• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.170-180
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• 2013

This study compares and reviews PPL in domestic and foreign music videos with reference to possibility of connecting K-POP music videos and PPL in industrial perspective and establishes a successful PPL strategy for K-POP. For this, their success factors are drawn through content analysis method for PPL examples in K-POP and foreign(British-American) music videos. The study analyzes PPL strategies in K-POP and foreign music videos by content analysis of PPL exposure frequency and time, PPL placement type, PPL products group type, advertisers, etc. According to the study, PPL product lines as well as fashions need to be diversified in K-POP music videos. The study also shows that it needs to apply the PPL strategy used in foreign music videos which are focused on exposure time rather than exposure frequency. In addition, it turned out to be important to establish more bold PPL placement exposure strategy in K-POP music videos. Therefore, the study is to offer theoretical and political implications required for successful PPL strategy in K-POP in the future.

• Journal of the Korean Recycled Construction Resources Institute
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• v.3 no.1
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• pp.65-71
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• 2007

Since pop-outs are occurred recently on concrete surface occasionally, it is needed to find out accurate causes and to suggest appropriate methods. On this study, it is investigated the occurrence mechanism of pop-outs caused by electric arc furnace Oxidizing slags as fine aggregate for concrete. As a result, it is investigated the cause of pop-outs that extremely small quantities of free CaO and free MgO in the electric furnace slag react with water to produce $Ca(OH)_2$ and $Mg(OH)_2$, so that their volumes are expanded and erupted about two times. As a resolution, it is needed to remove the potential cause of expansion by replacing the deteriorated concrete section up to the depth to secure the safe of structural element with repairing polymer mortar, especially more than 50MPa.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.119-131
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• 2015

The rise of K-Pop in the latecomer environment is unusual. There is little research on K-Pop from the catch-up perspective though it would yield some insight into a strategic direction of creative industries in the latecomer environment. Thus, this study aims to compare the firm capability, market development, and product strategy of K-Pop firms with ones of manufacturing firms during the catch-up period. It reveals first that K-Pop firms developed project execution capability to carry out discrete projects effectively by adopting in-house (vertical) system in music production and increasing the size of firms. Second, they pursued global market and utilized the window of opportunities based on a proven music genre. Third, K-Pop firms pursued the incremental innovation in the product development. Since these characteristics have many similarities with the catch-up strategy in the manufacturing sector, Korean catch-up experience could provide valuable insight into the development of creative industries in Korea.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.345-352
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• 2024

K-Pop Square Media, located at COEX in Samseong-dong, has gained public attention and mass media focus by showcasing various three-dimensional videos on a large LED display. The video content on the distinctive large curved LED display utilizes a form of media façade technique, establishing itself as a new landmark and attraction within the spatial characteristics of the COEX Plaza. This study aims to examine the characteristics of media facades used in outdoor advertising in urban spaces, focusing on K-Pop Square Media. The approach for this research involves three aspects: Firstly, examining the 'spatial characteristics' of urban public spaces by referencing Kevin Lynch's five elements constituting urban space and William J. Mitchell's exploration of smart spaces and changes in spatial paradigms. Secondly, analyzing the 'digital nature' of outdoor advertising through an examination of three types of Digital Out-Of-Home (DOOH) Media. Thirdly, exploring the 'technological advancements and content composition of media facades' by investigating types of display media (projection, LED screens), the inception of media facades, and the latest display technology like Anamorphic displays. Through this research, it becomes evident that K-Pop Square Media exhibits characteristics of publicness, communicativeness, artistry, and placemaking through the spatial characteristics of smart spaces, the media-specific aspects of Digital Out-Of-Home advertising, and the content composition of media facades.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.10
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• pp.3004-3010
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• 2009

The Korean pop music people enjoy today is mostly based on the pop music from foreign countries. Therefore, not only is the history very short, but also not much research is done in the Korean pop music field. Especially in terms related with the singing method, in other words the breathing and vocalization of Korean singers, it is difficult to define where it is actually situated. To add a little, it seems as if it is swarming somewhere in the middle of Korean traditional music singing methods and classical music vocalization. As pop music made its way into Korea, Korean singers had to go through many trial and errors to sing the songs of singers that had different physical conditions. Singers getting vocal nodules because of excessive vocalization, was not a surprise at that time. Yongphil Jo, a Korean singer, wanted to overcome his limits and maximize his vocal abilities. He found the answers in Korean traditional music. One of his representative songs, "The lady out the window", is one of Jo's title songs and it is the song that made a turning point in the Korean pop music vocalization. The purpose of this research is to understand the circumstances of Korean pop music through the periodical and musical background of the past and find out why the song (The lady out the window) was such an epochal vocal method at that time. Moreover, this paper covers how the breathing and vocalization is expressed by analyzing the flow, the emotional expressions, and the techniques of "The lady out the window."

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.4
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• pp.659-668
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• 2008

Today, Fashion illustration has been diversified in its usage and respotlighted in the significance of its artistry by artists' interpretation and subjective perspectives. The purpose of this study is to find out theoretical reestablishment of this extended expression sphere and possible expression coverage of Fashion illustration. First, based on the Fashion illustration works revealing expressive features of Pop Art, this study reviews major considerations of Fashion illustration, i.e. assemblage, silk screen and new possible perspectives respectively. Therefore, based on the reviews, this study seeks to deduce pop art characteristics of expression technique found in Fashion illustration. Expression modes of Pop Art are represented broadly by assemblage, silk screen and new perspectives. Based on corresponding case analysis, this study could come to find out the following expressive features of pop art revealed in Fashion illustration: First, it is found that contemporary Fashion illustration pursues unbounded expressions and unprecedented styles owing to material variety. Second, it is found that contemporary Fashion illustration tries to adopt new and experimental techniques including computer program. Third, it is found that Fashion illustration characterized mainly by expressive features of Pop Art shows and pioneer a wide variety of application spheres including commercials(ads), newspaper or magazine illustration and cartoon ads simply beyond designer's creative drawing. Furthermore, it is expected that Pop Art's expressive features shown in Fashion illustration will evolve through a fusion with various experimental techniques, and keep having cultural and artistic influence in the future as well.

• Journal of Distribution Science
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• v.8 no.1
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• pp.35-42
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• 2010

This study is for finding out the relationship between reactions on POP per consumer purchase trends and major factor for making final purchasing decisions after being exposed to POP from large supermarkets. The following results were obtained after the research. First, consumers displayed higher reaction scores on End-Cap in general among POP advertisements. The factors for making final purchase decision are in the order of function > price > brand for household electrical goods, price > design > function for sundry goods and design > price > function for clothing (including bedding). Second, the results of analyzing the differences based on age on impulsive purchase showed that the lower the age the higher the tendency. Unplanned purchase trend also showed higher when younger. The results of this study showed that there are discrepancies in the theory related with existing POP advertisements, that is, the theory that impulsive purchasers have higher POP responses.

• Composites Research
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• v.37 no.3
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• pp.226-231
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• 2024

Coal ash has been used as a sand replacement in the construction industry. Due to the use of bituminous coal as a result of anthracite depletion, and quicklime as an air purifier in the desulfurization process, pop-out defects have recently occurred in concrete using coal ash, severely limiting the recycling of coal ash into concrete. In this study, the components that cause the pop-out problem of the coal ash filled concrete were identified and a pretreatment method to fully expand the expansive components in advance was proposed as a solution to this problem. By treating water twice for 10 min, allowing the CaO mixed in the coal ash to fully expand, the problems of pop-out and reduced compressive strength of the concrete were overcome. The cost and time efficient water treatment method proposed in this study is expected to promote the recycling of coal ash into concrete.

• The Research Journal of the Costume Culture
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• v.22 no.5
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• pp.688-701
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• 2014

This study examined the expression characteristics in pop art works of Jean-Charles de Castelbajac. The study here aimed at possibility to find a design development in building up the unique art world of creativity based on popularity, artistry, and originality without confinement to the trend only. For the research method, review of literature and analysis about Castelbajac's works reflecting the pop art feature in the collections from 2000S/S to 2012F/W were performed. The results of research are as follows. The external expression form of Castelbajac's works based on pop art was grouped roughly into use of mass culture image, appropriation of pop art expression technique, and parody of art works. First, his work appeared as application of the mass culture image such as symbolic thing in the modern consumer society, object in an ordinary life, character of well-known animation, national flag and famous star. Second, such appropriated pop art techniques showed as pop color in strong primary color and silk screen, photomontage, collage, assemblage, graffiti, and lettering. Third, a variety of images featured earlier in art works were shown in parody. These works are valuable in that they are expressed aesthetically through regeneration of popular culture's various images in view of fashion, they are described in the non-traditional value with frolic resistance and deviation out of existing fashion norm, and they are given the dynamic creativity integrated with art and fashion.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.5
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• pp.570-581
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• 2004

The purpose of this study is to analyze the acceptance and interpretation of pop musician's image in the Korean youth subculture, Fan Costume play(Fancos). Fancos subculture took the most active attitude to accepts of the pop musician's image and therefore was assumed to have various and differential acceptance aspects. The ethnographic method was used in order to approach more closely from their point of view. The cultural activity of Fancos subculture was imitation and reappearance of pop musician's appearance. Actually Fancos is a kind of fan-culture which idolized Korean pop music star. The acceptance of musician's appearance in Fancos is found out in two aspects. One is passive acceptance aspects that inforces conformity of star fashion and follows servilely ideal body image which promoted by cultural industry. The other is unique acceptance aspects that Fancos members interpret the musician's image in their own way. Those members experience pleasure through their own meaning. And homology of their appearance makes a distinction between of themselves from other youth and intensifies their group identity. As above analyzed, Fancos subculture has differential acceptance of pop music star's image comparing to other youth and even their stylistic appearance reflects not only their fandom but also their own meaning. Consequently, pop musician's image as a popular cultural text is accepted not equal to all populace but dissimilar along with contexts and trails of the acceptance group.