• Journal of the Korean Institute of Landscape Architecture
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• v.24 no.2
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• pp.43-51
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• 1996

The main purpose of this study is to obtain information on users' socio-economic characteristics, pattern of main use activities, and visit motivation in recreation forests. From June to September in 1994, respondents were selected 548 adults more than 18 years old from 6 recreation forests which were classified 3 recreation forest types as 2 recreation forest in national forest, 2 in public forest, and 2 in private forest. Analysis of data was conducted through frequency and factor analysis. The most of noticeable characteristics of users were rather 30's age group, high education level, company workers, city residents. The major preference activities in recreation forest were resting, enjoying green shower, and walking. In 24 items of visit motivation, resting, releasing stress, enjoying in a cool forest & valley, and contacting close to nature were high preference, while buying special product, and contacting close to nature were high preference, while buying special product, having enough and to money, observing wildlife, and training body & mind were low preference. The remarkable difference in 3 recreation forest types didn't present. Eight dimensions of motivation were classified through factor analysis.

• Journal of the Korea Institute of Building Construction
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• v.8 no.3
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• pp.51-58
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• 2008

The paradigm shift in housing market has changed consumers' interests to the cost of housing, it is the mos important factor considered in purchasing house recently. In this study, some factors influencing on the cost o: housing and some preference factors considered in purchasing house are analyzed. The AHP(Analytic Hierarchy Process) is used to analyze preference factors. The results of this study can be used as a decision maker in the initial planning stage of construction industry.

• Journal of the Korean Institute of Landscape Architecture
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• v.23 no.2
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• pp.17-28
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• 1995

The purpose of this thesis is to suggest basic objective data for landscape planning and design through the quantitative analysis of the visual impact of pavilion situated in natural landscapes. For this, naturality and visual preference scores of landscape s1ides were measured by questionnaires, visual volumes of pavilion in the natural landscape were evaluated using the Mesh analysis and images structure was analyzed by the factor analysis algorithm The results of this thesis can be summarized as follow. Landscape slides No. 27 and 9 were ranked more highly for naturality, and slides No.22, 28, 6 and 4 were ranked more highly for visual preference. Factors covering the spatial image of the natural landscape were found to be the evaluation, the tidiness and the space volume. By using the control method for the number of factors, T. V., were obtained as 59.0%. For all experimental landscape slides, the factors of evaluation and tidiness were found to be the main factors determining the naturality and visual preference. The naturality and actor scores and the visual preference and factor scores were found to exepress the regression relation.

• Culinary science and hospitality research
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• v.17 no.3
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• pp.33-46
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• 2011

This study is concerned with the effect of a brand symbol of a family restaurant on brand image, preference, and purchasing intention. With regard to analysis methods, the study carried out a reliability test and a validity test concerning a precedent research concept, ahead of verifying the hypothesis by using the SPSS Ver. 16.0. Also, the study conducted a frequency analysis, technical analysis, exploratory factor analysis, and regression analysis for verifying the hypothesis. As a result of the research, regarding a brand symbol as a visual symbol, three factors including a functional factor, a value factor, and an aesthetic factor were extracted, and of them, the functional factor and an aesthetic factor were discovered to influence of the brand image and preference which affected purchasing intention. In addition, consumers preferred a logo type that includes a company name or a brand name rather than a picture or a mark type of a symbol regarding a brand symbol, and they answered that outdoor advertising would raise awareness more than TV advertising. Based on these results, using a logo type symbol and the mix of outdoor advertising and TV advertising should be considered for brand launch.

• Korean Journal of Human Ecology
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• v.12 no.5
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• pp.737-746
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• 2003

This research was designed to investigate the preference for underwear and textiles of college students according to season. One hundred and nine subjects majoring in fashion design were surveyed about the most favorite materials among underwear textiles according to each season. The extent of preference was compared by season. The results of this study were as follows: 1. The most important purpose of wearing underwear was the hygienic performance in summer and the insulation in winter. 2. The most favorite textile of underwear was cotton regardless of season and the most favorite type of underwear was fashionable underwear in summer and insulating underwear in winter. 3. The most preferred material underwear was white jacquard knitted with cotton 30's yarn for summer and white and gray melange plain knit made with cotton and polyester blended 38's syro-spunned yarn for winter. 4. From the results about the factors influencing on the preference for the textiles of underwear, color, touch and cool sensation were the positive factor in summer, while insulation and pattern were comparatively affirmative factor in winter. 5. From the results about the sensibility factors influencing on the preference for the textiles of underwear, 'comfort', 'refined', 'naive' were the positive factor in summer, while 'comfort', 'naive', 'refined' were comparatively affirmative factor in winter. From the above results, hygienic and fashionable underwear is required in summer and thin and insulating underwear in winter for young people. Additionally, in textiles, cotton and cotton blended, comparatively light and simple patterned material is recommended for underwear.

• Journal of Fisheries and Marine Sciences Education
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• v.27 no.3
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• pp.791-803
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• 2015

This study aims to examine the influence of tennis instructors' coaching behaviors on the satisfaction with lessons and preference for instructors. In order to achieve this study objective, by using the quota sampling out of nonprobability sampling for tennis club members who are now(2015) actively involved in tennis courts located in Daejeon Metropolitan City and Chungcheongnam-do, and also receiving tennis lesson for more than six months or used to take lessons before, the 325 effective samples were used for data analysis. Using the SPSS Ver. 21.0 Window Program, the collected data went through frequency analysis, exploratory factor analysis, reliability analysis, t-test, one-way ANOVA, correlation analysis and multiple regression analysis, and the results are like below. Regarding differences of coaching behaviors depending on sex, first, there were significant differences in the factors like explanatory instruction, positive feedback and negative feedback. In case of differences in accordance with age, every factor showed significant differences. In regard of differences depending on academic background, there were differences in the factor of negative feedback while the factor of positive feedback showed differences in accordance with the experience of lesson. In case of differences depending on the level of athletic performance, there were statistically significant differences in the factors like explanatory instruction, questioning instruction and negative feedback. Second, the positive feedback, one of the sub-factors of coaching behaviors had positive influence on satisfaction with lesson while the explanatory instruction, one of the sub-factors of coaching behaviors had positive influence on preference for instructors. Lastly, the satisfaction with lesson had positive influence on preference for instructors.

• International Journal of Human Ecology
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• v.8 no.1
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• pp.27-37
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• 2007

The purpose of this study is to investigate the preference of the hand and the sensibility image of underwear textiles according to seasons. According to a recent survey of 109 college students, using a 7 scale evaluation to the preference of the hand and the sensibility image among 13 summer and 10 winter underwear textiles. The data was analyzed through mean, SD, factor analysis, t-test, Person correlation analysis and regression analysis using SPSS Win 11.0. The summer underwear textiles were classified according to six tactile factors: stiffness/surface unevenness, weight, elasticity, moistness, extension, and warm-cool and 3 sensibility image factors: elegant individual, modern, and sporty-casual. The winter textiles were classified according to six tactile factors: stiffness/surface unevenness, elasticity, warm-cool, drapability, moistness and flexibility and divided into 2 sensibility images: modern elegant and sporty-casual. Factors expressing hand and sensibility image according to season showed significant difference. In the summer, weight, in the winter, drapability and flexibility showed significant difference at the hand factor evaluation. The hand factors: weight, warm-cool and modern sensibility image factors effect the preference of summer underwear textile, also the hand factors-elasticity, stiffness/surface unevenness and the sensibility image factor-easy-sport-casual-effect the preference of winter textiles. Therefore, the thin, light, and cool textiles which are also gorgeous and sporty-casual are preferred for summer underwear textiles while soft, simple and comfortable textiles are preferred for winter textiles.

• The Korean Journal of Food And Nutrition
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• v.20 no.4
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• pp.384-391
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• 2007

The purpose of this study was to investigate the preference determinants of buddhist temple food(BTF) and leaded to its activation based on these results. 354 subjects were participated in the survey using questionnaires. 66.9% of subjects had over the normal interest. The taste of BTF was light(34.7%) and it would be helpful in their health(72.9%), subjects answered. Lightness and not strong taste was the main reason of preferring BTF(50.8%), but lack of nutrients was dislike reason of BTF generally. According to factor analysis, the factors of preference determinants deduced as the external form, social environment, health, essential quality and information of food. There were not significantly different between factors by sex and family form. External form, health and essential quality of food had the significant difference by generation and education level. The factors of external form and the essential quality of food showed the significant difference by job. According to the monthly income, the factor of social environment, health and information of food had the significant difference.

• The Journal of Fisheries Business Administration
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• v.47 no.3
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• pp.1-14
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• 2016

The purpose of this research paper is to segment seafood market and find the factor and process that divide the segment market. Cluster analysis and in-depth interview was performed to identify meaningful segment market. The result of the research found three segment market such as seafood integration familiarity group, domestic seafood familiarity group, seafood unfamiliarity group. Seafood integration familiarity group is active consumer that consume both domestic and imported seafood at home. This group have high preference and familiarity about seafood. Seafood familiarity group purchase imported seafood for the reason that imported seafood is cheaper than domestic seafood and have similar quality level. Domestic seafood familiarity group consume mostly domestic seafood and not purchase imported seafood for the reason that imported seafood have low quality and safety. This group have high preference and familiarity about seafood. Seafood unfamiliarity group is low preference group about seafood and seldom eat at home. This study found that the main factor that divide segment market is seafood familiarity that formed by experiencing seafood in youth and seafood familiarity is main factor that determine consumption degree of seafood at home.

• The Research Journal of the Costume Culture
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• v.4 no.1
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• pp.57-74
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• 1996

The elderly population of Korea has been significantly increasing due to advances in public health, medical care, and quality of life. Social and economic influence of the elderly population has been also increasing. A elderly people become more interested in their appearance and clothing than before, clothing plays an important role in the elderly women's everyday life. The objectives of the research are to explore the life satisfaction, appearance satisfaction, clothing satisfaction, and clothing design preference of 416 women aged 55 years and older were residents of Seoul. Data were gathered through survey using a self-administered questionnaire from November, 1994 to January, 1995 in 8 senior schools and 3 senior centers which were scattered in Seoul. Descriptive statistics, t-test, and factor analysis were used in analysing the data. The results of this study indicated that life satisfaction have a positive relationship with clothing satisfaction. The respondents were divided into tow groups by life satisfaction. The higher life satisfaction group preferred skits and formal wear to the lower. But, two groups did not show any significant differences in terms of the colo preference, motif preference, and fabric preference. The result of factor analysis divided appearance satisfaction into body satisfaction and face satisfaction. Body satisfaction had a positive relationship with clothing satisfaction. And the group of lower physical satisfaction showed lower satisfaction in apparel fitness. Also the face satisfaction had a positive relationship with clothing satisfaction. The group of higher physical satisfaction preferred skirts and foraaml wear compared to that of lower physical satisfaction. The color preference and motif preference between two groups showed no significant difference. And the group of higher physical satisfaction preferred fabric that enhances the clothing style. Also, the group of higher ace satisfaction preferred fabric that enhances the clothing style. However, there was no significant difference in the color preference and motif preference between tow groups. The findings of this study amy contribute to knowledge about clothing satisfaction and preference of elderly women in Seoul since there have been few studies, and be useful to apparel manufacturers as well s clothing researchers. Also, research subjects of this study could be extended to aged men and various regions.