• 가정과삶의질연구
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• 제24권2호
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• pp.73-92
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• 2006

This paper investigates the causal relationships between financial attitudes, spending behaviors and the financial satisfaction of adolescent consumers. The study used Cronbach' $\alpha$, t-test, one-way ANOVA, Duncan's multiple range test, multiple regression and path analysis for statistical analysis and applied it to 1,252 questionnaires. The results are summarized as follows: Path analysis revealed that the financial satisfaction of adolescents had a direct linear relationship with variables such as grade, sex, financial attitudes. (financial situation compared to past and financial situation compared to others) and types of spending behaviors (planned, conspicuous and excessive). Planned spending behavior was the most influential variable on financial satisfaction. Planned spending behavior had positive linear relationship with the attitude toward the past financial situation. Conspicuous spending behavior had positive linear relationships with the attitudes toward the past financial situation and the financial situation compared to others. However, it showed negative relationship with the attitude toward a future financial situation. Impulsive spending behavior had a positive relationship with the attitude toward others' financial situation. Excessive spending had a positive relationship with the attitude toward a past financial situation but showed a negative relationship to the attitude toward others' financial situation.

• 유통과학연구
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• 제16권1호
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• pp.17-27
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• 2018

Purpose - The purpose of this study is to practically analyze the effect of the brand equity of Korean food companies in Vietnam on the brand attitude and purchase intention of Vietnamese consumers. Research design, data, and methodology - In total, 240 subjects were examined in this study. The collected data were analyzed using statistical programs SPSS 21 and AMOS 21. The credibility of the variables was examined using the exploratory factor analysis, and confirmatory factor analysis. The hypothesis was examined through the structural equation model analysis. Results - It is proven that brand image and perceived quality are accepted, and the brand awareness is rejected from the hypothesis that "the brand equity has a positive effect on the brand attitude". However, the brand image and brand awareness are accepted, and the perceived quality is rejected from the hypothesis that "the brand equity has a positive effect on the purchase intention". Conclusions - The following are the conclusions of the study. First, among the components of brand equity, the brand image is confirmed to positively affect both brand attitude and purchase intention. Second, high brand awareness does not necessarily lead to positive brand attitudes of the consumers. Third, The brand image appears to positively affect the brand attitude and purchase intention. However, the awareness of consumers of a brand does not directly lead to positive consumer attitudes.

• 패션비즈니스
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• 제7권2호
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• pp.37-54
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• 2003

This study is about the effect of original brand on the evaluation of extended brand in the policy of an enterprise's extending its brand. More specifically, this study investigated to see whether the customers' attitude toward original brand has effect on an extended brand and the width and similarity extent of the brand extension affect a brand which is not similar when another brand is extended. The summary of the demonstrative analysis results are as follows: 1. If the attitude toward original brand becomes more positive, the evaluation of the extended brand will become more positive as well. 2. If the attitude toward original brand becomes more positive, the width of a brand extension will become wider. 3. If customers' attitude toward a original brand is positive, their attitude toward an extended brand will be positive as well although the extended brand is not similar to the original brand. This study proved it is possible for brands to be extended from a original brand under the influence of the original brand even though they are weak in their similarity to their original brand unlike the existing theory which was skeptical about the extension of a brand which is low in its similarity to its original brand and that the success of the extension of a brand does not depend upon its similarity to its original brand.

• 복식문화연구
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• 제24권1호
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• pp.13-26
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• 2016

The purpose of the present study is to investigate the effect of time remaining to use mileage in the notification message from retailers on consumer responses. A total of 577 consumers participated in experiments involving different notification messages of the time remaining to use mileage. Results showed: 1) a significant difference in mileage benefit perception, positive emotion, negative emotion, attitude toward retailers, and repurchase intention according to the remaining time to use mileages, 2) benefit perception positively affected positive emotion and negatively affected negative emotion; positive emotion positively affected and negative emotion negatively affected attitude toward retailers; and attitude positively affected repurchase intention on retailers, and 3) the remaining time to use mileages moderates the relationship between attitude and repurchase intention. Findings highlighted the importance of timing of the message to notify the consumer as to remaining time to use mileage. In the case of a message indicating long remaining time to use mileage, consumers showed more positive responses toward retailers than did consumers who had a message indicating short remaining time to use mileage. These results can be used as guidelines to select the optimal time to send notification messages of remaining time to use mileage in order to generate positive consumer responses.

• 디지털산업정보학회논문지
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• 제19권1호
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• pp.13-21
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• 2023

This study was conducted with students who participated in an online extracurricular after COVID-19 in order to analyze the effects of college students' learning strategy, learning attitude, and achievement motivation on satisfaction. After participating in the online extracurricular, an online survey was conducted, and responses from 163 students were collected. Based on the collected data, the study results were analyzed. The results of the study are as follows. First, learning strategy was found to have a positive effect on satisfaction. These results can be inferred that positive recognition worked in the process of actually applying the learning strategies acquired through the extracurricular to their own learning. Second, learning attitude had a positive effect on satisfaction. The learner's learning attitude to develop necessary skills through experience and the sense of achievement experienced in the process of participating in the online extracurricular had a positive effect on satisfaction. Third, achievement motivation was found to have a positive effect on satisfaction. It can be inferred that the learner's active behavior by participating in the program acts as a motivation for achievement and affects satisfaction. Finally, through this study, a plan for effectively operating extracurricular in an online environment was presented.

• International Journal of Internet, Broadcasting and Communication
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• 제16권3호
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• pp.355-362
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• 2024

The purpose of this study is to investigate whether the authenticity of the referees perceived by esports viewers affects the intention to re-viewing intention through viewing commitment and viewing attitude. To achieve the purpose of this study, a survey was conducted on 200 viewers who had watched esports LCK broadcasts. A total of 200 data were collected, and all data were used as the final valid sample. For data processing, frequency analysis, Cronbach's alpha, correlation analysis, and regression analysis were performed using SPSS 27. The results shown in this study are as follows. First, it was found that the authenticity of the referees had a positive effect on viewing commitment. Second, it was found that the authenticity of the referees had a positive effect on viewing attitude, Third, it was found that the authenticity of the referees had a positive effect on re-viewing intention. Fourth, it was found that viewing commitment had a positive effect on the re-viewing intention. Fifth, it was found that the viewing attitude had a positive effect on the re-viewing intention. We found from these results that viewers are importantly aware of the authenticity of e-sports referees and therefore have to strive to increase the authenticity of referees.

• 한국융합학회논문지
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• 제9권12호
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• pp.227-237
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• 2018

본 연구는 자녀가치의 매개효과를 중심으로 어머니의 원가족 경험이 양육태도에 미치는 영향을 확인하는데 목적이 있다. 연구대상은 만3세-5세 유아기 자녀를 둔 어머니 247명을 대상으로 원가족 경험, 양육태도, 자녀가치 척도로 구성된 질문지를 실시하였다. 연구결과 첫째, 원가족 경험은 자녀가치에 정(+)의 영향을 미쳤으며, 둘째, 어머니의 자녀가치 역시 양육행동에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 원가족 경험은 양육태도에 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 자녀가치는 원가족 경험과 양육태도 간 매개효과를 보이는 것으로 나타났다. 즉, 원가족 경험에 대한 긍정적 인식이 높을수록 긍정적 자녀가치를 갖게되고, 자녀가치는 곧 양육태도에 긍정적 영향을 미치고 있음을 알 수 있었다. 따라서 긍정적 자녀가치를 형성할 수 있는 다각적 방안과 체계적인 지원이 필요하며 공동양육자인 아버지에 대한 고찰이 필요하다.

• 한국정보시스템학회지:정보시스템연구
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• 제21권3호
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• pp.1-22
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• 2012

This study aims to investigate the effects of UCC parody content trait on user attitude and e-word of mouth. The conventional methods had two identified factors: UCC content factors - trust, usefulness, and information, and parody content factors - humor, satire, and mockery. It also analyzes the impacts gap in UCC attitude between a high-involvement user and a low-involvement user in UCC contents. In this study, our findings are broadly summarized as follows: first, both trust and information, of UCC content factors, showed a positive impact on UCC attitude; second, both humor and satire, of parody content factors, showed a positive impact on UCC attitude; third, UCC attitude showed a positive impact on e-word of mouth, and both humor and satire were highly correlated to UCC attitude in UCC involvement user groups. In conclusion, this study is expected to give useful suggestions on selecting variables for further studies on UCC parody contents.

• 한국간호교육학회지
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• 제22권2호
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• pp.163-170
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• 2016

Purpose: The purpose of this study is to determine the relationship between nursing students' level of knowledge of and attitude toward the elderly and their behavior towards the elderly. Methods: For this study, 223 nursing students participated. The data was analyzed with PASW statistics program version 18.0 using descriptive statistics, a t-test, one-way ANOVA, Pearson's Correlation coefficient and multiple regression analysis. Results: The findings of the study displayed a score of 14.5 out of 25 for the level of knowledge of the elderly, a score of 3.9 out of 7 on the attitude toward the elderly, and 1.3 points on a 4-point scale on behavior towards the elderly. There was a positive correlation (r=.410, p<.001) between attitude and behavior towards the elderly, thus confirming that attitude towards the elderly influences behavior towards them. Conclusion: The most influential variable on the behavior towards the elderly emerged to be attitude. Thus, although knowledge and attitude cannot be neglected in manifesting positive behaviors in nursing students when they care for the elderly, knowledge training and elderly nursing practical sessions need to take place in order to strengthen attitude, which displayed a positive correlation with behavior.

• 유통과학연구
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• 제15권3호
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• pp.5-15
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• 2017

Purpose - This study verifies the relationship of the authenticity and the fit of CSV activities on brand equity, brand attitude, and purchase intention. The moderating effect by the ethical consumerism was also verified. Research design, data, and methodology - In order to carry out the purpose of this study, 388 survey data were used. Statistic programs, SPSS 18.0 and AMOS 20.0 were used to analyze the data. Results - It was found that the authenticity and the fit of CSV activities had a positive effect on brand equity. However, the fit of CSV activities did not have any positive effect on brand attitude directly. To bring out the optimal brand attitude and purchasing intention from operating the CSV activities, the corporation must recognize the consumers who possess high ethical consumerism and perform suitable marketing strategies. Conclusions - The results of this study show that when establishing positive brand attitude by operating CSV activities, the corporation must put an effort to show the authenticity of the activity. Additionally, to establish brand equity, brand attitude and purchasing intention, corporation must recognize the consumers with high/low ethical consumerism in order to bring out the optimal brand attitude and purchasing intention by operating the CSV activities.