• 제목/요약/키워드: Pop-up

검색결과 186건 처리시간 0.023초

팝업스토어의 점포속성이 브랜드 태도와 재방문의도에 미치는 영향 - 스포츠 브랜드를 중심으로 - (The Influence of Pop-up Store Attributions Toward Brand Attitude and Revisiting Intention - Focus on Sports Brands -)

  • 채희주;최현영;장진희;고은주
    • 한국의류산업학회지
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    • 제14권3호
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    • pp.400-412
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    • 2012
  • This study explores the characteristics and effects of a pop-up store based on how the store attributions of a pop-up store influence brand attitude and brand patronage intention. The questionnaire consisted of 3 instruments: store attributes, brand attitude, and brand revisiting intention. Data were analyzed by factor analysis, frequency analysis, reliability analysis, and multiple regressions, using SPSS 18.0. We surveyed 123 males and females, who had an experience of a pop-up store, and interviewed five experts who work in the fashion related area. The results of this study were as follows. First, it was shown that VMD has positive impacts on brand patronage intention, but with no significant relationship to brand attitude. Second, a brand culture's experience of a pop-up store has a strong influence on brand attitude and brand patronage intention. Third, products in the store are the most important factors that influence brand attitude. The findings indicate that the promotion of diverse attributes of apop-up store is critical to make customers perceive brand attitude and brand patronage intention that are expected to be used to establish advanced marketing strategies.

누보 팝 아트 이미지 패션의 특성 (The Characteristics of les Nouveau Pop Art Image Fashion)

  • 이영희;김현미;장애란
    • 복식
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    • 제61권5호
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    • pp.106-122
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    • 2011
  • The ultimate purpose of the research is to solve the problem that fashion inspired by les Nouveau Pop Artic criticism and satirical factors is interpreted as concept of American Pop Art style, even though there is distinct difference between les Nouveau Pop Art style and American Pop Art style. We think that the reason causing the problem is that les Nouveau Pop Art is not familiar to the general public, even though it is getting attentions as trends treated by les Nouveau Pop Artists. Above all there is insufficient study to establish a theoretical system and a concrete concept on les Nouveau Pop Art. Therefore, this study is to set up the theoretical concept on les Nouveau Pop Art based on comparisons and analysis of the characteristics of works expressed les Nouveau Pop artists, and to draw the concept of les Nouveau Pop image fashion. The result of this study indicate that les Nouveau Pop Art Image Fashion is defined as "fashion design borrowing the concept and image from les Nouveau Pop Art and blending and consisting of the themes, characteristics and techniques from les Nouveau Pop Art.

증강현실(AR)을 활용한 디지로그 북 인터랙션디자인 연구 (아동 서적물 중심으로) (Digilog Book Interaction Design Using Augmented Reality(AR) (Focused on Children's Books))

  • 정용원;주민경;김용호
    • 디지털융복합연구
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    • 제18권6호
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    • pp.425-433
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    • 2020
  • 증강현실을 활용한 디지로그 북은 애플리케이션을 다운받은 후 모바일에 내장된 카메라를 Image Marker로 등록된 페이지에 비추면 증강현실이 구현되는 형태로서 콘텐츠 구현 방법에는 단편적 한계점을 나타내고 있다. 이에 본 연구에서는 증강현실 기술을 활용한 디지로그 북에 양방향 인터랙션이 가능한 팝업(Pop-up) 형태의 Multi-Tracking 방식을 제안하였다. 이를 통해 기존 책자형의 디지로그 북과 이번 연구에서 제안한 팝업(Pop-up)형태의 디지로그 북의 두 가지 프로토타입에 대한 증강현실 콘텐츠 구현에 따른 기술적 차별성에 대한 실험을 공인기관에 의뢰하여 검증하였고 시험성적서를 발급받았다. 연구에서 제안한 팝업(Pop-up)형태의 디지로그 북은 가상 이미지를 사용자의 행위(움직임)에 따른 인터랙션 콘텐츠 구현이 가능하여 책의 물리적인 변화자체가 가상콘텐츠에도 전달되는 양방향 인터랙티브 콘텐츠의 장점을 갖고 있으며, 이는 가상 이미지와 인쇄 그림책 간의 상호작용을 유도하고 학습자에게 흥미 유발 및 몰입감을 줄 수 있어 차별화된 디지로그 북의 인터랙션의 표현이 가능할 것으로 보여진다.

팝업책과 일반평면책에 대한 유아의 읽기 반응 비교 (Young Children's Reading Responsiveness to the Pop-up Books and Regular Picture Books)

  • 이지혜;최나야
    • 한국보육지원학회지
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    • 제11권5호
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    • pp.215-235
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    • 2015
  • 이 연구는 팝업책과 일반 평면그림책에 대한 만 5세 유아들의 읽기 양상을 비교함으로써 그림책 제작방식에 따라 유아의 읽기시간, 흥미, 반응, 이해, 회상에 차이가 있는지 살펴보았다. 연구의 결과는 다음과 같다. 첫째, 유아들은 팝업책과 일반평면책에 대해 모두 높은 수준의, 유사한 정도의 흥미를 보였다. 둘째, 팝업책을 읽은 유아들은 일반평면책을 읽은 유아들에 비해 자발적으로 책을 더 오랫동안 보았고, 그림에 초점을 두는 반응 수준이 더 높았다. 셋째, 일반평면책을 읽은 유아들은 팝업책을 읽은 유아들에 비해 사실적 이해와 회상에서 더 높은 수준을 보였다. 이 연구는 만 5세 유아의 독립적 그림책 읽기에 초점을 맞추어 실제적인 정보를 제공한 점과 두 유형의 책을 읽은 유아들의 읽기 반응을 여러 측면에서 비교하여 팝업책의 특징과 관련된 구체적인 시사점을 도출하였다는 의의를 갖는다.

토션바 트렁크의 팝업량 산포 분석을 위한 해석모델 (Analytical Model for the Analysis of Pop-up Deviation of the Trunk Lid with Torsion Bar)

  • 손성민;윤재득;정융호;임향수;장국진
    • 한국자동차공학회논문집
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    • 제22권2호
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    • pp.175-181
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    • 2014
  • A four-link mechanism consisting of torsion bars is used for opening the trunk lid in most midsize sedans. When the weight of the lid is in equilibrium with the spring force exerted by torsion bars, the lid stops opening at a pop-up height. However, the actual pop-up height has large deviations from the specified height even with the same parts in the same car model, which leads to quality issues. Automotive manufacturers have experienced this deviation problem despite much effort to resolve it. In this research, we developed a multi-body dynamics model for the analysis of pop-up deviation of a trunk lid with torsion bars, which can simulate the actual pop-up motion of the trunk lid by considering kinematic constraints of the motion and friction forces in joints. We could also determine the most important factor that governs the pop-up height by sensitivity analysis of all parts. The developed system can be used for the analysis of other trunk lid systems to control the tolerance of parts.

2000년대 패션에 나타난 팝아트의 특성 연구 (A Study of Pop-art Fashion, from the 1960's to the Present)

  • 최수아;김민자
    • 복식
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    • 제58권8호
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    • pp.137-157
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    • 2008
  • The purpose of this study is to acquire clear understanding of classic Pop art, and furthermore, how it evolved within the art and fashion industries in relations until present days. Throughout the studies, it was inevitable to find that there needs to be additional traits to Richard Hamilton's famous quote regarding the definition; "Pop Art is: Popular, transient, expendable, low cost, mass produced, young, witty, sexy, gimmicky, glamorous, big business." Distinctively, though Pop art is continually evolving, sustaining, costly, authentic, and, adaptable for all ages. Pop art's varying influence continued, and Neo-pop, Japanese Neo-pop, les Nouveaux pop, Post-pop art appeared with progression. These transformed Pop arts share similar contexts with the Classic Pop art; and yet, it is inevitably more narrative, and has diversity in sources and expressions. If the Classic Pop art's been mostly flourished in the United States, new Pop arts are well established in various countries with individualities. Indeed, Pop art influenced the fashion world with attempted young and sexy looks with pastiche characters. In the 1960's, "Mods", "Teddy Boys", and "Hippie" styles became popular, and fashion trend started trickling up. Various usages of fabrics and uncommon materials were popularized due to the advanced technology and Pop art. Recently: 1) classic Pop art's been directly applied to fashion, 2) it's been reflected in more various motives and techniques 3) Neo-pop artists and designers wire involved with collaborative efforts. Undoubtedly, Pop art still remains popular for those who seek for fun; and so-called "Kidult" and "Peter-Pan syndrome" are closely correlated to the fundamentals of Pop art.

현대복식에 나타난 팝아트 요소의 코드화 -2000년대 초기를 중심으로- (A Study on the Code of Pop. Art in Modern Style of Clothing -Since the Early of the 2000's-)

  • 위재선;나수임
    • 복식문화연구
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    • 제12권3호
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    • pp.441-454
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    • 2004
  • This article aimed at semiotically analyzing and encoding the characteristics of Pop. Artistic style of a dress in the 2000's, and understanding social and cultural meaning to characteristics revealed at modern style of a dress. As research methods, Pop. Art factors were adjusted to non-individuality, openness, eroticism, parody through precedent research comparing and considering Pop. art, and 61 photos were selected, and they were analyzed into signifier and signified. It's analysis results are as follows. Non-individualistic image revealed modern style of a dress was intensively indicated at the pattern aspect of Pop. Art style of a dress, and any remarkable characteristics were not shown at the form aspect. Non-individuality was actively and progressively expressed due to the effect of the 2000's trends to pursue of frank desire, artistic and sensual life. For open image revealed at modern style of a dress, the characteristics were intensively highlighted at the details and accessories of style of a dress, and at the details and accessories of style of a dress, and at textile and pattern aspect, and notable signifier did not turn up. Pop. Artistic eroticism in the 2000's could be seen to unconditionally expose, or commercialize sex, but fashionably and gorgeously re-interpret it, which was found that the expression to women was changed in a free and emotionally-oriented way by the influence of feminism, expansion of feministic thought and optimism on New-millenium. At parody, simple and humorous parody rather than deep intended or heavy mattered one was seen, which means the effect of the 21st culture pursuing pleasure, fun and humor appeared as an positive parody phenomenon. It is found that the Pop. Art style of a dress in the 2000s shows up as a feministic, bright, cheerful Pop. Art in that it creates exaggerated harmony mixed with decorativeness ad functionalism, and pursue for frank desire and reflects optimistic trend of New Millenium seeking for fun and humor.

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정보제약 상황에서 시민의 알 권리를 위한 팝업도서관 모델에 관한 연구 (A Study on the Pop-Up Library Model for the Citizen's Right to Know in Information-Constrained Situations)

  • 신지은;배경재
    • 정보관리학회지
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    • 제32권1호
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    • pp.205-225
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    • 2015
  • 본 연구는 최근 도서관의 아웃리치서비스의 일환으로 전개되고 있는 팝업도서관 모델의 운영방안을 제안하고자 하였다. 특히 국가적 재난 및 대규모 행사 등의 사회적 이슈 현장에 도서관이 팝업도서관을 설치하여 정확하고 다양한 정보를 제공함으로써 시민의 알 권리를 충족시켜줄 수 있는 방안에 초점을 맞추었다. 연구를 위해 시민 대상의 설문조사와 세월호 여객선 침몰 사고 자원봉사자 및 2013년 부산국제영화제 참가자와의 심층 인터뷰를 진행하였다. 조사결과 정보접근성의 보장이 필요한 정보제약 상황에서 구성원간의 소통과 현장의 정보가 부족했다는 점이 문제로 지적되었다. 이러한 연구 결과를 바탕으로 정보제약 상황에서의 팝업도서관 모델 운영방안을 제안하였다.

새 소매 모델 방식에서의 사용자 경험 연구: 에스티로더 팝업스토어에서 인터랙티브 마케팅을 예로 들어보자 (Research on User Experience Under the New Retailing Mode: Using the interactive marketing mode of the Estee Lauder POP-UP store as an example)

  • 양남;반영환
    • 디지털융복합연구
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    • 제19권6호
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    • pp.343-353
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    • 2021
  • 중국의 뷰티 팝업숍 서비스는 이미 전성기발전시기에 들어섰다. 본 연구는 중국 에스티로더 팝업샵을 예를 들어 새 소매모델하에서의 뷰티샵 인터랙티브 마케팅방식에서의 사용자 체험을 기초로 일종의 온라인과 오프라인을 융합하는 시스템 인터랙티브 디자인 과정을 세우고 기업이 마케팅 서비스의 지속가능한 발전을 이루도록 돕는다. 이 목적을 달성하기 위해 본 연구에서는 설문조사와 인터뷰 조사로 사용자 체험의 핵심 요소를 조사하고 고객 여정 지도를 이용해 사용자의 통증점 (접촉점)을 확인하고 새 시스템 흐름의 디자인을 완성한다. 실험검증을 통해 이 과정은 디자이너들에게 새로운 시각을 제공한다. 비교적 높은 시효성과 실용성을 가지고 있고 또한 오프라인 소매와 온라인소매의 협동 최적화와 업그레이드를 촉진하여 기타 기업에 팝업스토어 써비스의 이론지지와 실천적의거를 제공해준다.

Analysis of K-Pop Dance as an Academic Subject

  • Eunjoo, Oh
    • International Journal of Advanced Culture Technology
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    • 제10권4호
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    • pp.268-276
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    • 2022
  • This study examined whether K-pop dance is qualified as an academic subject and how university students perceive K-pop dance as a liberal art subject. The survey was conducted with 138 students. Among the total of 138, 40 participants were male, and 53 participants were female. Fourteen(14) participants had experience with K-pop classes, and 124 participants did not have any experience with K-pop dance classes. According to the study, K-pop is a form of Korean culture that adds unique cultural and social characteristics to Koreans. It is in the cultural and art education category. In addition, K-pop dance is a socio-cultural phenomenon characterized by dance. However, K-pop dance is not qualified as an academic subject because it lacks theoretical foundations. The survey result also revealed that the students did not perceive that K-pop dance had personal, aesthetic, social, or educational value. They did not want to take a class if K-pop dance is offered as an academic subject in liberal art class. When analyzing the data by gender and experiences with dance classes, there was a difference based on gender in the two questions. In the case of females, they responded to having fun and joy from K-pop dance, while male respondents did not. Regarding the learners' interest in Kpop dance class, female respondents were more optimistic about the learner interest than male respondents. In conclusion, K-pop dance is a sociocultural phenomenon, and many informal online courses are created daily, spreading everywhere. However, the status of K-pop dance as an academic area is not set up yet.