• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.4
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• pp.163-173
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• 2014

Since the 1990s, the brand has established itself as an important factor to consumers. Consumers is affected by not only the product's physical properties and functions but also the sensitivity associated with the consumption or the product itself. Thus, Many studies has been very active because of the increased interest to the brand that is recognized as one of the intangible assets that create value for the company. The purpose of this paper is to provide the result of methodical analysis about the relationship among leading variables that affect on brand loyalty. Concretely, by methodically defining the relationship among perceived brand quality, customer satisfaction and brand trust, that is leading variable which affect on brand loyalty, focused on frequently used oil companies, this paper would suggest scientific and practical implications through draw a conclusion that this relationship contributes on brand loyalty. The results of empirical test are as follows. Customer perceived brand quality based on fuel quality, positively influence on customer satisfaction and brand trust. Then, customer satisfaction and brand trust positively influence on brand loyalty. According to the results of this study in the oil market, customer cannot distinguish fuel product quality itself among oil companies. Therefore it is strongly suggested that oil companies build and maintain brand loyalty on the basis of perceived brand quality, customer satisfaction and brand trust.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.117-123
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• 2016

As a multicultural society, is it right to adhere to the prevention principle of permanent migration of migrant workers? We need to try to do a little more calm consideration on the prevention principle for permanent migration rather than in terms of human right and emotional aspect. Even though there is a suggestion that we need to decrease the proportion of 3D Jobs by improving industrial demand, migrant workers can be an alternative in that we need a solution unless we can be freed from 3D Jobs. The prevention principle for permanent migration not only is against the trend of multicultural society but also blocks the opportunity for migrant workers to share their skills and knowledge taught in our country. In addition, with the society aging, that the permanent migration of migrant workers can be proper channels to supply young labor force should be kept in mind. In addition to this practical aspect, considering that all human beings are equal and with dignity and unequal conditions that migrant workers undergo require empathetic viewpoint, the prevention principle should be amended.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.445-457
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• 2016

The purpose of the study is to provide frame work of efficient diagnostic and treatment protocol for the people with malpositioned pelvic which causes imbalance of body. Study subjects were grouped as experimental, comparison and control group. Each group consisted of five men and five women randomly assigned. Experimental group was to be tested with Thompson Terminal Technique, its corrective effect and the effect of maintaining the treatment. There were 43.01%p difference in effectiveness of the applied technique between Thompson Terminal Technique and Muscle Energy Technique. It indicates that Thompson Terminal Technique is more effective in treating pelvic misalignment than Muscle Energy Technique. As a result, the use of chiropractic and resistance exercises is proven to be effective for treating the imbalance of body. Also, to maximize the effect of treatment, it is preferable to apply Muscle Energy Technique after applying the Thompson Terminal Technique.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.165-176
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• 2016

The purpose of this study is to examine the effects of the IT resources on the work efficiency and corporate performance in Mobile Smart-Work Environment with IT convergence Technology by applying the Resource-Based View. The study has an academic meaning by empirically analyzing the effects of factors identified based on the existing study on the IT resources in Mobile Smart-Work, and practical implications to identify how the significance of the Mobile Smart-Work used as a platform of variety industries in manufacturing, logistics, service, distribution, finance, public institutions, and so on positively affects improvement of corporate efficiency and performance. The results showed that IT Infrastructure and IT skills in the Mobile Smart-work environment were found to bring positive effects on individual work efficiency, and IT skills had positive influence on team work efficiency. Also, we confirmed the individual and team work efficiency positively affect financial and market performance of business firms. Finally, we expect that business firm equipped with IT resources in the Mobile Smart-Work environment with IT convergence Technology. It can improve this work efficiency and the performance, which leads to strengthening the core competency.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.21-37
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• 2016

The purpose of study was to examine the entrepreneurial supporting policy and the entrepreneurship which can affect the entrepreneurial intention, and to prove the moderating effect of the business failure burden and the self-efficacy on the relationship of the entrepreneurial supporting policy, entrepreneurship and the entrepreneurial intention through the empirical study in the fusion of industries. We used data from 321 survey participants by using structured questionnaires, excluding dishonest respondents, and statistical analysis was conducted using SPSS 18.0 statistic package. We used hierarchical regression technique to prove our hypothesis. The results showed that education and marketing support which are part of the entrepreneurial supporting policy in the fusion of industries will have positive influence on innovativeness, pro-activeness and risk acceptability which are part of entrepreneurship. It has been reported that only funding support has positive influence on entrepreneurship pro-activeness. The results also indicated that the entrepreneurial supporting policy will have positive influence on the entrepreneurial intention, but business failure burden and self-efficacy will have no moderating effect in the relation between the entrepreneurial supporting policy and the entrepreneurship. The theoretical and practical implications of the findings were discussed and the directions for future research were presented.

• Information Systems Review
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• v.16 no.2
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• pp.97-124
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• 2014

This study applies the concepts of sociotechnical theory and role theory in order to verify the effects of stress (that is, technostress) created from information and computer technology (ICT) concerning role stress and performance. We suggest diverse perspectives concerning the elements leading to technostress along with the stress-creating process of ICT among organizational members. The following four major hypotheses are proposed: (1) Technostress is positively related to role stress (e.g., conflict and overload of roles), adverse psychological outcomes, and adverse IS use related outcomes, (2) Role conflict is positively related to adverse psychological outcomes and adverse IS use related outcomes, (3) Role overload is positively related to adverse psychological outcomes and adverse IS use related outcomes, and (4) Innovation support will play as a moderator between technostress, roles tress, adverse psychological outcomes and adverse IS use related outcomes. A partial least square (PLS) with data gathered data from ICT users of organizations was used to verify the proposed hypotheses. The results supported our claims excluding the hypothesis associated to the relationship between technostress and role stress. We suggest a theoretical implication based on the verification of technostress related to the current concept of stress experienced by individuals within organizations. We also propose that a practical implication concerning the opposite effect of technostress, can be utilized as a method of reducing role stress, and suggests a diagnostic tool for assessing the degree of technostress within organizations.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.5
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• pp.157-171
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• 2014

This study has empirically analyzed the effect of government technology development supports on the performance of SME's (Small-and-Medium-Sized Enterprises). To analyze the effects of government technology development supports on the performance of SME's, this paper collected data from 271 Korean SMEs and tested hypothesis on the key questions. The result shows that government technology development supports had a meaningful positive effect on the performance of SMEs in terms of innovation. It was also understood that the closer the ties were with large enterprises, the higher the R&D personnel ratio was. Furthermore, when the SME was a certified venture, the government technology development supports had less influence on the SME's technological innovation. On the other hand, SME's technological innovation performance in relation to the government supports showed an improvement when the business environment of SME's was hostile. This study offers theoretical and practical implications, as it more accurately analyses the effect of government technology development supports on the performance of SME's, for which data were collected and analyzed for the same companies two separate times. Last of all, the limitation of this study is discussed in terms of the sample selection, data collection method, variables measurement method, etc.

• Information Systems Review
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• v.13 no.3
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• pp.123-139
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• 2011

This paper researches the value of domestic telecommunication bundle products. Customers evaluate each telecommunication products differently according to their attributes. The attributes affecting the customer value of telecommunication bundling can be categorized in 3 ones as follows; corporate image, service feature, and service price. Also authors analyze the difference of importancy that customers consider when they evaluate each products, and propose the optimal scenario for bundling. In conclusion, other two companies A, C excluding B should invest more resources into the portion that strengthen the attributes of company image, and service feature to upgrade their 'corporate image', and 'service feature'. According to 6-scenarios analysis on the bundle products, the QPS expansion of company A was the most advantageous position, but if companies B, C expand DPS made use of their strengths, they can prevent from decreasing additivity rapidly with sequential scenario. The above results show that one company may have equable power in each area, but if another company having strengths in special areas makes up for its weakness and differentiates gradually it can contribute to strengthen its competitiveness. This contributed much more theoretical and practical than the existing researches. Supposing that additivity index evaluated by consumers can be changed by efforts of companies, this scenario planning is the result of study showing that the investment and publicity of each company have to be considered as its characteristic of each product at the same time.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.13 no.3
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• pp.46-62
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• 2010

This study was conducted to understand the water and soil properties to propose the promotion of vegetation environment at farm pond depression. We selected 8 palustrine wetlands from agricultural area after consideration of human interference, surround land use, and size of area. Water quality analysis showed that the average SS, T-N, T-P were over the limit of agricultural water quality standard level at some sites. The cause for deterioration of water quality is supposed by the long-term stagnation of water in palustrine wetland. The recommended measures to improve water quality are as follows; improving water circulation by connecting with nearby natural water, preventing oxygen depletion by dredging deposit, lowering down T-N and T-P by removing autumn plants, preventing inflow of phosphorus in fertilizer ingredients which is the main cause for high T-P. The soil contamination of the surveyed area was about the same level of average heavy metal contents in soils from 2,010 paddy fields in Korea, which was much lower than soil contamination standards. As for soil texture, sand content was 40~90% and clay content was less than 20%. The content of silt and clay in soil from community of floating-leaved:submerged hydrophytes and community of emergent hydrophytes was higher that of soil from community of hygrophytes, and the content of sand in soil from community of hygrophytes was 10% higher than underwater soil. In terms of bulk density, the average was 0.24~0.96g/$cm^3$, which was quite low, because of high content of peat and organic matter in soil of the surveyed area. As for the average content of organic matter, community of floating-leaved:submerged hydrophytes was 18.25g/kg, community of emergent hydrophytes was 16.88g/kg, and community of hydrophytes was 25.63g/kg. The range of content of T-N in soil of community of floating-leaved；submerged hydrophytes was 0.022~0.307%, and that of community of emergent hydrophytes was 0.029~0.681% and that of community of hydrophytes was 0.088~0.325%. Apart from three sites in the surveyed area, most parts were over the standards or below the standard. After this study, we will conduct and discuss the relationship between vegetation characteristics and environments, which will be used of the best practical management and restoration of wetland.

• Journal of Internet Computing and Services
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• v.13 no.2
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• pp.59-71
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• 2012

PKI-based public key scheme is outstanding in terms of authenticity and privacy. Nevertheless its application brings big burden due to the certificate/key management. It is difficult to apply it to limited computing devices in WSN because of its high encryption complexity. The Bilinear Pairing emerged from the original IBE to eliminate the certificate, is a future significant cryptosystem as based on the DDH(Decisional DH) algorithm which is significant in terms of computation and secure enough for authentication, as well as secure and faster. The practical EC Weil Pairing presents that its encryption algorithm is simple and it satisfies IND/NM security constraints against CCA. The Random Oracle Model based IBE PKG is appropriate to the structure of our target system with one secret file server in the operational perspective. Our work proposes modification of the Weil Pairing as proper to the closed network for secret file distribution[2]. First we proposed the improved one computing both encryption and message/user authentication as fast as O(DES) level, in which our scheme satisfies privacy, authenticity and integrity. Secondly as using the public key ID as effective as PKI, our improved IBE variant reduces the key exposure risk.