• Title/Summary/Keyword: Positive Impact

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TQM Factors and Their Impact on Service Recovery and Service Performance - In restaurant settings - (TQM 특성이 서비스 회복 및 서비스 성과에 미치는 영향 - 외식산업을 중심으로 -)

  • Suk, Jong Bae;Chung, Soong Hwan;Choi, Kanghwa
    • Journal of Korean Society for Quality Management
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    • v.41 no.1
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    • pp.95-108
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    • 2013
  • Purpose: The purpose of this study is to identify the impact of TQM dimensions through service recovery justice on service quality and customer satisfaction. Methods: This study employed structural equation modeling methodology analyzing 265 samples collected. Results: This study found that TQM related factors had positive influence on service recovery justice in general. In specific, top management leadership and employee participation are the most important factors for the service recovery justice. Conclusion: This study reveals that service recovery justice has the positive impact on both service quality and customer satisfaction.

An Analysis of the Impact Factors for the satisfaction of Students -Focused on the Service Quality- (학생만족에 미치는 영향요인에 관한 연구 -서비스품질을 중심으로-)

  • Lee, Kong-Seob
    • Management & Information Systems Review
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    • v.26
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    • pp.231-259
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    • 2008
  • Recently, almost of the colleges are contrive measures to satisfy the needs of students. The purpose of this study is to find what are the impact factors to the needs of those. To evaluate the factors influencing to students behaviors, it was investigated how much did the 5 variety of Service quality-Tangibles, Assurance, Responsiveness, Empathy, Reliability-and 4 variety of attitude models to depending to the level of students influence the satisfaction of students for the students of W college. In the result, this study shows that 5 variety of Service quality did not impact for the general service quality, but only the Responsiveness and, Empathy have the positive relationship to the satisfaction of students. Also, general service quality and attitude willingness have the positive correlation with the satisfaction of students. And it is investigated that there are significance differences among the general service qualities by the level of students ability.

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A Study on the Influence of Perceived Organizational Support on the Organizational Citizenship Behavior through Organizational Commitment (조직지원인식이 조직몰입과 조직시민행동에 미치는 영향에 관한 연구)

  • Kim, Young-Jae;Kim, Jong-Wan;Kim, Se-Hwan
    • Journal of Industrial Convergence
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    • v.7 no.1
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    • pp.83-100
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    • 2009
  • The purpose of this study was to investigate the influence of Perceived Organizational Support(POS) and on Organizational Citizenship Behavior through Organizational Commitment(OC). In order to attain the objectives of this study, a model was established and hypothesis was verified on the basis of preceding studies. In a model proposed for this study, POS was used as antecedents to OC while OCB was used as consequences for OC. The sample included 387 employees. Structural equation modeling(SEM) was used to employed the hypothesized relationships in the conceptual model. Results indicated that (a)POS has a positive impact OC; (b)affective OC has a positive impact OCB; (c)continuance OC has a negative(or zero) impact QCB. Implications are discussed and future research directions are outlined.

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Impact of positive/close margins in oropharyngeal cancer according to the HPV status (HPV 관련성에 따른 구인두암에서의 positive/close 절제연의 의미)

  • Jung, Yuh-Seog
    • Korean Journal of Head & Neck Oncology
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    • v.34 no.2
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    • pp.1-9
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    • 2018
  • With the emerging knowledge about tumor biology specific for human papillomavirus (HPV)-related head and neck cancers, the classical understanding about the curative surgery in head and neck cancers are starting to progress, customized for their HPV-associations and ultimately specific for tumor biologic characteristics. The common rule for surgery should reflect the biologic characteristics of target tumors, but still, multi-institutional large-scale data could be scarce, due to the subjective feature of surgical treatment itself. However, the impact of HPV for margin determination is now being questioned by multiple groups, and typical example is European Cooperative Oncology Group (ECOG)-3311 study. Here, we review the impact of viral association for surgical decision and its biological background and implications.

The Asymmetric Impacts of Human Capital Accumulation through Trade on Economic Growth in the Manufacturing Sector of Korea (한국 제조업의 무역을 통한 인적자본축적이 경제성장에 미친 비대칭적 영향 분석)

  • Choi, Bong-Ho
    • Korea Trade Review
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    • v.44 no.1
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    • pp.1-15
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    • 2019
  • This study aims to analyze the effects of trade on human capital accumulation and economic growth in Korean manufacturing industry. The results of empirical analysis by dynamic panel model are as follows. The increase in exports of skilled labor intensive industries has a positive effect on human capital and economic growth, and the impact of import on human capital accumulation and economic growth has alst a positive impact. The exports of unskilled intensive labor industries have a negative impact on human capital accumulation and economic growth. Imports of unskilled labor intensive industries have negative on human capital accumulation and economic growth. It is difficult to derive statistically significant results for the effects of trade on human capital accumulation and economic growth before and after 2008. However, as a result of the financial crisis in 2008, it seems that the effects have decreased since 2008.

The Relationship between Local Residents' Perceptions of Tourism, Attitudes and Support: The Case of a World Heritage Sites in Chengdu City, Sichuan, China (지역주민의 관광영향인식, 태도 및 지지도 간의 영향에 관한 연구: 중국 쓰촨성 청두시의 세계문화유산을 대상으로)

  • Kim, Sung-Bum;Kwon, Ki-Joon
    • Asia-Pacific Journal of Business
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    • v.13 no.3
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    • pp.401-415
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    • 2022
  • Purpose - The purpose of this study was to investigate the structural relationship between residents' positive and negative perceptions on tourism impact, attitudes and support for tourism development. It was also investigate the moderating effects of gender and residence status of local residents among the relationships. Design/methodology/approach - The survey conducted for residents of Chengdu, Sichuan Province, China. A total of 520 samples were employed for the final analysis, and the collected data were performed using SPSS and AMOS. Findings - It was found that the residents' positive and negative perceptions on tourism impact had significant effects on the attitudes and support for tourism development. In addition, the gender and residence status of local residents showed a partial moderating effect among the relationships. Research implications - The theoretical and practical implications are discussed.

The Effect of Lifelong Education Quality on City Brand Equity and Intention to Reuse: Focusing on the Case of Lifelong Education in Osan

  • Lee, Kwang-Su
    • International Journal of Contents
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    • v.18 no.2
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    • pp.81-93
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    • 2022
  • The purpose of this study was to identify the structural causation between the service quality of lifelong education, city brand equity, and intention to reuse. For this study, the case of lifelong education in Osan, wherein local governments are leading efforts to promote lifelong education, was selected as the subject. A structured offline survey as well as an online survey were conducted to collect data from citizens of Osan who participated in lifelong education at least once. The results show that lifelong education service quality and city brand equity have a significant positive impact on intention to reuse, and that service quality has a significant positive impact on intention to reuse through city brand equity. The significance of this study lies in the revelation of the mediating impact of city brand equity, in the relationship between the service quality of lifelong education and individuals' intention to reuse lifelong education. This study also contributes establishing lifelong education service policies to increase the intention to reuse lifelong education.

A Study on Strategies to Improve the Effectiveness of Influencer Advertising

  • Chanuk Park;Sin-Bok Lee;Do-Eui Kim
    • International journal of advanced smart convergence
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    • v.12 no.2
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    • pp.1-16
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    • 2023
  • Influencer advertising, which has gained significant attention in academia and industry, is widely adopted as a digital marketing strategy. This study empirically analyzes the impact of perceived influencer channel attributes and ad attributes on the suitability of advertisements and their effects on consumers' positive and negative advertising behaviors. The research aims to identify various factors that can enhance the effectiveness of influencer advertising. The results reveal that among the influencer channel attributes, informativeness and intimacy have a positive impact on ad suitability, while ad clutter has a negative impact. Additionally, ad-influencer fit positively affect ad attention and negatively influences ad avoidance. Based on these findings, companies can enhance the effectiveness of influencer advertising by first selecting influencers who align well with the advertisement and emphasizing informativeness and emotional bonding to improve ad suitability. Moreover, the study suggests that influencer advertising strategies can be effective as long as they avoid excessive ad clutter, as it diminishes ad suitability. Marketing practitioners and advertising planners can utilize these insights to formulate more effective influencer advertising strategies.

Does the Gap between Domestic and International Gold Price Affect Money Demand?: Evidence from Vietnam

  • TUNG, Le Thanh
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.3
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    • pp.163-172
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    • 2019
  • The paper aims to investigate the impact of the gap between domestic and international gold price on money demand in Vietnam, an emerging economy in the Asian region. We use a quarterly database collected from the first quarter of 2004 to the fourth quarter of 2016. The time-series database includes 52 observations. The money demand is represented by M2; Domestic income is the Gross domestic product at the constant prices of 1994; Inflation rate is calculated by the Customer Price Index from the General Statistics Office of Vietnam. The result confirms the existence of a long-term cointegration relationship between the money demand and the gap between domestic and international gold price as well as some variables including domestic income, inflation, and real exchange rate. The regression results also show that the gap between domestic and international gold price has a positive impact on money demand in the Vietnamese economy. Besides, the domestic income and international gold price have positive impacts on money demand while the inflation and real exchange rate are negatively related in the long run. This proves that the gap between the domestic and international gold price really has a positive impact on money demand in Vietnam during the study period.

The Effects of Contents and Parody Traits on UCC User Attitude and e-Worth of Mouth (콘텐츠와 패러디 특성이 UCC 사용자 태도 및 온라인 구전의도에 미치는 영향)

  • Hwang, In-Ho;Kim, Tea-Ha;Kim, Jin-Soo
    • The Journal of Information Systems
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    • v.21 no.3
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    • pp.1-22
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    • 2012
  • This study aims to investigate the effects of UCC parody content trait on user attitude and e-word of mouth. The conventional methods had two identified factors: UCC content factors - trust, usefulness, and information, and parody content factors - humor, satire, and mockery. It also analyzes the impacts gap in UCC attitude between a high-involvement user and a low-involvement user in UCC contents. In this study, our findings are broadly summarized as follows: first, both trust and information, of UCC content factors, showed a positive impact on UCC attitude; second, both humor and satire, of parody content factors, showed a positive impact on UCC attitude; third, UCC attitude showed a positive impact on e-word of mouth, and both humor and satire were highly correlated to UCC attitude in UCC involvement user groups. In conclusion, this study is expected to give useful suggestions on selecting variables for further studies on UCC parody contents.