• Fashion & Textile Research Journal
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• v.22 no.2
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• pp.170-180
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• 2020

Body positivity has emerged among young social media users with the purpose of enhancing a positive body image. In the social media environment, body positivity is frequently presented in the forms of female models' images and/or words that represent individual attitudes toward the female body. The media effects on female viewers' body image differs based on the viewers' perceptions of their own body size. This experimental study examined how body positivity and types of expression on social media influence women's mood and appearance satisfaction by subjective body size. We randomly assigned to 415 young and middle-aged females to one of six experimental conditions which contained three images and three vignettes, each reflecting non-body positivity, body positivity, and control. We used a 3 (body positivity: non-body positivity vs body positivity vs. control) × 2 (types of body positivity expression on media: images vs vignettes) × 2 (subjective body size: under/normal weight vs overweight/obese) between-subject design. The results of MANCOVA revealed the significant main effects of subjective body size on women's mood and appearance satisfaction. There was a significant interaction effect of body positivity and subjective body size on appearance satisfaction. The stimuli representing body positivity caused positive psychological effects for women who perceive themselves being in the under/normal weight range.

• Journal of Distribution Science
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• v.22 no.9
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• pp.119-128
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• 2024

Purpose: his study examines the effect of message valence on consumer perceptions of sales messages and salesperson evaluations in retail contexts. In contrast to previous studies on the negativity effect, it examines the positivity effect, which implies that the effect of positive information may outweigh that of negative information in certain situations. In addition, the current research examines how the content of the sales message influences consumers' perceptions of salespeople. Research design and methodology: The study presents an analytical model in which a potentially altruistic salesperson transmits quality information as a form of cheap talk. Several predictions were derived from the model and then empirically tested in two experiments. Results: When the sales message is about relatively less expensive products, positive information can be more credible and diagnostic than negative information. In addition, positive sales messages about the less expensive products signal the salesperson's benevolence. Conclusion: This paper is one of the few studies to predict and empirically test the positivity effect. It also contributes to the literature on trust in salespeople by showing that message valence influences buyers' perceptions of salespeople.

• Journal of the East Asian Society of Dietary Life
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• v.23 no.6
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• pp.862-870
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• 2013

This study examines the effect of communication type of food service employees on the self-efficiency and organizational commitment. To accomplish the purpose of the study, a survey was conducted to employees of food service companies located in Seoul, from August 5, 2013 to August 25, 2013 as a method of empirical study. The results of this study was analyzed using the SPSS WIN 12.0 and statistical reliability analysis, factor analysis, frequency analysis, correlation analysis and multiple regression analysis were conducted for hypothesis verification. The analysis results of this study are as follows. First, the R-square of regression result for 'communication type will have a positive effect on self-efficiency' was .220. Also, it was found that factors of consideration (Beta=.286, t=5.622), instruction (Beta=.303, t=5.970) and business (Beta=.214, t=4.217) had positive effects on self-efficiency. Values for factors of consideration and instruction were higher than business. Second, the R-square of regression result for 'communication type will have a positive effect on organizational commitment' was .429. Also, it was found that factors of consideration (Beta=.453, t=10.428), instruction (Beta=.380, t=8.749) and business (Beta=.282, t=6.477) had positive effects on organizational commitment. Values for factors of instruction and business were high but value of consideration factor turned out the highest. Third, the R-square of regression result for 'self-efficiency will have a positive effect on organizational commitment' was .334. Also, it was found that out of the factors of positivity (Beta=.369, t=8.423), confidence (Beta=.415, t=8.833) and negativity (Beta=-.072, t=-1.536), positivity and confidence had positive effects on organization commitment, and only positivity and confidence showed high values in organization commitment. Upon analyzing the effect of factors of self-efficiency (positivity, confidence, negativity) on organizational commitment, it was found that positivity and confidence showed high relevance but the negativity factor did not have any correlation.

• Communications for Statistical Applications and Methods
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• v.23 no.1
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• pp.1-20
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• 2016

Causal inference methodologies have been developed for the past decade to estimate the unconfounded effect of an exposure under several key assumptions. These assumptions include, but are not limited to, the stable unit treatment value assumption, the strong ignorability of treatment assignment assumption, and the assumption that propensity scores be bounded away from zero and one (the positivity assumption). Of these assumptions, the first two have received much attention in the literature. Yet the positivity assumption has been recently discussed in only a few papers. Propensity scores of zero or one are indicative of deterministic exposure so that causal effects cannot be defined for these subjects. Therefore, these subjects need to be removed because no comparable comparison groups can be found for such subjects. In this paper, using currently available causal inference methods, we evaluate the effect of arbitrary cutoffs in the distribution of propensity scores and the impact of those decisions on bias and efficiency. We propose a tree-based method that performs well in terms of bias reduction when the definition of positivity is based on a single confounder. This tree-based method can be easily implemented using the statistical software program, R. R code for the studies is available online.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.281-290
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• 2016

The purposes of this study were to check the effects of positivity and family communication on organizational commitment among long-term professional soldiers and examine the mediating effects of self-efficacy between them. For those purposes, the study conducted a survey with 241 long-term professional soldiers after getting an approval for cooperation from army, navy, air force, and marine units for research on professional soldiers from Ministry of National Defense in 2015. Collected data were treated with the SPSS 21.0 and AMOS 21.0 programs to analyze the relations. The findings were as follows: first, the organizational commitment of long-term professional soldiers had positive correlations with their positivity, family communication, and self-efficacy. Secondly, the study conducted analysis by taking into consideration all the variables affecting their organizational commitment and found that the fitness of measuring and structural models was good, that their positivity and family communication had positive impacts on their organizational commitment, and that their self-efficacy had partial mediating effects between them. Based on those findings, the study proposed effective implications for the organizational commitment of professional soldiers.

• Journal of Veterinary Science
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• v.25 no.1
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• pp.13.1-13.9
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• 2024

Background: Foot-and-mouth disease (FMD) is a highly contagious viral disease in livestock that has tremendous economic impact nationally. After multiple FMD outbreaks, the South Korean government implemented a vaccination policy for efficient disease control. However, during active surveillance by quarantine authorities, pig farms have reported an insufficient antibody positivity rate to FMD. Objective: In this study, the spatial and temporal trends of insufficiency among pig farms were analyzed, and the effect of the number of government veterinary officers was explored as a potential preventive factor. Methods: Various data were acquired, including national-level surveillance data for antibody insufficiency from the Korea Animal Health Integrated System, the number of veterinary officers, and the number of local pig farms. Temporal and geographical descriptive analyses were conducted to overview spatial and temporal trends. Additionally, logistic regression models were employed to investigate the association between the number of officers per pig farm with antibody insufficiency. Spatial cluster analysis was conducted to detect spatial clusters. Results: The results showed that the incidence of insufficiency tended to decrease in recent years (odds ratio [OR], 0.803; 95% confidence interval [95% CIs], 0.721-0.893), and regions with a higher density of governmental veterinary officers (OR, 0.942; 95% CIs, 0.918-0.965) were associated with a lower incidence. Conclusions: This study implies that previously conducted national interventions would be effective, and the quality of government-provided veterinary care could play an important role in addressing the insufficient positivity rate of antibodies.

• Korean Journal of Cognitive Science
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• v.13 no.4
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• pp.54-54
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• 2002

This study was conducted to explore whether an automatic evaluation effect (i.e.,congruency effect and positive priming effect) of emotional properties which have been found in the racial prejudice study can be applied to the gender properties. Experiment 1 employing a short SOA (150ms-250ms) naming task showed a priming effect was larger in the positive prime-positive target condition than negative prime-negative target condition but not congruent effect. Experiment 2 employing a long SOA (500ms-1000ms) naming task didn't yield either positive priming effect or congruency effect. The congruency effect and the positive priming effect which is ubiquitous phenomenon in the generic cognitive concepts network were not found in the gender properties. Therefore, it was suggested that the social information including prejudice or stereotype can be differently processed according to the value of emotionality.

• Korean Journal of Cognitive Science
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• v.13 no.4
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• pp.55-65
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• 2002

This study was conducted to explore whether an automatic evaluation effect (i.e.,congruency effect and positive priming effect) of emotional properties which have been found in the racial prejudice study can be applied to the gender properties. Experiment 1 employing a short SOA (150ms­250ms) naming task showed a priming effect was larger in the positive prime-positive target condition than negative prime-negative target condition but not congruent effect. Experiment 2 employing a long SOA (500ms­1000ms) naming task didn't yield either positive priming effect or congruency effect. The congruency effect and the positive priming effect which is ubiquitous phenomenon in the generic cognitive concepts network were not found in the gender properties. Therefore, it was suggested that the social information including prejudice or stereotype can be differently processed according to the value of emotionality.

• Korean Journal of Social Welfare
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• v.64 no.2
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• pp.241-271
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• 2012

This questionnaire study examined the processes linking bicultural identity to self-positivity derived from taking multiple perspectives that, in turn, affects marital well-being among marriage immigrant women. Data were drawn from 281 marriage immigrant women residing in large cities in Korea including Seoul metropolitan area. Results of covariance structural analyses supported most study hypotheses: As predicted, bicultural identity contributed to self-positivity composed of taking multiple perspectives, self-acceptance and self-regulation, and the self-positivity, in turn, promoted marital well-being, conceptualized as marital satisfaction and marital stability. Bicultural identity also showd a significant direct positive effect on marital well-being. In path analyses conducted with observed variables, Korean cultural identity and home cultural identity both had significant positive effects on multiple perspective taking, through which these identity variables were positively related to self-acceptance and self-regulation. While self-acceptance was, as expected, positively related to marital satisfaction, thus indirectly promoting marital stability, the positive effect of self-regulation on marital stability was not signifiant. Taking multiple perspectives was found to promote marital well-being through encouraging both self-acceptance and consensus with a spouse. The effect of Korean cultural identity on marital well-being was found to be completely mediated by self-acceptance and consensus with a spouse fostered by taking multiple perspectives. In contrast, the effect of home cultural identity on marital well-being was partly mediated by such paths, and home cultural identity also had a positive direct effect on marital satisfaction and a negative direct effect on marital stability, suggesting its effect on marital well-being is complicated. Yet total effects of both types of cultural identity on marital well-being turned out to be positive. These results suggest that bicultural identity, supposed to be a psychological strength among marriage immigrant women, may indeed function as psychological resources that promote positive attitude as well as marital well-being. Finally, implications for multicultural social work practice are discussed.

• 한국노년학
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• v.38 no.1
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• pp.83-102
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• 2018

According to socioemotional selectivity theory, if people perceive their time left in life as expanded, they have a future-oriented goal of life, but if perceive as limited the goal of life is changed into the pursuit of present emotional satisfaction. Thus, if we perceive our time left as getting limited as we get older, we pay more attention to the positive stimuli than the negative ones and remember more the positive stimuli in order to maintain the current emotional state as positive. This is known as the positivity effect. This study examined whether the positivity effect is caused by a limited future time perspective. The participants were presented with scenarios for hypothetical situations in which the future time was expanded or limited, and were encouraged to immerse in the virtual situation by talking about what they would like to do and whom they wanted to spend time with. Then the participants were presented with 48 positive, negative, and neutral emotional pictures and were asked to recall after 10 minutes delay. 75 university students and 65 elderly participated in the study. In the control condition where the future time perspective was not manipulated, the elderly showed the positivity effect but the youth showed the bias toward negative pictures. The elderly in the expanded time condition recalled positive pictures less and negative pictures more than the elderly in the control condition. On the other hand, the youth in the limited time condition recalled less the negative pictures than the youth in the control condition. These results demonstrated that the elderly did not show the positive bias when the future time perspective was expanded, and that the youth showed the positive bias when the future time perspective was limited. These results show that the positivity effect is related with the limited future time perspective.