• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 2006년도 제28회 동계학술발표회 논문집
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• pp.264-297
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• 2006

In this paper, we attempt to analyze consumer preference for the alternative-fuel vehicles based on data from a stated preference using the conjoint analysis. Five possible fuel types (gasoline, diesel, CNG, LPG, Hybrid (electricity+gasoline)) are covered in conjoint cards. To estimate and analyze consumer preference, discrete choice model is used. Specifically, Bayesian mixed logit model is used. Based on estimating results, we discuss the business strategy and policy for the alternative fuel vehicle.

• 한국의류학회지
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• 제37권4호
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• pp.540-553
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• 2013

This study examined the awareness of Chinese in their 20s in regards to Korean fashion brands and brand personality; in addition, it analyzed the effect of brand personality on brand preference and purchase intention. This study investigated the differences of the brand personality effect on brand preference and purchase intention according to brand, sex, and age. The results were as follows: 1) The three highly recognized fashion brands were Teenie Weenie, E-land, and The Basic House. 2) Brand personality was comprised of factors for competence, vitality, innovation, and emotion. 3) Brand preference was affected by vitality, competence, and innovation. Purchase intention was directly affected by brand preference and brand personality factors such as vitality, competence, and innovation. 4) The effect of brand personality on brand preference and purchase intention were different according to brand, sex, and age. These results can be used as basic data or information to help fashion companies develop marketing strategies for young Chinese people.

• 기술혁신연구
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• 제17권2호
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• pp.159-186
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• 2009

혁신활동은 기업 및 국가의 지속적인 성장에 풍요한 요인으로 작용하고 있으며 특히 혁신활동 결과물의 전유문제가 지속적인 혁신활동을 보장하는 중요한 수단으로 작용하고 있다. 본 연구는 혁신활동 결과물의 전유방법으로써 대표적으로 대비되는 특허시스템과 영업비밀에 대한 상대적 선호에 혁신주체와 혁신결과물의 득성들이 미치는 영향을 '2005년 기술혁신조사: 제조업부분' 자료와 Ordered Logit 방법을 통해 실증분석하였다. 분석결과 공정혁신활동보다는 제품혁신활동에서 선호도에 미치는 영향이 뚜렷한 것으로 나타났다. 또한 대부분의 연구주제에서 본 연구는 기존의 연구 및 전유방법들에서처럼 본연의 특성과 일치하는 결과를 나타냈으나 혁신활동의 정보원천과 관련된 분석결과에서는 기존의 연구와 상당한 차이점이 나타났다. 이는 본 연구가 기존의 연구에 비해 최신의 자료를 이용함으로써 기존연구와의 차별성을 분석해낸 결과로 볼 수 있을 것이다.

• 한국운동역학회지
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• 제33권1호
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• pp.25-33
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• 2023

Objective: The purpose of this study was to investigate the differences in static arch height and ankle stability according to the preference for insole height and hardness in the arch area. Method: The study participants were 20 adult males (age: 22.7 ± 1.8 yrs., height: 175.3 ± 4.3 cm, body weight: 72.5 ± 7.7 kg). First, the arch heights of all subjects were measured in static postures (sitting and standing). The inversion and eversion movements of the ankle joint were analyzed during walking (1.3 m/s & 1.7 m/s) and running (2.7 m/s & 3.3 m/s). The variables (static arch height, and inversion and eversion angle of ankle joint) were compared by classifying groups according to the preference for the height and hardness of the arch of the insole. First, it was divided into a high arch insole preference group (HAG, n=8) and a low arch insole preference group (LAG, n=12) according to the preference for the arch height of the insole. Second, it was divided into a high hardness insole preference group (HHG, n=7), medium hardness insole preference group (MHG, n=7), and low hardness insole preference group (LHG, n=6), according to the preference for the arch hardness of the insole. Results: First, the range of motion (ROM) of inversion-eversion at the ankle joint during walking was statistically smaller in HAG than in LAG (p<.05). Second, the arch height change of HHG was statistically greater than that of MHG and LHG (p<.05). Conclusion: In the case of flexible flat feet with a large change in arch height, providing a high hardness arch insole that can disperse foot pressure can improve comfort. It was found that people with high medial and lateral sway of the ankle joint preferred a low arch insole, but it is necessary to differentiate and compare the insole heights of the arch part in detail. In addition, in the case of fast motion such as running, the preference for the arch height and hardness of the insole was not related to the static arch height and ankle stability.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2021년도 춘계학술대회
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• pp.597-599
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• 2021

비즈니스에 성공한 디자인 혁신 제품사례가 증가함에 따라 디자인 혁신성에 대한 관심도가 높아지고 있다. 본 연구는 블루투스 스피커 제품의 디자인 혁신성 (기능성, 인간공학, 심미성)이 구매고객의 호감도와 구매 의도에 어떠한 영향을 미치는지 살펴보고자 한다. 실증적 연구를 위한 합리적 행위이론(TRA)과 기술수용모델(TAM)을 통한 연구모형을 제언한다. 설문은 디자인 혁신성, 호감도, 구매 의도의 영향 관계를 파악하기 위한 문항으로 구성되었다. 연구결과 기능성, 인간공학, 심미성은 제품의 호감도와 구매 의도에 영향을 주었다. 블루투스 스피커 디자인 혁신 제품이 초기시장에서 수용되기 위해서는, 기능과 심미성을 중심으로 호감도에 대한 긍정적인 태도를 형성하는 것이 무엇보다 중요하다. 호감도는 디자인 혁신 제품의 구매 의도에 가장 결정적인 영향을 미치는 요인으로서 기업은 호감도에 긍정적인 영향을 미치는 다양한 요인을 발굴, 강화해야 한다.

• 한국정보통신학회논문지
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• 제25권2호
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• pp.228-233
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• 2021

비즈니스에 성공한 디자인 혁신 제품사례가 증가함에 따라 디자인 혁신성에 대한 관심도가 높아지고 있다. 본 연구는 블루투스 스피커 제품의 디자인 혁신성 (기능성, 인간공학, 심미성)이 구매고객의 호감도와 구매 의도에 어떠한 영향을 미치는지 살펴보고자 한다. 실증적 연구를 위한 합리적 행위이론(TRA)과 기술수용모델(TAM)을 통한 연구모형을 제언한다. 설문은 디자인 혁신성, 호감도, 구매 의도의 영향 관계를 파악하기 위한 문항으로 구성되었다. 연구결과 기능성, 인간공학, 심미성은 제품의 호감도와 구매 의도에 영향을 주었다. 블루투스 스피커 디자인 혁신 제품이 초기시장에서 수용되기 위해서는, 기능과 심미성을 중심으로 호감도에 대한 긍정적인 태도를 형성하는 것이 무엇보다 중요하다. 호감도는 디자인 혁신 제품의 구매 의도에 가장 결정적인 영향을 미치는 요인으로서 기업은 호감도에 긍정적인 영향을 미치는 다양한 요인을 발굴, 강화해야 한다.

• 패션비즈니스
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• 제23권1호
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• pp.1-13
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• 2019

This study aimed to analyze the preference, the factors of benefits sought, and the difference of benefits sought for smart clothing based on demographic characteristics. This survey study used questionnaire. The subjects of the survey consisted of men and women with ages ranging from twenty to fifty years old, who were living in Gyeongnam region. For the collected data analysis, Factor analysis, t-test, ANOVA, and Duncan multiple range tests were used by SPSS 23. The results obtained were as follows. The different analysis results for smart clothing based on demographic characteristics showed a significant difference with respect to marital status, age, monthly income, and occupation, but showed an insignificant difference with respect to gender. The factors of benefits sought for smart clothing were extracted from five factors-pursuit; image innovation and improvement, pursuit of healthcare, pursuit of body protection, pursuit of amusement and pleasure, and pursuit of hi-tech function. The different analysis results of smart clothing according to demographic characteristics showed a significant difference for pursuit of healthcare only with respect to gender, for pursuit of image innovation and improvement, healthcare, amusement and pleasure, and hi-tech function with respect to marital status, for pursuit of image innovation and improvement, healthcare, amusement and pleasure, and hi-tech function with respect to age, for pursuit of healthcare and body protection with respect to monthly income, and for all five factors with respect to occupation.

• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 2006년도 제28회 동계학술발표회 논문집
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• pp.170-186
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• 2006

The guarantee funds for government policy fund, venture capital investment fund, technology guarantee debt are the core parts of the external financing system in the constant technology innovation company. However, the enterpriser's requirement to keep the technology innovation with minimized management intervention and policy maker's hope to advance technology development with clear operation of funds is enough to request for research of the project investment plan to the R&D project. This paper will analyze whether technology innovation company that creates cash flow prefers to the project investment as a financing program or not, and if prefers, what characters of company affect on this preference. The more the company that pursuit the additional R&D activity separated to on-going items becomes over the fixed size, the more prefers the project investment as future external fund-raising. Together with that, this paper suggests that we can apply the plan like special purpose vehicle, SWORD(Stock Warrant Off-Balance sheet R&D) and R&D Limited Partnership as R&D project investment policy, and improve the system itself.

• 한국의류학회지
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• 제48권3호
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• pp.397-416
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• 2024

This study investigated gender characteristics in contemporary virtual fashion design, focusing on avatars and genderless fashion in recent collections from Auroboros, Republiqe, Placebo Digital Fashion House, RTFKT, and Tribute. Employing content analysis within a theoretical framework of gender-related research, the study coded virtual avatars in terms of biological sex, appearance, and sociological perspectives. The results showed a preference for female-type avatars, through which androgynous aesthetics were embraced and traditional gender norms were challenged. Male-type avatars reflected experimentation with blending masculine elements, emphasizing inclusivity. Human-like avatars indicated a preference for designs that promoted inclusivity and, in the process, challenged binary classifications. The examined brands strategically capitalized on compromise, sensuality, and playfulness, thereby breaking away from traditional values to opt for more diverse styles. Genderless features combined elements from traditional men's and women's clothing, espousing sensuality and playful exaggeration. These findings signify a dynamic shift away from conventional gender standards to foster inclusivity and experimentation. They can serve as a reference for promoting creative strategies and design innovation, challenging the traditional gender perspective in the fashion industry. Implementing these strategies can lead to a more inclusive representation of fashion styles, encouraging critical thinking about gender norms.

• KSBB Journal
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• 제25권5호
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• pp.443-448
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• 2010

신맛을 내는 구연산의 첨가물로써 물성을 향상시키기 위하여 코팅산미료를 제조하여 이를 초콜릿에 응용하였다. 신맛을 가미한 코팅구연산 초콜릿은 본 식품의 물성을 변화시키지 않았으며 제형이 조화를 잘 이루었다. 코팅구연산의 함량에 따른 기호도 조사를 위해 코팅구연산을 다크 (0, 1, 2%), 밀크 (0, 1, 2%)및 화이트 (0, 2, 4, 6%)초콜릿에 첨가한 초콜릿의 관능평가를 실시한 결과 다크와 밀크 초콜릿은 1%, 화이트 초콜릿은 2%를 함유했을 때 가장 좋은 관능 선호도를 나타내었다. 코팅구연산의 함유량이 1% 또는 2%인 다크, 밀크 및 화이트 세 종류의 초콜릿을 비교하였을 때 화이트 초콜릿이 단맛과 신맛의 조화가 잘되어 전반적인 기호도가 가장 높은 것으로 나타났다.