• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.885-896
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• 2020

The purpose of this study is to shed light on the driving motivations of contributing social word of mouth on social networking sites (sWOM) toward both tangible and intangible products. In order to develop a research model, this study adopts the motivation theory and TAM model. Data was collected from 904 members of the cosmetic and restaurant communities by using the snowball method. After assessing the validity of all constructs, the structural equation modeling (SEM) is used to test the proposed hypotheses. Results show that personal motivations (satisfaction, opinion leadership, self-enhancement, and economic incentives) and characteristics of sWOM (Perceived Usefulness and Ease of Use) have positive effect on exposure and engagement behaviors. Here are our specific findings, (1) customer satisfaction positively affects online interactions on SNSs such as Like or Sharing a content; (2) sWOM contribution behavior exists in two structures (Exposure and Engagement) and affects each other; (3) This study combines two groups of personal motivation and TAM to conceptualize a research model; and (4) The motivations of contributing sWOM between a specified service and product are rather similar. These findings help digital managers to understand consumers' behavioral contributions on SNSs and also provide interesting insights for marketers.

• Nuclear Engineering and Technology
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• v.50 no.5
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• pp.767-772
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• 2018

Public acceptance is a major issue that will determine the future of nuclear energy. In this article, we review relevant studies and identify several common patterns of nuclear public acceptance. Based on these patterns and four categories of factors, we propose hypotheses on the impact of different socioeconomic factors on the public opinion of nuclear energy. These factors were demographic and social influences, politico-economic, energy conditions, and nuclear accidents and natural risks. We tested these hypotheses using a data set including survey results on public opinion of nuclear energy in 59 countries from 1987 to 2014. Results of the regression analysis generally verified the proposed hypotheses, especially regarding the positive impact of education or geological suitability and the negative effect of improved living standards and democracy on nuclear acceptance. We propose policy recommendations, including a better focus on education and communication and a thorough consideration of the social and geological conditions a country needs to make before deciding to go nuclear. Potential weaknesses of this study are also discussed, including the possible causal relation between independent variables and the binary nature of the dependent variable.

• Journal of the Korean Society of Food Culture
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• v.11 no.1
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• pp.71-82
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• 1996

This study understands the actual conditions and problems for making traditional Korean food into the fast food. 1. Convenience to eat and nice atmosphere with friends (25%) are the best motive of visiting fast food restaurant. 2. The frequency of eating fast food is one to three times a month and the result of analysis on interrelation of human being in social anthropology represents that the fast food represents negative (-) interrelation by increasing of the age. The opinion about the fast food's nutrition is that the fast food lacks the nutrition (23.3%) and has excessive fat (40%). 3. The consumers were satisfied with the atmosphere of the fast food restaurant and unsatisfied with it's high prices. 4. The consumers' opinion on making the traditional food into a fast food was 66.4%. The consumers' opinions on traditional food to be improved are the sanitation (37.9%), the cookery (25%), the taste (11.7%), the nutrition (10.7%) and the opinions about inheritance of the traditional food is that 87.5% of people gave positive responses.

• Asian Journal for Public Opinion Research
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• v.9 no.2
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• pp.161-187
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• 2021

To address threats to the natural environment, the government in Pakistan has banned the use of plastic bags for shopping. The concept of governmentality presented by Michel Foucault explores the techniques of governance and defines law not just as the manifestation of sovereign power but also as a technique of governance involving a range of organized practices designed to shape mentalities to achieve certain desired ends in subjects which claim to be for the welfare of the population. The present study explores the perceptions of the consumers regarding the rationality of the government behind the ban and also highlights the effectiveness of the use of law as a technique of governance. A qualitative approach was used by conducting fifteen interviews with young consumers selected through convenience sampling. The findings suggest that the rationality of the government behind the ban was received well by the consumers and the ban was viewed as a positive and pro-environmental step. The use of law as a technique of governance also proved to be effective in the said case because the people did not perceive the law as coercive despite the radical change it brought to their shopping practices. The present study contributes to the development of the theoretical understanding of governmentality and its sub-concept of the use of law as a technique of governance.

• Asian Journal for Public Opinion Research
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• v.11 no.1
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• pp.54-74
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• 2023

This study examined the subcomponents of the local environment that have an important influence on the life satisfaction of people living in single-person households and analyzed how the causal relationship between these variables differs between generations. Specifically, the local environment was classified into the following subcomponents: convenience, comfort, safety, healthcare, and neighborhood relationships. This study analyzed the data of 3,260 respondents from single-person households in the 2020 Residents' Quality of Life Survey in Gyeonggi Province. As a result, it was found that the perception of all subcomponents of the local environment had a positive effect on the life satisfaction of people in single-person households. The effect of neighborhood relationships was relatively large compared to other subcomponents. Next, the influencing factors on life satisfaction of people in single-person households showed differences between generations, which were defined by this study as youth (under age 35), middle-aged (35-64), and elderly (65 and older). Convenience and safety for the youth group and neighborhood relationship for the middle-aged group were most important. The elderly group was most affected by healthcare. The proportion of single-person households worldwide, including in Korea, is gradually increasing, and considering this, this study provides important policy implications.

• Asian Journal for Public Opinion Research
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• v.11 no.2
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• pp.145-162
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• 2023

This research investigates how users of Bilibili, a video sharing website based in China have responded to carbon neutrality. By conducting quantitative textual analyses on 3,311 comments on Bilibili using LDA topic extraction and content statistics, this research discovers that: (1) Bilibili users have assigned more weight to geopolitical topics (56.3%) than energy (22.0%) and environmental topics (21.7%). (2) When assessing carbon neutrality, Bilibili users considered geopolitical (53.8%) and energy factors (15.8%) more heavily than factors related to the class (9.2%), economy (8.9%), environment (8.7%), and definition (3.6%). (3) More Bilibili users had negative (64.6%) attitudes towards carbon neutrality, with only a small portion of them expressing positive (26.8%) and neutral (8.6%) attitudes. (4) Negative attitudes towards carbon neutrality were mainly driven by geopolitical concerns about the West's approach to China, other countries' free-riding on China's efforts and the West's manipulation of rules, doubts about the feasibility of energy transition and suspicion of capitalists exploiting consumers through this concept. This research highlights the geopolitical concerns behind the environmental attitudes of Chinese people, deepening our understanding to psychological constructs and crisis sensitivity of Chinese people towards environmental issues.

• Journal of Korean Academy of Nursing
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• v.31 no.6
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• pp.1088-1097
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• 2001

This study was formed to propose a theoretical background trying to create a positive delivery experience by understanding college women's subjective accounts (their view and attitude) on delivery. Method: Q- methodology was used to appreciate the highly abstract concept in an objective manner, since delivery can be assessed differently with each experience. Result: There were three types of opinions about the delivery in college women. The first type (matured type) understood delivery to be a precious experience that enables women to gain the value of life through labor pain, and granted then more appreciation to their own mothers. The second type (will type) recognizes delivery as an option rather than an obligation for women. They think women chooses whether or not to experience the process, especially since delivery requires a great deal of responsibility. The third type (positive type) takes delivery as a valuable, worthwhile, and marvelous process that they wish to experience. They are not even afraid of giving birth multiple times. Conclusion: The study explains and allows us to understand college women's overall opinion and attitudes about delivery. Thus this study aids the seizure of an opportunity to build a theoretical base for delivery management.

• Journal of Korean Elementary Science Education
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• v.18 no.1
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• pp.53-63
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• 1999

This research surveyed how much the professors ill tile university of education and primary school teachers understand the 6th National primary science Curriculum. Items to check tile degree of purpose description, reflection of basic policy, appropriateness of content, its organization, teaching method and evaluation, its influence on textbook and putting in practice of themselves were evaluated neutral or positive by most of them. But the opinion of responders were divided into tile two extremes, positive or negative, ell tile possibility of carrying out various inquiry activities and participation in science activities of students. Both of professors and teachers indicated that tile explanatory book of curriculum and annotated teachers' edition are the principal sources of information about curriculum. And the teachers stated that the shortage of information and materials are the principal factors to obstruct the change of lessons according to new curriculum.

• Journal of Korean society of Dental Hygiene
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• v.13 no.5
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• pp.807-817
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• 2013

Objectives : The aim of the study is to investigate the awareness towards water fluoridation program in the residents of Yongin. Methods : Subjects were 1,016 adults over 19 years old living in Yongin for more than one year. A self-administered survey was done by structured questionnaires. Some of the questionnaires were filled out through direct phone call. Results : Positive awareness of water fluoridation program accounted for 36.5 percent and 61.0 percent of the residents agreed to the program. Only nine percent 9.0 percent opposed to water fluoridation. Conclusions : Yongin City Government is trying to make the residents understand the water fluoridation. Positive public opinion towards the water fluoridation can lead to the implementation of the water fluoridation. So it is necessary to provide information of water fluoridation program to the residents.

• Journal of Korea Entertainment Industry Association
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• v.13 no.7
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• pp.1-13
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• 2019

This study tried to explore the contents of film critics' reviews reported in the press. Based on fifty nine Korean movies with over 100,000 audience in 2017, this study collected 1113 reviews from fifty five movies with the exception of four without reviews. This study focused on the correlation between film's overall quality and four evaluation items such as directing, acting, story, and the visual. Examining the difference in the report timing of the review, the length of the review, and the intensity of the opinion, this study also analyzed the relationship between the internal aspects of reviews and box office performance. According to the results, the valence of critics' reviews was generally positive. Looking at the difference of reporting time, this valence was higher in the week before release than in the release week of film. The evaluation items of reviews were highly covered both before movie release and in the opening week. These were significantly declined in the second week of release. In the relationship between the number of reviews by each movie and box office performance, a positive correlation was found.