• Title/Summary/Keyword: Policy Publicity

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QR code-based Mobile Web Platform for Viewing detailed Product Information (상품 정보 열람을 위한 QR 코드 기반의 모바일 웹 플랫폼)

  • Kim, Bong-Han
    • Journal of Digital Convergence
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    • v.10 no.3
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    • pp.143-148
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    • 2012
  • QR Code is available in many areas(business cards, coupons, advertising, billing, etc) due to the increase in the smart phones. In particular, the company's image and marketing are also available and using the Internet address, personal and corporate PR and publicity are also available. I was implemented the mobile web platform by the case wine information that easily seen but difficult to understand the information. Using QR Code, consumers can get information easily and quickly. In addition, based on the idea of using mobile web platform, variety of services and benefits will be able to expected.

Use Analysis and Evaluation of MEDLIS(MEDical Library Information System) Document Delivery Service (의학학술지종합정보시스템(MEDLIS)의 원문제공서비스 이용 분석과 평가)

  • Chang, Hye-Rhan;Kim, Jeong-A
    • Journal of the Korean Society for Library and Information Science
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    • v.46 no.3
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    • pp.233-250
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    • 2012
  • The purpose of this study is to assess the development, current states, and problems of MEDLIS document delivery service. With the analysis of MEDLIS transaction data from 2001 to 2011, we identified continuous usage decrease, unbalanced contribution by type of institution, high dependence on back issues, use differences among subfields of medicine, relatively low success rate, and various reasons for failure. Based on the results, recommendations for the maintenance of union catalog database, technical support for search capability enhancements, establishment of back issue archiving policy, user training and publicity, and membership expansion are suggested to promote the service.

A Study on the Spatial Composition Characteristic in Housing Development of Domestic and Foreign through the Mixed Use Development of Railroad Site (철도부지 상부 인공지반을 활용한 국내외 복합개발 주거지의 공간구성 특징에 관한 연구)

  • Kim, Young-Hoon;Baek, Seung-Kwan
    • KIEAE Journal
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    • v.15 no.2
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    • pp.87-94
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    • 2015
  • Purpose: Lately, The mixed use development on railroad site came up in government policy about securing development available land for public rental housing and social cohesion. The Purpose of this study is to analyze the spatial composition characteristic in housing development example of domestic and foreign through the mixed-use development of railway depot. Method: Site cases are as follows: Shimura Depot(Japan), Kowloon Bay Depot(Hongkong), Chai Wan Depot (Hongkong), Tsuen Wan Depot(Hongkong), Montparnasse Station(France), Euralille Depot(France), Sin Jeong Depot (Korea), Tai Wai Depot(Hongkong), Tseung Kwan O Depot(Hongkong) and Rive Gauche(France). Railway Depot caused various problems such as the lacking of the feeling of solidarity of local inhabitants and the sense of community. In the case of Hong Kong and a France development example to solve these problems, the architectural characteristics appears. Result: At first it is located facilities together such as commerce, duties, the culture. Further, the publicity of the house place is strengthened because an open space, a park are developed on the railroad site. And a variety of connection systems appear between the outside space with a house housing complex built on the artificial ground. Particularly, the development example has an approach and convenience, and it was confirmed that publicness was considerably high.

Productivity Changes in Korea Railway Lines Using MPI (MPI를 이용한 한국철도 노선별 생산성 변화 분석)

  • Kim, Hyun-Woong;Lee, Jin-Sun
    • Journal of the Korean Society for Railway
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    • v.13 no.4
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    • pp.462-467
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    • 2010
  • This paper uses MPI (Malmquist Production Index) method to provide basic information and policy direction derived to improve the productivity. This can identify whether or not the railroad service have excellent services, if there are structural problem, in which sector is experiencing a degree of productivity, in which sector should be set targets to some degree. According to the result, the productivity of Korea railway lines is measured 1.1 both publicity and profitability aspects. Changes in production technology were the most important causes. Strategic planning should consider to increase the productivity such as modernization of facilities and equipment, cost savings, and increase in productivity of employee and rail cars.

Threats of MANPADS and Its Counter-Measures

  • Choi, Jin-Tai
    • International Journal of Contents
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    • v.6 no.3
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    • pp.89-96
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    • 2010
  • The International air transportation industry provides a vital communication link which brings prosperity to many states in our modern age. This invaluable link has been threatened by terrorism. Airlines have been one of the most attractive targets in the eyes of terrorists for several reasons, including particularly the international and symbolic nature of aviation, and the potential of multigovernmental involvement which can inevitably generate wide publicity. Terrorist attacks against civil aviation have been committed since the earliest days of civil aviation history. The first attack against civil aircraft dates back to the early 1930s. Since then, aircraft hijacking and other forms of attack against air transport operations have become one of the most serious challenges to the safety of flying. In recent years, a new form of threats against civil aviation has appeared. Man-portable air defense systems (MANPADS) in the hands of criminals, terrorists, and other non-state actors pose a serious potential threat to passenger air travel, the commercial aviation industry, and military aircraft around the world. The purpose of this study is to provide some countermeasures against such attacks. In order to foster a better understanding of the problem, an introduction of MANPADS and a brief history of attacks using MANPADS are presented. It also examines the level of threats, trends of attacks using MANPADS and the possible countermeasures to be taken by the international community.

A Survey for Performance Measurement Indicators of Nursing Organizations in Hospitals (병원 간호조직의 성과평가지표에 관한 조사 연구)

  • Lee, Hae-Jong;Kang, Kyeong-Hwa;Jang, Soo-Jung;Kim, In-Sook
    • Journal of Korean Academy of Nursing Administration
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    • v.11 no.4
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    • pp.385-399
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    • 2005
  • Objective: The objective was to extract a preliminary performance measurement indicators of nursing organizations in hospitals using the BSC(Balanced Score Card) developed by Kaplan and Norton, and to analyze the content validity and evaluation methods of the performance measurement indicators with actual nurses in the nursing organization as participants in the study. Methods: The preliminary performance measurement indicators was created through a literature review and had the content validity by a professional. This survey was sent via post to 316 nurse managers and nurses with more than 5 years of experience in seven secondary and tertiary hospitals in the Seoul Gyonggi district. The completed questionnaires were returned by mail. Results: Fourteen indicators for finances, 16 for customer services, 27 for internal business processes, and 13 for learning and growth were selected. Conclusion: Amidst a rapidly changing medical environment, a first step was taken towards developing a performance measurement from various perspectives for nursing organizations in hospitals from various perspectives, rather than just one or a past-oriented perspective. However, as the most important thing is to actually use these indicators, continuous interest in publicity and education must be developed.

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Analysis and Improvement Schemes for Evening Circulation Service of Public Libraries in Korea (공공도서관 야간대출서비스의 분석과 개선방안)

  • Yoon, Hee-Yoon;Sim, Sang-Hoon
    • Journal of Information Management
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    • v.41 no.1
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    • pp.1-22
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    • 2010
  • The Korean government is pursuing the policy of broadening easy access to information by local residents and the range of public services provided to them. One of the most recent prominent examples is the evening circulation service offered by public libraries. In a sense of addressing issues facing the newly implemented service, this study aimed to present an improvement scheme on the basis of the results from analyzing the data such as background motivation, ways of publicity, service open time, service content, the present status of use of materials, satisfaction of users, and operating difficulties experienced, which were attained from the public libraries implementing the service as of June 2009 and the service users.

Locally Made Liquor(LML) Industry Status and Development Plan Using a Scale Efficiency Analysis

  • Lee, Dongso;Choi, Jong-Woo;Huh, Duk
    • The Journal of Industrial Distribution & Business
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    • v.8 no.5
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    • pp.43-52
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    • 2017
  • Purpose - The domestic liquor market is steadily increasing, but locally made liquor markets remain stagnant. The market opening due to the FTA and westernized eating habits are expanding the consumption of imported liquor by Koreans and the demand for beer and soju is still high. Therefore, we analyzed the scale efficiency of Korean locally made liquor companies. Research design, data, and methodology - Based on a translog-cost function, a scale efficiency analysis was conducted using the government's information survey on the liquor industry. Data from 541 liquor companies analyzed from 2013 to 2014 were used for analysis. Results - As a result of the scale efficiency analysis, the average sales of the mid-sized locally made liquor companies is 171 million won, but the appropriate sales amount is 1 million won. It is estimated that there is a need to increase sales. Conclusions - The gap between the actual sales and the appropriate sales of mid-sized locally made liquor companies with 3~10 employees is larger, so it is necessary to reduce the average cost by increasing the sales of locally made liquor companies. In order to do so, it is necessary to acquire customer strategies such as product differentiation, advertising and publicity.

A Study for Programs and PR Activities in Healthy Family Support Center (건강가정지원센터의 사업 및 홍보 활성화 방안)

  • Won, So-Yean;Chang, Jin-Kyung
    • Journal of the Korean Home Economics Association
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    • v.44 no.8
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    • pp.101-116
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    • 2006
  • "The Healthy Family Act" was established in 2004. It prevents problems of the family and increases the healthy characteristic of general family. According to this Act, Healthy Family Support Centers appeared to a new part of family welfare institution. This study is to search Programs and PR strategy of Healthy Family Support Center. The results of this study were as follows. First, Education program ranked highest in selecting important programs operated by the healthy family support center. Among education programs, they were the education of husband and wife relationships and the parents education that ranked on top. Second, The government further strengthen publicity relation(PR) about the HFSC. A deficiency of budget and manpower problems were major obstacles for PR activities. TV, news paper and magazine are useful medium. Management of PR activities in the HFSC is consider as one of the main factor to decide development and survival in social community.

Content Analysis of Dibrary Portal Services (디브러리 포털서비스 콘텐츠 분석)

  • Cho, Chan-Sik
    • Journal of the Korean Society for information Management
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    • v.28 no.3
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    • pp.275-293
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    • 2011
  • Due to changes in information technology and the information environment, portal services, including library service, which systematically provides information needed on the Internet have become popular in our daily lives. In light of that, this study, in order to enhance our understanding on portal services, examines and analyzes Dibrary, the National Digital Lirary, portal services including main portal, regional information, policy information, multicultural information, the information for the handicapped, and the Dibrary blogs. Accordingly, the emphasis has been put on decency, accuracy, usefulness/user-friendliness, and publicity/promotion for the diffusion and activation of Dibrary portal services.