• 패션비즈니스
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• 제15권6호
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• pp.1-22
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• 2011

This paper is a study on the information required for developing Korean clothing products intended for Chinese students in Korea and for opening markets of Korean clothing and brands in China. It analyses the buying behaviors, purchasing ability, the favourite apparel type for clothing, and satisfaction with Korean clothing and brands of Chinese students in Korea, with which it seeks a program for South Korea branding to enter into the Chinese clothing market. Three hundred fifty seven students of Hannam University and PaiChai University Chung nam National University in Daejeon-city took part in this study. This paper adopts Descriptive Analysis, Crossing Analysis, Bivariate Correlations, and One-way ANOVA in SPSS 17.0 with Post Hoc Multiple Comparisons to know about the impact of demographic variables of Chinese students in Korea on buying information sources, the criteria for store selection, buying capacity, praise degree on various properties of Korean clothes products and their satisfaction with Korean clothes products. The first proposal of expanding China market for Korean merchants is to achieve maximum sales based on sales promotion strategies, such as the credit card corporations, the store display and sales person service development, SPA, design size development, and to upgrade consumption values. The second proposal is Korean clothes corporations should open the Internet shopping corresponding to the physical stores, the most frequently used information source of Chinese students is the network, from the age distribution of Internet users in 2008 in China, population above 10 and below 30 accounts for 66.7% of all users, In recommending clothes made in Korea to Chinese young people, on-line advertising will get better effects than other strategies, specially during advertisement, they should take good use of Korean television shows and variety shows or help Chinese poor areas to do the social contribution hereby to improve the public image of Korean clothes corporations, which can bring good sale promotion effects as well.

• 대한임상독성학회지
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• 제16권1호
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• pp.42-48
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• 2018

Purpose: On November 15, 2012, sales of OTC (Over-The-Counter) drugs began at convenience stores, which changed the accessibility of some drugs. As a result, the exposure and access patterns of these drugs could have changed. In this study, we reviewed the changes in the characteristics of drug poisoning patients because of the reposition of nonprescription drugs according to the revised Pharmaceutical Affairs Act. Methods: A retrospective study was conducted to evaluate changes in characteristics of drug poisoning patients between 2008 and 2016. A registry was developed by an emergency medical center in a local tertiary teaching hospital, and patients who visited the center were enrolled in this registry. We compared two periods, from 2008 to 2012 (Pre OTC) and from 2013 to 2016 (Post OTC), for type of intoxicant, time from poisoning to visiting the emergency center, intention, psychiatric history, previous suicidal attempt, alcohol status, and emergency room outcomes. The primary outcome was the number of patients who took acetaminophen and NSAIDs (nonsteroidal anti-inflammatory drugs). Secondary outcomes were ICU admission rate, mortality rate, and number of patients who visited the ER when the pharmacy was closed after taking acetaminophen and NSAIDs (nonsteroidal anti-inflammatory drugs). Results: Among 1,564 patients, 945 and 619 patients visited the emergency room during pre and post OTC periods. The number of patients with acetaminophen and NSAIDs poisoning decreased from 9.2% to 6.1% (p=0.016). The ICU admission rate and mortality rate in the emergency room did not show significant results in the relevant patient groups, and so was the number of patients visiting ER when the pharmacy was closed taking acetaminophen and NSAIDs. Conclusion: Despite the sales of nonprescription drugs at convenience stores, the number of acetaminophen and NSAIDs poisoning patients decreased.

• 한국의상디자인학회지
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• 제24권1호
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• pp.83-98
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• 2022

This study identified the characteristics of the subculture aspects that led to the success of luxury brands and analyzed the implications of those aspects. For this, semantic analysis in a socio-cultural context was performed. Additionally, this study took the theoretical background, the change in subculture and post-subculture, the digital youth generation, and the change in the meaning of subculture style into consideration. The subculture style aspect and its meaning in luxury fashion brands were analyzed as follows: First, there are challenges that betray the legitimacy or values of luxury brands. Through this, the brand gained recognition and increased sales, and the designer gained a reputation as an innovative creative director. It can be seen that more successful branding was promoted by securing a more subcultured fandom. Second, by combining subculture image fragments, these brands cater to the diverse tastes of a myriad of subcultures. This maximizes commercial profits. Third, most promotional marketing activities are collaborative and done digitally, which allows for a wider customer base, but the difference is in digital capabilities. Limited editions or application use on social networks can act as another driver. It is said that the distinction in high-priced luxury brands is not only driven by economic power but also by sub-cultural capital and digital ability.

• 지능정보연구
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• 제16권4호
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• pp.43-65
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• 2010

오늘날 치열한 경쟁과 환경변화로 인해 많은 기업들은 고객관계관리(Customer Relationship Management, 이하 CRM)를 경영혁신의 도구로 인식하고 많은 투자 및 노력을 기울이고 있다. CRM 시스템의 개선 및 전략적 보완을 위한 지속적 노력과 더불어 이에 대한 이론적 연구가 활발하게 실시되었지만, 시스템 도입이 기업성과에 미치는 영향에 대한 실증연구는 포괄적으로 다루어지지 않았다. 최근 국내 금융업, 호텔, 항공 등의 분야에서 고객관계관리 도입으로 인한 기업성과에 대한 실증연구가 실시되었고, 외국에서는 병원관리학을 중심으로 균형성과표의 활용에 대한 연구가 실시되었지만, 국내 제약산업에 대해서는 이러한 연구들이 매우 부족한 실정이다. 이에 본 연구에서는 제약회사 고객관리 시스템의 수준이 Kaplan and Norton에 의해 제안된 균형성과표의 이론적 틀에 따라 기업성과에 어떠한 영향을 미치는지 연구해 보고자 하였다. 실증분석결과, CRM 시스템 수준은 기업성과에 유의적인 영향을 미치는 것으로 나타났다. 이는 시스템이 제공하는 유용한 분석자료들이 고객유지, 고객만족 및 고객수익성 개선에 유의적인 영향을 주어 결과적으로 기업의 수익성, 성장성 및 주주가치 증대에 폭 넓게 기여하며, 효율적 내부 프로세스로 뒷받침되는 바람직한 선순환구조를 제시하고 있다고 생각된다. 그러나 세부분석결과, 영업사원실적평가 시스템은 단기수익성 증대에만 유의적 영향을 주었고, 고객 분석시스템은 기업성과에 미치는 유의성이 없는 것으로 나타났다. 이는 제약회사 구성원들의 전통적 업무방식 고수, 단기목표 지향성 및 장기적 기업성과지표에 대한 인식 부족에서 기인한다고 생각된다. 연구결과, 제약기업에 보다 적합한 CRM 시스템의 개발과 보완, 인식률과 활용도 제고의 필요성이 제안되며, 표본 확대 및 대표성 개선을 통해 보다 의미 있는 연구결과가 제시될 수 있을 것이다.

• 한국인터넷방송통신학회논문지
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• 제16권3호
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• pp.179-186
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• 2016

본 연구는 차량의 도로이탈을 방지하고, 충격량을 흡수하여 차량 탑승자 및 도로주변의 인도를 횡단하는 보행자를 보호하기 위한 차량용 방호울타리에 관한 연구로서 LS-DYNA를 이용해 탑승자 보호성능 평가시험을 시뮬레이션하였으며, 다양한 속도와 각도를 변경하여 반복 시뮬레이션을 하여 충돌조건에 따른 탑승자 보호성능을 고찰하였다. 시뮬레이션을 위한 변수의 설정은 국내차량 판매대수에 따른 평균차량의 중량을 구하고, 미국 NHTSA의 NASS를 분석하여 실제 사고가 발생하는 속도와 충돌각도구간을 검출하였다. 그 결과로 충돌속도와 충돌각도가 커질수록 THIV(탑승자 충격속도)와 PHD(탑승자 가속도) 값이 증가하는 것을 확인하였으며, 차량이 가드레일의 지주에 걸리는 현상이 발생할 때 탑승자보호성능이 크게 저하되는 것을 확인하였다.

• 기술혁신연구
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• 제5권2호
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• pp.48-79
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• 1997

This study aims to evaluate and identify the patterns of the technological competitiveness of the Korean industry. Such statistics as R&D expenditure and R&D manpower as input indexes, US patent registrations and export sales as output indexse were used. It was turned out that such industrial types as specialized-suppliers industries, scale-intensive industries and science-intensive industries showed relatively strong technical competitiveness. However, resource-intensive industries and labor-intensive industries which had maintained a competitive advantage in the 1970s and the 1980s appeared to be gradually losing their technological competitiveness. These results are by and large in accordance with the trends of export performance. This study conducted the canonical discriminant analysis in order to test the correctness of the patterns displayed in the technological competitiveness of the Korean industry. The result of the analysis showed that the five patterns of technical strength of the Korean industries are significantly independent each other for four respective variables which are used to distinguish industries. This implies that the ex ante industrial classification into five types was correct in terms of the ex post statistics, and that the patterns of technological competitiveness discovered in this study are also statistically correct.

• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 1997년도 제12회 동계학술발표회 논문집
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• pp.197-228
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• 1997

This study aims to evaluate and identify the Patterns of the technological competitiveness of the Korean industry. Such statistics as R&D expenditure and R&D manpower as input indexes, US patent registrations and export sales as output indexes were used. it was turned out that such industrial types as specialized-suppliers industries, scale-intensive industries and science-intensive industries showed relatively strong technical competitiveness. However, resource-intensive industries and labor-intensive industries which had maintained a competitive advantage in the 1970s and the 1980s appeared to be gradually losing their technological competitiveness. These results are by and large in accordance with the trends of export performance. This study conducted the canonical discriminant analysis in order to test the correctness of the patterns displayed in the technological competitiveness of the Korean industry. The result of the analysis showed that the five patterns of technical strength of the Korean industries are significantly independent each other for four respective variables which are used to distinguish industries. This implies that the ex ante industrial classification into five typers was correct in terms of the ex post statistics, and that the patterns of technological competitiveness discovered in this study are also statistically correct.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2001년도 The Pacific Aisan Confrence On Intelligent Systems 2001
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• pp.456-463
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• 2001

Understanding and adapting to changes of customer behavior in internet shopping mall is an important aspect to survive in continuously changing environment. This paper develops a methodology based on decision tree algorithms to detect changes of customer behavior automatically from customer profiles and sales data at different time snapshots. We first define three types of changes as emerging pattern, unexpected change and the added/perished rule. Then, it is developed similarity and difference measures for rule matching to detect all types of change. Finally, the degree of change is developed to evaluate the amount of change. A Korean internet shopping mall case is evaluated to represent the performance of our methodology. And practical business implications for this methodology are also provided.

• 한국벤처창업학회:학술대회논문집
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• 한국벤처창업학회 2006년도 추계학술발표회
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• pp.61-85
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• 2006

The Purpose of this study is to prove empirically the relationship between ventures' technology valuation and performance, while considering the uniqueness of Korean firms. We use technology valuation index, marketability valuation index, business valuation index as ex-ante independent variables, use firm's performance(sales, asset, operating income ratio, net income ratio etc) as ex-post dependent variables. Parametric analysis such as Paired T-test, ANOVA are applied in this paper. The results of Empirical analysis is summarized as follows. Firstly, operating income ratio and net income ratio are different in portfolios classified by technology valuation index. Secondly, the growth rate of operating income is different in portfolios classified by technology valuation index. Finally, this study has shown that technology valuation index has possibility which it use the predictive variables of ventures' performances.

• 한국의류학회지
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• 제20권3호
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• pp.481-492
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• 1996

The purposes of the present study were (1) to examine the differences between the experienced group in buying foreign-brand formal wear and the non-experienced group in terms of demographic characteristics, clothing expenditures, and purchase behaviors of formal wear, and (2) to investigate the purchase behaviors of and the extent of post-purchase satisfaction to foreign-brand formal wears for purchase group of foreign-brand formal wear. By using questionnaire consisting of 20 questions, data were collected from 754 female consumers in age range of 20~59. Chi-square analysis and t-test were used for data analysis. Significant differences were found between the groups in educational levels, monthly clothing expenditures, monthly household income, the number of formal wear purchased per season, store patronage, items often purchased, perceived proper price per item, and criteria for selecting stores and evaluating products. The group with experiences in purchasing foreign-brand formal wear showed high satisfaction levels with the quality of foreign-brand formal wears. When buying foreign-brand formal wears, the experienced group considered styles and color as important evaluative criteria, and favored stores having sales with wide assortmetsn.