• Title/Summary/Keyword: Preference Data

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Survey on Consumer Perceptions of the Sensory Quality Attributes of Apple (사과의 품질결정을 위한 소비자 인식 조사)

  • Cho, Sun-Duk;Kim, Dong-Man;Kim, Gun-Hee
    • Food Science and Preservation
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    • v.15 no.6
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    • pp.810-815
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    • 2008
  • Improving quality is a very important component of maintaining competitiveness of agricultural products. However, evaluation of 'high quality' indicates it is a very abstract concept and independent of some quality attributes, leading to differences in the perception of quality. Thus, there is a pressing need to objectively define 'high quality' and to develop basic technologies for its measurement, for application in the production, storage and distribution of competitive agricultural products. To objectively quantify apple quality, a survey was conducted on consumer preferences and awareness of quality attributes including color, taste, flavor and shape. The survey questionnaire targeted male and female adults (463 persons) ranging in age from 20 to 59 years. The questionnaire was based on purchases made at a wholesale market (50.1%) or a traditional market (18.8%). The majority of purchases were as small packets (62.0%) or as individual pieces (20.5%). Apples of moderate size (fist size, 60.5%) were preferred over small (4.3%) or large (32.6%) apples. The questionnaire provided consumer data on external quality attributes including color, shape and variety. Taste attributes were evaluated in relation to the balance between sour and sweet taste, and flavors peculiar to apples.

Relationship between Exposure Index and Overheating Index in Complex Terrain (복잡지형에서 사면 개방도과 계절별 과열지수 사이의 관계)

  • 정유란;황범석;서형호;윤진일
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.5 no.3
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    • pp.200-207
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    • 2003
  • '||'||'||'&'||'||'||'quot;Overheating index'||'||'||'&'||'||'||'quot;, the normalized difference in incident solar energy between a target surface and a level surface, is helpful in estimating the spatial variation in daily maximum temperature at the landscape scale. It can be computed as the ratio of the 4-hour cumulative solar irradiance surplus or deficit from that over a level surface to the maximum possible deviation (15 MJ $m^{-2}$ ) during the midafternoon. Ecosystem models may, for simplicity, use an empirical proxy (exposure index) variable combining slope and aspect in place of the overheating index to account for the variation of midafternoon solar irradiance. A comparative study with real-world landscape data was carried out to evaluate the performance of exposure index in replacing the overheating index. Overheating indices for summer solstice, fall equinox and winter solstice were calculated at 573,650 grid cells constituting the land surface of Donggye-Myun, Sunchang County in Korea, based on a 10-m DEM. Exposure index was also calculated for the same area and fitted for the variation of overheating index to derive a 2$^{nd}$ -order linear regression equation. The coefficient of determination ($R^2$) was 0.50 on summer solstice, 0.56 on fall equinox, and 0.44 on winter solstice, respectively. These are much lower than the theoretically calculated $R^2$ values ranging from 0.7 in summer to 0.9 in autumn. According to our study, exposure index failed to accurately predict the cumulative solar irradiance over a complex terrain, hindering its application to daily maximum temperature estimation. We suggest direct calculation of the overheating index in preference to using the exposure index.

Social Network : A Novel Approach to New Customer Recommendations (사회연결망 : 신규고객 추천문제의 새로운 접근법)

  • Park, Jong-Hak;Cho, Yoon-Ho;Kim, Jae-Kyeong
    • Journal of Intelligence and Information Systems
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    • v.15 no.1
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    • pp.123-140
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    • 2009
  • Collaborative filtering recommends products using customers' preferences, so it cannot recommend products to the new customer who has no preference information. This paper proposes a novel approach to new customer recommendations using the social network analysis which is used to search relationships among social entities such as genetics network, traffic network, organization network, etc. The proposed recommendation method identifies customers most likely to be neighbors to the new customer using the centrality theory in social network analysis and recommends products those customers have liked in the past. The procedure of our method is divided into four phases : purchase similarity analysis, social network construction, centrality-based neighborhood formation, and recommendation generation. To evaluate the effectiveness of our approach, we have conducted several experiments using a data set from a department store in Korea. Our method was compared with the best-seller-based method that uses the best-seller list to generate recommendations for the new customer. The experimental results show that our approach significantly outperforms the best-seller-based method as measured by F1-measure.

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A Study to Solve Empty Container Return Problems in Gyeongin Province - Focusing on Uiwang ICD and Incheon Port - (경인지역 내 효율적인 공 컨테이너 반납처리 방안 연구 - 의왕ICD와 인천항을 중심으로 -)

  • Shin, Chul-Hwan;Moon, Ha-Yeon;Park, Jin-Hee
    • Journal of Navigation and Port Research
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    • v.40 no.6
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    • pp.459-468
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    • 2016
  • The decreasing number of import and export containers is causing a problem with container circulation. In particular, this problem has reached a serious level in the Gyeongin area. Empty containers are accumulating in the Gyeongin container yard, where most of the returned containers are stored. In order to improve the empty container return problem at Gyeonhin, this study analyzes the actual situation and the empty container return process. A preference survey was conducted to suggest solutions from the perspective of users rather than shippers. A logistics company's data was analyzed to identify the inefficient cost structure in the Gyeongin area. The results show that the empty container return problem in Gyeongin is becoming more and more serious. To solve this problem, this paper proposes reestablishing functions at the Incheon Port, and securing a third new storage terminal in the Gyeongin area. Finally, an efficient empty container circulation system is presented. It will also be necessary to prepare laws and institutions to ensure these solutions.

Context Awareness Model using the Improved Google Activity Recognition (개선된 Google Activity Recognition을 이용한 상황인지 모델)

  • Baek, Seungeun;Park, Sangwon
    • KIPS Transactions on Software and Data Engineering
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    • v.4 no.1
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    • pp.57-64
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    • 2015
  • Activity recognition technology is gaining attention because it can provide useful information follow user's situation. In research of activity recognition before smartphone's dissemination, we had to infer user's activity by using independent sensor. But now, with development of IT industry, we can infer user's activity by using inner sensor of smartphone. So, more animated research of activity recognition is being implemented now. By applying activity recognition system, we can develop service like recommending application according to user's preference or providing information of route. Some previous activity recognition systems have a defect using up too much energy, because they use GPS sensor. On the other hand, activity recognition system which Google released recently (Google Activity Recognition) needs only a few power because it use 'Network Provider' instead of GPS. Thus it is suitable to smartphone application system. But through a result from testing performance of Google Activity Recognition, we found that is difficult to getting user's exact activity because of unnecessary activity element and some wrong recognition. So, in this paper, we describe problems of Google Activity Recognition and propose AGAR(Advanced Google Activity Recognition) applied method to improve accuracy level because we need more exact activity recognition for new service based on activity recognition. Also to appraise value of AGAR, we compare performance of other activity recognition systems and ours and explain an applied possibility of AGAR by developing exemplary program.

Analysis on the Leisure Constraint and Index Concentrate Here Improvement's Leisure Activities among the Private Security Agents Applying PPA Technique (PPA기법을 적용한 민간경호경비원의 여가제약과 중점개선 여가활동 참가지수 분석)

  • Kim, Kyong-Sik;Kim, Chan-Sun;Park, Young-Man
    • The Journal of the Korea Contents Association
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    • v.10 no.7
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    • pp.317-325
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    • 2010
  • This study aims to deduct the extensive improvement types of leisure activities of private security agents using PPA technique and to examine the influence of leisure constraint on the index of participation. Through this process, this study consequently will draw the priority list of investment on the policy for improving the welfare status of private security agents. In this study, judgement sampling was applied to 6 security agencies located in Seoul, 2010, and 267 cases were used in the final analysis. Collected data went through factor analysis, reliability analysis, paired t test, PPA analysis, and regression analysis by using SPSSWIN 17.0. The conclusions were drawn as follows. In regard to the reliability, Cronbach's $\alpha$ was over .768. First, there was a difference between the preference rate and the participation rate which are the participation index of the private security agents' leisure activities. concentrate here in leisure types turned out to be fitness activities, walking/jogging, tourism, a day-long travel, and keep up the cood work in leisure types are movies, domestic tourist attractions, dating, eating out, personal relationship, watching sports, reading, karaoke, TV video watching, drinking etc. low priority in leisure types are water sports, hiking, biking, soccer, photography, ball games, sky sports, playing go/janggi, inline skates, and cooking. Second, the leisure constraint affects the participation index of leisure activities. As the personal constraint, and surrounding conscious constraint which are the subordinate factors of the leisure constraint get bigger, the participation index of favored leisure activities become lower. In contrast, when the difficulties such as structural constraint, time and economical constraint are overcome, participation index of leisure activities go on the rise.

The Analysis of Roll Call Data from the 18th Korean National Assembly: A Bayesian Approach (제 18대 국회 기명투표 분석: 베이즈(Bayesian) 방법론 적용)

  • Hahn, Kyu S.;Kim, Yuneung;Lim, Jongho;Lim, Johan;Kwon, Suhyun;Lee, Kyeong Eun
    • The Korean Journal of Applied Statistics
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    • v.27 no.4
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    • pp.523-541
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    • 2014
  • We apply a Bayesian estimation procedure to the analysis of roll call voting records on 2,389 bills processed during the 18th Korean National Assembly. The analysis of roll calls yields useful tools for to combining the measurement of legislative preference with the models of legislative behavior. The current Bayesian procedure is extremely exible, applicable to any legislative setting, irrespective of the extremism of the legislator's voting history or the number of roll calls available for analysis. It can be applied to any legislative settings, providing a useful solution to many statistical problems inherent in the analysis of roll call voting records. We rst estimate the ideal points of all members of the 18th National Assembly and their condence intervals. Subsequently, using the estimated ideal points, we examine the factional disparity within each major party using the estimated ideal points. Our results clearly suggest that there exists a meaningful ideological spectrum within each party. We also show how the Bayesian procedure can easily be extended to accommodate theoretically interesting theoretical models of legislative behavior. More specically, we demonstrate how the estimated posterior probabilities can be used for identifying pivotal legislators.

Attitudes and Opinions about School Oral Health Care among Health Teachers of Elementary School in Busan (부산광역시 초등학교 양호교사의 학교구강보건에 대한 태도와 의견)

  • Chun, Jin-Ho;Rhu, Won-Hyang;Lee, Seong-Hoon
    • Journal of the Korean Society of School Health
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    • v.15 no.2
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    • pp.205-218
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    • 2002
  • Objectives : Because elementary school children are sensitive and prevalent to dental caries, oral health care program for the elementary school children (ESOHCP) should be met the first priority for the national oral health care program. This study was performed to proposed the guidelines for executing the efficient ESOHCP through the evaluation of present oral health care and education status based on the attitudes and opinions of health teachers. Methods : Subjects were 181 health teachers those are a part of the total 273 elementary school health teachers in Busan. From April to June 2001, questionnaire survey on the teacher's attitude and opinion, present status of oral health care and education in their own school was done. Data was analyzed by $\chi^2$-test, t-test, ANOVA using SAS (ver 6.21) program. Results : Mean age of the teachers was 40 years (24~58 years) and mean scale of the subject school was 32 classes (5~58 classes). Above 90% of them agreed with the necessity and importance of ESOHCP, but actual level of concerning was lower. They gained the informations about oral health mainly from media (33%), PC net (26%), academic society (25%), and more used internet (p=0.012) in younger generation. Though most of them (96%) had a specified school dentist, only 58% had the experience of periodic oral health examinations in their own school. The major experienced ESOHCP was fluoride brushing and contest to choose the best healthy teeth. Oral health education given by the teachers was not professional but their own. About half (42%) of the teachers had never taken education during last one year. Major education materials were VTR tape (79%), teeth model (64%), CD (55%), booklet (50%), etc., and the teachers' preference was also VTR tape (43%) and CD (41%). When they need education materials, they frequently request to dentist's association (36%), academic society (35%), but rarely to dental clinics or dentists (6%). They prefer that two times (46%) of annual oral health education, with the contents of regular brushing (53%), but lower regular visit to clinics (13%). The interest to oral health care (p=0.016) increased with teacher's age. And, they agreed regular students education in case of higher interest(p=0.044). Intention about join in the model school program was decreased with scale of school (p=0.002). Conclusions : This result showed that the present status of ESOHCP is still insufficient. It considered that the health teachers' interest and role is most important for the maintenance and success of ESOHCP. The professional and efficient education program would be focused on the health teachers to induce drive on ESOHCP.

Value of Freight Travel-Time Savings for Road Investment Evaluation (도로사업의 투자분석을 위한 화물운송시간가치 산정)

  • 최창호
    • Journal of Korean Society of Transportation
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    • v.20 no.3
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    • pp.41-52
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    • 2002
  • Most investment evaluations and economic assessments of road transport proposals in Korea omit a valuation of the time spent in transit for loads of freight. These days there were few attempts to estimate value of freight travel-time savings in Korea, but most of them included rail or marine with statewide area so that couldn't obtain unique travel-time savings for road freight transport. This study applied revealed Preference method and associated binominal logit models to estimate the value of travel-time savings in transit from an statewide survey of road freight transport in 1997. Data sets were segmented according to transport areas and business types. The results of this study showed that the value of freight travel-time savings varied wide ranges from 53,449 won per hour in urban transport to 29,397 won per hour in regional transport, that the use of statewide value of freight travel-time savings can drives wrong results into economic assessment, and that the use of adequate value of freight travel-time savings according to assessment area is very important.

A Study on Image Preferences of Fashion Product According to Life-Style Groups -Focused on Middle-Aged Women between 35 and 59 Years Old- (라이프스타일 유형에 따른 패션 제품의 이미지 선호도(제 1보) -35$\sim$59세 중년 여성을 중심으로-)

  • Shim, Jung-Hee;Ywoun, Myeong-Heum
    • Archives of design research
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    • v.20 no.1 s.69
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    • pp.143-154
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    • 2007
  • The purpose of this study is to investigate fashion product image evaluation according to life-style groups of middle-aged women. The subject of investigation was 352 middle-aged women from 35 to 59 living in Daegu by random sampling method in April and May, 2005. The investigation was carried out by questionnaires which were composed of 3 sections: Fashion product image measure, Life style research and demographic variables(age, academic background, occupation, monthly clothing allowance, monthly income). The statistical methods to analyze the data were frequency, percentage, average, factor analysis, cluster analysis, ANOVA, Duncan's multiple range test. The results are summarized as follows: 1. As a result of factor analysis for fashion product image, the four factors including noble image, bold image, practical image, female image were extracted. 2. Middle-aged women were classified into four life-style groups including tradition oriented group, negative oriented group, activity oriented group and appearance oriented group. 3. Significant differences in fashion product image preferences according to life-style groups were found. Tradition oriented group preferred noble image and practical image. Negative oriented group tended to pursue practical image. Activity oriented group pursued a bold image. Appearance oriented group liked a noble image the best and then noble image, bold image in order.

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