• Journal of Korean Home Economics Education Association
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• v.13 no.2
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• pp.25-36
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• 2001

The purpose of this study is to activate the disposition behaviour of dealing with the recyclable clothes by using the primary causes related to the behaviour. The summary of the outcome of this research is as follows. First. the attitude of girl students toward the consumption of their clothes is of great value. It presents the attitudes toward both the internal incentive and the external incentive are of great value and the attitude toward the external incentive has a little higher level than the attitude toward the internal incentive does : the altruistic behaviour of high school girls who tend to simply give or donate their clothes to their relatives or neighbors has a higher level than the economic behaviour by barter or sale at second-hand. Second. there's a positive correlation between the attitude toward the consumption of clothes and the altruistic behaviour in dealing with clothes and there is not a significant correlation between the attitude toward the consumption of clothes and the economic behaviour. The attitude toward the internal incentive has a positive correlation with the altruistic disposition. This research shows that there's a positive correlation between the attitude toward the external incentive and the economic disposition behaviour and the altruistic disposition behaviour. Third. the relative power of influence of the related variables that have an effect on the altruistic disposition behaviour shows that the attitude toward the internal incentive comes first and the personal contact with the information comes second. the attitude toward the consumption of clothes comes third and the existence of mother's job comes last in order of influence. The relative power of influence of the related variables that have an effect on the economic disposition behaviour shows that grades and the attitude toward the external incentive comes first and the existence of siblings comes next in order of influence.

• Journal of Korean society of Dental Hygiene
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• v.17 no.6
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• pp.1037-1051
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• 2017

Objectives: The purpose of this study was to examine the knowledge of dental hygienists on CPR, their CPR attitude and performance ability in an effort to offer data that can contribute to the development of a more effective CPR education program. Methods: A self-reported questionnaire was filled out by 234 dental hygienists in Jeollanam and Jeollabukdo from February 24 to May 20, 2017. The questionnaire asked dental hygienists of the knowledge, attitude, performance ability in regards to CPR. The data were analyzed using SPSS Window ver. 19.0 program through independent t-test, one-way ANOVA, chi-square test and multiple regression analysis. The Cronbach alpha of their CPR knowledge was 0.78, and that of attitude to CPR was 0.79. The Cronbach alpha of CPR performance ability was 0.96. Results: The dental hygienists surveyed in this study who were aware of CPR accounted for 88.9% of total subjects. Dental hygienists who were certified in CPR accounted for 20.5% of total subjects. They received a score of 7.66 on CPR knowledge, 3.33 on attitude and 2.61 on performance ability. There was a positive correlation between the knowledge and attitude, between the knowledge and performance ability and between the attitude and performance ability (r=0.332, r=0.461, r=0.426). A regression analysis showed that the dental hygienists who were younger, who graduated from a four-year university or a higher educational institution, who were CPR certificate holders, who received more CPR education, who were cognizant of automated external defibrillator, who were more knowledgeable on CPR and who took a more positive attitude were more likely to be affected in terms of CPR performance. Conclusions: The dental hygienists surveyed were aware of CPR on the whole, but their CPR knowledge, attitude and performance were not sufficient to perform CPR in emergency situations. More intensive education should be provided for dental hygienists to have an accurate knowledge of CPR to carry it out with a positive attitude.

• Journal of Distribution Science
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• v.19 no.8
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• pp.57-67
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• 2021

Purpose: The purpose of this study was to explain the application of TPB and personal happiness on donation behavior and willingness to donate. Research design, data, and methodology: The population of this research is people in Indonesia who have a tendency in its culture to donate. The sample size used was 245 people with a purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. Result: The results show that the subjective norm had appositive and significant effect on attitude to donate; subjective norm has appositive and significant effect on the donation behavior. Personal happiness has a positive and significant effect on attitude to donate, and personal happiness also has a positive and significant effect on the donation behavior, and the donation behavior has a positive and significant effect on the attitude to donate. Conclusions: Being a responsible person to other people's conditions, as you see other people needing help, you will feel that you have the power to help them. you are often helping people in need, which concludes you are a compassionate person.

• The Korean Journal of Franchise Management
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• v.6 no.2
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• pp.1-16
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• 2015

The purpose of this study was to examine the structural relationships among consumer's values(individualism and collectivism), attitude, subjective norms, and visit intention using reasoned action theory(RAT). The data were collected from 12 5 customers who visited coffee shops in Seoul and Kyonggi and were analyzed using structural equation modeling with SPSS and AMOS The result of the overall model analysis appeared as follows: χ2=11.347, df=2, p=0.003, GF I=0.966, NF I=0.946, CF I=0.954, RMR=0.05 The findings are as follows: First, collectivism had a positive influence on attitudes and subjective norms. Second, Individualism had a significant positive influence on attitude toward coffee shops, but not on subjective norms. Third, both attitude and subjective norm had positive effects on visit intention.

• Journal of Distribution Science
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• v.11 no.6
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• pp.67-80
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• 2013

Purpose - This study aims to establish the relationships among brand equity, brand attitudes, and Visual Merchandising (VMD) in bakery stores. The results will help bakery franchisees and franchisers in devising appropriate strategies for successfully managing their bakery shops. Research design, data, and methodology - The VMD model for bakery shops comprises harmony, attractiveness, suitability, pandemic, functionality, and reliability. Further, brand equity encompasses brand awareness, perceived quality, and brand image. In this study, the VMD factors of bakery shops are used as independent variables, while brand equity and brand attitude are used as dependent variables. This study aims to ascertain the extent of the influence VMD components of bakery shops have on brand equity and brand attitude. Regression analysis was used to verify those effects. The measurement items, deemed reliable and valid in a previous study, were modified for this study. Questionnaires were distributed to 500 consumers nationwide, of whom 340 were used for the sample. The SPSS 19.0 statistical program was used for the analysis. Results - First, among the VMD bakery shop components, harmony, attractiveness, and pandemic have a positive impact on brand equity (brand awareness and brand image). Second, amongst the VMD components of bakery shops, attractiveness, pandemic, and reliability have a positive impact on brand equity (perceived quality). Third, amongst the VMD components of bakery shops, harmony, attractiveness, and reliability have a positive impact on brand attitude. Fourth, brand equity (brand awareness, brand image, and perceived quality) have a positive effect on brand attitude. Conclusions - This study identifies the relationships between the VMD components of a bakery shop and brand equity and attitude in order to propose a new model. The study has several practical implications. First, the development of brand equity and management can be important components in bakery shops' determination of whether their VMD components have an impact on brand equity. Second, among VMD components, harmony and attractiveness have a positive influence on the choice of bakery shop, while reliability and pandemic have a partly positive influence on the choice of bakery shop. Therefore, store atmospheres should be attractively designed, and store menus and interiors should be reviewed periodically to conform to the latest trends. This study suggests marketing strategies for brand equity formation. First, providing collateral product quality, hygiene, and safety benefits as well as product offerings to complement the season and employees' services should be considered. Second, display methods, illumination designs, and new product ideas should be periodically reviewed. Third, these should complement the overall harmony of the interior and exterior and of the store atmosphere in order to be attractive. Funds should thus be dedicated specifically for the facilities and their interiors. Fourth, it is necessary to build a friendly and relaxed image that can be easily called to mind by the customers.

• Journal of Korean Critical Care Nursing
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• v.9 no.2
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• pp.61-70
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• 2016

Purpose: The purpose of this study was to identify the influences of death perception, terminal care attitude on clinical nurses' terminal care performance for cancer patients. Methods: Data were collected through self-reported questionnaires filled by 526 nurses at a General Hospital in Seoul. Data were analyzed using a multiple regression analysis. Results: Death perception showed a positive correlation with terminal care attitude (r = .45, p < .001), while there was no correlation with terminal care performance. Additionally, terminal care attitude had a positive correlation with terminal care performance (r = .18, p < .001). The explanatory power of nurses' death perception and terminal care attitude toward terminal care performance was 14%. Conclusions: The study results imply that nurses' death perception and terminal care attitude are significant variables affecting terminal care performance.

• The Korean Journal of Food And Nutrition
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• v.12 no.3
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• pp.300-305
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• 1999

The purpose of this survey was to study nutrition knowledge dietary attitude purpose value of meal and monthly food expenditure in the house wives. The survey was conducted from September 1 to October 20 in 1998. The results were summarized as follows. Nutrition knowledge of the 30s and 40s group were higher than that of the other group. Dietary attitude of the 20s group was lower than that of the other wives. House wives tended to choose food for the pleasure of its taste and intake of nutrients. There was a significant positive correlation between nutrition knowledge and dietary attitude. The diet-ary attitude and nutrition knowledge were significant positive correlations with food diversity. There was negative correlation between age and nutrition knowledge.

• Human Ecology Research
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• v.61 no.4
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• pp.663-671
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• 2023

This study aimed to determine whether the achievement motivation of adolescents from multicultural families in their third year of middle school influenced their adaptation to school learning activities. It also explored the mediating effect of career attitude on achievement motivation and adaptation to school learning activities. An analysis was performed on data obtained from students in the third grade of middle school who participated in the sixth wave of the Multicultural Adolescents Panel Study (MAPS). The main findings were as follows. Firstly, achievement motivation exhibited a positive correlation with both career attitude and adaptation to school learning activities. Secondly, the achievement motivation of adolescents from multicultural families and their career attitude both exerted a positive effect on their adaptation to school learning activities. Thirdly, the mediating effect of career attitude on the relationship between adaptation to school learning activities and achievement motivation of adolescents from multicultural families was verified.

• Fashion & Textile Research Journal
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• v.19 no.2
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• pp.166-179
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• 2017

Fashion industry have been emphasizing on eco-friendly business to enhance their public image. Due to the lack of consumers' awareness and experience of eco fashion advertising, this have resulted in adverse outcomes. Therefore, it is required to develop eco fashion advertisement that meets the public interest of Koreans. This study aims to obtain practical implications which can be applied to further eco fashion advertising. The study examines the public opinion towards eco fashion using Twitter as big data analysis and the protracted implication was provided to consumers as consumer vocabulary to see the advertising effect of consumer vocabulary. In addition, this study focuses on the environmental claim types to identify the most effective advertisement in eco fashion. The results are as follow. Associative claim types had a more positive influence on advertising attitude than substantive claim types. Substantive claim types had a more positive influence on brand cognition than associative claim types. In addition, the moderating effects of consumer vocabulary on advertising attitude and brand cognition were supported in substantive claim types. Advertisement attitude shows positive effects to both brand cognition and brand attitude. It has been proved that brand cognition leads to positive influence towards brand attitude and brand attitude eventually increases consumers' urge to buy products. This study has implication when providing a guideline for eco fashion advertisements.

• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.323-337
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• 2008

This study is focused on the relationship between children's attitude and their behavior and intention of behavior to increase their positive behavior towards elders so that can be solutions to reduce social isolation of elders. This study explains relationships between ways children recognize seniors, their attitudes and their intention of behavior; how they affect one another. Figuring it out would help to learn ways how to resolve psychological problems which elders suffer. Regression analysis were also done to figure out whether chosen factors are appropriate and to verify the hypotheses or assumptions. To learn differences between two groups t-test was applied. This proved that children's perceived value on elders who they experienced directly or indirectly has positive effect on their emotional attitude, and this emotional attitude affects their cognitive behavior positively which affects their behaving attitude in a positive way. Lastly, behaving attitude has positive effect on children's intention of behavior.