• Journal of the Korean Society of Industry Convergence
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• v.27 no.3
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• pp.487-499
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• 2024

This study was conducted to find out the factors affecting the stages of behavioral change about GMO(n=202 university students). 52.0% of the respondents had no experience in GMO education, the stages of pre-contemplation and contemplation were 35.6% and 29.7%, respectively. Experience and awareness on GMO were the highest at 86.6% and 51.5%, respectively, and 55% of the respondents did not know about the implementation of the labeling system. Positive and negative perceptions on GMO score were 3.41 and 3.22, respectively. The need for the full labeling system of GM foods was 56.4%, the intention not to pay when the price rises due to the system was 70.8%. Regression analysis of factors affecting the stages of behavioral change showed health interest(t=2.10, p<0.05), educational experience(t=2.81, p<0.01), knowledge score(t=2.260, p<0.05), and negative perception(t=2.13, p<0.05). The results of this study suggest that in order to increase the stage of behavioral change in GMO, it is necessary to raise interest in health and knowledge and have the correct perception through GMO education

• The Korean Journal of Franchise Management
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• v.3 no.1
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• pp.26-45
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• 2012

Market players have realized the importance of brand power and tried to develop effective marketing programs which focus on consumer's brand experience. This study aims to investigate brand experience and brand personality effect on brand attitude which is overall consumer's faith toward brands and repurchase intention in food-franchised by Structural Equation Model. As results, both brand experience and brand personality affect brand attitude although brand experience has more influence than brand personality. As consumers show positive brand experience and attitude, repurchase intention is higher. Brand attitude plays a mediation role in the relation of brand experience and personality, and repurchase intention. Also brand experience shows more influence than others on repurchase intention.

• Journal of Service Research and Studies
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• v.11 no.2
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• pp.67-77
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• 2021

This study is a study on the methodology of establishing an innovation strategy centering on the customer experience, which is essential in order to transform the existing collection and preservation-centered mutual aid company service into a visitor-centered service. To this end, we conducted literature research on environmental changes in the funeral industry from the perspective of service science and the significance and value of customer experiences within them, good customer experiences and bad customer experiences from the perspective of customer experience management. A study was conducted to present and prove a specific model. The customer experience-oriented innovation strategy of the funeral industry means to search for various alternatives that can reach the target state from the present state, focusing on the customer, and select the most appropriate transformation plan among them. As an effect of application, it was found that it is a source of differentiation by generating positive emotions to customers, and that customer experience data is highly helpful in making important decisions for the actual resource input of the parent company. This innovation model was presented, and its value was firstly proved by analyzing the difference from the existing evaluation method. Finally, as a result of analyzing the causal relationship through regression analysis using the customer experience measurement procedure, customer experience diagnosis/evaluation, customer experience innovation strategy, and cooperative company's performance as variables, the relationship proved to be significant.

• Information Systems Review
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• v.25 no.1
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• pp.233-255
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• 2023

The development of information technology(IT) has brought so-called "online experience" to satisfy our daily needs. The market for online experiences grew more during the COVID-19 pandemic. Therefore, this study attempted to analyze how the features of online experience services affect customer satisfaction by crawling structured and unstructured data from the online experience web site newly launched by Airbnb after COVID-19. As a result of the analysis, it was found that the structured data generated by service users on a C2C online sharing platform had a positive effect on the satisfaction of other users. In addition, unstructured text data such as experience introductions and host introductions generated by service providers turned out to have different subjectivity scores depending on the purpose of its text. It was confirmed that the subjective host introduction and the objective experience introduction affect customer satisfaction positively. The results of this study are to provide various implications to stakeholders of the online sharing economy platform and researchers interested in online experience knowledge management.

• Journal of Korean Academy of Nursing
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• v.27 no.4
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• pp.953-960
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• 1997

The purpose of this study was to explore and describe the experience of caregivers with mentally ill children. The sample consists of 4 participants who care for their children with mentally ill. They were asked open-ended questions in order for them to talk about their experiences. With permission of the subjects, the interviews were recorded and transcribed. The methodology utilized was the Colaizzi's phonomenological approach. The interview data was organized by themes into 5 categories anguish, positive emtion, maturation, acceptance of the disease, and seeking information. These 5 themes were further categorized into 4 main groups : emotional impact, spiritual maturation, adapting to the illness, and seeking support needs. The results of this study have clinical and theoretical implications not only for psychiatric nursing in Korea but also for all clinicians working with the families of the mentally ill.

• Journal of the Korea Furniture Society
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• v.21 no.1
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• pp.40-53
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• 2010

The purpose of this study was verified the effect of analyzed emotional factors and compare with competed design proposals of G and D public exhibition to plan the public exhibition applied emotional marketing which strengthen the effect with touching the emotion. The results are first, public consumer preferred to experience 5 senses and gives a positive effect, second, preference according to factor of scene gives differences by ages, but various ages preferred to experience the factor of scene, third the result of analyze the relation between preference of scene and 3 groups of 5 senses, which is high, middle, and low preferred had significant relation, and fourth, public consumer preferred to several levels of exhibition than only one level, the space preferred was 'experiencing' space.

• The Journal of Korean Society for School & Community Health Education
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• v.19 no.1
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• pp.47-60
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• 2018

Objectives: The purpose of this study was to investigate the sexual knowledge, sexual attitude and sexual autonomy related to reproductive health of female college student and affecting factors on reproductive health promoting behavior. Methods: The sample included 329 females students S university in D city. Data were collected from 24th to 28th of october, 2016 by using a structured questionnaire. The data were analyzed using a T-test, ANOVA, pearson's correlation and multiple regression analysis with SPSS 22.0. Results: The subjects' reproductive health promoting behavior differed according to the age, sexual experience, dating experience, form of high school. The subjects' reproductive health promoting behavior had positive correlations with sexual knowledge and sexual autonomy, and negative correlation with sexual attitude. Sexual knowledge was influencing factors on reproductive health promoting behavior accounting for 79.0%. Conclusions: Therefore, this result suggest that the developing reproductive health education programs based on the findings and providing the programs on their demands.

• Korean Journal of Human Ecology
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• v.13 no.3
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• pp.345-359
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• 2004

Self-efficacy is an important variable determining adolescents' behavior. This study was designed to develope a program for improving teens' self-efficacy. The goal of this program was as follows: (1) to improve self-efficacy by enlarge self-knowledge through in- depth search of one's own inner world, (2) to correct one's inferiority impeding one's inner growth, (3) to improve self-efficacy in family relationship, peer relationship, and academic achievement areas. This program consisted of total 6 sessions, supplemented with interpersonal relationships regarding positive family functioning and the impact of peer groups which were found out in recent researches. Specific strategies such as verbal persuasion, mastery experience, vicarious experience and affective arousal were used.

• Korean Journal of Child Studies
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• v.14 no.2
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• pp.149-168
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• 1993

The purpose of this study was to develop a theoretical model from which to test the influence of family background and work experience on the level of rural high school students' (N=381) occupational aspirations. In the basic model, mother's occupation directly influenced occupational aspirations. Father's education influenced occupational aspirations directly and also indirectly through students' academic achievement. The number of working hours per week had a direct and negative influence on academic achievement. In a different path, working hours had an indirect positive influence on academic achievement through parents' different treatment which especially focused on the fact that parents gave students more freedom compared to the relationship they shared before the students began to work. Enjoying school, studying homework, and extra reading were influenced by students' number of working hours. Two variables, extra reading and job characteristics, predict the social acceptance work attitudes which are a direct predictor of occupational aspirations. Academic achievement had a greater total effect on the level of occupational aspirations than any other variables.

• Korean Journal of Organic Agriculture
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• v.20 no.2
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• pp.125-142
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• 2012

The purposes of this study are to analyze the effect of consumption of environment-friendly agricultural products (EFAP) on improvement of family health, and to suggest directions for improvement of family health. A survey was conducted for qualitative analysis regarding relationship between EFAP consumption and family health. The method of his study was employed Cross-tabulation and an Ordinal Logistic Regression Model to derive more significant results in analyzing factors of improvement of family health. The result shows that improvement of health has a significant positive relationship with consumption of EFAP. In addition, those consumers with high reliability and quality contentment are more likely to experience improvement of health. As consumers constantly eat EFAP, they are more likely to experience improvement of health. In order to provide consumer reliability of EFAP, more strict certification management system with sound monitoring and an appropriate penalty for violation should be established.