• 광고학연구
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• 제28권6호
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• pp.7-34
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• 2017

광고효과를 둘러싼 논의는 광고 연구의 가장 큰 갈래라고 해도 지나치지 않는다. 하지만 정부 공공광고의 효과를 측정하기 위한 모델과 관련한 본격적인 논의는 아직 부족한 상황이다. 본 연구는 이러한 점에 주목하여 정부광고를 평가할 수 있는 지수 모델을 개발하는데 초점을 맞추고 있다. 이를 위해 전국 7대 도시 800명을 대상으로 설문조사를 실시하였으며, 정부 공공광고의 창의성 평가 요인(독창성, 명료성, 적합성)과 정책 내용성 평가 요인(흥미성, 회피성, 상관성)을 토대로 수용자들의 인지, 태도, 행동 반응에 영향을 미치는 인과관계 모형을 설정하였다. 분석 결과, 적합성과 회피성을 제외한 독창성, 명료성, 흥미성, 상관성은 정책 이해, 수용자 태도, 정책 구전의향 등 정부광고 효과를 창출하는 유의미한 변인으로 작용하고 있었다. 또한 정책 이해도와 수용자 태도는 정책 구전의향에 영향을 미치는 주요한 매개 변인으로 나타났다. 연구결과를 바탕으로 향후 효과적인 정부 공공광고를 제작하기 위한 방향에 대해 논의하였다.

• 보건행정학회지
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• 제32권3호
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• pp.293-303
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• 2022

Background: Coronavirus disease 2019 (COVID-19), which has occurred since the end of 2019, has caused tremendous damage not only in terms of disease and death but also in terms of economy. Accordingly, governments implemented health and quarantine policies to prevent the transmission and spread of COVID-19 and minimize economic effects, and implemented various countermeasures to reduce social and economic damage. However, the damage varies from country to country, and there are differences in the response of each government. Methods: Using 2020 data from the Organization for Economic Cooperation and Development countries, the effectiveness of governments' quarantine and economic policies in response to COVID-19 was calculated, and what factors determine the effectiveness were analyzed. While most of the previous studies analyzed the relationship between the government's quarantine policy and corona transmission and death, this study is characterized by considering the economic aspect in addition. Results: As a result of the analysis, the following results were obtained. First, when economic aspects are not considered, Asian and European countries have similar levels of efficiency, but when economic aspects are taken into account, Asian countries have higher efficiency. Second, population density had a negative effect on the efficiency of each country's policy, and long-term orientation was found to have an important impact when considering the economic aspect. Conclusion: We found that the governance index is an important variable influencing the efficiency, which shows that the effectiveness of government policies in response to the coronavirus depends heavily on the trust relationship between the government and the people.

• Ocean and Polar Research
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• 제44권3호
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• pp.235-247
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• 2022

A marine protected area (MPA) is a spatially designated section of the ocean where the biodiversity is high. Munseom MPA has a unique underwater landscape including soft coral, subtropical fish, and benthos, attracting many scuba divers. This paper intends to evaluate the willingness-to-pay (WTP) for the scuba diving management policy in the Munseom MPA. As a stated preference valuation method, a choice experiment was applied to assess divers' preferences with economic values for the policy. The attributes used in the study included zoning (temporal closure), conservation education, daily permit, soft coral area, and diving fee. We collected 333 questionnaires through online and field surveys and used 296 after excluding incomplete responses for the final data analysis. Study results show that a six-month closure, a decrease in soft coral habitat, and the diving fee were statistically significant. A positive coefficient with regard to the six-month closure variable indicates that divers preferred the policy, and the marginal willingness to pay (MWTP) was estimated to be KRW 8,637 per person per dive. The aggregate WTP of KRW 233 million was obtained by multiplying the MWTP by the number of visiting divers per year. When comparing the levels of recreation specialization, more skilled divers preferred the management option. The results of this study will help predict the priority of management measures and the levels of acceptability among divers when diving management is implemented in Korea in the future. This study suggests that marine environmental policies need to consider divers as one of the important stakeholders for marine conservation.

• International Journal of Contents
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• 제18권2호
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• pp.1-17
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• 2022

As of September 2021, COVID-19 is still seriously impacting people globally. To better control the epidemic, the Chinese government adopted a nationwide quarantine policy at the early stage of the discovery of COVID-19, which has significantly changed people's production and life. China's Douyin app (International version: TikTok) is an extremely influential entertainment and social tool. During COVID-19, a large number of short videos about COVID-19 appeared. Publishers included government agencies, professionals, and self-media. The content released has made Douyin a tool for people to receive COVID-19 information in addition to entertainment and social functions. This is a quantitative study. By exploring the impact of the Douyin app on Chinese college students during COVID-19, this study provides suggestions from the level of social media such as TikTok to enable Korea's epidemic prevention to be more effective. This study established variable questions such as Douyin's information perceived value, information usage channels, information awareness, anti-epidemic policy attitude, trust of public institution and preventive behavioral intention, and conducted a questionnaire survey. Using SPSS to analyze the obtained data, this study found that: 1. The short video information usage channels about COVID-19 in Douyin have a positive impact on the audience's information awareness; 2. The information perceived value in Douyin has a positive impact on the audience's information awareness; 3. Information awareness and trust of public institution in Douyin have a positive impact on the audience's anti-epidemic policy attitude; 4. Information awareness and trust of public institutions in Douyin have a positive impact on the audience's preventive behavioral intention; 5. The audience's anti-epidemic policy attitude has a positive effect on preventive behavioral intention.

• 보건행정학회지
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• 제33권3호
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• pp.273-294
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• 2023

Background: Most developed countries are working to improve their universal health coverage systems. This study investigates regional disparities in unmet healthcare needs and their causes in South Korea. Additionally, it compares the unmet healthcare needs rate in South Korea with that of 33 European countries. Methods: The analysis incorporates information from 13,359 adults aged 19 or older, using data from the Korea Health Panel. The dependent variables encompass the experience of unmet healthcare needs and the three causes of occurrence: "burden of medical expenses," "time constraints," and "lack of care." The primary variable of interest is the region of residence, while control variables encompass 14 socio-demographic, health, and functional characteristics. Multivariable binary logistic regression analysis, accounting for the sampling design, is conducted. Results: The rate of unmet healthcare needs in Korea is 11.7% (95% confidence interval [CI], 11.0%-13.3%), which is approximately 30 times higher than that of Austria (0.4%). The causes of unmet healthcare needs, ranked in descending order, are "lack of care," "time constraints," and "burden of medical expenses." Predictive probabilities for experiencing unmet healthcare needs and each cause differ significantly between regions. For instance, the probability of experiencing unmet healthcare needs due to "lack of care" is approximately 10 times higher in Gangwon-do (13.5%; 95% CI, 13.0%-14.1%) than in Busan (1.3%; 95% CI, 1.3%-1.4%). The probability due to "burden of medical expenses" is approximately 14 times higher in Seoul (4.1%; 95% CI, 3.6%-4.6%) compared to Jeollanam-do (0.3%; 95% CI, 0.2%-0.4%). Conclusion: Amid rapid sociodemographic transitions, South Korea must make significant efforts to alleviate unmet healthcare needs and the associated regional disparities. To effectively achieve this, it is recommended that South Korea involves the National Assembly in healthcare policy-making, while maintaining a centralized financing model and delegating healthcare planning and implementation to regional authorities for their local residents-similar to the approaches of the United Kingdom and France.

• 보건행정학회지
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• 제33권1호
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• pp.65-74
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• 2023

Background: The government should find ways to improve the effectiveness of the policies to control the incidence and mortality of the infectious disease. The purpose of this study is to find out whether the trust in the government's ability to respond to coronavirus disease 2019 (COVID-19) affects the quarantine and hospitalization rate, incidence and mortality rates of COVID-19 and quarantine rules compliance in each region of Korea. Methods: The subject of this study is 250 regions (si·gun·gu) in Korea, and the 2020 Community Health Survey data from the Korea Disease Control and Prevention Agency (KDCA) was used for the trust in the government's ability to respond to COVID-19, quarantine and hospitalization rate and quarantine rules compliance. For the incidence and mortality of COVID-19 and community factors, data was obtained from KDCA and Korean Statistical Information Service. Path analysis was used to find out the degree of inter-variable influence, and community factors (socio-demographic factors, community health factors, and health behavior factors) were used as control variables. Results: The regional disparity in key variables showed that the late pandemic period cumulative incidence and mortality of COVID-19 were large, while the early pandemic period quarantine and hospitalization rate and quarantine rules compliance were small. Path analysis showed that when community factors were controlled, the trust in government was statistically significant in all of the late pandemic period cumulative incidence (p=0.024) and mortality (p=0.017), and quarantine rules compliance (p=0.011). Conclusion: This study revealed that the higher the trust in the government's ability to respond to COVID-19, the lower the COVID-19 mortality and the higher the quarantine rules compliance at the regional level in Korea. This suggests that when the government implements healthcare policies to control infectious diseases, it is necessary to consider trust to improve policy compliance and control the mortality of the disease and maintain high trust through several effective methods.

• 디지털융복합연구
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• 제13권6호
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• pp.39-53
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• 2015

본 연구는 노인 자원봉사 참여동기 수준이 노인 사회적 자본의 융복합 형성에 미치는 영향을 고찰하는데 목적이 있다. 본 연구를 위하여 인천지역 노인복지관과 노인문화센터 등에서 자원봉사에 참여 중인 노인들을 대상으로 설문조사를 하였으며, 총 390부의 자료를 모아 분석을 수행하였다. 연구결과 첫째, 사회적 책임감과 자아실현(독립변수)이 사회적 신뢰(종속변수) 형성에 유의미한 영향을 미치는 것으로 파악되었다. 둘째, 자아실현(독립변수)이 사회적 참여(종속변수) 형성에 유의미한 영향을 미치는 것으로 파악되었다. 셋째, 그러나 사회적활동(독립변수)은 사회적 신뢰와 사회적 참여(종속변수) 형성에 유의미한 영향 관계를 갖지 못하였다. 이러한 연구결과는 노인들의 삶의 질을 높이기 위한 사회활동지원과 관련된 정책 제안에 활용될 수 있을 것으로 본다.

• 동아시아경상학회지
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• 제4권2호
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• pp.12-27
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• 2016

This study aims to investigate the effects of foreign students' entrepreneurship on start-up recognition and intention. Due to the expanded policy of attracting foreign students with current Korean wave, it has rapidly increased the number of foreign students in Korea. The number of foreign students in Korea has increased from 50,000 up to 100,000 in 2012. Approximately half of number was resided in Seoul capital, surrounding satellite cities and followed by Kyeongsang, Chungcheong and Jeolla province regions. In this study, we examined the correlation of entrepreneurship with start-up recognition and intention of foreign students living in Daejeon city. The research model was constructed with entrepreneurship and start-up intention as independent and dependent variable, respectively, and start-up recognition as a moderating variable. Furthermore, the entrepreneurship of foreign students as independent variable contains innovativeness, pro-activeness, risk-taking and social responsibility. In the survey, we collected 119 responding foreign students belonging to KAIST, Chungnam National University and Hanbat National University and analyzed the correlations of these variables with 116 significant answers. To validate the hypotheses, linear regression analysis tool in SPSS program was used. As a result of the survey, entrepreneurship components such as innovativeness, pro-activeness, risk-taking and social responsibility affected start-up intention positively. In addition, start-up recognition as a moderating variable affected positively between entrepreneurship and start-up intention. However, it has the limitation to generalize the overall correlation of entrepreneurship with start-up recognition and intention for foreign students living in Korea because the survey was only performed in restricted Daejeon city area. Nonetheless, this study can be useful for understanding the foreign students's trait for entrepreneurship and planning the adequate entrepreneurship education.

• 에너지공학
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• 제22권4호
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• pp.370-375
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• 2013

본 연구에서는 1981년부터 2012년까지의 시계열 자료를 이용하여 도시가스의 수요함수를 추정하고자 한다. 도시가스의 수요함수는 수용가의 도시가스 수요행태에 대한 정보를 제공하여 가격과 같은 주요 정책변수의 효과를 사전적으로 진단하는 데, 그리고 수요예측을 하는 데 유용하게 활용된다. 시계열 데이터를 효과적으로 활용하기 위하여 내생시차변수 모형을 활용하였고, 수요함수의 모수에 대한 강건한 추정치를 얻기 위해 최소자승법 추정법을 사용하였다. 단기 가격탄력성 및 소득탄력성은 각각 -0.522 및 0.874로 추정되었으며 유의수준 1%에서 통계적으로 유의하였다. 단기 가격탄력성은 가격에 비탄력적인 도시가스수요의 특징을 보여주고 있으며, 단기 소득탄력성 역시 비탄력적으로 추정되어 소득 증감에 따라 도시가스의 수요가 크게 변화지 않음을 알 수 있다. 반면, 장기 가격탄력성 및 소득탄력성은 각각 -2.155 및 3.607로 나타나 탄력적임을 알 수 있다.

• 한국사회복지학
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• 제56권4호
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• pp.5-34
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• 2004

사회복지사들의 소진결정과정에 영향을 미치는 요인을 조사하고자, 직업과 관련된 8가지 스트레스요인(업무모호성, 업무과중, 문제해결의 어려움, 클라이언트와의 갈등, 수퍼바이저의 지지결여, 기관내 의사소통의 폐쇄성, 관료주의, 무책임성), 4종류의 매개요인(직무스트레스, 전문직역할수행, 기관정책 준수, 클라이언트에 대한 편파성)과 소진의 4구성요인(신체적 탈진, 심리적 탈진, 비인간화, 개인전 성취)으로 이루어진 포괄적인 연구모델을 개발하였다. 본 연구에서 개발된 모델은 사회복지사 207명으로부터 수집된 설문조사 자료를 통하여 검증되었다. 경로분석을 사용하여 변인들 간의 구조관계를 설명할 수 있는 최적 이론구조모델이 선정되었다(df=66, $x^2$=63.250, GFI=0.962, CFI=1.00). 자료분석 결과, 소진은 업무모호성과 업무과중, 문제해결의 어려움, 클라이언트와의 갈등, 수퍼바이저의 지지결여, 기관내 의사소통의 폐쇄성 등의 직업관련 스트레스요인에 의해 증가되는 것으로 나타났다. 한편, 소진을 결정하는 감정적 경로의 매개변인인 직무스트레스는 전문직 역할수행과 기관정책 준수의 정도를 증가시키며, 소진(신체적 탈진, 심리적 탈진, 비인간화)을 증가시키는 것으로 나타났다. 반면, 소진과정의 인지적 경로를 구성하고 있는 전문적 효능성은 전문직역할수행의 정도가 높고 기관 정책준수의 정도 및 클라이언트에 대한 편파성이 낮을 경우 증대되며, 소진을 감소시키는 것으로 나타났다.