• Title/Summary/Keyword: Potential Customers

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Enhancement of User Understanding and Service Value Using Online Reviews (온라인 리뷰를 활용한 사용자 이해 및 서비스 가치 증대)

  • Kim, Jin-Hwa;Byeon, Hyeon-Su;Lee, Seung-Hun
    • The Journal of Information Systems
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    • v.20 no.2
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    • pp.21-36
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    • 2011
  • The Web has become an excellent source for gathering consumer opinions. There are now numerous Web sites containing such opinions, e.g., customer reviews of products, forums, discussion groups, and blogs. This paper focuses on online customer reviews of products. It makes some contributions. Especially it proposes minimalism and chunking framework for analyzing and comparing consumer opinions of competing products. Users are able to clearly see the strengths and weaknesses of each product in the minds of consumers in terms of various product features. This comparison is useful to both potential customers and product manufacturers. For a product manufacturer, the comparison enables it to easily gather marketing intelligence and product benchmarking information. In this paper, we only focus on mining opinion/product features that the reviewers have commented on. Five types of online review presentations are presented to mine such features. Our experimental results show that these techniques are useful to identify customers' opinions and trends.

An Analysis of the Differences in Well-being Consumption Behavior to the Lifestyle (특급 호텔 종사원들의 라이프스타일에 따른 웰빙 소비 행동 차이 분석)

  • Kim, Youn-Min
    • Culinary science and hospitality research
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    • v.13 no.3
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    • pp.293-307
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    • 2007
  • This article was to provide information enabling us to respond effectively to the well being market which has great potential of growth by studying well-being consumption behaviour according to the lifestyles of dining-out customers and to find out how their lifestyles have influence on well-being by investigating their patterns according to demographical characteristics of dining-out customers who play key role in consumption and will have great purchasing power in food service industry. First, factor analysis of variation of lifestyle, 6 factors are named conscious style, realistic style, self-regard style, health-focusing style, changeable style, and fashion-sensitive style. Second, factor analysis of well-being consumption behaviour, 5 factors over eigen 1 are selected and used in a research and they are named healthful food principle, physical health principle, mental health principle, confidence principle, and old-age planning principle. Analysis result reveals that there exists significant relationship between lifestyle and well-being consumption behaviour.

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Using TRIZ Techniques to New Product Function Development of Smart Phones

  • Chen, Long-Sheng;Chen, Shih-Hsun
    • Industrial Engineering and Management Systems
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    • v.10 no.3
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    • pp.179-184
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    • 2011
  • Recently, the fast development of communication technologies has brought a great convince for human beings' life. Lots of commercial services and transactions can be done by using mobile communication equipments such as smart phones. Consequently, smart phones have attracted lots of companies to invest them for their potential growth of market. Compared with basic feature phone, a smart phone can offer more advanced computing ability and connectivity. However, based on the responses of customers, there still are many defectives such as not friendly and smooth operation, short standby time of batteries, threat of virus infected and so on needed to be improved. Therefore, this study will propose a product innovative function development procedure into TRIZ (theory of inventive problem solving) to transform voice of customers into product design and to create novel functions, respectively. A case study of smart phones will be provided to illustrate the effectiveness of the proposed method.

Perceptual Differences between IS Project Service Providers and Customers on Information System Project Risk Factors: a Koran case (정보시스템 프로젝트의 위험요인에 대한 현업인력과 서비스제공인력과의 인식도 차이)

  • Lee, Seog-Jun;Cho, Suk-Jin;Park, Jung-Sun;Hahm, Yu-Keun;Kim, Yong-Jae
    • Journal of Information Technology Applications and Management
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    • v.14 no.3
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    • pp.79-94
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    • 2007
  • Cases of botched information systems implementation have been surfaced due to poor IS project management and control. One major source of such failures is the perceptual difference between the participants of IS projects who should define potential risk factors well before considered IS projects are launched. Based on risk factors cited from prior works, this paper empirically examines the risk factors associated with IS service project management to analyze perceptual differences between the IS service providers and customers in Korea. Data analyses found significant differences in the area of scheduling/resource, technological newness, communications, and sponsorship/ownership while statistically significant differences were observed in eleven individual factors out of forty six risk factors. Risk factors are also ordered in terms of perceived importance to highlight the critical differences.

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A Study on the Typology of Flexibility of Support in Apartment According to Occupants' Requirement (거주자 개조요구에 따른 아파트 공간 가변성능의 유형화 연구)

  • 황은경;문수영;임석호;김수암
    • Journal of the Korean housing association
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    • v.15 no.1
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    • pp.41-49
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    • 2004
  • Recently, determinants in the construction market are not suppliers' choices but customers' various needs. One of the main interests about the space design is the flexibility. Though those are the choices of users to modify space structure, the potential degree of flexibility is predetermined by the providers. In suppliers' view, it is consuming in financial and technical aspects to cater the apartments qualifying maximum flexibility. To modify these differences, the reasonable range of applicable customers's requirement about flexibility in apartment should be determined. Then, the types of flexibility in apartments should be classified. The purpose of this Study are classified the flexibility of support in apartment by the analyzing the remodeling requirement of apartment residents, and provided prerequisites to create flexible spaces by case application.

Analysis of Brokerage Commission Policy based on the Potential Customer Value (고객의 잠재가치에 기반한 증권사 수수료 정책 연구)

  • Shin, Hyung-Won;Sohn, So-Young
    • IE interfaces
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    • v.16 no.spc
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    • pp.123-126
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    • 2003
  • In this paper, we use three cluster algorithms (K-means, Self-Organizing Map, and Fuzzy K-means) to find proper graded stock market brokerage commission rates based on the cumulative transactions on both stock exchange market and HTS (Home Trading System). Stock trading investors for both modes are classified in terms of the total transaction as well as the corresponding mode of investment, respectively. Empirical analysis results indicated that fuzzy K-means cluster analysis is the best fit for the segmentation of customers of both transaction modes in terms of robustness. We then propose the rules for three grouping of customers based on decision tree and apply different brokerage commission to be 0.4%, 0.45%, and 0.5% for exchange market while 0.06%, 0.1%, 0.18% for HTS.

Management Approach Based on Quantitative Risk Assessment (정량적 리스크 평가를 기초로 한 경영관리)

  • Jung, Won
    • Journal of Applied Reliability
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    • v.8 no.4
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    • pp.167-179
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    • 2008
  • System risk is the totality of all safety risks to customers, employees, suppliers, and other third parties that arise due to system operations. To assess the risk of major hazards with the potential to cause fatality to the customers and other members of the public, quantitative risk assessment methodologies are used. This paper presents the general principles of risk based management approach to improve the safety of high risk systems such as aviation, railway, and nuclear power plants. For the suitable risk control arrangement, case studies of acceptable risk level, risk rating matrix, and safety management philosophy are presented.

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Development of the Effective COPQ Management System (효율적인 COPQ 관리체계 구축)

  • Do, Gi-Yeong;Hur, Won-Suk;Kim, Dong-Chun;Lee, Min-Koo
    • IE interfaces
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    • v.18 no.2
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    • pp.117-125
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    • 2005
  • One of the primary means of achieving global competitiveness is to reduce the COPQ in our business units. Although the COPQ is not known precisely, it is known to be very high. Also, it may be underestimated by the hidden costs due to non-value added activities, such as potential lost sales, costs of redesign due to quality reasons, and extra manufacturing costs due to defects, etc. In any manufacturing or service operation, all actions and resource expenditures of a company should be focused on creating value for customers. Any activity or resource of not creating the value for customers could be regarded as waste, which consequently causes the COPQ. In this paper, a management system is developed for evaluating and reporting the COPQ in our business units, based on the Six Sigma DMAIC (Define, Measure, Analyze, Improve, Control) roadmap.

A Study on Education Service Quality's Expected Loss Evaluation Model with Potential Customer Satisfaction Improvement Index (잠재적고객요구개선지수를 이용한 교육서비스품질 기대손실평가 모형에 관한 연구)

  • Chang, Yong-Hyuk;Cho, Yu-Jin;Kang, Kyung-Sik
    • Journal of the Korea Safety Management & Science
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    • v.21 no.2
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    • pp.15-23
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    • 2019
  • Among service industries of knowledge based economic era, the roles of educational service field are becoming more important and standard of educational service makes a direct effect on economic development and social growth. Therefore, accurate measurement of service quality is the most important assignment and the measurement of the service quality remains difficult assignment. So, this researcher classified quality attributes applying weighted value and found potential satisfaction level(PSL) and potential customer demand improvement index(PCDI) for trainees participating in national manpower business so as to suggest measurement of service quality and easiness of use and then, calculated satisfaction position and opportunity cost by quality factor with Taguchi's loss fraction. And, improvable satisfaction level was measured, opportunity cost by degree of customer dissatisfaction was quantitatively measured, and a model that can indicate with economic factors was suggested. In addition, methodology of measuring quality cost that can be reduced by quality improvement and direction of strategic decision-making for deciding items to be improved preferentially were suggested with qualitative index that can indicate the degree of customers' dissatisfaction by loss.

The Development of Logistics Service Evaluation Model Considering Potential Customer Demand Improvement Index (잠재적고객요구개선지수와 기대손실을 고려한 물류서비스 평가모형 개발)

  • Chang, Yong-Hyuk;Cho, Yu-Jin;Kang, Kyung-Sik
    • Journal of the Korea Safety Management & Science
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    • v.21 no.1
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    • pp.9-16
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    • 2019
  • Logistics companies are worrying about securing of differential competitiveness so as to be competitive companies in keen logistics market. The ground is how users are satisfied by sell-established service system to respond not only economic feasibility of logistics costs but also diversity and advancement of logistics needs. The competitiveness of logistics companies is also caused by customer satisfaction of service and only companies finding and satisfying customer needs continuously may be more competitive. For the competitiveness, it's the most important to analyze demands of current and potential customers and their pursuing value properly. Therefore, this researcher grasped PSL for online logistics service users with 5-point Likert-scale and quality-level decision method that consider the weighted value based on Kano model, measured customer's potential Demand for service through PCDI, and suggested methodology for deciding the priority of the improvement with loss function of Taguchi.