• 제목/요약/키워드: Practical experience

검색결과 1,808건 처리시간 0.028초

한미간(韓美間) 정보통신분야(情報通信分野) 통상마찰예방(通商摩擦豫防)과 해소방안(解消方案)에 관한 연구(硏究) (A study on The U.S.-Korean Trade Friction Prevention and Settlement in the Fields of Information and Telecommunication Industries)

  • 정재영
    • 무역상무연구
    • /
    • 제13권
    • /
    • pp.869-895
    • /
    • 2000
  • The US supports the Information and Communication (IC) industry as a strategic one to wield a complete power over the World Market. However, several other countries are also eager to have the support for the IC industry because the industry produces a high added value and has a significant effect on other industries. Korea is not an exception. Korea recently succeeded in the commercialization of CDMA for the first time in the world, after the successful development of TDX. Hence, it is highly likely to get tracked by the US. Although the IC industry is a specific sector of IT, there is a concern that there might be a trade friction between the US and Korea due to a possible competition. It will be very important to prepare a solution in advance so that Korea could prevent the friction and at the same time increase its share domestically and globally. It will be our important task to solve the problem with the minimum cost if the conflict arises unfortunately in the IT area. The parties that have a strong influence on the US trade policy are the think tank group and the IT-related interest group. Therefore, it would be important to have a close relationship with them. We found some implications by analyzing the case of Japan, which has experienced trade frictions with the US over the long period of time in the high tech industry. In order to get rid of those conflicts with the US, the Japanese did the following things : (1) The Japanese government developed supporting theories and also resorted to international support so that the world could support the Japanese theories. (2) Through continual dialogue with the US business people, the Japanese business people sought after solutions to share profits among the Japanese and the US both in the domestic and in the worldwide markets. They focused on lobbying activities to influence the US public opinion to support the Japanese. The specific implementation plan was first to open culture lobby toward opinion leaders who were leaders about the US opinion. The institution, Japan Society, were formed to deliver a high quality lobbying activities. The second plan is economic lobby. They have established Japanese Economic Institute at Washington. They provide information about Japan regularly or irregularly to the US government, research institution, universities, etc., that are interested in Japan. The main objective behind these activities though is to advertise the validity of Japanese policy. Japanese top executives, practical interest groups on international trade, are trying to justify their position by direct contact with the US policy makers. The third one is political lobby. Japan is very careful about this political lobby. It is doing its best not to give impression that Japan is trying to shape the US policy making. It is collecting a vast amount of information to make a correct judgment on situation. It is not tilted toward one political party or the other, and is rather developing a long-term network of people who understand and support the Japanese policy. The following implications were drawn from the experience of Japan. First, the Korean government should develop a long-term plan and execute it to improve the Korean image perceived by American people. Second, the Korean government should begin public relation activities toward the US elite group. It is inevitable to make an effort to advertise Korea to this elite group because this group leads public opinion in the USA. Third, the Korean government needs the development of a relevant policy to elevate the positive atmosphere for advertising toward the US. For example, we need information about to whom and how to about lobbying activities, personnel network who immediately respond to wrong articles about Korea in the US press, and lastly the most recent data bank of Korean support group inside the USA. Fourth, the Korean government should create an atmosphere to facilitate the advertising toward the US. Examples include provision of incentives in tax on the expenses for the advertising toward the US and provision of rewards to those who significantly contribute to the advertising activities. Fifth, the Korean government should perform the role of a bridge between Korean and the US business people. Sixth, the government should promptly analyze the policy of IT industry, a strategic area, and timely distribute information to industries in Korea. Since the Korean government is the only institution that has formal contact with the US government, it is highly likely to provide information of a high quality. The followings are some implications for business institutions. First, Korean business organization should carefully analyze and observe the business policy and managerial conditions of US companies. It is very important to do so because all the trade frictions arise at the business level. Second, it is also very important that the top management of Korean firms contact the opinion leaders of the US. Third, it is critically needed that Korean business people sent to the USA do their part for PR activities. Fourth, it is very important to advertise to American employees in Korean companies. If we cannot convince our American employees, it would be a lot harder to convince regular American. Therefore, it is very important to make the American employees the support group for Korean ways. Fifth, it should try to get much information as early as possible about the US firms policy in the IT area. It should give an enormous effort on early collection of information because by doing so it has more time to respond. Sixth, it should research on the PR cases of foreign enterprise or non-American companies inside the USA. The research needs to identify the success factors and the failure factors. Finally, the business firm will get more valuable information if it analyzes and responds to, according to each medium.

  • PDF

상표자산과 구매의도와의 관계에 관한 국제비교연구 - 아시아와 유럽의 의류시장을 중심으로 - (Brand Equity and Purchase Intention in Fashion Products: A Cross-Cultural Study in Asia and Europe)

  • 김경훈;고은주;;;이동해;정홍섭;전병주;문학일
    • 마케팅과학연구
    • /
    • 제18권4호
    • /
    • pp.245-276
    • /
    • 2008
  • 본 연구는 상표자산의 구성요소에 대한 선행요인을 분석하고 이를 토대로 하여 상표자산 구성요소와 상표자산 영향요인간의 관계 그리고 상표자산 구성요소와 구매의도간의 관계를 규명하고 한국과 영국을 중심으로 비교하여 상표자산관리 방안을 도출해보고자 하였다. 연구결과, 정보탐색은 제품지식에 정(+)의 영향을 미치며, 상표태도와 상표지식은 상표 충성도와 상표 가치에 정(+)의 영향을 미치는 것으로 나타났다. 그리고 상표충성도와 상표가치는 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 정보원천의 경우, 한국에서는 제품지식에 정(+)의 영향을 미치고 있는 반면, 영국에서는 영향을 미치지 않는 것으로 나타났다.

  • PDF

조직구성원의 정보기술 인적역량과 개인 업무만족 및 업무성과 간의 관계: 목표지향성 관점 (Relationships Among Employees' IT Personnel Competency, Personal Work Satisfaction, and Personal Work Performance: A Goal Orientation Perspective)

  • 허명숙;천면중
    • Asia pacific journal of information systems
    • /
    • 제21권4호
    • /
    • pp.63-104
    • /
    • 2011
  • The study examines the relationships among employee's goal orientation, IT personnel competency, personal effectiveness. The goal orientation includes learning goal orientation, performance approach goal orientation, and performance avoid goal orientation. Personal effectiveness consists of personal work satisfaction and personal work performance. In general, IT personnel competency refers to IT expert's skills, expertise, and knowledge required to perform IT activities in organizations. However, due to the advent of the internet and the generalization of IT, IT personnel competency turns out to be an important competency of technological experts as well as employees in organizations. While the competency of IT itself is important, the appropriate harmony between IT personnel's business capability and technological capability enhances the value of human resources and thus provides organizations with sustainable competitive advantages. The rapid pace of organization change places increased pressure on employees to continually update their skills and adapt their behavior to new organizational realities. This challenge raises a number of important questions concerning organizational behavior? Why do some employees display remarkable flexibility in their behavioral responses to changes in the organization, whereas others firmly resist change or experience great stress when faced with the need to alter behavior? Why do some employees continually strive to improve themselves over their life span, whereas others are content to forge through life using the same basic knowledge and skills? Why do some employees throw themselves enthusiastically into challenging tasks, whereas others avoid challenging tasks? The goal orientation proposed by organizational psychology provides at least a partial answer to these questions. Goal orientations refer to stable personally characteristics fostered by "self-theories" about the nature and development of attributes (such as intelligence, personality, abilities, and skills) people have. Self-theories are one's beliefs and goal orientations are achievement motivation revealed in seeking goals in accordance with one's beliefs. The goal orientations include learning goal orientation, performance approach goal orientation, and performance avoid goal orientation. Specifically, a learning goal orientation refers to a preference to develop the self by acquiring new skills, mastering new situations, and improving one's competence. A performance approach goal orientation refers to a preference to demonstrate and validate the adequacy of one's competence by seeking favorable judgments and avoiding negative judgments. A performance avoid goal orientation refers to a preference to avoid the disproving of one's competence and to avoid negative judgements about it, while focusing on performance. And the study also examines the moderating role of work career of employees to investigate the difference in the relationship between IT personnel competency and personal effectiveness. The study analyzes the collected data using PASW 18.0 and and PLS(Partial Least Square). The study also uses PLS bootstrapping algorithm (sample size: 500) to test research hypotheses. The result shows that the influences of both a learning goal orientation (${\beta}$ = 0.301, t = 3.822, P < 0.000) and a performance approach goal orientation (${\beta}$ = 0.224, t = 2.710, P < 0.01) on IT personnel competency are positively significant, while the influence of a performance avoid goal orientation(${\beta}$ = -0.142, t = 2.398, p < 0.05) on IT personnel competency is negatively significant. The result indicates that employees differ in their psychological and behavioral responses according to the goal orientation of employees. The result also shows that the impact of a IT personnel competency on both personal work satisfaction(${\beta}$ = 0.395, t = 4.897, P < 0.000) and personal work performance(${\beta}$ = 0.575, t = 12.800, P < 0.000) is positively significant. And the impact of personal work satisfaction(${\beta}$ = 0.148, t = 2.432, p < 0.05) on personal work performance is positively significant. Finally, the impacts of control variables (gender, age, type of industry, position, work career) on the relationships between IT personnel competency and personal effectiveness(personal work satisfaction work performance) are partly significant. In addition, the study uses PLS algorithm to find out a GoF(global criterion of goodness of fit) of the exploratory research model which includes a mediating variable, IT personnel competency. The result of analysis shows that the value of GoF is 0.45 above GoFlarge(0.36). Therefore, the research model turns out be good. In addition, the study performs a Sobel Test to find out the statistical significance of the mediating variable, IT personnel competency, which is already turned out to have the mediating effect in the research model using PLS. The result of a Sobel Test shows that the values of Z are all significant statistically (above 1.96 and below -1.96) and indicates that IT personnel competency plays a mediating role in the research model. At the present day, most employees are universally afraid of organizational changes and resistant to them in organizations in which the acceptance and learning of a new information technology or information system is particularly required. The problem is due' to increasing a feeling of uneasiness and uncertainty in improving past practices in accordance with new organizational changes. It is not always possible for employees with positive attitudes to perform their works suitable to organizational goals. Therefore, organizations need to identify what kinds of goal-oriented minds employees have, motivate them to do self-directed learning, and provide them with organizational environment to enhance positive aspects in their works. Thus, the study provides researchers and practitioners with a matter of primary interest in goal orientation and IT personnel competency, of which they have been unaware until very recently. Some academic and practical implications and limitations arisen in the course of the research, and suggestions for future research directions are also discussed.

일본(日本) 의학(醫學)의 '절충파(折衷派)'에 관(關)한 연구(硏究) (A Study on the ' Zhe Zhong Pai'(折衷派) of the Traditional Medicine of Japan)

  • 박현국;김기욱
    • 동국한의학연구소논문집
    • /
    • 제10권
    • /
    • pp.41-61
    • /
    • 2008
  • The outline and characteristics of the important doctors of the 'Zhe Zhong Pai'(折衷派) are as follows. Part 1. In the late Edo(江戶) period The 'Zhe Zhong Pai', which tried to take the theory and clinical treatment of the 'Hou Shi Pai (後世派)' and the 'Gu Fang Pai(古方派)' and get their strong points to make treatments perfect, appeared. Their point was 'The main part is the art of the ancients, The latter prescriptions are to be used'(以古法爲主, 後世方爲用) and the "Shang Han Lun(傷寒論)" was revered for its treatments but in actual use it was not kept at that. As mentioned above The 'Zhe Zhong Pai' viewed treatments as the base, which was the view of most doctors in the Edo period. However, the reason the 'Zhe Zhong Pai' is not valued as much as the 'Gu Fang Pai' by medical history books in Japan is because the 'Zhe Zhong Pai' does not have the substantiation or uniqueness of the 'Gu Fang Pai', and also because the view of 'gather as well as store up'(兼收並蓄) was the same as the 'Kao Zheng Pai'. Moreover, the 'compromise'(折衷) point of view was from taking in both Chinese and western medical knowledge systems(漢蘭折衷). Generally the pioneer of the 'Zhe Zhong Pai' is seen as Mochizuki Rokumon(望月鹿門) and after that was Fukui Futei(福井楓亭), Wadato Kaku(和田東郭), Yamada Seichin(山田正珍) and Taki Motohiro(多紀元簡). Part 2. The lives of Wada Tokaku(和田東郭), Nakagame Kinkei(中神琴溪), Nei Teng Xi Zhe(內藤希哲), the important doctors of the 'Zhe Zhong Pai', are as follows. First Wada Tokaku(和田東郭, 1743-1803) was born when the 'Hou Shi Pai' was already declining and the 'Gu Fang Pai' was flourishing and learned medicine from a 'Hou Shi Pai' doctor, Hu Tian Xu Shan(戶田旭山) and a 'Gu Fang Pai' doctor, Yoshimasu Todo(吉益東洞). He was not hindered by 'the old ways(古方)' and did not lean towards 'the new ways(後世方)' and formed a way of compromise that 'looked at hardness and softness as the same'(剛柔相摩) by setting 'the cure of the disease' as the base, and said that to cure diseases 'the old way' must be used, but 'the new way' was necessary to supplement its shortcomings. His works include "Dao Shui Suo Yan(導水瑣言)", "Jiao Chiang Fang Yi Je(蕉窗方意解)" and "Yi Xue Sho(醫學說)". Second. Nakagame Kinkei(中神琴溪, 1744-1833) was famous for leaving Yoshimasu Todo(吉益東洞) and changing to the 'Zhe Zhong Pai', and in his early years used qing fen(輕粉) to cure geisha(妓女) of syphilis. His argument was "the "Shang Han Lun" must be revered but needs to be adapted", "Zhong Jing can be made into a follower but I cannot become his follower", "the later medical texts such as "Ru Men Shi Qin(儒門事親)" should only be used for its prescriptions and not its theories". His works include "Shang Han Lun Yue Yan(傷寒論約言)". Third, Nei Teng Xi Zhe(內藤希哲, 1701-1735) learned medicine from Qing Shui Xian Sheng(淸水先生) and went out to Edo. In his book "Yi Jing Jie Huo Lun(醫經解惑論)" he tells of how he went from 'learning'(學) to 'skepticism'(惑) and how skepticism made him learn in 'the six skepticisms'(六惑). In the latter years Xi Zhe(希哲) combines the "Shen Nong Ben Cao Jing(神農本草經)", the main text for herbal medicine, "Ming Tang Jing(明堂經)" of accupuncture, basic theory texts "Huang Dui Nei Jing(皇帝內經)" and "Nan Jing(難經)" with the "Shang Han Za Bing Lun", a book that the 'Gu Fang Pai' saw as opposing to the rest, and became 'an expert of five scriptures'(五經一貫). Part 3. Asada Showhaku(淺田宗伯, 1815-1894) started medicine at Zhong Cun Zhong Zong(中村中倧) and learned 'the old way'(古方) from Yoshimasu Todo and got experience through Ouan Yue(川越) and Fu Jing(福井) and received teachings in texts, history and Wang Yangmin's principles(陽明學) fmm famous teachers. Showhaku(倧伯) meets a medical official of the makufu(幕府), Ben Kang Zong Yuan(本康宗圓), and receives help from the 3 great doctors of the Edo period, Taki Motokato(多紀元堅), Xiao Dao Xue Gu(小島學古) and Xi Duo Cun Kao(喜多村栲窻) and further develops his arts. At 47 he diagnoses the general Jia Mao(家茂) with 'heart failure from beriberi'(脚氣衡心) and becomes a Zheng Shi(徵土), at 51 he cures a minister from France and received a present from Napoleon, at 65 he becomes the court physician and saves Ming Gong(明宮) Jia Ren Qn Wang(嘉仁親王, later the 大正天皇) from bodily convulsions and becomes 'the vassal of merit who saved the national polity(國體)' At the 7th year of the Meiji(明治) he becomes the 2nd owner of Wen Zhi She(溫知社) and takes part in the 'kampo continuation movement'. In his latter years he saw 14000 patients a year, so we can estimate the qualjty and quantity of his clinical skills. Showhaku(宗伯) wrote over 80 books including the "Ju Chuang Shu Ying(橘窻書影)", "Wu Wu Yao Shi Fang Han(勿誤藥室方函)", "Shang Han Biang Shu(傷寒辨術)", "Jing Qi Shen Lun(精氣神論)", "Hunag Guo Ming Yi Chuan(皇國名醫傳)" and the "Xian Jhe Yi Hua(先哲醫話)". Especially in the "Ju Chuang Shu Ying(橘窻書影) he says "the old theories are the main, and the new prescriptions are to be used"(以古法爲主, 後世方爲用), stating the 'Zhe Zhong Pai' way of thinking, In the first volume of "Shang Han Biang Shu(傷寒辨術)" and "Za Bing Lun Shi(雜病論識)", 'Zong Ping'(總評), He discerns the parts that are not Zhang Zhong Jing's writings and emphasizes his theories and practical uses.

  • PDF

일본(日本) 의학醫學의 '절충파(折衷派)'에 관(關)한 연구(硏究) (A Study on the 'Zhe Zhong Pai'(折衷派) of the Traditional Medicine of Japan)

  • 박현국;김기욱
    • 대한한의학원전학회지
    • /
    • 제20권3호
    • /
    • pp.121-141
    • /
    • 2007
  • The outline and characteristics of the important doctors of the 'Zhe Zhong Pai'(折衷派) are as follows. Part 1. In the late Edo(江戶) period The 'Zhe Zhong Pai', which tried to take the theory and clinical treatment of the 'Hou Shi Pai (後世派)' and the 'Gu Fang Pai (古方派)' and get their strong points to make treatments perfect, appeared. Their point was 'The main part is the art of the ancients, The latter prescriptions are to be used'(以古法爲主, 後世方爲用) and the "Shang Han Lun(傷寒論)" was revered for its treatments but in actual use it was not kept at that. As mentioned above The 'Zhe Zhong Pai ' viewed treatments as the base, which was the view of most doctors in the Edo period, However, the reason the 'Zhe Zhong Pai' is not valued as much as the 'Gu Fang Pai' by medical history books in Japan is because the 'Zhe Zhong Pai' does not have the substantiation or uniqueness of the 'Gu Fang Pai', and also because the view of 'gather as well as store up' was the same as the 'Kao Zheng Pai', Moreover, the 'compromise'(折衷) point of view was from taking in both Chinese and western medical knowledge systems(漢蘭折衷), Generally the pioneer of the 'Zhe Zhong Pai' is seen as Mochizuki Rokumon(望月鹿門) and after that was Fukui Futei(福井楓亭), Wadato Kaku(和田東郭), Yamada Seichin(山田正珍) and Taki Motohiro(多紀元簡), Part 2. The lives of Wada Tokaku(和田東郭), Nakagame Kinkei(中神琴溪), Nei Teng Xi Zhe(內藤希哲), the important doctors of the 'Zhe Zhong Pai', are as follows First. Wada Tokaku(和田東郭, 1743-1803) was born when the 'Hou Shi Pai' was already declining and the 'Gu Fang Pai' was flourishing and learned medicine from a 'Hou Shi Pai' doctor, Hu Tian Xu Shan(戶田旭山) and a 'Gu Fang Pai' doctor, Yoshimasu Todo(吉益東洞). He was not hindered by 'the old ways(古方), and did not lean towards 'the new ways(後世方)' and formed a way of compromise that 'looked at hardness and softness as the same'(剛柔相摩) by setting 'the cure of the disease' as the base, and said that to cure diseases 'the old way' must be used, but 'the new way' was necessary to supplement its shortcomings. His works include "Dao Shui Suo Yan", "Jiao Chiang Fang Yi Je" and "Yi Xue Sho(醫學說)" Second. Nakagame Kinkei(中神琴溪, 1744-1833) was famous for leaving Yoshirnasu Todo(吉益東洞) and changing to the 'Zhe Zhong Pai', and in his early years used qing fen(輕粉) to cure geisha(妓女) of syphilis. His argument was "the "Shang Han Lun" must be revered but needs to be adapted", "Zhong jing can be made into a follower but I cannot become his follower", "the later medical texts such as "Ru Men Shi Qin(儒門事親)" should only be used for its prescriptions and not its theories". His works include "Shang Han Lun Yue Yan(傷寒論約言) Third. Nei Teng Xi Zhe(內藤希哲, 1701-1735) learned medicine from Qing Shui Xian Sheng(淸水先生) and went out to Edo. In his book "Yi Jing Jie Huo Lun(醫經解惑論)" he tells of how he went from 'learning'(學) to 'skepticism'(惑) and how skepticism made him learn in 'the six skepticisms'(六惑). In the latter years Xi Zhe(希哲) combines the "Shen Nong Ben Cao jing(神農本草經)", the main text for herbal medicine, "Ming Tang jing(明堂經)" of accupuncture, basic theory texts "Huang Dui Nei jing(黃帝內徑)" and "Nan jing(難經)" with the "Shang Han Za Bing Lun", a book that the 'Gu Fang Pai' saw as opposing to the rest, and became 'an expert of five scriptures'(五經一貫). Part 3. Asada Showhaku(淺田宗伯, 1815-1894) started medicine at Zhong Cun Zhong(中村中倧) and learned 'the old way'(古方) from Yoshirnasu Todo and got experience through Chuan Yue(川越) and Fu jing(福井) and received teachings in texts, history and Wang Yangmin's principles(陽明學) from famous teachers. Showhaku(宗伯) meets a medical official of the makufu(幕府), Ben Kang Zong Yuan(本康宗圓), and recieves help from the 3 great doctors of the Edo period, Taki Motokato(多紀元堅), Xiao Dao Xue GU(小島學古) and Xi Duo Cun Kao Chuang and further develops his arts. At 47 he diagnoses the general Jia Mao(家茂) with 'heart failure from beriberi'(脚氣衝心) and becomes a Zheng Shi(徵I), at 51 he cures a minister from France and received a present from Napoleon, at 65 he becomes the court physician and saves Ming Gong(明宮) jia Ren Qn Wang(嘉仁親王, later the 大正犬皇) from bodily convulsions and becomes 'the vassal of merit who saved the national polity(國體)' At the 7th year of the Meiji(明治) he becomes the 2nd owner of Wen Zhi She(溫知社) and takes part in the 'kampo continuation movement'. In his latter years he saw 14000 patients a year, so we can estimate the quality and quantity of his clinical skills Showhaku(宗伯) wrote over 80 books including the "Ju Chuang Shu Ying(橘窓書影)", "WU Wu Yao Shi Fang Han(勿誤藥室方函)", "Shang Han Biang Shu(傷寒辨術)", "jing Qi Shen Lun(精氣神論)", "Hunag Guo Ming Yi Chuan(皇國名醫傳)" and the "Xian Jhe Yi Hua(先哲醫話)". Especially in the "Ju Chuang Shu Ying(橘窓書影)" he says "the old theories are the main, and the new prescriptions are to be used"(以古法爲主, 後世方爲用), stating the 'Zhe Zhong Pai' way of thinking. In the first volume of "Shung Han Biang Shu(傷寒辨術) and "Za Bing Lun Shi(雜病論識)", 'Zong Ping'(總評), He discerns the parts that are not Zhang Zhong Jing's writings and emphasizes his theories and practical uses.

  • PDF

문화예술상품에 대한 소비자의 가치인식과 추구혜택에 관한 질적 연구 (Qualitative Study about Value Cognition and Benefits of Consumer on Culture-Art products)

  • 이영선;신은주
    • Asia Marketing Journal
    • /
    • 제12권4호
    • /
    • pp.27-54
    • /
    • 2011
  • 본 연구는 문화예술상품 소비자 연구를 위한 개념적 구조를 마련하고, 문화예술상품 생산기관 및 문화예술정책기관과 문화예술을 활용하는 기업의 문화마케팅의 효율성을 위하여 문화예술정책기관에 실무적 시사점을 제시하기 위하여 실시되었다. 현대소비문화 속에서 문화예술상품 소비자의 가치인식과 추구혜택을 사회적 맥락에서 심층적으로 파악하기 위해, 문화예술상품 소비자를 대표할 수 있는 10대부터 50대까지의 남녀 58명을 12개의 그룹으로 나누어 총 12회에 걸친 표적집단면접(FGI)를 실시하였다. 문화예술상품은 예술가의 정신적·관념적 창작행위나 그 결과물인 작품에 경제적 교환가치가 부여되어 소비되는 상품이다. 문화예술상품의 특성을 바탕으로 문화예술상품에 대한 소비자의 가치인식의 개념구조를 알아본 결과 '실제적·개인적 가치재', '사회적 공공재', '미학적·감각적 경험재'로 나타났으며, 경험적 소비재의 관점에서 문화예술상품 소비 추구혜택의 개념구조를 알아본 결과 '예술적 특성지향', '사회적 관계지향', '개인적 유익지향'의 방향성을 가지고 있는 것으로 나타났다. 문화예술상품 소비에 대한 이와 같은 소비자의 가치인식과 추구혜택의 개념구조는 합리적 소비, 기호 상징적 소비, 경험적 소비, 반성적 소비라는 복합적인 현대소비문화가 반영된 것으로 해석 할 수 있다. 문화예술상품에 대한 소비자 가치인식과 추구혜택의 관계를 개념적으로 분석한 결과 문화예술상품 소비자의 가치인식에 따라 추구혜택이 다르게 나타나는 것을 확인할 수 있었다. 이러한 결과는 문화예술상품에 대한 소비자의 가치인식이 추구혜택의 특성을 형성하며, 소비를 결정하고 문화예술상품을 선택하는데 있어서 중요한 영향을 미칠 수 있다는 것을 시사하는 것이다. 본 연구 결과로 나타난 가치인식과 추구혜택의 개념구조는 문화예술상품 소비자 연구의 측정도구 개발에 사용될 수 있으며, 기업의 효율적인 문화예술마케팅 전략 및 소비자 중심의 문화예술상품 생산과 국민의 삶의 질을 향상시키고자 하는 국가기관의 정책 수립에 필요한 소비자 정보로 활용될 수 있을 것이다.

  • PDF

간호학생의 효과적인 자율학습을 위한 조사연구 (A Study on the Effective Independent Study of Nursing Student)

  • 김광주;이향련
    • 대한간호학회지
    • /
    • 제8권1호
    • /
    • pp.16-42
    • /
    • 1978
  • This survey was made for a month starting from November 15 to December 15, 1977 covering 711 students taking the junior. (3rd-yea.) and the senior. (4th-year) at nine college of nursing in Seoul concerning their perception and Attitude toward the profession of nursing, motive for the necessity of learning, environment of study, attitude of study and particulars relevant with study performance, particulars of library, references and reading, assignments and particulars of the degree of confidence for the learning achievement. Through the survey of the above Particulars, the following results were obtained by classifying all subject matters and by analysing motive of the selection of their course, awarding or not awarding of scholarships. 1. General characteristics: it was revealed that 406 students (57.1%) were attending at the junior. while 305 students (42.9%) were taking the senior. Thus, the total number was 711 and their average age was 21.4 years. Their dwelling category was; 73.9 percent of them resided at their parent's home, 214 students (30.1%) were awarded with scholarships. The reason to be attracted by nursing science was the possibility of continuing social life after graduation (43.5%). 2. Their perception and attitude toward the profession of nursing: According to the perception of profession by the students of each grade, students of the 4th grade showed comparatively strong conception. Also, students of the 4th grade showed more positive attitude in the purchase and reading of magazines relative with the science of nursing, in the reading of Code for Nurses and in their interest in the activity of nursing field. For the necessity of mission of nurse, 97.7 percent of the entire number of students covered responded to necessity. For the necessity of the particular humanity and particularity in the character of nurses, 95.8 percent of those students responded to necessity. By the each grade, students of the 4th grade showed more response. 3. As to professional field desired after completing the professional course: 57 percent of those students desired for clinician nurse while 55 percents desired for community health-nurse. 4. As to the environment of study: they were mostly satisfied with their present residential environment. However, they complained of inconvenience at their lecture-halls. Students of the 3rd grade showed more complain. As to their attitude toward the adjustment of environment of study, they showed a affirmative response. As to the opinion of factors which interfere with their study, comparatively strong response was showed in their scepticism in the science of nursing, insufficient comprehension in general learning, relation with professors n4 discrepancy in the method of study. According to opinions of students at each grade, students of the 4th grade showed more scepticism. 5. Particulars relative with their attitude and performance of study : As to their knowledge of the objectives of their study of subject, the majority was to study with a partial knowledge of the objectives of their study. As to the plan of study, a low percentage indicated management of routine life under regular scheduling. Students of the 4th grade responded to rather planned life. As to time spent in independent study, response to concentrated study when necessary was stronger than that to regular daily study. Students of the 4th grade showed stronger response to regular study than that of the 3rd grade. As to the contents of their note-taking, 67.4 percents of those students responded to such regulatory procedure performing in the lecture-hall as they listen to lectures. 17.3 percents of those students showed response to adding supplementary informations from references to what was entered in choir note-taking at their lecture-halls. 6. Particulars of library, references and reading books: As to receiving of instruction for the utilization of library and time of receiving such instruction 64.7 percents of those students had received such instruction. 66.7 percents of the those responded received such instruction at orientation conducted for freshmen. As to the convenience of the utilization of library, 49.9 percents of those students responded to convenience. However, students of the 3rd grade showed a much stronger response to inconvenience. As to the time of the utilization of library,92.5 percents of those students showed a response to occasional utilization for particular purpose than regular utilization. 53.2 percents of those students responded to ordinary in quantity that library have references. 34.2 percents of those students responded to insufficient. As to the particular relative with the method and field of reading: 53.5 percents of those students responded to intensive reading and was the majority. As to the reading field, fiction u as the majority. When read any books for their major, they usually rend Korean text-b, oks. 7. Particular relative with giving assignment: All respondents were well aware of the objectives of giving home tasks. As to the attitude toward assignments and performing home tasks, 54.8 percents of those students to making ostentatious study because of an excessive quantity of assignments imposed. For performing assignment, they showed comparatively positive response. Also, 52.2 percents of those students responded that they usually submitted complected assignment with references. 8. As to motive to realize the necessity of study : 55.6 percents of those students responded that they realized such necessity in communication with patients when they were engaged in clinical practice. Also, 8.6, the lowest percents of those students responded that they realized such necessity in the course of conversation with nurses when they were engaged in clinical practice. 9. As to the determination of their confidence in the performance of study relative with clinical experience: They showed a general inclination of having in nursing. The major response was that they came to well comprehend the patients families. the lowest response was that they could apply what was learned at lecture-hall to practice. This response incidentally showed the distance the lecture-hall and practical study. In general items, students of the 4th grade showed more favorable response than students of the 3rd grade and there was a significant difference. 10. As to the perception and attitude toward profession according to the motive of selecting the nursing science : Those who selected the nursing voluntarily showed stronger conception than those who selected the nursing through indirect influence. However, there was no significant difference on this point. Only there was a remarkable difference in the reading of Code for Nurses. 11. Those who showed a stronger conception in the profession of nursing according to the motives of attractive nursing science indicated a strong will and ability to manage stable life and comparatively strong response was shown in the management of good home life because of the good adaptability of the science to their character. This group showed a strong conception of the profession than those who responded that they prefer this profession out of a longing for the work of a hospital and for the easy obtaining of opportunity to immigrate to over seas and for economic cause and for high school grade. There was significant difference between these two groups, 12. As to the conception and attitude toward the profession of nursing according to benefits by scholarships, those who were benefitted by scholarship showed stronger conception of profession than those who did not receive scholarship and there was a remarkable difference between these two categories. However, there was no remarkable difference between these two categories in the extent of interest of the activities of nursing fields and in the reading of Code for Nurses. 13. As activation for study according to the benefits of scholarships, those who were benefitted by scholarships showed stronger response to the motive for study comparing with those who receive. 14. As to tile field of reading according to the benefits by scholarships, those who received scholarships tended to read autobiographies and essayers to a considerable extent. Those who did not receive scholarships tended to read novels. Those who received scholarships more read nursing boots than those who did not receive scholarships. 15. As to the attitude of study and doing of assignment according to benefits of scholarships, those who received scholarships managed a favorable life with schedules for study, More students of receiving scholarship showed a regular study for more than one hour per day. Also, in the method of doing home tasks, more students of receiving scholarship showed reference to relative books frequently for the submission of completed assignments.

  • PDF

산림보험(山林保險)에 관한 연구(硏究) (A Study on Forest Insurance)

  • 박태식
    • 한국산림과학회지
    • /
    • 제15권1호
    • /
    • pp.1-38
    • /
    • 1972
  • 우리나라는 근래(近來) 고도경제성장(高度經濟成長)으로 인(因)하여 목재수요(木材需要)가 급증(急增)하고 있으나 국내생산재(國內生産材)가 공급율(供給率)은 수요량(需要量)의 20% 정도(程度)에 지나지 않아 많은 외재(外在)를 도입(導入)하고 있으므로 장래(將來)의 목재(木材) 수요공급(需要供給)의 균형(均衡)을 이룩하기 위하여 강력(强力)한 산림자원(山林資源) 조성사업(造成事業)의 추진(推進)이 요망(要望)된다. 산림자원(山林資源) 조성사업(造成事業)을 추진(推進)하는데 있어서 가장 중요(重要)한 것은 조림의욕(造林意慾)을 높이고 조림사업(造林事業)에 필요(必要)한 산업자본(産業資本)을 산림(山林)에 유치(誘致)하도록 하는 일인데, 이러한 역할(役割)을 할 수 있는 경제적시설(經濟的施設)의 하나가 산림보험제도(山林保險制度)의 실시(實施)인 것이다. 산림보험(山林保險)을 실시(實施)하면 산림재해(山林災害)가 보상(補償)되므로 자본가(資本家)는 안심(安心)하고 조림투자(造林投資)를 할 수 있을 뿐만 아니라 산림(山林)을 담보(擔保)로 한 금융(金融)의 길도 열리어 투자(投資)한 산림(山林)에 환금성(換金性)이 주어지므로 산업자본가(産業資本家)가 산림투자(山林投資)를 회피(回避)하지 않게 되어 산림자원(山林資源) 조성사업(造成事業)이 촉진(促進)될 수 있다. 이러한 관점(觀點)에서 외국(外國)에서는 19세기말(世紀末)부터 산림보험제도(山林保險制度)가 실시(實施)되기 시작(始作)하여 주요(主要) 임업선진국(林業先進國)에서는 모두 산림보험(山林保險)을 실시(實施)하고 있는 것이다. 산림보험(山林保險)을 실시(實施)하는데 있어서 가장 중요(重要)한 것은 장기간(長期間)에 걸친 산림재해(山林災害)의 통계자료(統計資料)를 정확(正確)히 조사(調査)하는 일과 그 나라의 여건(與件)에 맞는 산림보험제도(山林保險制度)를 창설(創設)하는 일이다. 과거(過去) 10년간(年間)(1961~1970)의 년평균(年平均) 산림재해상황(山林災害狀況)을 조사(調査)한 결과(結果)는 산림화재(山林火災)가 9,000여정보(餘町步), 곤충피해(昆蟲被害)가 570,000정보(町步), 병균피해(病菌被害)가 694정보(町步)로 나타났다. 특(特)히 그중 외국(外國)의 산림보험(山林保險)에서 재해보상(災害補償) 대상(對象)의 으뜸이 되고 있는 산림화재(山林火災) 피해상황(被害狀況)을 과거(過去) 18년간(年間)(1953~1970)에 걸쳐서 조사(調査)한 결과(結果)에 의하면 산화면적(山火面積) 위험율(危險率)이 $\frac{1.1853}{1,000}$였고 1960~1969년(年) 사이의 전국(全國) 산림화재면적(山林火災面積) 위험율(危險率)은 $\frac{1.3045}{1,000}$로서 유우럽에 비(比)하여 높았으나 일본(日本)에 비(比)하여 그리 높지 않았다. 또 과거(過去) 5년간(年間)(1966~1970)의 전국(全國)의 산화재적(山火材積) 위험율(危險率)은 $\frac{0.1991}{1,000}$로서 대단(大端)히 낮은데 이것은 우리나라 산림(山林)의 축적(蓄積)이 빈약(貧弱)한데서 온 결과(結果)였다. 이러한 산림재해상황(山林災害狀況)에 비추어 우리나라에서 산림보험(山林保險)을 실시(實施)하려면 어떠한 내용(內容)의 산림보험제도(山林保險制度)를 설립(設立)하는 것이 좋겠는가 하는 질문조사(質問調査)의 결과(結果)는 다음과 같았다. 1. 산림보험(山林保險)의 필요성(必要性) 산림보험(山林保險)은 산림담보(山林擔保)에 의(依)한 금융(金融)의 길을 열어주고(5.65%), 산림피해(山林被害)를 당(當)하였을 때 재조림비(再造林費)를 확보(確保)하게 하여(35.87%), 조림투자(造林投資)를 보증(保證)하는 수단(手段)(46.74%)으로 반드시 실시(實施)되어야 한다고 응답(應答)하였다. 2. 산림보험법(山林保險法) 산림(山林)의 특수성(特殊性)에 비추어 일반(一般) 손해보험(損害保險) 규정(規程)을 준용(準用)할 것이 아니라(8.35%), 산림보험(山林保險)을 위한 특별볍(特別法)을 제정(制定)하여야 한다고 응답(應答)하였다(88.26%). 3. 보험경영업체(保險經營業體)의 종류(種類) 일반(一般) 보험회사(保險會社)(17.42%)나 산림소유자(山林所有者) 상호조합(相互組合)(23.53%)에서 산림보험(山林保險)을 취급(取扱)할 수도 있겠으나, 산림보험(山林保險)의 특이성(特異性)에 비추어 국(國) 공영산림보험(公營山林保險)의 별도(別途)로 운영(運營)되어야 한다고 반응(反應)하였다(56.18%). 4. 보험사고(保險事故)의 종류(種類) 산림보험(山林保險) 사고(事故)를 산화(山火)에 국한(局限)시키거나(23.38%), 산화(山火) 및 기상해(氣象害)만을 포함(包含)시키면 된다는 의견(意見)도 있으나(14.32%), 산림보험(山林保險) 사고(事故)에 산화(山火), 기상해(氣象害), 병충해(病蟲害)까지 포함(包含)시켜야 한다는 의견(意見)이 가장 많았다(60.68%). 5. 보험사고(保險事故) 취급대상(取扱對象)의 종류(種類) 산림보험(山林보험) 취급대상(取扱對象) 수종(樹種)은 침엽수(針葉樹) 인공림(人工林)에 한정(限定)시키거나(13.47%), 침엽수(針葉樹)와 활엽수(濶葉樹)의 인공림(人工林)만을 포함(包含)시키기를 원(願)하는 반응자(反應者)도 있었으나(23.74%), 많은 반응자(反應者)가 수종(樹種), 임종(林種)(인공(人工), 천연(天然)) 구별(區別)없이 모두 포함(包含)시켜야 된다고 반응(反應)하였다(61.64%). 6. 보험사고(保險事故) 취급대상(取扱對象)의 범위(範圍) 산림보험(山林保險) 사고(事故) 취급대상(取扱對象) 범위(範圍)는 10년(年) 이하(以下)의 유령림(幼齡林)만 취급(取扱)하기를 원(願)하는 자(者)(15.23%), 20년(年) 이하(以下)의 임목(林木)만을 대상(對象)으로 하면 족(足)하다는 반응자(反應者)가 있었으나(32.95%), 많은 반응자(反應者)가 40년생(年生) 이하(以下)의 임목(林木)까지 포함(包含)하기를 바라고 있었다(46.37%). 7. 보험계약(保險契約) 기간(期間) 산림보험(山林保險) 계약기간(契約期間)은 1년(年) 단위(單位)가 좋다는 자(者)도 상당(相當)히 있었으나(31.74%), 과반수(過半數)가 5년(年) 단위(單位)로 계약(契約)하는 것을 바라고 있었다(58.68%). 8. 보험계약(保險契約)의 제한(制限) 5정보(町步) 미만(未滿)의 소면적(小面積)은 산림보험(山林保險) 대상(對象)에서 제외(除外)하고(20.78%), 단위(單位) 면적당(面積當) 일정(一定) 재적(材積) 또는 주수(株數)를 보유(保有)하고 있는 산림(山林)만을 계약대상(契約對象)으로 하는 것이 좋다고 반응(反應)하였다(63.77%). 9. 계약방법(契約方法) 산림보험(山林保險) 계약방법(契約方法)은 임의(任意)로 산림(山林)을 선택(選擇)하여 계약(契約)하기를 원(願)하는 자(者)(32.13%), 임의(任意)로 계약(契約)하되 소유산림(所有山林) 전체(全體)를 일괄(一括) 계약(契約)하도록 하는 방법(方法)을 택(擇)하여야 한다는 자(者)(33.48%), 특정임지(特定林地)(신식지(新植地), 보조조림지(補助造林地), 고가임지(高價林地))는 의무적(義務的)으로 계약(契約)하도록 하여야 한다는 반응자(反應者)(31.92%)로 나타나 비슷한 반응(反應)을 보였다. 10. 보험료율(保險料率) 산림보험(山林保險) 요율(料率)은 지역(地域)에 따르는 위험정도(危險程度)를 참작(參酌)하여 면적비례(面積比例)로 결정(決定)하여야 한다는 의견(意見)(31.59%)과 지역(地域) 위험율(危險率)을 참작(參酌)하여 보험가액(保險價額)에 따라 정(定)해야 한다는 의견(意見)이 있었으나(31.59%), 우리 나라에는 지역적(地域的) 위험율(危險率)에 큰 차이(差異)가 없을 것이므로 전국(全國) 일률적(一律的)인 보험료(保險料)를 보험가액(保險價額)에 따라 정(定)하기를 원(願)하는 경향(傾向)이 높았다(39.55%). 11. 보험료(保險料)의 납부(納付) 산림보험료(山林保險料)는 단기(短期)는 일시불(一時拂), 장기(長期)는 매년(每年) 납부(納付)하게 하는 의견(意見)도 있으나(13.80%), 단기(短期)는 고율(高率), 장기(長期)는 저율(低率)로 하되 단기(短期), 장기(長期)를 막론(莫論)하고 매년(每年) 납부(納付)하도록 하여야 한다고 반응(反應)하였다(86.71%). 12. 보험사무(保險事務) 취급기관(取扱機關) 산림보험(山林保險) 사무(事務)의 취급(取扱) 즉(即) 창구업무(窓口業務)의 취급(取扱)을 산림행정기관(山林行政機關)에 위탁(委託)하거나(18.75%), 일반(一般) 보험회사(保險會社)에 맡기기보다는(35.76%) 산림조합(山林組合)에 위탁(委託) 취급(取扱)하게 하고 보험료(保險料)의 일정율(一定率)을 환부(還付)해주는 것이 좋다고 반응(反應)하였다(44.22%). 13. 손해보상(損害補償)의 한도(限度) 산림보험(山林保險)의 손해보상(損害補償)은 유령림(幼齡林)이 피해(被害)를 입었을 때에는 재조림비(再造林費)를 한도(限度)로 하여 보상(補償)하는 것을 원칙(原則)으로 하고 성림(成林)의 경우(境遇)에는 손해액(損害額)의 80%정도(程度)를 한도(限度)로 하여 보상(補償)하기 보다는(29.70%) 실손(實損) 현재가액(現在價額)을 보상(補償)하거나(31.07%) 조림비(造林費)의 복리계산(複利計算) 합계액(合計額)을 보상(補償)하는 것을 바라고 있었다(36.99%). 14. 보험기금(保險基金)의 조성(造成) 산림보험(山林保險)의 기금조성(基金造成)은 손해(損害) 보상액(補償額)에서 일정액(一定額)을 공제(控除) 적립(積立)하여 조성(造成)하거나(15.65%), 임야세(林野稅)를 신설(新設)하여 기금(基金)을 확보(確保)하기 보다는(33.79%), 산림보험(山林保險) 무사고(無事故)로 인(因)한 잉여금(剩餘金)에서 일정액(一定額)씩을 적립(積立)하여 산림보험기금(山林保險基金)으로 하자는 의견(意見)에 많은 반응(反應)을 하였다(44.81%). 15. 산화(山火)의 원인(原因) 산림관계직(山林關係職)에 종사(從事)하고 있는 사람들의 과거(過去)의 경험(經驗)에 비추어 본 우리나라 산화(山火)의 주요원인(主要原因)은 실화(失火)(원인불명(原因不明), 32.39%), 담배불(28.89%), 화전(火田)(19.85%)에 의한 것으로 나타났는데 산림통계(山林統計)에 나타나 있는 산화(山火)의 주요원인(主要原因)과 일치(一致)하였다. 16. 산화경방(山火警防) 산림화재(山林火災) 경방조치(警防措置)로서 가장 중요(重要)하고 실효성(實効性)이 있으며 실천(實踐)할 수 있는 삼대대책(三大對策)으로는 (1) 방화선(防火線) 설치(設置)(23.84%), (2) 건조기(乾燥期)의 입산금지(入山禁止)(21.10%), (3) 메스콤에 의한 계몽교육(啓蒙敎育)(18.01%)이라고 반응(反應)하였다.

  • PDF