• Title/Summary/Keyword: Practical Management

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Effects of Consumption Values on Customer Satisfaction in Movie Theaters: A Focus on College Students (영화관의 소비가치가 고객만족에 미치는 영향에 관한 연구: 대학생을 중심으로)

  • Kim, Ki-Soo;Shim, Jae-Hyun
    • Journal of Distribution Science
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    • v.12 no.4
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    • pp.73-83
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    • 2014
  • Purpose - This study aims to classify and extend the consumer value of movie theaters into various values such as functional value, emotional value, social value, epistemic value, and conditional value based on the theory of consumption value by Sheth, Newman and Gross (1991). It also aims to verify the path structure of consumption value→customer satisfaction→behavior intention of movie theaters to confirm its generalization. Research design, data, and methodology - This study was conducted by collecting data on Kimpo university students from various areas in Incheon, Northern Seoul, Ilsan, Kyonggi Province, and Kimpo City. The survey was conducted by distributing 280 survey papers from Oct. 5 to 15, 2013 and collecting 238 of them. The final analysis used 208 questionnaires, after excluding 30 invalid responses. The statistical analysis of this study used the SPSS 19.0 statistics package. Results - The results of the survey are as follows: First, consumption values of movie theaters are classified into the following five groups: functional value, emotional value, social value, epistemic value, and conditional value. This study verified that consumption values play a role as a previous variable of customer satisfaction. Second, functional value, emotional value, and epistemic value have positive effects on customer satisfaction. On the other hand, social value and conditional value do not affect customer satisfaction. Finally, customer satisfaction has a positive impact on behavior intention. Theater users have an intention to re-use or recommend the movie theater they used when they are satisfied with a movie theater's physical environment and services. Conclusions - This study can provide academic and practical implications as follows based on the results mentioned above. First, academic implications can be found in that consumption values of movie theater users are classified into five values based on the theory of consumption value by Sheth et al. (1991). In the previous study, the service quality of a movie theater was studied based on the service quality of service encounters and a physical environment→customer satisfaction→behavior intention path structure. However, this study was verified by a consumption value→customer satisfaction→behavior intention path structure to classify consumption value, but not service quality or perceived value of quality, to confirm this generalization. Second, practical implications can be found in that the relative impact of consumption value of movie theaters on consumer satisfaction showed that functional value was followed by epistemic value and emotional value. In the previous study on movie theaters, previous variables of customer satisfaction were separated only by functional service quality including service encounters and physical environment; in some other studies, quality of service encounter had a direct effect on customer satisfaction. Accordingly, a marketing manager of a movie theater should develop various differentiated services by reflecting not only functional value such as service encounters and physical environment but also epistemic value and emotional value.

Practical Application of Mn-Cu Metal Catalyst for the Removal of Acetaldehyde (아세트알데히드 제거를 위한 Mn-Cu 금속촉매 실용화에 관한 연구)

  • Jung, Sung-Chul;Lee, Seung-Hwan
    • Journal of Digital Convergence
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    • v.10 no.8
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    • pp.201-210
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    • 2012
  • Because sensing odor varies depending on each person, even if the odor is released in line with the legal emission permission concentration levels, it can still become a social issue if a civil complaint is made. The purpose of this research is to study the possibility of putting Mn-Cu metallic oxide catalysts into practical use to economically eliminate acetaldehyde which produces a odor in the industrial process. An optimal operating parameter to eliminate acetaldehyde was deduced through a performance evaluation in the research laboratory and the performance was verified by applying the parameter into an actual facility as an on-the-site experiment through a Scale-up of pilot size. The operating temperature of the metallic oxide catalysts researched so far was at the minimum close to $220^{\circ}C$, and the $220^{\circ}C$ elimination efficiency was 50% or below. However, having experimented by using a Mn-Cu metallic oxide catalyst in this research, optimum elimination efficiency showed when space velocity (GHSV) was equal to or below 6,000 $hr^{-1}$. The average elimination efficiency was 61.2% when the catalyst controlling temperature was $120^{\circ}C$, 93.3% when the catalyst controlling temperature was $160^{\circ}C$, and 94.9% when catalyst controlling temperature was $180^{\circ}C$, thereby reflecting high elimination efficiency. The specific surface area of the catalyst was $200m^2/g$ before use, however, was reduced to $47.162m^2/g$ after 24 months and therefore showed that despite the decrease in specific surface area as time passed, there was no significant influence on the performance. Having operated Mn-Cu metallic oxide catalyst systems for at least two years on a site where there was no inflow of toxins like sulfur compounds and acidic gases, we were able to confirm that elimination efficiency of at least 90% was maintained.

On the purchase of luxury motivation factors and use benefits Causal Structure Model Analysis (명품구매동기와 사용혜택요인이 구매의도에 미치는 인과구조 모형 분석)

  • Youm, Dong-Sup;Yu, Seung-Yeob
    • Journal of Digital Convergence
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    • v.10 no.9
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    • pp.281-287
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    • 2012
  • This study covered the Korean consumers' Luxury Purchase Motivation and benefit factors associated with the consumption behavior. Causal structural relationships between these variables were examined. Examined for the preceding literature on the basis of an analysis of the factor structure of Korean luxury purchase motivation factors and use benefits for Luxury of purchasing to help any relationship whether these factors were confirmed. Firstly, the results confirm the relevance luxury purchase motivations and benefits among the factors, materialistic motives, the economic benefits and practical benefits factors had a positive impact. Personal benefits and social benefits, and cost-benefit factors had a positive impact on the psychological motives. Secondly, the luxury of buying does not have a significant effect on the material motives. The other hand, had a positive effect on psychological motives. Third, the benefits of relevant factors on the purchase of luxury used. Personal factors, economic and practical benefits, they did not have a significant impact. Social benefit factors had a negative impact. Finally mediated side effects among these factors was confirmed. Only psychological motives mediating effects on factors of social benefits through the purchase of crazy. The results of this study to describe the consumer luxury purchasing behavior on buying behavior, as well as a simple linear relationship between the factors for the benefits to be gained by using luxury purchase motivation indirectly explained the process for luxury marketers in the future, and psychological characteristics offered to consider the implications.

A Study on the Problems and Policy Implementation for Open-Source Software Industry in Korea: Soft System Methodology Approach (소프트시스템 모델 방법론을 통해 진단한 국내 공개 SW 산업의 문제점과 정책전략 연구)

  • Kang, Songhee;Shim, Dongnyok;Pack, Pill Ho
    • The Journal of Society for e-Business Studies
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    • v.20 no.4
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    • pp.193-208
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    • 2015
  • In knowledge based society, information technology (IT) has been playing a key role in economic growth. In recent years, it is surprisingly notable that the source of value creation moved from hardware to software in IT industry. Especially, among many kinds of software products, the economic potential of open source was realized by many government agencies. Open source means software codes made by voluntary and open participation of worldwide IT developers, and many policies to promote open source activities were implemented for the purpose of fast growth in IT industry. But in many cases, especially in Korea, the policies promoting open source industry and its ecosystem were not considered successful. Therefore, this study provides the practical reasons for the low performance of Korean open source industry and suggests the pragmatic requisites for effective open source policy. For this purpose, this study applies soft system model (SSM) which is frequently used in academy and industry as a methodology for problem-solving and we link the problems with corresponding policy solutions based on SSM. Given concerns which Korean open source faces now, this study suggests needs for the three different kinds of government policies promoting multiple dimensions of industry: research and development (R&D)-side, supply-side, and computing environment-side. The implications suggested by this research will contribute to implement the practical policy solutions to boost open source industry in Korea.

A Practical Study on the New Revenue Estimate Model Of SSM (국내 대형슈퍼의 개량확률모델에 관한 실증연구)

  • Ahn, Sung-Woo;Lee, Sang-Youn;Kim, Pan-Jin;Youn, Myoung-Kil
    • Journal of Distribution Science
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    • v.7 no.3
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    • pp.5-24
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    • 2009
  • In the retail management, store location has an important influence like business skills. The reason for failure to selecting location is that the market analysis model is not popular in business field. It gets worse in supermarket industry. Currently, store developers are relying on simple statistics and the sixth sense as market analysis techniques. lt proves that the market analysis model is not distributed well in the field. This market analysis model can apply to medium and small business market using an existing market analysis model, broad market model. And its study outcome can be theorized as a result. Converse's new retail model can be used as to analyze junction market. Pareto_Huff model can also be used to compute shopping probability. To do so, this study can be divided into walking distance market and driving distance market as a model market. Also it examines industry type such as SM and SSM. By taking consumer survey, condition of consumers to select store will be counted in shopping probability so that it improves the objectivity and reliability. Through this process, derived study outcome can be a new estimated revenue model for practical application of selecting store location in large and medium-sized supermarket.

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A Study on the Improvement Direction through the Analysis of the Legal System and Current Process of KONEPS (국가종합전자조달시스템의 제도 및 프로세스 고찰을 통한 개선 방향 연구)

  • Kim, Sang-Min;Lee, Hyun-Soo
    • Journal of Digital Convergence
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    • v.15 no.11
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    • pp.23-35
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    • 2017
  • Since the beginning of 2002, KONEPS(Korea ON-line E-Procurement System) which is known with GePS(Government e-Procurement Service), has become a significant role in Korea public procurement service. This paper focuses on the amendments of the related laws and the practical improvement of inconveniences and inefficiencies in user's' position during the use of KONEPS. We analyzed the case of government procurement by major countries, the detailed process and function of KONEPS, and confirmed the revised procurement laws since the commencement of KONEPS. When a user of KONEPS makes an online purchase at the g2b shopping mall to purchase procurement goods, we analyzed focused on the inconvenience of option selection, user feedback after purchasing, unification of the purchase procedure, compared with general online shopping purchase. This paper suggests practical ways to improve the inconveniences and inefficiencies that arise in the process of procurement and use from KONEPS. It is necessary to study on the construction contracts and the empirical studies based on the questionnaire on the functions of procurement law and research model for the cases used in this study in the future.

Research on Relationships between Justice a Perception of a Restaurant and Customer Emotion, Recovery Satisfaction, and Intention of Behavior (레스토랑의 공정성 지각이 고객 감정, 회복 만족, 행동 의도간의 관계 연구)

  • Kim, Hee-Kee;Lee, Jun-Jae;Ahn, Sung-Keun
    • Culinary science and hospitality research
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    • v.16 no.2
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    • pp.64-76
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    • 2010
  • This research presented research objective on service recovery equity and related scientific purpose and a practical view based on actual problems and needs of hotel restaurant service management, deriving following research results. First, through considering previous research related to service recovery equity, theoretical system on segmentation of customer appraisal through business situation variables and recovery equity are presented. Second, in the enlarged meaning of existing recovery equity and related previous research, relationship was examined closely through an analysis of new causal relationship on recovery equity and research on relationship between recovery equity and customer appraisal. Third, the effect of service recovery equity affecting consequences on satisfaction and the intention of action were analyzed through customer appraisal and examined the relationship between service recovery equity and customer attitude. In this research, implications on future scientific and practical views based on the results are as follows. Not only the necessity of further research on the general service industry but also research on customer appraisal systems were suggested by offering parameters segmented from service recovery through customer satisfaction and intention of action for customer appraisal.

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An Experimental Study on Improvement of the Effect for Runoff Reducing Facilities Using Infiltration (침투형 우수유출 저감시설의 저감효과 개선에 관한 실험 연구 : 누가침투량 분석에 의한 침투-저류시스템 제안)

  • Im, Janghyuk;Song, Jaiwoo;Park, Youngjin
    • Journal of the Korean GEO-environmental Society
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    • v.10 no.4
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    • pp.5-13
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    • 2009
  • The runoff-reducing facilities using infiltration was considered for the sustainable and sound water management. However, for practical utilization, many problems are attended and therefore effort on improvements are required. In this study, methods of improvement for infiltration facilities proposed by Infiltration-Storage System (ISS) and the effect of runoff reduction were analyzed by hydraulic experimental study. In order to analyze the infiltration characteristics of proposed runoff reduction facilities in this study, it was applied to various rainfall condition and surface material considering development and urbanization influences. As a results of hydraulic model experiment, Infiltration-Storage System (ISS) made addition to effect of reduction by lower layer of accumulative infiltration quantities. And then as rainfall-intensity was increased, accumulative infiltration rates were increased in this study. Thus, Infiltration-Storage system (ISS) was more efficient than existing runoff reduction facilities because of increasing infiltration rate. Such a result was guaranteed application of ISS as runoff-reducing facilities. Therefore, ISS is expected to be capable for practical application if subsequent research for improvements are followed. Additionally, results of this study are expected to provide fundamental research data on infiltration facilities.

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Status of Automatization in Protected Horticultural Facilities and Prospect of Plant Factory in Korea (한국의 원예시설 자동화 현황 및 식물공장의 발전방향)

  • 윤진하
    • Proceedings of the Korean Society for Bio-Environment Control Conference
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    • 1996.05a
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    • pp.91-115
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    • 1996
  • In the recent years, protected horticultural facilities have been modernized and glasshouses are also propagating in Korea, even most vegetables production are conducted in the traditional plastic houses covered with, for example, PVC film for just temperature keeping. It would limit the productivity and competitivity of the vegetable production industry without automatization and high quality year round production. A plant factory, aimed to produce vegetables in the limited areas, was initiated in Christensen farm, Denmark in 1957, and widely propagated in some developed countries. As it has the automatized system which enables to keep optimized environment conditions, it will be the best facility for high quality products as well as year round planned production. However, we have not even started the plant factory production. Since the plant factory is requiring lots of resources, besides plant cultivation technologies, such as environment control, automatic engineering and robotics, our approach to the development of plant factories should be minded on Practical Plant Factories considering our current farming practices and least capital needs rather than blindly employing the advanced technologies from developed countries. Thus, Korean plant factory development can be initiated with year round leaf vegetables production in NFT or DFT cultivation system instead of the moval bed system, in which aerial environment factors such as light, temperature, humidity and CO$_2$ concentration and root environment ones such as solution concentration, temperature, pH and water soluble oxygen shall be automatically controlled. And the seeding, seedling and transplanting operations shall be accomplished in the house entrance, and the harvesting and grading opreations shall be conducted in the house exit. For practical plant factories, environment control technologies including artificial light source, illumination and air conditioning, automatic management for nutrient solution and automatic production line of moval bed system, transplanting and harvest should be developed along with researches on the cost reduction of factory building construction.

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A Study on the Effectiveness of Training Education during the Period of Student Training on Board-2 - Based on the Result of Trainees' Self-Checks (실습선 학생교육 기간에 따른 실습교육 효과에 관한 연구-II - 예비항해사 자기평가에 관한 결과 중심으로 -)

  • Park, Young-Soo;Park, Sang-Won;Kim, Jong-Sung
    • Journal of Navigation and Port Research
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    • v.42 no.3
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    • pp.151-158
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    • 2018
  • Students from the Maritime universities enrolled themselves into one year navigational training, according to The International Convention on Standards of Training, Certification and Watchkeeping for Seafarer(STCW). The purpose of this paper is to analyze if the students demonstrate improvements and accomplishments while they participate in their practical training. The subjects are third year students of the Korea Maritime and Ocean University who were onboard the Training Ship of the University. The purpose of this paper is to cover the degree of improvement by training, based on the core competency of officers. We also present the basic data for the efficiency in the curriculum of the practical training course for the school. As a result of the research, most of the students showed high improvements in their core competency subjects at the end of their one-year training. However, subjects such as cargo management and protection of the maritime environment resulted in below average results. These were some of the areas that needed improvement.