• 대한가정학회지
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• 제43권5호
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• pp.43-55
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• 2005

This research was designed to investigate and compare the characteristics of preferred clothing textiles for slacks and skirt of college students. One hundred five subjects majoring in fashion design were surveyed and the subjects selected three favorite materials among 120 samples presented in a swatch book. The subject's weighted frequencies were added tv order of preference. The results of this study were as follows: 1. In the spring and fall seasons, black twill cotton drill was preferred foremost as a textile for slacks, and medium gray basket weaved cotton pinhead with stripe pattern was preferred as a textile for skirts. 2. In summer, dark bluish gray plain linen crash was the most preferred material for slacks, and pale yellow plain linen tropical cloth was preferred for skirts. 3. In winter, olive gray cotton corduroy was the most favorite textile for slacks, and moderate brown twill wool hound check was preferred for the skirt. 4. In thickness and weight, textiles for winter were thicker and heavier than those chosen for other seasons, and textiles for skirts showed various thicknesses and weights as compared with those of slacks. 5. In fiber content, natural fibers such as cotton and wool were preferred for an seasons. 6. In the weave of textiles, twiu we,3ve was preferred for spring, fall and winter season, and plain weave was preferred for summer. 7 The most preferred colors for slacks were B and PB, and those for the skirts were YR and PB. For color characteristics, solid fabrics were generally preferred, and patterned fabrics were preferred for skirts as compared with slacks.

• 감성과학
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• 제16권4호
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• pp.557-566
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• 2013

본 연구는 색각이상자들의 색채 감성 연상의 실태 조사 목적에서 기획되었다. 정상인 100명과 색각이상자 34명으로 피실험 집단을 구성하였고, 색각이상자를 '적색약' 집단 8명과 '녹색약' 16명으로 세분하여, 좋아하는 색, 행복한 색, 친근한 색, 싫어하는 색, 슬픈 색, 거북한 색, 적극적인 색과 소극적인 색 등 항목에 대해서 먼셀이 제안한 기본 10색 가운데 하나씩만 선택하도록 하였다. 정상인 집단의 좋아하는 색은 파랑과 빨강이고, 행복한 색은 노랑이며, 친근한 색은 초록이었다. 색각이상자 집단은 좋아하는 색으로 파랑을, 행복한 색으로 노랑을, 친근한 색으로 파랑을 선택하였다. 또한 정상인 집단이 싫어하는 색을 청록으로, 슬픈 색으로 파랑을, 거북한 색으로 청록을 선택한 것과 비교하여, 색각이상자 집단은 싫어하는 색으로 청록을, 슬픈 색으로 자주를, 거북한 색으로 청록을 선택하였다. 정상인 집단이 적극적인 색과 소극적인 색으로 빨강과 청록을 선택한 반면, 색각이상자 집단은 각각 빨강과 파랑을 선택하였다. 이는 색각이상자들의 일상생활에 있어서 색채의 왜곡된 수용이 감성왜곡으로 연결되어 일상생활에서의 부정적 요소가 되지 않도록 유도하는 색 구성 작업에 활용되고, 특히 문화콘텐츠 이용 편의성 등에 활용될 수 있을 것이다.

• 감성과학
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• 제11권4호
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• pp.599-612
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• 2008

오늘날 금융 산업은 개방화와 자율화에 따른 외국금융브랜드의 진출 및 증가, 다양한 금융브랜드의 신설 등으로 급속도로 변화하고 있다. 이러한 변화의 추세 속에서 기업들은 점차 자사의 브랜드 차별화를 위해 다양한 마케팅 방법을 동원하고 있다. 그 중 최근의 금융 브랜드에서 사용하는 '컬러마케팅'은 중요한 브랜드 차별화 요소로 인식되고 있다. 그러나 일부 브랜드를 제외하고 기업의 경영성향을 내포한 브랜드의 컬러마케팅과 투자자의 투자성향에 근거한 컬러선호가 상이함이 있다고 보여진다. 이는 커뮤니케이션의 목적인 브랜드이미지 문제와도 관계가 있을 것이라고 생각된다. 따라서 본 연구는 기업과 고객 간의 효율적인 커뮤니케이션 방안을 제시하기 위해 현재 증권회사들의 브랜드 컬러마케팅과 개인금융 투자자의 투자성향 선호컬러의 상관관계에 대해서 확인해 보고자 하였다. 롤랑 바르트의 컬러의 기호학적 의미해석과 실제 투자자들의 투자성향별 집단의 선호컬러와는 차이가 있음이 확인해 볼 수 있었다. 즉, 공격적인 투자성향을 가진 투자자의 경우 열정적이며 적극성을 상징하는 적색이나 주황의 강렬한 컬러를 선호할 것으로 예상 하였으나 분석 결과 뜻밖에도 의외의 컬러를 선호하는 것으로 알 수 있었다. 이러한 분석들을 토대로 증권사의 경영성향과 투자자의 컬러성향과의 관계를 보다 면밀히 조사하고 체계화하는 과정의 일환으로 본 연구 결과는 향후 맞이하게 될 자본시장통합법에 따른 시장개방에서 금융브랜드와 고객과의 커뮤니케이션 수단의 기초적인 연구 자료가 될 수 있기를 기대한다.

• 한국의류학회지
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• 제25권2호
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• pp.217-227
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• 2001

The purpose of this research was to investigate the difference in fabric preference of formal wear attire between the Korean and American female consumers. For such purpose, fabrics which were used in the womens formal wear market of Korean(n=25) and U.S.A.(n=25) in the 1999 spring/summer season were collected from different fabric converters of the two countries. The respondents were comprised of 50 Korean and 50 U.S.A. female volunteers in the age group of 20s and 40s. A 5 point Likert Scale was used to evaluate the degree of the \"like\" preference of fabrics. T-test and Spearmans rho statistics were conducted for data analysis. The followings are the results. 1. Korean 20s and American 20s preferred Korean fabrics but Korean 40s and American 40s preferred U.S.A. fabrics. 2. Generally, the 20s preferred greyish or tone down color, whereas the 40s preferred both greyish and colorful fabrics. 3. Koreans preferred melange colored fabrics as well as solid color fabrics. 4. Americans liked knit fabrics as well as woven fabrics for formal wear and 20s liked compact density fabrics compared to the 40s age group.age group.

• 조명전기설비학회논문지
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• 제25권1호
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• pp.18-29
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• 2011

Light emitting diode(LED) technology has been increasingly developed and larger color gamut by LED illuminations can be reproduced; therefore more efficient LED lighting design can be accomplished under a consideration of color emotion. Fifty-two LED colors which are uniformly distributed on the uniform chromaticity space are evaluated in terms of fatigueness and preference and their relation to three color-appearance attributes(lightness, chroma and hue) are investigated. As a result, 23 human observers likely to prefer and feel comfortable, when lightness of a given LED color stimulus increases as well as its chroma decreases. The highest fatigueness score is observed in red color series and the most preferred LED color is found in green color series. In addition, fatigueness and preference show a strong negative linear relation and their Pearson correlation is higher than -0.8.

• 한국의류산업학회지
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• 제14권6호
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• pp.983-991
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• 2012

The purpose of this study was to provide basic reference data for the development of slim-fit dress shirts patterns for a variety of body somatotypes. For this study, a survey was conducted on the actual product conditions of slim-fit dress shirts of domestic brands(Actual wearing and purchasing conditions, fit, design preferences). The survey was conducted on 135 men in their 20s~30s. PASW Statistics 18 was used for data analysis. The result of this study are as follows : Analysis of the actual wearing conditions of dress shirts indicates that consumers own an average of 1~2 classic-fit shirts and 1~4 slim-fit shirts. These are normally worn once or twice a week, and purchased mainly at department stores, agencies, direct sales markets or outlets. With respect to the purchasing factors, price and style were the main priorities. Surveyed consumers had the greatest preference for designs with a non-darted front and a darted back, a semi-wide collar and the color white. By classifying the surveyed by somatotype, Type B preferred designs darted on both front and back, Type A preferred designs with a non-darted front and a darted back, while Type Y preferred designs non-darted on both front and back. All somatotypes displayed a preference for semi-wide collars and the color white.

• 한국실내디자인학회논문집
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• 제20권2호
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• pp.147-155
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• 2011

The purpose of this study is to grope for plan methods through analyzing preferences on expression methods of materials for visual differentiation in hosing space. The results are as follows : First, we could know that finish material is the important element to make differential design in housing space. It is a effective method to use the color and material of finish materials. Second, we could find they preferred woods in materials and Y color, N9.5, bright and light in colors through grasping preference about types in material elements. The preferred texture is soft and the preferred patterns are solid and geometry. Third, it is a good method to mix materials which give us different season feeling, and to mix colors which are different tones to lead the differential design by materials in housing space. In case texture and patterns, what we mix similar things is the effective method. Fourth, preference of the expression method is manifested differently depending on the selected elements. so when we plan the housing, we have to consider that. lastly, I think this study will be a basic data on a study to differentiate the design of the residential space.

• 복식문화연구
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• 제18권1호
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• pp.1-12
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• 2010

This study diagnosed difference of preference about demand performance with design of men's suit according to demographic characteristic and figured out Needs of adult man consumers for men's suit. This study is survey research. In order to collect data, a questionnaire was used. To analyze the collected data, fact analysis, $\chi^2$, ANOVA, Duncan's multiple comparisons and the rest were carried out with using SPSS 14.0. Result of this study could get as following. According to silhouette and color, there was difference to age, attainments in scholarship and preference according to job. Also young people preferred fitted-silhouette and in occasion of color, all of them preferred best black. It was no difference according to demographic characteristic in preferring pattern but preferred best solid on the whole. Demand performance of men's suit appeared by five main causes of design, practicality, comfort, appearance appropriateness, another person awareness and functional materials. And most main causes showed difference according to demographic characteristic.

• 대한가정학회지
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• 제36권6호
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• pp.57-70
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• 1998

For developing girls' brassiere, the survey on the actual wearing condition of brassiere for girls aged 9-15 if fulfilled. The findings of this study can be summarized as follows. 1) The starting age of the breast growth differs according to regions, schools, grades and body shape. Reason wearing brassiere is to sustain body shape. present brassiere type preferred most is tank-top. Motive wearing brassiere is based on the other's recommendation. Purchasing brassiere is performed largely by mother. 2) Few complaints appeared in the aspects of sewing, hook, loop, wire, wearing sense, touching sense, sweat absorption etc. Evaluation for the brassiere color and design is totally satisfied. When purchasing brassiere, beauty and color are important to all of girls. Yes or No of satisfaction for the wearing sense and comfort of brassiere is answered negatively. 3) Elementary school pupils preferred sport type, While middle school students showed an order as follows-wire

• 동아시아식생활학회지
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• 제25권2호
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• pp.203-212
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• 2015

This study developed eel teriyaki sauce and suggests conditions for its commercialization. Consumer preference tests were carried out with Korean (n=50) and Japanese (n=50) consumers. Grilled eel samples were made by teriyaki sauce with addition of Bokbunja juice, powder, concentrates. The preference tests were itemized for color, flavor, taste, salty taste, softness and overall-preference of grilled eel. Korean and Japanese consumers preferred flavor and taste, and the degree of overall preference was rated higher at 60% for Bokbunja juice, 20% for Bokbunja powder, and 40% for Bokbunja concentrate. Japanese consumers also preferred its color as well. The items of softness and overall-preference had good ratings.