• Korean journal of communication and information
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• v.58
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• pp.130-153
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• 2012

The purpose of this study is to examine how the $Dong-A$ $Ilbo$, a prevailing newspaper in Korea, has constructed 5.18 discourse. In the last thirty years or so in Korea, '5.18(the Gwangju Democratization Movement)', in both academic and social realm, has been one of the most disputed issues in the process of political change. However, little attention has been given to this topic in the field of communication study. Thus, we attempted to illuminate the construction of 5.18 dicourse by using terms analysis and discourse analysis of editorials during the period of May 18, 1980-December 31, 2010. From the study, it is found that the use of terms has changed from 'crisis' through 'resistance', 'slaughter', 'revolt' to 'democratization movement' in the $Dong-A$ $Ilbo$. And it is also found that 5.18 discourse has been developed in the order of 'tragic incident discourse', 'truth investigation discourse', 'rehabilitation discourse', 'deferment discourse', 'punishment discourse', 'political strife discourse' in the editorials of the $Dong-A$ $Ilbo$. These shifts of terms and discourse have been mostly led by socio-political changes. Based on the research results, the central characteristics of 5.18 discourse of the Korean mainstream press were elaborated and the implications of the results were discussed.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.350-366
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• 2022

The objective of this study is to empirically verify the relationship between the image of politicians, political belief agreement, and voting intention recognized through YouTube content, centering on the 4·7 Seoul Mayor's Election. A survey was conducted on voters in their 20s or older living in Seoul, and the following main results were derived. First, among the factors of politician image, morality, leadership, and administrative power were found to have a significant positive effect on political belief agreement. Second, it was found that the consensus of political beliefs with politicians had a significant positive effect on voters' voting intentions. Third, it was found that among the factors of politician image, political ability and communication ability had a directly significant positive effect on voting intention. Fourth, it was found that politicians' morality, leadership, and administrative power all had a significant effect on voters' voting intentions through political consensus. The significance of this study is that this study identified the factors of politician image on political belief agreement and voter voting intention by applying the relationship between politician image, political belief agreement, and voter voting intention to YouTube content.

• Journal of Public Diplomacy
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• v.2 no.1
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• pp.43-68
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• 2022

Multiple modes of communication on social media can contribute to public diplomacy in informing, conversing, and networking with members of foreign publics. However, manipulative behaviours on social media, prevalent especially in high tension contexts, create disruptions to authentic communication in what could be grey/black propaganda or information warfare. This study reviews existing literature about models of public diplomacy to guide an empirical study of China's communication in the #SouthChinaSea conversation on Twitter. It uses computational methods to identify, record, and analyze one-way, two-way, and network communication of China's actors. It employs manual qualitative research to determine the nature of China's actors. On that basis, it assesses China's Twitter communication in the issue against various models of public diplomacy.

• Korean journal of communication and information
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• v.61
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• pp.118-133
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• 2013

Lee Yeung-Hi is one of the most influential journalist in the modern history of Korea. Nevertheless, the judgement about him has been parallelized by opposite sides. He is called 'the Master of ideology', while the other calls him 'the culprit of theorization'. This thesis deduced the contemporary meaning of person Lee Yeung-Hi in order to promote communication for both sides. I compared their logical arguments and pointed out the error they missed. Also, I clarified that the criticism and anticriticism for Lee Young-Hi in the fields of both journalism and academia have fallacies, such as the fallacy of straw man, and the fallacy of question-begging. I criticized their arguments through the view of 'struggling to seek truth', which is the core value of Lee Yeung-Hi's thought. The necessity of communication between advocators and it's critics is due to the condition of Korean Journalism. Korean Journalism does not have much space to accept Lee Young-Hi in only one side. Paradoxically, the contemporary meaning of the truth that Journalist Lee Young-Hi had sought is profound and deep because of the condition where Korean Journalism is being dominated by political parallelism.

• The Journal of the Korea Contents Association
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• v.18 no.11
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• pp.47-54
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• 2018

The purpose of this study is to explore a difference in crisis between media and parties. This research examined political crisis situation, crisis response, and media coverage using a case. Two main political parties in Korean faced the illegal fund raising case during the 16th presidential election. They used types of crisis response strategies for restoring or maintaining their reputation. This study found that a party's crisis response was consistent with news media, but another party's message was significantly different from news media. Such match or mismatch between a party and news media will influence on public evaluation toward a crisis response. This study has meaningful contribution in that the difference between an organizational crisis response message and news media coverage is significant.

• Journal of the Korean Society for Library and Information Science
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• v.53 no.1
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• pp.83-108
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• 2019

This study investigated South Korean citizens' political communication and deliberation through Twitter during the 2014 General Election, focusing on influential opinion leaders' political information behaviors. Individual semi-structured interviews were administered with 13 opinion leaders using the multiple interview modes of email interviews, Skype interview and face to face interviews. Through the analytical lens of the theory of Information Worlds, the chosen social types and social norms of opinion leaders impacted their political information behaviors, including how they assessed, shared, exchanged, or avoided information, and, in turn, created boundaries between and around their information worlds that allowed for both conflict and synergy.

• Korean journal of communication and information
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• v.62
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• pp.315-328
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• 2013

With a view to grasping how media commercialization is understood and discussed in the media-related academic community, this study compares and reviews other researches on the commercialization process of Korean press. Full-fledged studies have been rarely performed on the history of commercialization, but similar or related studies have been conducted intermittently: One is the commercialization theory in 1933 and the other is the commercialization theory in the late 1960s. Both of them decided Korean press had been commercialized as a strategical option in the midst of political pressure. It gives a clue leading us to understanding on why Korean press shows partisanship which is pointed as one of social maladies. Korean press acquires less economic benefits if they play in the market than if political parties they support or share the same political interest take power, so they are a commercial press as well as a partially partisan press. In this context, commercialization of Korean press is still underway, and genuine commercialization hitting the balance with politicization may have yet to begin.

• Korean journal of communication and information
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• v.59
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• pp.138-161
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• 2012

This study is designed to explore the function of Twitter as a campaign platform during election campaign. For exploring the function of Twitter the form of tweet, the type of information on tweet and the way of opinion expression via Twitter were discussed by content analysis. This study finds, first, that, netizens express their opoinion of candidates without foundation and with emotional reactions. Second, they showed somewhat conflictive reactions according to their supporting candidates. This study conceptualized various kinds of public as 'blindly support public,' and 'blindly opposition public' in case of Park's supporters, 'rational support public,' and 'critical opposition public' in case of Na's supporters. Third, Park's supporters debated Na candidate's attitude of debate and her appearance blindly without foundation. Na's supporters argued Park's attitude of debate and his ignorance of Seoul Metropolitan government's policy blindly without foundation. Finally, this study discussed the relationship between the political discourse according to netizens' supporting via Twitter and the results of election. Park whose supporters attacked the opposing candidate by blaming her appearance and her attitude of debate won the election. Na didn't overcome her negative images. For her Twitter functioned as a media which is spreading negative factors about her. In conclusion, Twitter as a campaign platform during election times plays a key role in discussing candidates. However, netizens need to express their opinions with foundation and the candidates have to consider negative issue management. This study highlights the importance of peripheral factors which have a decisive effect on the results of election. The results of this study is useful for building political campaign strategy by candidates.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.6
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• pp.343-362
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• 2022

Amidst the Covid-19 pandemic, human resources play a vital role in the health industry because the staff all has to confront a lot of stresses in serving the country and the people to overcome the severe contagiousness and infection of the virus. It is also the case of Family General Hospital, Da Nang (Vietnam). Therefore, the Hospital identifies talented personnel as a core resource in its sustainable development strategy. Researching on how to retain talented staff to serve the sustainable and long-term development of a private hospital such as Family Hospital is extremely necessary, especially when there are fewer large and modern private health facilities for the healthcare system in Central Vietnam compared to the North and the South. With the analysis of survey data and in-depth interviews from both qualitative and quantitative perspectives (via SPSS 20.0), especially the ANOVA and EFA analyses, and linear multiple regression (Generation 1 methods), this study aims to clarify the aspects that affect the talent retention in the representative Family Hospital. The lessons learned have been a good reference for similar private healthcare models in the process of bringing health-related services to a new level in the competition.

• Korean journal of communication and information
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• v.57
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• pp.227-249
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• 2012

In the media convergence era, contents industry is raising core area in the government level. This study explores directions of development policy of national contents industry. So this study performs depth interview with 10 experts and investigates delphi research with 30 experts who are specialists in digital convergence area. Following the depth interview, there are three categories in the convergence contents - technical area, human resource area, and political area. The result shows that there is discordance between importance and present status each area. This finding suggests that there is political delay in the convergence media industry. In conclusion, it is necessary to look over the current limits and inspect defects. This study implicates further directions of national contents industry.