• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.45-53
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• 2020

Past literatures have not studied the impact of real-world events or information on the return and volatility of virtual currencies, particularly on the COVID-19 event, day-of-the-week effect, daily high-low price spreads and information flow rate. The study uses the ARMA-GARCH model to capture Bitcoin's return and conditional volatility, and explores the impact of information flow rate on conditional volatility in the Bitcoin market based on the Mixture Distribution Hypothesis (Clark, 1973). There were 3,064 samples collected during the period from 1^st of January 2012 to 20^th April, 2020. Empirical results show that in the Bitcoin market, a daily high-low price spread has a significant inverse relationship for daily return, and information flow rate has a significant positive relationship for condition volatility. The study supports a significant negative relationship between information asymmetry and daily return, and there is a significant positive relationship between daily trading volume and condition volatility. When Bitcoin trades on Saturday & Sunday, there is a significant reverse relationship for conditional volatility and there exists a day-of-the-week volatility effect. Under the impact of COVID-19 event, Bitcoin's condition volatility has increased significantly, indicating the risk of price changes. Finally, the Bitcoin's return has no impact on COVID-19 events and holidays (Saturday & Sunday).

• International Journal of Costume and Fashion
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• 제18권2호
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• pp.85-100
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• 2018

The purpose of this study is to research the level of emotional responses and corresponding behavioral responses of consumers who have experienced out-of-stock (OOS) shopping. Answers were gathered from 526 people in the 20-49 year age range, residing in a metropolitan area. SPSS 18.0 was used to perform factor analysis, reliability measures and regression analysis. The subordinate concept of emotional responses from consumers who experience an OOS event while at an on online shopping mall is the first subject of research for this study; this is tied in with three central factors; namely, anger/annoyance, anxiety and feeling regret. These can be further categorized into a positive emotional response and a negative emotional response. The experiment scrutinizes how emotional responses towards an OOS event experience affect behavioral responses. It then focuses on positive emotional responses as the second subject of this research: namely, how regret significantly affects the product substitution (S), and how anger/annoyance, anxiety and regret significantly influence a delayed purchase (D). Anger/annoyance, anxiety and regret significantly affect the incomplete store switch over (L1), and anger/annoyance and anxiety significantly influence the complete store switch over (L2).

• 한국산학기술학회논문지
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• 제13권4호
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• pp.1640-1647
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• 2012

본 연구는 2007년 1월부터 2009년 12월까지 3년간 코스닥기업의 유상증자 형태 중 제3자 배정을 통해 대금을 납입한 81개 기업 197건에 대하여 사건연구를 통해 납입 전, 후의 주가반응을 비교분석하였고, 더 나아가 누적초과수익률에 영향을 미치는 요인이 무엇인지를 다중회귀분석을 통해 파악하였다 본 연구의 결과를 요약하면 다음과 같다. 첫째, (-5, +5) 초과수익률은 납입일 5일전부터 1일전까지 1% 수준에서 유의적인 정(+)의 초과수익률을 보이는 것으로 나타났고, 사건일인 납입 일에는 유의적인 초과수익률이 존재하지 않는 것으로 나타났다. 납입일 이후 5일 동안은 1% 유의수준에서 부(-)의 초과수익률을 보였다. 둘째, 납입일 전, 후 40일간(-40, +40)의 초과수익률은 납입일 전 40일 동안 1% 수준에서 유의적인 정(+)의 초과수익률을 나타냈으며, 납입일 이후 40일 동안 1% 수준에서 유의적인 부(-)의 초과수익률을 보였다. 셋째, 납입일 이후 1년간(0, 1년)의 초과수익률은 1% 수준에서 유의적인 부(-)의 초과수익률을 보였다. 넷째, (-5, +5)까지의 누적초과수익률에 영향을 미치는 요인은 기업규모로 정(+)의 영향을 미쳤으며, 10% 유의수준에서 유의적이었다. 유보율과 부채비율은 (-40, +40)의 누적초과수익률에 10% 유의수준에서 유의적으로 각각 정(+)과 부(-)의 영향을 미치는 것으로 나타났다. (0, 1년)의 누적초과수익률에 영향을 미치는 요인은 기업규모, 부채비율, 대주주지분율은 각각 1%, 5%, 10% 유의수준에서 유의적인 부(-)의 영향을, 유보율은 1% 유의수준에서 유의적으로 정(+)의 영향을 미치는 것으로 나타났다.

• 한국컴퓨터정보학회논문지
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• 제24권8호
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• pp.167-176
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• 2019

In this paper, we propose students' perception of software education according to the type of school. So, in this study, 47373 students were surveyed about the perception of SW education, and the results of the questionnaire were analyzed according to school type, gender, school level, experience of software education and event, and duration of software education experience. As a result, students attending software education lead schools showed the highest perception about software education, followed by software education research school and general school. In gender, males were more positive than females. The level of satisfaction and effectiveness of software education in school level was higher as the school level was lower, but the perception and career area of software education was higher as the school level was higher. In addition, software training and event experience have a positive effect on students' perception of software education, and the perception of software education changes positively as the duration of software education increases.

• 한국조리학회지
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• 제23권6호
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• pp.135-142
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• 2017

The purpose of current study was to identify the influence of event quality on brand value, satisfaction, and recommend intention as perceived by a local food festival participants. Survey was distributed to the Changwon Miderdok festival participants, 350 questionnaire surveys were distributed and 330 participants were employed for statistical analysis with erasing invalid responses. Based on the process of hypothesis verification on the formulated model, it suggested that motivation factors have significantly impact on evolvement element. Specifically, humanic and physical elements were significant predictors of both brand value and satisfaction, and all factors of event quality except convenience were critical antecedents of visitors' satisfaction. In current study, in addition, brand value has positive influence on satisfaction and satisfied visitors tried to recommend the destination to others. This study will help to develop meaningful marketing strategy for local food festival industry. Furthermore, this study will contribute to improve an attractive business model to increase profit for both local society and academic study related to local food festival.

• 한국콘텐츠학회논문지
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• 제6권5호
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• pp.161-169
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• 2006

본 논문은 스포츠 이벤트(2005 제천 산악마라톤 대회) 개최로 인한 사회문화적 영향요인분석을 실증분석 하였다. 연구결과는 다음과 같다. 요인분석결과 긍정적 영향에 대한 19개의 질문 항목이 5개의 요인으로 나타났고, 부정적 영향에 대한 9개의 질문 항목이 2개의 요인으로 나타났다. 구체적으로 $20\sim30$대의 젊은 연령층과 서비스산업종사자들은 긍정적 영향을 많이 받은 것으로 나타났다. 이는 스포츠 이벤트의 긍정적 영향 요인이 나이와 직업에서 의미 있는 차이가 있음을 보여준다. 그러므로 스포츠 이벤트에 대한 사회 문화적 특징은 지역사회 구성원에게 서로 다른 영향을 미치고 있다.

• 한국응급구조학회지
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• 제23권1호
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• pp.135-146
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• 2019

Purpose: The aims of this study were to identify the relationships among alcohol level, impact of event, occupational stress, and distress disclosure and to determine the influences on alcohol level among fire officials. Methods: Participants in this cross-sectional, descriptive study were 241 fire officials. Data were collected from June 2018 to July 2018 using self-reported questionnaires and were analyzed using IBM SPSS 22.0 software (IBM, Armonk, NY, USA). Results: The results revealed significant positive relationships between alcohol level and impact of event, and impact of event and occupational stress, and a negative relationships between occupational stress and distress disclosure. Regression analysis revealed that alcohol level accounted for 9.2% of the variance by gender, and impact of event(e.g., sleep problems and emotional numbness). Conclusion: These findings provide information that can be used in the development of mental health promotion programs for fire officials.

• 한국콘텐츠학회논문지
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• 제20권6호
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• pp.445-459
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• 2020

본 연구는 관계상실 경험자의 사건중심성이 의미재구성에 영향을 미치는 과정에서 탈중심화의 매개효과를 검증하고자 하였다. 이를 위해 전국 범위로 관계상실을 경험한 20세 이상 성인남녀 295명(남 109명, 여 186명)을 대상으로 상실경험 관련 질문지, 사건중심성 척도, 탈중심화 척도 및 애도에 대한 의미재구성 척도를 사용해 설문 조사를 실시하였고, SPSS 22.0 프로그램을 사용하여 매개효과를 검증하였다. 연구 결과, 첫째로 사건중심성과 탈중심화는 의미재구성과 정적 상관을 보였다. 둘째, 탈중심화가 사건중심성과 의미재구성을 완전 매개하는 것으로 나타났다. 사건중심성에서 의미재구성으로 가는 직접 경로는 유의하지 않았고, 사건중심성이 탈중심화를 매개할 경우에만 의미재구성에 영향을 미치는 것으로 나타났다. 이러한 결과를 바탕으로 본 연구의 제한점과 후속 연구를 위한 제언을 논의하였다.

• 기술혁신연구
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• 제6권1호
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• pp.99-127
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• 1998

The purposes of this study are first, to plan communication strategies for promoting the 1st National Science Festival and other events of the April 1997's Science Month in Koreas; second, to monitor communication activities done for those events; third, to evaluate effects of communication activities. Both the Ministry of Science and Technology and the Korea Science Foundation were arranged to execute our planned communication strategies. Basically we utilized the three sequences of human behavioral condition : Exposure, attention, and cognition. For planning, we suggested concrete communication strategies for each sequence, for example, first, those for bringing exposure to every event, second, those for bringing attention to the event, and third, those for bringing cognition of the event. Those communication strategies were suggested to use specifics of newspapers, television programs, radio programs, commercial and corporate magazines, electric visual sign advertisements on the street, and computer communication. For monitoring and evaluation, we used the same three sequences as the criteria. For example, we monitored and evaluated how much exposure, attention or cognition an event got or which specific medium contributed to exposure to, cognition of an event. For monitoring, graduate students were dispatched to examine each event through watching and interviewing. For evaluation, about 950 of event participants and non-participants were surveyed by means of face-to-face interview. Overall, we found that newspaper articles and television programs contributed a lot to people's exposure to events of the April 1997's Science Month. Especially, newspaper played a major role of heightening exposure. However, most events and/or their science and technology content failed to get salient attention and its following active cognition. The 1st National Science Festival attracted much exposure, but had some problems of disorder and commercialism. This sharp increase of exposure and some attention were believed to have reinforced people's, especially event participants' positive opinion of science and technology which is part of scientific culture.

• 한국정보시스템학회지:정보시스템연구
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• 제27권1호
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• pp.193-224
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• 2018

Purpose Targeting Korean companies listed on Korean securities markets (i.e., KOSPI and KOSDAQ markets), this study aims to shed lights the effects of personal information security breaches on stock prices of information security companies. Interestingly, this study is, to the best of our knowledge, the first to examine the information transfer effect on personal information security breaches of companies. Design / Methodology /Approach To examine the information transfer effect of personal information security breaches, our study employs the event study commonly used in financial studies. To this end, we investigate a variety of events of personal information security breaches of companies listed on the KOPSI stock market and the KOSDAQ market. We collect the total samples of one hundred and twelve with forty seven of events of personal information security breaches by thirty companies and sixty five of information security companies. Findings The principal findings from the empirical study are as follows. First, for companies of personal information security breaches, our event study presents the significantly negative AAR (averaged abnormal return) value on the event day at the 5 % level and the highly significant negative CAAR(cumulative averaged abnormal return) value on the event day and the day after the event day at the 1 % level. The results suggest that personal information breaches significantly contribute to an decrease in value of the information breached companies. The cross sectional regressions in this study estimate the significantly negative coefficient for the ME/BE variable, the proxy for a growth opportunity at the 5 % level. This suggests a reverse relation between the growth opportunity of companies and their value. As for the various samples of the information security companies categorized by physical security, network and system security, security application software, code authentication, system integration, we find the significantly positive AAR on the day after the event day at the 5% level, only for the network and system security-companies. This addresses that the information transfer effect followed by personal information breaches is uniquely observable for companies categorized into network and system companies. The regressions for the network and system companies estimate the significantly positive coefficient for the NS dummy variable (i.e., the dummy of the network and system security companies) at the standard level. This allows us to identify appropriate times needed to make the information transfer effect realized from personal information breached companies to information security companies.