• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.1
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• pp.83-98
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• 2022

This study identified the characteristics of the subculture aspects that led to the success of luxury brands and analyzed the implications of those aspects. For this, semantic analysis in a socio-cultural context was performed. Additionally, this study took the theoretical background, the change in subculture and post-subculture, the digital youth generation, and the change in the meaning of subculture style into consideration. The subculture style aspect and its meaning in luxury fashion brands were analyzed as follows: First, there are challenges that betray the legitimacy or values of luxury brands. Through this, the brand gained recognition and increased sales, and the designer gained a reputation as an innovative creative director. It can be seen that more successful branding was promoted by securing a more subcultured fandom. Second, by combining subculture image fragments, these brands cater to the diverse tastes of a myriad of subcultures. This maximizes commercial profits. Third, most promotional marketing activities are collaborative and done digitally, which allows for a wider customer base, but the difference is in digital capabilities. Limited editions or application use on social networks can act as another driver. It is said that the distinction in high-priced luxury brands is not only driven by economic power but also by sub-cultural capital and digital ability.

• The Korean Fashion and Textile Research Journal
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• v.24 no.5
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• pp.628-635
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• 2022

This study sought to investigate the relationship between perception, body awareness, and beauty management behavior in the untact era in their MZ generation's, and as a result of the study, it was confirmed that there is a causal relationship between variables. For the empirical analysis of the study, a survey was conducted online(Google questionnaire) in Seoul/Gyeonggi area from June 7 to 26, 2021. Of the 548 questionnaires, 512, excluding 36, were analyzed using SPSS V.21.0. Among the sub-factors of perception in the untact era, it was confirmed that the social environment perception and human relationship perception are key factors that negatively affect body consciousness and beauty management behavior, and so does self-awareness(p<.05). Next, it was confirmed that, among the sub-factors of body consciousness, appearance management awareness and appearance/body care effort were key factors that positively affected beauty management behavior, and that appearance confidence was also an important factor that positively affected beauty management behavior(p<.05). Therefore, through this study, we intend to provide basic data for product development, programs, and marketing strategies that can cope with changes in the beauty consumption market in preparation for the post-COVID era.

• The Journal of Economics, Marketing and Management
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• v.12 no.5
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• pp.31-40
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• 2024

Purpose: This study analyzes the factors influencing the housing preferences of elderly individuals when choosing residential areas in Hwaseong, a typical urban-rural complex city. Understanding these preferences is vital for formulating effective housing policies that enhance the quality of older people's life. Research design, data, and methodology: The survey conducted from March 10 to April 10, 2024, targeted 299 pre-retirees aged 50-64 living in Hwaseong. Using ANOVA and logistic regression analysis, the study examined essential factors affecting post-retirement residential decisions. Survey questions addressed essential considerations. Results: The results indicated that suburban housing was the most preferred option among pre-retirees in Hwaseong. The most critical factor that influences the choice of the home is ensuring convenience and relaxed in retirement. Significant differences emerged between housing type preferences, particularly in the importance of public transportation, cultural facilities, and housing prices. Conclusions: The study suggests several policy implications for urban-rural complex cities like Hwaseong. To meet the diverse needs of older people, urban housing should focus on improving accessibility, while rural housing should emphasize enhancing natural environments. Expanding rental housing options for older people and providing financial support for housing prices are recommended to promote housing stability for the aging population.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.1 no.2
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• pp.27-65
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• 2006

This study reviews the success cases of National Research&Development Projects such as TDX and CDMA projects at the catching-up stage and FTTH technology development project at the post catching-up stage. First, we investigate why the success model of national R&D projects at the catching-up stage failed to operate properly at the post catching-up stage, and then we propose improved policies for a successful national R&D project at the post-catching up stage. From the comparison of FTTH development case at the post catching-up with TDX and CDMA cases at the catching-up stage, we observed that at the catching-up stage 1) there are high uncertainties in technology development and it is very difficult to establish technology standards, 2) it is difficult to conduct government driven R&D and to develop a market for the technology developed, 3) it is difficult to share a vision among the participants in the H&D consortium, and 4) commercialization of the technology developed from the project was carried out by SMEs and venture businesses with little marketing capabilities. Also, we discuss the national level technology development strategies and the role of the government for a successful national research and develop project at the post catching-up stage.

• Journal of the Computational Structural Engineering Institute of Korea
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• v.28 no.3
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• pp.317-324
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• 2015

The design of anchorage zone in a post-tensioned member has been started from the evaluation of the ultimate resisting capacity as well as the maximum bursting stress developed, and a lot of design codes including AASHTO and PTI describe their design equations to determine the bearing strength of concrete at the anchorage zone. However, these equations usually give conservative results because their derivation is based on the simple anchorage with a wide bearing plate in the surface without any additional consideration for the load transfer mechanism through transverse ribs on the anchorage. To assess the influence of geometric parameters related to the transverse ribs on the resisting capacity of anchorage block, experiments and analysis are conducted. After verifying the validity of numerical model conducted through correlation studies between experimental and analytical results, parametric studies with changes in the transverse ribs are followed and design recommendations for the anchorage block are suggested from the numerical results obtained.

• Korean Journal of Agricultural Science
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• v.42 no.3
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• pp.223-229
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• 2015

This study was conducted to investigate the changes in the pig productivity after ban of antibiotics growth promoter in commercial pig farms. A total 74 pig farms that herd size is from less than 100 sows to more than 500 sows were selected for survey. Changes of pig productivity before/after ban of antibiotics were analyzed by comparing with our survey results and report of KPPA (Korean Pork Producers Association, 2013). In the results, no difference on pig productivity was observed by herd size among our survey farms. Live born piglets have been raised as time passes since 2003, and then it reach to 10.6 head per sow in 2012. The numbers of weaning piglet tended to increase, but sow turnover ratio was found to be a tendency to decrease after ban of antibiotics in our survey results. There was no effect of using antibiotics on mortality of pre- and post- weaning. Marketing per sow per year (MSY) does not be improved because the post-weaning mortality was maintained at a high level, despite live pig born and weaning piglet have increased after 2003. In conclusion, a ban of antibiotics growth promoter does not directly affect to pig productivity, but it needs the efforts to reduce the mortality of post-weaning for improvement of pig productivity. We suggest that this data will be useful to swine industry as the fundamental information.

• Journal of Distribution Science
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• v.7 no.2
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• pp.89-119
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• 2009

The purpose of this research is showing an appropriate way of maximizing customer service and establishing VOC system by analyzing different voices from complaining customers as well as loyal customers. This research is also aimed at figuring out how companies can implement effective service marketing methods in the field complying with customers' needs and how they can survive in the competition. The range of research is confined to 5 marketing companies and their web-sites on which customers can get logged and directly post their claims. These web-sites showed how those 5 companies cope with customer claims. A questionnaire research was made in A's store to evaluate customer satisfaction. These are conclusions drawn by this research. First, prompt reactions of sincerity to customers' claims contribute to building favorable corporate images. Second, the preference to VOC channels varies with age and sex. Marketers should implement respectively different channels for customers under age 30 and those over age 40. Women have a tendency to prefer instant phone conversations and want to have their claims well listened to. Third, a series of shift in customer trend drives companies into establishing their own interactive VOC systems based on customers' preferences. Customer-oriented management has become a key factor for survival in recent intensely competitive market situation, as the web-based e-commerce market has been rapidly growing accompanied with a dramatic advance of network marketing methods. This research suggests some practical methods to establish a customer-oriented VOC system that can be easily adopted in the field.

• Journal of the Korean Society of Food Culture
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• v.1 no.3
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• pp.219-229
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• 1986

The consumption of meat processing products in was creased in Korean recently. Morever the demand of tasted meat processing products being gradual increase in general tendency, and so we expect that in the continuing of westernizing for food life and universalizing of urvanism, the demand of meat processing products. In order to improve the marketing strategies for the meat processing industries, consummeris particular behaviors were analyzed as for consummer's recognition, recognition of problem, the evaluation of substitutional proposal, the decision of purchasing intention an purchasing behavior and the evaluation of post-purchasing to the meat processing products.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.328-332
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• 2009

From Marketing perspective, WOM(Word-of-Mouse) is the one of the communication methods for customer. That can be an instrument of effect on the tourist decision. Pre-trip tourist will be to do post-trip tourist for tourism information. In order words, they need information for tour. The purpose of this study is useful implications to tourism information-related marketers using UCC tourist information offer an analysis of using UCC tourism information.

• Journal of the Korean Data and Information Science Society
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• v.16 no.4
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• pp.849-860
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• 2005

This Paper analyzed activities of the average time use survey in 1999 and 2004 by Korea National Statistical Office. The survey of National Statistical Office considered general analysis for activities like that personal care(eating), employment and study, leisure, travel by purpose. Change of time of living causes a lot of effects on society whole economy, culture etc., and is used basic data in policy proposal of the country and enterprise's marketing operation establishment. Analysis for average time could look at change in a role of gender, holiday of saturday's enforcement and increasing of temporary post. Using this analysis we can do more developed and analytical sociological study.