The Journal of the Korea Contents Association (한국콘텐츠학회논문지)

The Korea Contents Association (한국콘텐츠학회)
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The Difference between News Coverage and News Release of Political Parties During A Political Crisis

정치적 위기에 대한 정당들의 위기대응 메시지와 뉴스보도와의 차이

  • 조승호 (숭실대학교 글로벌통상학과)
  • Received : 2018.09.20
  • Accepted : 2018.11.11
  • Published : 2018.11.28
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Abstract

The purpose of this study is to explore a difference in crisis between media and parties. This research examined political crisis situation, crisis response, and media coverage using a case. Two main political parties in Korean faced the illegal fund raising case during the 16th presidential election. They used types of crisis response strategies for restoring or maintaining their reputation. This study found that a party's crisis response was consistent with news media, but another party's message was significantly different from news media. Such match or mismatch between a party and news media will influence on public evaluation toward a crisis response. This study has meaningful contribution in that the difference between an organizational crisis response message and news media coverage is significant.

본 연구의 목적은 정치적 위기 상황에서 위기대응에 대한 언론보도와 정당의 차이를 조사하는 것이다. 과거 정치적 사례를 통해 정치적 상황, 정치적 집단의 위기대응, 언론보도를 살펴보았다. 본 연구가 살펴본 사례는 16대 대통령 선거운동에서 불법 선거자금 모금과 관련해서 두 정당(새천년민주당 vs. 한나라당)의 대응이다. 두 정당은 그들의 이미지 회복을 위한 위기대응 전략을 활용하였다. 본 연구는 위기대응메시지와 언론보도 메시지의 차이를 내용분석을 통해서 살펴보았다. 그 결과 특정 정당의 위기대응 메시지와 뉴스미디어는 차이를 보이지 않았으나, 다른 정당의 경우는 차이가 나타났다. 이러한 뉴스보도와 정당의 메시지 일치 여부는 공중의 위기평가에 중요한 영향을 미친다. 본 연구는 위기커뮤니케이션에서 조직의 위기대응 메시지와 뉴스미디어의 보도 차이의 중요성을 다뤘다는 점에서 의의를 갖는다.

Keywords

Table 1. Subcategories for Analysis

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Table 2. The Difference between News Coverage and News Release of the Opposition Party

CCTHCV_2018_v18n11_47_t0002.png 이미지

Table 3. The Difference between News Coverage and News Release of the Government Party

CCTHCV_2018_v18n11_47_t0003.png 이미지

Table 4. The Summary for the Findings

CCTHCV_2018_v18n11_47_t0004.png 이미지

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