• Title/Summary/Keyword: Practical experience

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Movie Experience Sharing on Social Networking Sites of Cinema: Interplay between Telepresence and Customer Delight

  • Zong-Yi Zhu;Hyeon-Cheol Kim
    • International journal of advanced smart convergence
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    • v.12 no.4
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    • pp.224-236
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    • 2023
  • This study aims to investigate the effects of telepresence on young moviegoers' flow experiences and social interactions, and the impact on consumer delight, trust, and experience sharing behavior on cinema mobile social network site pages. Given the scarcity of telepresence research, indirect telepresence on experience sharing via two experiences and social interactions is also included. The study used pages from Korean cinema mobile social network sites, and 175 Chinese moviegoers residing in Korea participated. We found that telepresence positively impacts the activity in both human-human and human-computer interactions. We further contend that telepresence positively affects perceived enjoyment and attentional focus. However, perceived enjoyment does not significantly affect consumer delight. We found that consumer delight positively influences consumer trust and movie experience sharing. Moreover, we illustrated that telepresence significantly and indirectly influences consumer movie experience-sharing behavior through attention focus and consumer delight. Our results provide crucial insights for future study and practical managerial.

The Effect of SNS Advertisement Characteristics on Advertisement Attitude and WOM through Users' Psychological Factors (SNS 광고특성이 이용자의 심리적 요인을 통해 광고태도 및 구전의도에 미치는 영향)

  • Yoon, Jae-Hyun;Kim, Han-Ku
    • The Journal of Information Systems
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    • v.27 no.2
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    • pp.29-52
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    • 2018
  • Purpose As the number of SNS users increases, the importance of SNS advertisement is also increasing. Thus, the purpose of this study is to analyze the effect of factors on effectiveness of SNS advertising, and expand research on users' attitude and behavior intention toward SNS advertising. Design/methodology/approach This study was designed to examine the structural relationships among SNS service attribute, users' cognitive characters, psychological factors, users' attitude and behavior intention toward SNS advertising. Concretely, SNS service attribute was presented as online interactivity, and users' cognitive characters were presented as perceived relevance and perceived intrusiveness. In addition, psychological factors were presented as presence experience and message credibility, users' attitude toward SNS advertising was presented as advertisement attitude and users' behavior intention was presented as WOM. Findings The results showed that online interactivity has a positive effect on presence experience and message credibility, but perceived intrusiveness has a negative effect on presence experience and message credibility. Perceived relevance has a positive effect on presence experience, but does not have significant effect on message credibility. Presence experience and message credibility have positive effects on advertisement attitude and WOM, and advertisement attitude also has a positive effect on WOM. Based on the results from this study, academic and practical implications can be drawn. First, the study extended the scope of research about SNS advertising through focusing on SNS service attribute and SNS users' cognitive characters and identified the relationship between presence experience, message credibility, advertisement attitude and WOM. Second, the results of this research can provide practical guidelines to develop effective advertising strategies for companies which promoting SNS as a marketing tool.

Workers' perceptions on the experience education for occupational safety and health in community: Focused on the values and affecting factors (지역사회 산업안전보건 체험교육에 대한 근로자의 인식: 체험교육의 가치와 영향 요인을 중심으로)

  • Park, Kyoung Ok
    • The Journal of Korean Society for School & Community Health Education
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    • v.22 no.1
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    • pp.73-92
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    • 2021
  • Objectives: The purposes of this study was to describe workers' perceived values and the affecting factors (pros and cons) of the experience education for occupational safety and health and to suggest the strategies and future directions to improve the experience educational quality. Methods: A total of 8 male workers taking the safety and health education of the 7 safety experience education centers involved in this study (5 centers managed by Korea Occupational Safety and Health Agency (KOSHA), 2 centers of large commercial companies). This study used Photovoice, a qualitative method, as the study method. We conducted the photovoice-based in-depth interview with the SHOWeD questions and strategy and used the taxonomical analysis. Results: The study participants' perceived values of experience education were strengthening self-efficacy of the safety and health practices, providing practically useful information, and enjoying refreshing experiences different from daily jobs. Positive affecting factors of the experience education (pros) were providing the educational environments and opportunities of direct experiences, teaching practical safety and health contents for the participants, and the trainer's instruction competencies. Negative affecting factors of the experience education (cons) were learner's negative or standing postures during trainer's lecturing, insufficient exercise conditions and facilities for education, and difficult and theory-oriented lecture far from the practical jobs in reality. Conclusions: Major values of exercise education were direct experiences, useful contents and interesting opportunities from the education participants' perspectives. To improve the exercise education quality, overall educational environments such as convenience facilities as well as exercise facilities should be modified altogether. This study partially and conveniently used the photovoice method as the study limitation.

Exploratory discussions on an integrated approach to mathematics education (수학교육의 통합적 접근에 대한 탐색적 논의)

  • Yu, Chung Hyun
    • East Asian mathematical journal
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    • v.32 no.2
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    • pp.291-300
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    • 2016
  • The integration of mathematics education is required Fundamentally discussion about the nature and purpose of mathematics education. After the theoretical discussion of that, Practical approach of that can be correctly realized. However, It is the impression that theoretical discussions and practical action about the current discourse about integration in mathematics education are the wrong order. To understand the practical action for the integrated approach in mathematics education, theoretical discussion of the integrated approach of mathematical education is properly required.

Practical Limitations of Theoretical Acceptance Sampling (이론 샘플링 검사의 실무적 한계)

  • Choe, Seong-Un
    • Proceedings of the Safety Management and Science Conference
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    • 2011.11a
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    • pp.205-211
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    • 2011
  • The papaer reviews four theoretical acceptance sampling plans as OC(Operating Characteristics) curve based inspection, rectifying inspection, switching inspection, and continuous inspection. In addition, the study presents practical limitations of theoretical acceptance sampling by attribute and by variable. Finally, following research also recommends the sampling inspection based on production technology. However, the inspection method requires quality expertise with various experience and implicit knowledge of the field.

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A Basic Study for the Environmental Educational Use of Elementary School Landscape -The Awareness of Seongnam City Elementary School Teacher- (초등학교 학교조경의 환경교육적 활용을 위한 기초 연구 -성남시 교사들의 인식을 중심으로-)

  • 김인호;안동만
    • Hwankyungkyoyuk
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    • v.11 no.2
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    • pp.224-237
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    • 1998
  • The purpose of this study that was based on the theory review about the practical use necessity of school landscape was to survey on the awareness of elementary school teachers about the applications of school landscape for environmental education. This study was carried out through the review of literature, the questionnaire to 132 elementary school teachers in Seongnam City. The findings derived from this study were as follows : First, School landscape is an important field as environmental education resource for the improvement of school environmental education. Especially, for the improvement of environmental sensitivity through field-experience learning, the practical applications of elementary school landscape is very important and urgent in aspects of environmental education theory, accessibility, and convenience. Second, Most of responded teachers give an affirmative answer about the field-experience learning for school environmental education and the necessity of practical use of school landscape for field-experience learning. Several the improvement to use elementary school landscape for environmental education being suggested by teachers are the increase of financial support, the magnification of school area, and the school landscape planning and design in consideration of environmental education by landscape architect expert. Third, Above half of teachers don't agree to use the roof garden for environmental education because of the safety of students and the school building construction. Fourth, Teachers are more satisfied with the status of school landscape maintenance than the practical usability of school landscape in aspect of environmental education and the facilities in school landscape. Teachers think that the most important functions and roles of school landscape is psychological factor.

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The Study on Compulsive Buying as Self-Defeating Behavior : Focused on Social Exclusion Factor

  • HAN, Woong-Hee
    • East Asian Journal of Business Economics (EAJBE)
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    • v.8 no.2
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    • pp.57-68
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    • 2020
  • Purpose - This study investigated the effect of the social exclusion experience on the compulsive buying tendency. The purpose of current study is to examine the mechanism through compulsive buying, one of selfdefeating behaviors. While previous studies on compulsive buying focused only on the mechanism of psychological escapism to overcome negative emotions, this study intends to expand the study on the causes of compulsive buying by presenting a social exclusion experience as one of the causes of negative emotions. Research design and methodology - Present study was performed with 114 university students. Participants were assigned to one of two groups at random - the social exclusion experience group and the social exclusion nonexperience group. Authors analyzed the influence of social exclusion experience on the compulsive buying. Results - The social exclusion experience group showed compulsive buying tendency than the social exclusion non-experience group. Conclusions - People with social exclusion experiences avoid self-awareness and show cognitive narrowing, which leads to compulsive buying. Academic implications and practical implications of current research were discussed and the limitations were suggested.

Online Platform Experience: Enhancing Customer Engagement and Loyalty in the Hospitality Industry (온라인 플랫폼 경험: 호스피탈리티 고객 인게이지먼트 및 로열티 향상 방안)

  • Kim, Joon-hyeong Joseph
    • Asia-Pacific Journal of Business
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    • v.8 no.2
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    • pp.75-94
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    • 2017
  • This study aims to develop a conceptual framework linking antecedents and consequences of online platform experience in the context of hospitality businesses. In doing so, an introduction to online platform experience in the hospitality industry was made, and environmental stimuli, that is, enablers of online platform experience were identified: information, entertainment and relation. Additionally, the theoretical review attempted to explain how customers are likely to be engaged in, and to be loyal to, the hospitality organizations' provisions in the context of online platforms. When presenting the theoretical model, a Stimulus-Organism-Response paradigm was employed to propose the hypotheses predicting positive online platform experience, which seems to derive from internally provoked cognition and affection within individuals, leading to behavioral consequences. This model is expected to be applicable to the online context, where hospitality businesses tend to adopt the concept of gamification and to implement associated loyalty programs. Finally, theoretical and practical implications, along with potential avenues of future research, were discussed.

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A Study on Brand Personality and Experience in Early Morning Delivery as a New Distribution Service

  • LEE, Jangsuk;KIM, Jinhwan
    • Journal of Distribution Science
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    • v.18 no.10
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    • pp.5-14
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    • 2020
  • Purpose: Early morning delivery markets have grown exponentially in the last few years. This study aims to verify the effects of brand experience factors and brand personality factors of Market Kurly, a representative early morning delivery brand, on brand attachment and brand loyalty. Research design, data, and methodology: For this purpose, 204 ordinary people in their 20s and 40s who have experience in using Market Kurly were surveyed. 7 hypotheses were verified by using hierarchical regression analysis. Results: Affective experience, intellectual experience, and behavioral experience among brand experience factors had a positive effect on brand attachment. Also, brand personality-self-image congruence and brand personality-human brand congruence as brand personality factors had a positive effect on brand attachment. The brand attachment was identified as an important preceding factor to explain the brand loyalty of Market Kurly. Conclusions: When applying brand experience factors to the early morning delivery service context, each brand experience factor affected brand attachment and brand loyalty. The scope of research on brand personality-self-image congruence was expanded in that it considered both brand personality-human brand congruence and brand personality-self-image congruence. This study provides academic and practical implications by revealing that brand experience factors and brand personality factors can positively affect brand attachment and brand loyalty.