• 제목/요약/키워드: Policy strategy

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Evolution and Features of Korea's Science & Technology Policy Coordination System

  • Seong, Jieun
    • STI Policy Review
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    • 제2권1호
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    • pp.1-12
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    • 2011
  • Korea is examining how to coordinate its S&T policies and solidify its position as a leader of infrastructure innovation policy that forms the foundation for many different policies. A number of questions have been raised, such as whether to install a superior coordinating body like the National Science and Technology Council (NSTC) or separate the budget allocation and coordination authority from the budget-planning ministry. Korea has tried using various institutional coordination devices and functions such as reorganizing its administrative ministries based on related functions and installing or reinforcing a superior coordinating body. In line with these discussions, the strengthening of the S&T policy coordination function through the NSTC is currently under review. In order to design an effective S&T coordination system in step with changing political and social demands, it is important to have a clear recognition of the current context as well as the unique institutional characteristics of Korea. This study examines the evolution of Korea's S&T policy coordination systems and analyzes its features.

환경, 마케팅과 성과: 소셜커머스 기사내용분석 (Environment, Marketing and Performance: Social Commerce News Content Analysis)

  • 강선주;박준기;이정우
    • 한국산학기술학회논문지
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    • 제14권11호
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    • pp.5522-5529
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    • 2013
  • 본 연구에서는 소셜커머스 환경에서 "환경-마케팅-성과" 간의 연계성 분석을 통해 소셜커머스 업체의 마케팅 전략의 변화를 살펴보았다. 2010년 4월부터 2013년 3월까지의 신문기사 3,783건 대상으로 내용분석을 통해 소셜커머스에서 나타나는 환경조건들과 마케팅 전략의 구성요소들을 매치하였다. 성과지표로서는 UV(Unique Visitor)와 PV(Page View)를 활용하였다. 소셜커머스마케팅의 특성상 마케팅전략자체가 언론에서 주목을 받게 되는 점을 고려하여 신문기사분석을 하였으며 인터넷비즈니스의 특성상 방문자의 수와 페이지뷰의 숫자를 성과를 나타나는 변수로 활용하였다. 연구결과 "환경-전략" 간의 관계에 있어서는 부정적 환경조건의 변화(불안 확산)에 따라 마케팅 전략이 변화되는 양상이 명확하게 나타났으며, "전략-성과"간의 관계에 있어서는 제품요소와 외재적 판매촉진 요소를 변화시키는 경우 성과에 직접적으로 효과가 나타나는 것으로 추정할 수 있었다. 아울러서 유사한 업체들이지만 업체들간에 마케팅 전략을 활용하는 방법이나 시점에 있어서도 차이가 나타났다. 쿠팡의 경우 UV와 PV와 마케팅 요소들 간에 모든 부분에서 높은 상관관계가 나타난 반면 위메프의 경우는 UV와 관계가 낮았고, 환경요소들과의 관련성에 있어서도 비교적 낮은 수치가 나타났다. 본 연구의 결과는 소셜커머스에 있어서 마케팅 전략의 선행변수로서 환경조건과 후행 변수로서의 성과를 간접적으로 실증하였다는 데에 학술적 의미가 있으며 실시간으로 반응을 해야 하는 소셜커머스에 있어서 마케팅 전략의 의미, 그리고 더 나아가서는 효과의 시차와 관련하여 실증을 하였는 바, 전략 수립에 참고가 될 수 있을 것이다.

Strategic Options for Internationalization in Korean Organizations

  • Yum, Ji-Hwan;Park, Byoung-Jin
    • 한국디지털정책학회:학술대회논문집
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    • 한국디지털정책학회 2005년도 추계학술대회
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    • pp.323-335
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    • 2005
  • Globalization of economy brings both opportunities and threats especially for companies in developing countries such as Korea. Globalization is an opportunity because it may expand the size of market for the company where globalization brings a threat for developing global competitiveness. If the company has already built competitive advantage in its business domain, the company can easily transfer market growth to profit improvement. However, if the company has not developed competitive advantage, globalization of economy will give a serious threat for the survivor of the company. The company might lose its own domestic market share. For the less famous brand of product or company name, international expansion is a challenging strategy. The study evaluated organizational performance of companies that try international expansion by utilizing Miles and Snow's strategy typology. We clustered organizations based on their strategy typology (prospector, analyzer, defender, and reactor) in view of the level of product diversification, new product development instances, level of localization, and autonomy of foreign subsidiary. With the strategy typology, we evaluated international strategy in view of product competitiveness, marketing strategy, human resource strategy, and organizational strategy. The regression result demonstrates that the performance of the company is significantly higher when the company employs prospector strategy. We also found out that product quality and emphasis for developed countries in international expansion are the most important factors for success.

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지능정보 교육과 기술 지원 정책 및 전략 (Policy and Strategy for Intelligence Information Education and Technology)

  • 이태규;정대철;김용갑
    • 정보처리학회논문지:컴퓨터 및 통신 시스템
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    • 제6권8호
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    • pp.359-368
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    • 2017
  • 최근 지속적으로 논의하고 있는 '지능정보사회'란? 지능정보기술을 기반으로 사회 전 영역에서 인간능력의 한계를 뛰어넘는 자동화가 보편화된 미래사회상을 의미한다. 특히, 인간의 개입을 최소화하고, 데이터(또는 빅데이터) 기반 완전 자동화로의 진화를 지속적으로 추구하는 개념이다. 예를 들어, 자율형자동화는 인공지능을 핵심요소로 무인자동차를 지속적으로 지향하고 있다. 그러나 지금까지의 지능정보 연구는 지능화 자체를 중심으로 지능화 논리를 고도화하여, 인간의 뇌와 지능을 대체하고자 하는 노력을 기울여 왔다. 또한, 다른 한편으로 인간의 노동력을 대체하기 위해서 노동자의 작업 원리를 분석하여 최적화된 단순논리를 개발하여 노동자를 로봇으로 대체하려는 노력을 지속해왔다. 본 연구는 지능정보기술 연구 전략 및 교육서비스에 관한 접근전략, 교육방법, 세부정책 로드맵 등을 제안하여, 지능정보 교육 정책 및 지능정보기술 연구 전략을 시행하는데 중요한 기준과 방향을 제시하고자 한다. 특히, 교육방법으로 기초지능교육, 지능콘텐츠교육, 지능응용교육 등의 지능정보교육의 단계적 접근 방안을 제시한다. 또한, 지능화 및 자동화가 중심이 되는 4차 산업혁명 성패를 가를 수 있는 중요한 요소로서 지능정보기술, 지능교육콘텐츠, 지능형 교육시스템 개선을 위한 교육정책 방안을 제안한다.

국방기획관리체계를 고려한 단위사업획득전략의 단계화 작성방안 - '사업추진기본전략'을 중심으로 - (Stepwise process of Military force acquisition strategy considering Defense Planning and Management System)

  • 신희래
    • 안보군사학연구
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    • 통권13호
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    • pp.109-136
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    • 2016
  • Define the importance and role of the acquisition strategy based on the Defense Acquisition Management System, diagnose and analyze the actual state of document preparation. We analyzed the timing and details of the basic strategy of the project in 2015 and suggested a supplementary plan to improve the efficiency of Military force improvement projects in conjunction with the Defense Planning and Management System. It is necessary to reduce the preparation period including the policy decision making process and then divide it into planning and programming stages to complement the role of acquisition strategy. In order to apply these improvements, the necessary revision of laws and regulations to be reviewed is referred to, enabling continuous research.

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The Research on Strategy of Clothing Product for the Women of 20s in Peking of China

  • Gu, Ah-Rum;Sohn, Hee-Soon
    • 패션비즈니스
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    • 제7권3호
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    • pp.24-35
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    • 2003
  • This study is intended to figure out marketing strategies of women clothing brands which are remarkably preferred and recognized among Chinese women in their twenties by analyzing and comparing the features of products between Chinese fashion brands and Korean brands. This study result is follow as: 1. As the result of women fashion brands in China, it became certain that the differentiation policy of each brand and the strategy of development design reflected the needs of Chinese consumers in 20s were preferred in Chinese fashion market. 2. As the result of comparing and analysing the strategy of Korean brands' clothing product entered China market, some of them reflected well Chinese women' inclination who are in their twenties. Therefore with the proper positioning and the strategy of actual place, those Korean brands are prominently preferred. However others can not be the leading brands because of supplying inharmonious basic-style product with the preference of Chinese women in 20s.

효율성 비교를 통한 나노기술 분야별 R&D 전략 수립 (R&D Strategy Development for Nanotechnology Areas based on Efficiency Comparisons)

  • 배성훈;김준현;정연주;강상규;김재신;김흥규
    • 산업경영시스템학회지
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    • 제40권2호
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    • pp.31-40
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    • 2017
  • In this paper, we compared the efficiencies of national R&D investments between NT (Nanotechnology) areas in terms of papers, patents, and commercializations, and found ways to improve the efficiencies of national R&D investments for each NT area. This is in response to huge R&D investments government has made recently in NT areas. Here, we collected data on investments, papers, patents, and commercializations for the R&D projects in NT areas through National Science & Technology Information Service. Based on the data, we analyzed the investment and performances (papers, patents, and commercializations) for each NT area, calculated the efficiency for each NT area, and compared the efficiencies between NT areas. Next, using cluster analysis, we identified several NT areas with similar characteristics in terms of paper efficiency, patent efficiency and commercialization efficiency. Finally, we derived implications for the efficiency enhancement for each grouping. The cluster analysis showed that there could be two groups, one being low in terms of technological outcome (papers and patents) efficiencies and high in terms of commercialization efficiencies, while the other being high in terms of technological outcome (papers and patents) efficiencies and low in terms of commercialization efficiencies. Therefore, the strategy for one group calls for support for technology transfer or technology introduction from other R&D performers and grant of guidance for improving R&D performers' commercialization ability to other R&D performers while the strategy for the other group calls for R&D support for transfer of technology to other R&D performers, activation of technology transfer and support for commercialization of R&D performers.

실버ICT 동향과 정책적 시사점 (Silver ICT Trends and Policy Implications)

  • 한현수
    • Journal of Information Technology Applications and Management
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    • 제21권4_spc호
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    • pp.501-516
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    • 2014
  • Rapidly shifting to aging population is a global trend, and one of the challenging issue for the government, business and welfare perspective. In this paper, we focus on application potentials of information and communication technologies, to capture the insights for effectively coping with population aging issue. As the research for silver ICT field is rather limited, we adopt case study research method to extract policy implications and related foundation research agenda. As such, we first investigated comprehensive up-to-date trends, cases for innovative ICT applications, and policy initiatives mainly from the works of OECD nations. With reference to the review findings, we propose policy implications and guidelines for ICT innovations which contributes better quality of life and continuing job opportunities for silver population. The results provides insights for government policy initiative and further research in silver ICT area.

등급별 저장방식하에서의 이중 캐로절시스템의 최적구성 (An Optimal Design of Double Carousel System Under Two Class Based Assignment Policy)

  • 김채수;황학
    • 대한산업공학회지
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    • 제27권4호
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    • pp.384-393
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    • 2001
  • The performance of a double carousel system depends on its design and operation strategy. The two-class based assignment policy is expected to be an appropriate storage policy for its efficient operation, since it has two independently-moved carousels, lower and upper sub-carousels. This paper conducts a comparative analysis of the effects of the two-class based assignment policy and those of randomized assignment policy on the throughput of a double carousel system. We also show that, by allowing the sub-carousels not to be equal in size, a further improvement in the throughput can be obtained.

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국방 표준화 정책 로드맵에 관한 연구 (A Study on the Defense Standardization Policy Roadmap)

  • 김진철;최석철
    • 한국군사과학기술학회지
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    • 제11권1호
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    • pp.33-42
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    • 2008
  • Many advanced countries including the U.S. consider defense standardization as a critical task for the efficient acquisition and effective operation of weapon systems and have implemented the appropriate standardization policy by synchronizing the defense acquisition strategies and nation standardization policy with defense standardization. It is required to develop the long-term defense standardization policy that can cope with the future domestic and international defense environmental changes. Therefore, it is an inevitable task to investigate the standardization trends and strategy in the domestic and international perspectives. The study aims to provide the vision of defense standardization policy, act/regulation, organization/personnel, education/training and information system.