• 마케팅과학연구
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• 제17권4호
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• pp.247-269
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• 2007

현대에 있어 동질적인 품질과 편익을 제공하는 제품을 가지고 다수의 기업들이 시장점유율 증대와 고객확보를 위하여 치열한 경쟁을 벌이고 있는 가운데 가격할인은 기업이 즐겨 사용하는 촉진수단이다. 가격할인은 단기적 매출향상, 소비자의 브랜드전환, 신제품의 시장침투 등의 목적을 달성하기 위하여 사용된다. 실제로 과거의 실증연구에 의하면 다양한 형태의 가격할인이 판매증대에 효과적이며 가격할인은 소비자의 지각가치를 증가시킨다고 하였다. 하지만 할인된 가격은 제품의 품질을 의심하게 하거나 낮게 평가하는 부정적인 효과가 있다는 사실이 밝혀졌으며, 모든 제품카테고리와 모든 구매상황에 대하여 가격할인이 소비자의 지각가치를 향상시킨다고 볼 수 없다. 이에 따라 본 연구에서는 브랜드애호도의 차이가 있는 제품을 대상으로 가격할인율에 따라 소비자의 지각가치에 어떠한 영향을 미치는지를 연구함으로서 브랜드애호도의 조절효과를 분석하였다. 브랜드애호도가 강한 제품에 대한 지각획득가치와 지각거래가치는 가격할인율이 낮을 때 보다 큰 경우에 증가할 것으로 예측하였으나 분석결과 유의적인 차이가 없는 것으로 나타났는데, 이것은 브랜드애호도가 강한 경우에는 가격할인에 의한 지각희생의 감소량이 크지 않았고 브랜드 자체에 대한 신뢰도와 속성에 대한 만족도가 높기 때문에 가격인하가 브랜드선택에 큰 영향을 미치지 않았다는 것을 의미한다고 할 수 있다. 반면 브랜드애호도가 약한 제품에 대한 지각획득가치와 지각거래가치는 가격할인율이 낮을 때 보다 큰 경우에 감소한 것으로 나타났다. 이는 브랜드애호도가 약한 경우에는 제품으로부터 획득하게 되는 편익에 대한 만족도와 신뢰도가 낮은데 이러한 특성을 고려해보면 가격할인이 클 때에 제품의 품질과 편익을 더욱 평가절하하거나 심리적으로 지각희생의 크기가 증가됨에 따라 지각가치가 감소되었음을 의미한다고 할 수 있다.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2016년도 춘계학술대회
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• pp.591-593
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• 2016

Device-to-device (D2D) communications underlaid cellular infrastructure is an competitive local area services technology to promote spectrum usage for next generation cellular networks. These potential can only be tap through efficient interference coordination. Previous works only concentrated on interference from D2D pairs whiles interference from CUs to D2D pairs were neglected. This work focus on solving uplink interference problem emanating from multiple CUs sharing its resource with multiple D2D pairs. The base station (BS) acting as a supervisor selfishly institute a pricing scheme to manage the interference it experience from D2D pairs based on its Quality of service (QoS) requirement. D2D pairs following the supervisor make power allocation decisions considering the price from the BS in a non-cooperative game fashion. In order for the D2D pairs to also meet their QoS requirement, they suggest a price to the BS called discount price which reflects the interference they receive from the CUs. Finally, we analyze the proposed approach.

• 한국의류학회지
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• 제33권3호
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• pp.343-354
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• 2009

This study examined the factors(intrinsic cues, extrinsic cues, private brands familarity, store loyalty) influencing clothing PB preference of large-scale discount stores, and investigated the differences according to the consumer's decision types. Questionaries were collected from 316 female customers in front of the discount stores and the data were analyzed by SPSS 12.0 using T-test, correlation, regression analysis and cluster analysis. The results were as follows. First of all, According to the correlation and regression analysis, the private brand preference were influenced by store loyalty and PB familiarity. Secondly, Differences are found according to the consumer's decision types. That is the price-conscions consumers regard store loyalty, PB familiarity, extrinsic cues, and PB preference more importantly than the value-conscious consumers.

• 지식경영연구
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• 제6권1호
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• pp.19-32
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• 2005

The reliability of technology valuation depends on, among other things, the reliability of the discount rate estimate. The weighted average cost of capital, generally accepted as discount rate, consists of cost of equity and cost of debt. The model used to estimate the cost of equity for publicly traded firms can not be used directly for small-sized venture firms. In addition, the estimation of cost of debt become very difficult, given the limited and volatile price history, because these small-sized venture firms do not have associated credit ratings. Since two kinds of cost of capital for the small-sized venture firms can not be estimated directly from market data, this study suggests statistical frame works for estimating unknown two kinds of cost of capital. The estimates of underlying cost of capital will help determine the size of appropriate discount rate with logical and scientific way when the technology valuation for small-sized venture firms is made. This study also suggests the necessity of the risk premium for the technology competitiveness to improve the estimation of the appropriate discount rate for small-sized venture firms.

• 산업경영시스템학회지
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• 제14권24호
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• pp.15-21
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• 1991

Jones [11], [12]developed a measurement method of the economic depreciation by infinite-horizen linear program model. This paper models an economic depreciation schedule in constant price based on the infinite-horizen LP. And the appropriate application of the maintenance/operating cost, the discount rate, the taxation and the price fluctuation in the model was suggested.

• 패션비즈니스
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• 제9권4호
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• pp.113-126
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• 2005

The purposes of this study were to classify purchaser into three groups by purchasing price for preschool children's wear and to identify the differences of clothing values, lifestyles, considerations in purchasing preschool children's wears, and purchasing places among the classified three groups. One hundred forty people living in Seoul with children aging between 3 and 7 were surveyed for this study. Cluster analysis, frequency analysis, chi-square analysis, ANOVA, and scheffe test were used to analyze the data. The findings of this study were as follows; 1) Purchaser were classified into three groups, namely the group of high purchasing price(HP), the group of medium purchasing price(MP), and the low purchasing price(LP). The HP had more monthly average income than the LP. 2) The HP showed high concerns in aesthetic and social clothing values, the MP considered social clothing value more important, while the LP showed high concern in economic clothing value. 3) Regarding the differences in lifestyles, the HP was more fashion-oriented and leisure-oriented, the MP was fashion-oriented, while the LP was economy-oriented. 4) When purchasing preschool children's wear, the HP showed high concerns in design and brand, the MP in activity, laundry-and-care, and brand, and the LP in activity, laundry-and-care, and price. The HP mainly purchased preschool children's wears in department store and imported goods store, the MP in department store, traditional market, and discount store, and the LP in discount store.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2002년도 춘계공동학술대회
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• pp.378-384
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• 2002

In this paper, we propose a mixed integer optimization approach for solving the inventory problem with variable lead time, reorder point, crashing cost and price -quantity discount. Chang and Chang[15] study a continuous review inventory model in which lead time is a decision variable under price-quantity discount. However, their study cannot find the optimal solution due to the flaws in the modeling and the solution procedure. We present a complete procedure to find the optimal solution for the model. In addition to the above contribution, we also apply the minimax distribution free approach to the model to devise a practical procedure which can be used without specific information on demand distribution.

• 대한안전경영과학회지
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• 제8권2호
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• pp.155-167
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• 2006

본 논문은 제품공급자, 중간분배자 그리고 고객으로 구성된 2 단계 공급사슬에서 공급자가 수요 증대를 목적으로 중간분배자에게 일정기간 동안 제품대금에 대한 지불연기를 허용하는 상황을 고려하여 중간분배자의 신뢰성있는 판매가격 및 재고보충정책을 결정하는 문제를 다루었다. 문제 분석을 위하여 고려하는 제품은 시간에 따라 일정률로 퇴화한다는 가정과 함께 수송량에 따라 할인되는 수송비를 고려하여 모형을 수립하였고, 중간분배자의 수익 증대를 위한 경제적 판매가격 및 재고보충정책 결정을 위한 해법을 개발하였다.

• 디지털산업정보학회논문지
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• 제14권2호
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• pp.107-115
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• 2018

US Retailers consider two major holiday shopping days as their most profitable-the Friday after Thanksgiving, Black Friday, and the Monday after Thanksgiving, CyberMonday. Online shopping discount events have boosted up the shopping markets resulting in pumping up National economy. For such reasons, Korea also has launched online shopping discount event, which is called 'Cyber hot days'. The primary purpose of this paper is to understand consumer behavior on Cyber hot days and suggest how retailers can harness those consumer behaviors and how government agency can support both retailers and consumers to boost up shopping markets. The results of empirical test shows that economic value, emotional value, and product variety were found to be significantly related to consumers' attitude on Cyber hot days, but convenience value, social value, and product uniqueness were not. Consumers' attitude was also found to be significantly related to the repurchase intention. It implicates that price, enjoyment, and product variety are important aspects to Korean consumers when they purchase during online shopping discount event.

• 패션비즈니스
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• 제20권5호
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• pp.16-29
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• 2016

The study aims to explore the impacts of types of consumer's self-construal, prices of brands, and types of discount-based sales promotion on consumers' purchase intention. For this study, a three-way mixed factor method was applied based on a formula, types of consumer's self-construal x prices of brands x types of discount-based sales promotion. The subjects were 218 females in their 20s to 30s living in seoul or Gyeonggi-do areas. For data analysis, three-way variate analysis, analysis of simple interactions and analysis of simple main impacts were conducted through use of the SPSS program. First, based on the impacts of types of consumer's self-construal, prices of brands, and types of discount-based sales promotions in the favor of consumers, there was a significant difference between higher and lower-priced brands. Second, comprehensive discounts rather than monopolistic discounts corresponded to higher favoring by consumers of interdependent self-construal. As for monopolistic discount, lower-priced products corresponded to higher favor than higher-priced ones. Third, there was a significant difference between consumers of independent self-construal and interdependent self-construal. Fourth, comprehensive discount, rather than monopolistic discount, corresponded to higher purchase intention regardless of prices of brands in the group of consumers with interdependent self-construal.