• 한국유통학회지:유통연구
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• 제7권2호
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• pp.45-68
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• 2003

본 연구는 가격 촉진으로 인해 증가하는 점포 혼잡도와 촉진 가치가 점포 이용의도에 미치는 영향에 관해 분석하였다. 그 결과 가격 촉진은 점포 혼잡도와 소비자가 인지하는 촉진 가치에 유의한 영향을 주는 것으로 나타났다. 그러나, 가격 촉진으로 인해 증가한 점포 혼잡도는 점포 이미지와 서비스의 질을 떨어뜨림으로써 간접적으로 점포 이용의도에 부정적인 영향을 미치는 것으로 나타난 반면, 소비자의 증가된 촉진 가치는 점포 이용의도에 유의한 영향을 주지 않는 것으로 나타났다.

• 품질경영학회지
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• 제28권3호
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• pp.31-43
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• 2000

The Service sector has increased dramatically in importance over the last decade, both internationally and in the Korea. Deregulation of services, growing competition, fluctuations in high quality demand, and the application of the Information Technologies are presenting a considerable challenge to service companies. In gas or oil companies are exposed to foreign competitions, price and promotion competition with other companies. Usually Service Quality includes five dimensions: Reliability, Responsiveness, Assurance, Empathy, and Tangibles. Customers use these five dimensions to form their judgements of service quality, which are based on a comparison between expected and perceived service. The intention of this thesis is to study on the effect of Service Quality upon the Customer Satisfaction in gas or oil station, based on SERVQUAL.

• 대한전기학회논문지:전력기술부문A
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• 제50권6호
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• pp.259-264
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• 2001

The electric utility industry around the world is undergoing a revolutionary transition from vertically integrated monopoly structures to a competitive structures. Competition in an open transmission access(OTA) makes the market participants access easily the transmission system in a non-discriminatory and equitable manner. The competitions of suppliers and customers make the electric market price change every hour. This paper presents a web program in the internet environment with a function of optimal power flow(OPF) calculation. The Web program gives the nodal marginal cost and the congestion charge using the shadow prices resulted from OPF. This web program is realized by a Perl and JAVA languages, and using the common gateway interface(CGI).

• 한국조리학회지
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• 제10권3호
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• pp.18-31
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• 2004

Korean food industry has been developed while it receives footlights as the most encouraging industry and composing one axis of food industry under various marketing activities and severe competitions. The purpose of this study was to understand customer's reason to use bakery, extract important factor, systematically analyze and suggest the direction of bakery industry through study on the character of bakery-user. The researcher Modified the Questionnaire developed by Yoon, YH(2000) & Kim, SE(2002). The major findings obtained from this study were as follows. First, on factors of confidence and propriety, price and communication with consumers, product and service, and service response, there was a high difference between male and female. Second, on factors of accessibility & product and service, there was a high difference among disparity of age. Third, on item of confidence and propriety, there was a high difference among customers' residing styles. Fourth, in relation to income level, there was statistically no difference.

• 한국패션뷰티학회지
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• 제3권3호
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• pp.64-70
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• 2005

The purpose of this study was to give help for more activation to the area of spa industry appropriate to the emotion of our country based on the spa of recognition of massage specialist. Aroma Essencial oil bath was the first favorite of the customers when they're going to have bath in Hydro-therapy or with some other material in their bathtub according to the general results of the previous study. The most high voice of discontent of customers was the high price and the main customer's ages on the spa-therapy were the ages 30s and 40s. The method for activation for future spa-therapy were showed as the better facilities and advertising, reasonable price, systematic education programs, professionalists as an order. The proper care hours for spa-therapy that customers like most was 1:30-2:30 and the resonable price of one time care of that was shown as 100,000-200,000 won. The priority actions for the competition with foreigners on this area of spa-therapy will be the various and nation-wide advertisement of the effectiveness on spa-therapy to the customers to use easily and to be made being generalized on their lives. And the our inland spa-therapy must have main position at the center of cities, the various programs to satisfy the Korean traditional culture of them should be studied and introduced. And at that time future inland spa-therapy industry will have power for the competitions with similar foreign industries.

• 복식문화연구
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• 제15권5호
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• pp.875-887
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• 2007

The purpose of this study is to provide the fashion industry in Korea with materials that could enhance its international competitiveness by suggesting marketing strategies for fast fashion brands after taking product, price, place, and promotion into consideration. The product strategy should focus on developing products that accurately reflect the general market trend and consumer demand, selecting optimal materials, and pursuing internal production. This, coupled with strategic cooperation with designers, will ensure reliable quality and enhance the brand image. The pricing strategy should place greater emphasis on reducing production costs. Diverse task outsourcing and design competition, for instance, can lower the cost of design development. The place strategy should be set according to the operation of a systematic and efficient distribution system based on SPA, an automatic delivery system, sales or return system, speed control system, and a value chain that consists of horizontal business alliances. The promotion strategy should be run under the central control of the headquarters using various unique VMDs. Furthermore, online marketing campaigns, spectacular fashion shows, design competitions, catalogue marketing campaigns, and other new sales promotion schemes could all be introduced.

• 대한조선학회논문집
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• 제37권3호
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• pp.90-98
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• 2000

부재 최적 배치 알고리즘(Nesting)과 절단 경로 최적화 알고리즘은 부재의 원판을 절단, 가공하여 조립하는 조선 공업, 자동차 산업, 의류 산업 등 매우 다양한 산업 분야에 가격 경쟁력 및 생산성 향상에 매우 큰 파급 효과를 미치는 요소 기술이라 할 수 있으나, 부재가 매우 복잡하고 다양하며 절단 공정에서의 높은 정도 관리가 요구되는 조선 산업분야에 효율적으로 적용할 수 있는 절단 경로 최적화 알고리즘 개발에 관한 이론적인 접근은 아직 미진하다. 본 연구에서는 개선된 유전자 알고리즘을 사용하여 2차원 절단에서의 절단 경로 문제를 풀기 위한 새로운 해법을 제시하였으며, 절단 경로 문제와 같은 대규모 최적화 문제를 효과적으로 해결하기 위해 효율적인 아웃해의 생성방법을 도입 적용하여 부재의 절단 순서뿐만 아니라 피어싱점의 위치까지 탐색하는 최적화문제를 모델링 하였다.

• 한국시스템다이내믹스연구
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• 제6권1호
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• pp.99-123
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• 2005

Although the generation market is competitive, the power market is easily exercised the market power by one generator due to its special futures such as a limited supplier, large investment cost, transmission constraints and loss. Specially, as Korea Electric industry restructuring is similar US competitive wholesale electricity market structure which discovered the several evidences of market power abuse, when restructuring is completed the possibility that market power will be exercised is big. Market power interferes with market competitions and efficiency of system. The goal of this study is to investigate the market price effects of the potential market power and the proposed market power mitigation strategy in Korean market using the forecasting wholesale electricity market model. This modeling is developed based on the system dynamics approach. it can analyze the dynamic behaviors of wholesale prices in Korean market. And then it is expanded to include the effect of market condition changed by 'strategic behavior' and 'real time pricing.' This model can generate the overall insights regarding the dynamic impact of output withholding by old gas fire power plant bon as a marginal plant in Korean market at the macro level. Also it will give the energy planner the opportunity to create different scenarios for the future for deregulated wholesales market in Korea.

• 한국IT서비스학회지
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• 제14권4호
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• pp.61-80
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• 2015

This paper has explored the analyzing and defining the core competencies of IT consultants who carry out IT consulting projects which desperately are needed by companies to survive in business competitions. Many companies have used IT consultants for their IT projects to achieve their project objectives. The problem of this is the results of IT projects carried out by IT consultants from the recognized consulting firms are quite often criticized by many clients who pay high price for hiring IT consultants. The purpose of this paper is that to weight of capability evaluation model for IT consultants. To define the capability model, I conducted the surveys from the IT professionals by the interview and e-mails. The result of this, this paper defines what core skills IT consultants should have to perform well when they carry out the IT projects. There are 6 major skills and 17 sub skills IT consultants should have in succeeding IT projects. 6 major skills are job competence skill, communication skill, business attitude, vocational values, job performance skill, leadership skill and related 17 sub skill are defined. With the capability evaluation model, the managers who are in the charge of incubating and enhancing the capability of IT consultants in the large corporation and also small, medium companies will utilize their companies' strength to get the advantage on the business competition.

• 한국조리학회지
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• 제21권6호
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• pp.312-330
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• 2015

기호식품인 커피에 대한 선호가 높아짐에 따라 국내 커피시장이 빠르게 성장하고 있고, 커피 프랜차이즈들 간의 경쟁이 치열해짐에 따라 수익성은 약화되고 있다. 글로벌 기업이나 대기업 브랜드의 커피 프랜차이즈 매장들이 전국 커피시장의 상당 부분을 점유하고 있는 상황에서 대구광역시의 지역 자생 커피 프랜차이즈와 개인 커피전문점들은 대형 커피 프랜차이즈를 상대로 대등한 시장 점유율을 보이고 있다. 이는 타 지역에서 나타나지 않는 독특한 현상으로, 대구의 지역 자생 커피 프랜차이즈와 개인 커피전문점의 성장 원인에 대한 분석이 필요하다. 본 연구에서는 대구광역시의 대형 커피 프랜차이즈와 지역 자생 커피 프랜차이즈, 개인 커피전문점을 이용한 고객들을 대상으로 지역 자생 커피 프랜차이즈와 개인 커피전문점을 선택하게 된 이유(선택 속성)를 규명하는데 목적이 있다. 대형 커피 프랜차이즈와 비교하였을 때 지역 자생 커피 프랜차이즈와 개인 커피전문점이 갖는 가장 차별화되고 비교 우위에 있는 속성은 음료의 가격과 양으로 나타났다. 이는 지역 자생 커피 프랜차이즈와 개인 커피전문점들이 전국 커피 프랜차이즈 음료의 비싼 가격과 적은 양에 대한 소비자의 불만을 파악하여, 가격은 낮추되 양을 늘려 제공하는 현실적 대응 방안을 보여준다. 즉, 지역 자생 커피 프랜차이즈와 개인 커피전문점들이 대형 커피 프랜차이즈에 대해 경쟁력을 갖는 이유는 소비자들의 니즈에 반응하고 필요한 선택 속성을 제공한 것으로 해석된다.