• 한국의류학회지
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• 제45권5호
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• pp.892-906
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• 2021

This study explores the effects of providing information on the price fairness perception and intention of continuous use in an online fashion platform, given a price difference due to AI algorithm pricing. We investigated the moderating roles of price inequality (loss vs. gain) and technology insecurity. The experiments used four stimuli based on price inequality (loss vs. gain) and information provision (provided or not) on price inequality. We developed a mock website and offered a scenario on the product presentation based on an AI algorithm pricing. Participants in their 20s and 30s were randomly allocated to one of the stimuli. To test the hypotheses, a total of 257 responses were analyzed using Process Macro 3.4. According to the results, price fairness perception mediated between information provision and continuous use intention when consumers saw the price inequality as a gain. When the consumers perceived high technology insecurity, information provision affected the intention of continuous use mediated by price fairness perception.

• 패션비즈니스
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• 제8권6호
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• pp.90-102
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• 2004

The purpose of this research is to identify the phases of the fashion merchandising process and the range of the fashion designer's work as well as performing degree at each stage according to the brand types of domestic women's apparel. The preliminary research was conducted with the chief designers of five woman's apparel manufactures located in Seoul and the questionnaires were collected from 192 fashion designers. They were measured by the five point Likert-type scales. For a data analysis, the Pearson's Correlation, ANOVA, Sheffe Test, MANOVA were used with SPSS V. 11.0. The results are as follows; 1. The steps which fashion designers of domestic apparel brand take in fashion merchandising process have been identified in 7 stages- Environment Information, Target Market Planning, Design Planning, Design Development, Price Settlement, Presentation & Line Release, Production. 2. The task achievement level of fashion designers in fashion merchandising process differs in brand types as well as in fashion merchandising stages. In NB, the designer's work was conducted in order of Design Planning(M=4.58)$\to$Presentation & Line release(M=4.31)$\to$ Environment Information(M=3.83)$\to$Target Market Planning(M=3.13). In DB, in order of Price Settlement (M=4.80)$\to$Production(M=4.33)$\to$Design Development(M=4.27)$\to$Design Planning(M=3.77)$\to$Presentation & Line release(M=3.20)$\to$Environment Information (M2.70). In GB, in order of Production(M=4.38)$\to$Design Planning(M=4.22)$\to$Price Settlement(M4.16)$\to$Environment Information(M=3.83)$\to$Merchandising Target Market (M=3.72)$\to$Design Development(M=3.65). 3. Considering the other factors such as sales, the amount of owning shops, item amounts that are related to the company size, this study shows that only the brand type affects designer's task achievement.

• 유통과학연구
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• 제16권12호
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• pp.13-21
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• 2018

Purpose - Because it is not possible to assess the quality of service products before experiencing them, one feature of a service product is quality uncertainty; hence consumers may react sensitively to pricing. It is necessary to investigate how different pricing strategies affect consumer purchase intention depending on the level of service quality uncertainty. Research design, data, and methodology - The authors have investigated the potential impact of the level of service quality uncertainty, price discount rate and presentation method on consumer purchase intention. A play was selected as an experimental stimulus, and Vietnamese consumers were surveyed to verify the hypotheses. Results - When uncertainty regarding service quality is low, consumer purchase intention is higher when the price discount rate is high or when the price is low. When uncertainty regarding service quality is high, if the normal price, discount rate, and discounted price are presented simultaneously, consumer purchase intention is higher when the price discount rate is low, but when only the discounted price is presented, purchase intention is higher when the price discount rate is high. Conclusions - The results of this study can provide valuable practical implications for pricing for service products with quality uncertainty.

• 대한가정학회지
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• 제40권5호
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• pp.53-62
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• 2002

The purposes of this study were to examine: 1)the dimensions of online store attitude; 2)the differences in the online store attitude by product category and store type; and 3)the effects of online store attitude on store satisfaction and store loyalty. Data were obtained from an online questionnaire survey to 850 online shoppers who were randomly selected from the panel of an online survey agency, and 615 responses were analyzed. Factor analysis extracted 5 dimensions of store attitude including: process and security; service; promotion and presentation; price and quality; and merchandise. MANOVA revealed a significant difference in the price and quality factor by product category and store type. Multiple regression showed that the effects of price and quality, service, and process and security on store satisfaction were significant. Also, price and quality had a significant direct effect on store loyalty which was also affected by store satisfaction.

• 한국지리정보학회지
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• 제3권2호
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• pp.1-10
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• 2000

본 연구의 목적은 도시내 필지 단위의 지가산정과 그 결과의 시각적 표현을 위한 자동화 시스템을 개발하는 것이다. 현재 필지별 공시지가는 건교부의 ALPAS 프로그램으로 매년 산정 되지만, 시스템이 매우 번잡하고, 도시공간분석과 도시계획을 지원하는 기능을 제공하지 못해 개선되어야 한다. 따라서 본 연구는 지가계산을 위해 뉴럴네트워크(Neural Network)이론을 도입하였으며, Matlab 4.0 어플리케이션으로 계산 프로그램을 작성하였다. 계산 결과의 공간표현을 위해 ArcView GIS를 도입하였으며, 두 어플리케이션의 통합은 DDE(Dynamic Data Exchange)방식으로 통합하였다. 이는 Matlab을 서버로 설정하고, ArcView를 클라이언트로 설정함으로써 가능하였다. 사례연구는 진주시를 대상으로 하였으며, ArcView창의 메뉴에서 동명을 선택하면, Matlab에서 해당 동의 네트워크 모형을 구축하고, 필지 속성자료로 네트워크를 교육한다. 그 다음 ArcView 창에 고도제한, 미관지구, 도로 및 공원지정에 의한 지가 변동을 시뮬레이션할 수 있도록 버튼을 추가하여, 자동적으로 계산과 결과의 시각화가 가능한 시스템을 구축하였다. 이 시스템은 부수적인 보완을 거친다면, 도시계획을 지원하기 위한 시스템(Planning Support System)으로 활용 가능할 것이다.

• 한국조리학회지
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• 제13권4호
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• pp.19-30
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• 2007

The purpose of this study was to gather useful information for establishing an efficient marketing direction by investigating the flavor, serving patterns, price and cooking method of Dong-rae Pajeon which is a native local food of Pusan area. A questionnaire was answered by 226 citizens who experienced Dong-Lae Phajeon. The study data were analyzed by frequency analysis, t-test, ANOVA, and multiple regression analysis. The findings are summarized as follows: The flavor, presentation, types of oil, and price of Dong-rae Pajeon had influence on the satisfaction of respondents. To globalize Dong-rae Pajeon, 'developing its cooking method', 'decreasing its price', and 'developing its serving patterns' should be considered.

• 한국토양비료학회지
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• 제15권1호
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• pp.16-33
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• 1982

The major problems of chemical fertilizer supply and consumption involved in price policies since the end of World War II in Korea and their solutions were extensively discussed. The period was divided into three sub-periods: 1946-1960, 1961-1967 and 1968 to present. Since 1968 when the operations of three large-scaled fertilizer plants: Yongnam Chemical Co., Chinhae Chemical Co. and Hankuk Fertilizer Co. were begun in full scale, the domestic supply of nitrogen and phosphate fertilizers were almost enough for the domestic demand. However, since 1976, when Namhae Chemical Co. was added to the production capacity, the fertilizer industry has been faced with the overproduction problem of nitrogen, and the high production cost due to high petroleum price, which gave financial difficulties. Several policy directions and alternative measures for solving the current problems were also suggested in this presentation.

• 한국결정성장학회:학술대회논문집
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• 한국결정성장학회 1996년도 The 9th KACG Technical Annual Meeting and the 3rd Korea-Japan EMGS (Electronic Materials Growth Symposium)
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• pp.88-138
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• 1996

Electronics grew up to the largest industry in the world supported by Si wafer. In near future, the Si wafer may use 300mm in diameter for economic requirement. This size wafer may use to produce large logic chip, 256Mbit DRAM, and other large complex and high density chip. Then, the quality including flatness and crustal characters may be required very high performance. And, their price should be reasonable and high quantity may be required. These requirements should be solve lot of hard problems of crystal growth, wafering mechanical processing and their cost problems. In this presentation, I may discuss following items.

• 한국의류산업학회지
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• 제15권4호
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• pp.642-648
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• 2013

This study investigates the changes inconsumer sensibility and product preferences according to theirecofriendly productperceptions. Stimulants (released by three companies of sport casual brands)include three shirts made of recycled polyester and three made of organic cotton. A surveymethod was used to respond to the emotion and image while watching the presented pictures of the clothes. The change in the reactions was analyzed before and after the presentation of eco-friendliness information. The questionnaire consists of sensibility adjectives, open-ended questions about the associated image of eco-friendliness, color attractiveness, product favorability, price satisfaction, and reasons for an eco-friendly productpurchase. The survey was conducted on 200adult male and female participants. Two factors ('eco' and 'design')were identifiedthrough the factor analysis of image adjectives. There was a statistically significant increase in the evaluation of sensibility, color attractiveness, product favorability, and price satisfactiondue to the re-evaluation of the same products after consumers recognized the eco-friendly information of apparel products. When consumers recognize products aseco-friendly, they evaluate the products more positively than before. The result of the analysis of the increases by textile materials shows no significant difference in the sensibility changes depending on the materials. However, with regard to 'eco', the increase of sensibility change for organic cotton products was larger than for recycled polyester products.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2005년도 종합학술대회
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• pp.147-153
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• 2005

최근 인터넷 쇼핑몰에서 상품을 구매하는 고객들에게 편의성과 효율성을 제공하기 위하여 구매자들의 선호도나 가격에 맞는 상품을 추천해 주는 연구들이 활발하게 진행되고 있지만추천된 상품들의 구매시점에 관한 연구는 찾아보기 어렵다. 이에 본 논문에서는 인터넷 쇼핑몰의 적극적인 마케팅 일환으로 판매가격의 흐름을 시계열 패턴으로 분석하여 상품의 구매시점 정보를 제공하는 방안을 제안한다. 이를 위하여 과거의 판매 기록 데이터베이스에 있는 판매가격의 기준이 되는 패턴과 유사한 변화를 보이는 패턴을 정규화된 유사도로써 검색하고, 검색된 가격 패턴을 기준으로 미래의 가격 패턴의 변화를 분석하여, 미래 가격 패턴의 변화 폭에 따라 상품에 대한 구매시점을 제공한다.