malls. Based on the technology acceptance model(TAM)(Davis, 1989) and trust theory(McKnight & Chervany, 2001), consumer selection factors from marketing research(Burke, 1997;Dodds et al, 2001), perceived usefulness, perceived ease of use, trust, service quality, and product price were hypothesized as to affect the consumer's decision to choose one's specific internet shopping malls. The study developed a research model to explain the shopping mall selection and collected the survey responses from 312 internet shopping mall users. The results of the current research indicate that all the research variables employed in the study, perceived usefulness, perceived ease of use, trust, service quality, and product price, are found to significantly influence the consumer's shopping mall selection decision. Among the influencing factors, price, service quality, and trust showed a greater effect on the shopping mall selection than usefulness and ease of use. This result implies that purchase-related variables such as price and service quality may be more critical to attracting customers and thereby raising the sales volume of the shopping mall, than the web site's usefulness and ease of use.

• 디지털융복합연구
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• 제14권6호
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• pp.425-430
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• 2016

본 연구에서는 UHDTV서비스 이용의사에 영향을 미치는 요인들에 대해 살펴보았다. 연구방법은 기술수용 모델을 중심으로 연구모형을 설계하고 구조방정식 분석을 실시했다. 독립변수로는 인지된 품질, 가격 민감도, 혁신성, 매개변수로는 인지된 유용성과 인지된 사용용이성, 종속변수로는 이용의사를 설정했다. 설문조사는 인터넷과 스마트폰을 통하여 실시하였으며 빈도분석 및 기술통계분석은 SPSS, 연구의 모형 분석과 가설 검증은 PLS를 사용하였다. 연구결과, 독립변수인 인지된 품질과 가격 민감도는 각각 매개변수인 인지된 유용성, 인지된 사용용이성을 통해 UHDTV의 이용의사에 유의미한 정의 영향을 미치는 것으로 나타났다. 그러나 혁신성의 경우, 매개변수인 인지된 사용용이성에는 유의미한 정의 영향을 미치는 반면 인지된 유용성에는 유의미한 영향이 없는 것으로 나타났다. 사용자들은 UHDTV를 혁신적인 신기술 혹은 뉴미디어로 생각하기보다 아직까지 기존 TV의 연장선으로 간주하는 것으로 해석된다. 또 인지된 품질은 다른 요인에 비해 영향력이 큰 편으로, 사용자들의 양질의 UHD콘텐츠 수요를 반영한다.

• 한국의상디자인학회지
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• 제14권3호
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• pp.161-176
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• 2012

This study aims to find out the influence of satisfaction of the product and shopping mall attributes on mall reliability, repurchase intention, and recommendation intention in internet open market. For this purpose, this study surveyed 266 male and female consumers in their 20's~40's for empirical analysis who have ever purchased clothing through internet open markets. Respondents are selected using the convenience sampling through online survey in August 2011. For statistical analysis, descriptive statistics, reliability analysis, factor analysis, t-test, ANOVA, and regression analysis are carried out using SPSS for Windows 12.0. The results are as follows; First, it was identified that there were Significant differences in consumers' satisfaction on product and shopping mall attributes according to purchase price, degree of purchase, and the demographics. Second, it was identified that performance, sewing condition, the stability of the form, texture, harmony with other clothes, the response of people, fashionability, seller, origin, detailed explanation on products, interaction with shopping malls, and ease-of-use have significant influence on the reliability of open market. Third, it was identified that easiness to be active in, the stability of the food, design, suitability to T.P.O, price, origin, detailed explanation on products, product assortment, reputation of shopping malls, ease-of-use, and delivery charge policy have significant influence on the repurchase intention. Fourth, it was identified that easiness to be active in, the stability of the form, design, suitability to T.P.O, price, origin, detailed explanation on products, product assortment, reputation of shopping malls, ease-of-use, and delivery charge policy have significant influence on the intention to recommend.

• 한국컴퓨터정보학회논문지
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• 제11권5호
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• pp.273-280
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• 2006

쇼핑몰의 급속한 발전은 기업과 소비자간 중간유통단계를 거치지 않고 직접 연결이 가능하게 되었으며, 이로 인해 중간마진과 물류비용을 절감할 수 있게 되었다. 나아가 무역방식과 금융방식 모두 획기적인 변화가 예상되고 있다. 국내외 전자상거래 시장이 급격히 발전함에도 불구하고 전자상거래의 성공요인에 관한 연구는 실제 미흡한 상태로 이에 대한 연구는 매우 유용한 일이라 판단된다. 본 연구결과 가격 및 보안, 쇼핑몰 인터페이스 및 신뢰, 사용의 편리성이 고객만족도에 유의한 영향을 미치는 것으로 밝혀졌으며, 인지도가 높은 쇼핑몰일수록 고객만족도가 높은 것으로 규명되었다.

• 한국정보시스템학회지:정보시스템연구
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• 제17권3호
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• pp.111-134
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• 2008

As students can purchase textbooks online or from local bookstores, we proposed a model to study the predictors of textbook purchasing from online bookstores based on the theory of reasoned action (TRA) and technology acceptance model (TAM). The survey instrument consisted of 51 items to assess 10 constructs of the proposed model, where the items used to measure the constructs were adapted from previous literature. Pre-testing and pilot testing of the measures were conducted by selected users of online bookstores. Data were collected from 220 university students who have purchased and intend to purchase their textbooks from online bookstores. The findings of this research are summarized as follows. First, navigation, previous experience, and innovation have a significant impact on the buyer's perception of ease of use. Second, price and delivery services have a significant impact on the buyer's perception of usefulness. Third, the perception of ease of use also has a significant impact on the buyer's perception of usefulness. Fourth, the perception of ease of use, perception of usefulness, and subjective norms all significantly support the purchasing intention in the case of online bookstores.

• 한국식품영양학회지
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• 제28권3호
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• pp.358-368
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• 2015

The study is focused on analyzing the SNS using characteristics of the people surveyed, as for the SNS acceptance channel of the food service corporations, accounted voluntarily for 71%. The SNS food service information regarding information of menu, location of store, price, coupon, taste evaluation, event, promotion, reservation and store atmosphere was researched. The most preferred information sharing for SNS food service were researched and found Facebook, blog and others in increasing order. The most preferred media to obtain SNS food service information were smart phone, desktop computer and others. The result of verifying differences in the perceived ease of use were also evaluated according to the food service corporation of SNS using characteristics of the people and was found: the longer period of SNS use, longer was access time: more number of visiting times, higher perceived ease of use. As for the difference in the perceived service value: longer the period of SNS use, more preferred was the blog: the more number of visiting times, the higher perceived service value. As for the difference in the online mouth-to-mouth intention: longer the period of SNS use, longer was access time: the more number of visiting times, the higher online mouth-to-mouth intention. Therefore, these research results provide useful implications in the working-level aspects such as providing basic data and the academic approach of the study, when the food service corporations establish marketing strategies through SNS.

• 한국컴퓨터정보학회논문지
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• 제10권2호
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• pp.199-204
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• 2005

인터넷 사용이 급속히 확산되면서 많은 기업들이 전자상거래를 적극적으로 도입하고 있으며 시장규모도 급속도로 증가하고 있다. 그러나 전자상거래에 대한 연구성과는 그 중요성과 사회적 관심에 비해 매우 미약한 실정이다. 특히 고객 요구사항은 온라인 구매의향에 많은 영향을 미칠 수 있으므로 이에 대한 정확한 이해가 선행되어야만 할 것이다. 본 연구는 전자상거래에서 중요시되는 구매의향에 대한 성공요인을 분석함으로써 인터넷 쇼핑몰의 설계 운영, 전략수립 등에 시사점을 제공하기 위함이다. 연구결과 가격 및 사용자편리, 쇼핑몰 배송 등에 대한 신뢰, 속도 및 오류방지가 쇼핑물 구매의향에 유의한 영향을 미치는 것으로 판명되었다.

• 유통과학연구
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• 제16권4호
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• pp.67-74
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• 2018

Purpose - Most of the amendments to the law on the improvement of the distribution structure of mobile communication terminal equipment, the fully self-sufficient system of terminals, and the separated disclosure system on the terminals are aimed at securing transparency of the distribution structure by eliminating or reducing handset subsidies. This study investigates what items are important for the purchase of mobile phones in various and rapidly changing mobile phone markets from the consumer's point of view and tries to make a strategic suggestion for future mobile distribution strategies. Research design, data, and methodology - The procedure of this study takes place in four steps. In step 1, only the SF type respondents selected for this study were extracted through MBTI analysis. In step 2, they were divided into three hierarchies for the AHP analysis and each element was arranged. In step 3, the AHP analysis was converted to a Fuzzy-AHP number using the trigonometric centroid method. This was to eliminate the ambiguity of the response by converting into a fuzzy number even if data consistency was maintained with CI value below 0.1. In step 4, the number of converted 2-layer and 3-layer was combined to derive the priority when the final handset is selected. Results - First, the highest importance among the four items in the second tier was the terminal function item, followed by brand, price, and design item. Second, in the third tier, the highest importance was level of after-sales service, followed by device price, processing speed, ease of use, usefulness, and rate system. Third, the arithmetic average of the determinant of the fuzzy function showed that processing speed, ease of use and usefulness in the function item, level of after-sales service in the brand item, and device price in the price item were the five most important factors among 16 choice factors. Conclusions - First, there will be a change in the consumption patterns of consumers who have compared distributors and dealers to purchase handsets with more subsidies. Second, it is highly likely that people will purchase new handsets only when they need to change their devices because they can not receive subsidies by switching phone brands any more.

• 한국컴퓨터정보학회논문지
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• 제10권3호
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• pp.267-273
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• 2005

인터넷의 급속한 성장은 시장의 개념적 패턴에 변화를 주게 되었으며, 전자상거래의 급속한 발전으로 이어지고 있다. 국내외 전자상거래 시장이 급격히 발전함에도 불구하고 전자상거래의 성공요인에 관한 연구는 실제 미흡한 상태로 전자상거래에서 소비자들의 만족도와 재구매의도에 유의한 영향을 미치는 주요 성공요인을 규명하는 것은 전자상거래를 추진${\cdot}$운영하고 있는 기업의 전략수립에 매우 유용한 일이라 판단된다. 본 연구결과 가격과 고객서비스, 사용편리, 거래효율성, 품질보증이 전자상거래 만족도에 유의한 영향을 미치는 것으로 밝혀졌으며, 재구매의도에는 가격과 고객서비스, 사용편리, 보안이 유의한 영향을 미치는 것으로 규명되었다.

• 한국전자거래학회지
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• 제18권4호
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• pp.241-255
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• 2013

다양한 서비스들의 조합인 컨버전스 서비스의 중요성이 날로 커지고 있다. 본 연구는 컨버전스 서비스 사례 중 하나인 텔레매틱스 서비스를 정보서비스, 엔터테인먼트 서비스로 분류하고 이들의 만족도와 디자인, 가격 요인이 기술수용 모형의 요인인 인지된 용이성, 인지된 유용성 및 구매의도와 어떤 관계를 이루는지를 실증하였다. 구조방정식을 통해 요인들간의 경로를 분석한 결과 서비스의 만족, 디자인 요소가 인지된 유용성에는 유의한 영향을 미치지 못하고, 인지된 용이성에만 영향을 미치는 것으로 나타났다. 이는 운전 중에 사용하는 텔레매틱스 서비스 특징상 고객들이 이용하기에 쉬운 것이 강조되어야 함을 의미한다.