• Title/Summary/Keyword: Platform Strategies

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Terrestrial Broadcasting Content Distribution Strategy in the Multi Platform Environment (멀티 플랫폼 시대 지상파 방송 콘텐츠 유통 전략 방안)

  • Chung, Dong Hun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.8 no.2
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    • pp.117-130
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    • 2012
  • Due to the development of network and device, it is called mobile age that boosts various distribution routes of multi-media content and it constructs a new digital content consumption trend. N-screen is one of the new-introduced examples in the digital age and broadcasting industry believes it as a crisis and challenge as well. It becomes a ubiquitous multi-media environment that people watch multi-media content everywhere and any time they want to and competition happens beyond the boundaries such as network industry, terminal industry, pay TV market, traditional terrestrial TV, etc. And then how should the broadcasting service prepare for the N-screen business? The present research proposes a few terrestial broadcasting content strategies in the multi platform environment. First, instead of N-screen, it proposes multi platform, especially One Source Multi Platform(OSMP). Second, so-called 'Integrated Terrestrial Broadcasting OSMP Alliance(IBPA)' must be founded. Third, IBPA should support multi-tasking UX for viewers to have rich experience. Last, it becomes more important and necessary to support local terrestrial broadcasting service for public service in the multi platform age.

Open Market Strategy of the Business Innovation Platform for SME Informatization based on Cloud Computing (클라우드를 이용한 중소기업정보화 경영혁신플랫폼의 오픈 마켓 전략 연구)

  • Han, Hyun-Soo;Yang, Hee-Dong;Kim, Kiho
    • Journal of Information Technology Services
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    • v.14 no.4
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    • pp.15-30
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    • 2015
  • SMBA (Small and Medium Business Administration) and TIPA (Korea Technology and Information Promotion Agency for SMEs) have operated the Business Innovation Platform for SME Informatization based on cloud computing technology with the cooperation of seven industry cooperatives since 2013. This project will evolve into the open market platform where service providers and users voluntarily participate and transact. This research conducts the literature review about the concept of open market and the empirical analysis through survey for the software providers and the future users regarding the future operation methods. The policy about how the open market strategy for the business innovation platform needs to be designed and implemented are organized as the three differentiated government support strategies. The first is to provide free IT services including specialized core operation support S/W which is developed only for the small or home office group of firms which lack minimal informatization capability and budget. The second is to augment IT platform service through incorporating ERP supplier initiated commercial S/W sales window for those firms having medium level informatization capability. This includes to provide IT support for customization and system integration with existing government subsidized S/W. The third is to provide upgrading services of existing S/W functions to facilitate better system utilization. The results provide useful insight for government role to enhance SME competitiveness using IT.

Design and construction of fluid-to-fluid scaled-down small modular reactor platform: As a testbed for the nuclear-based hydrogen production

  • Ji Yong Kim;Seung Chang Yoo;Joo Hyung Seo;Ji Hyun Kim;In Cheol Bang
    • Nuclear Engineering and Technology
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    • v.56 no.3
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    • pp.1037-1051
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    • 2024
  • This paper presents the construction results and design of the UNIST Reactor Innovation platform for small modular reactors as a versatile testbed for exploring innovative technologies. The platform uses simulant fluids to simulate the thermal-hydraulic behavior of a reference small modular reactor design, allowing for cost-effective design modifications. Scaling analysis results for single and two-phase natural circulation flows are outlined based on the three-level scaling methodology. The platform's capability to simulate natural circulation behavior was validated through performance calculations using the 1-D system thermal-hydraulic code-based calculation. The strategies for evaluating cutting-edge technologies, such as the integration of a solid oxide electrolysis cell for hydrogen production into a small modular reactor, are presented. To overcome experimental limitations, the hardware-in-the-loop technique is proposed as an alternative, enabling real-time simulation of physical phenomena that cannot be implemented within the experimental facility's hardware. Overall, the proposed versatile innovation platform is expected to provide valuable insights for advancing research in the field of small modular reactors and nuclear-based hydrogen production.

A Study on the Industry Platform of Electric Vehicles (전기자동차의 산업플랫폼에 대한 연구)

  • Chung, Sunyang;Cho, Hyeongrye;Choi, Jinho
    • Journal of Korea Technology Innovation Society
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    • v.16 no.2
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    • pp.530-558
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    • 2013
  • New strategies in the automobile industry have been required with the advent of new green car era. This study examines how to develop the electric automobile industry among green cars effectively. It's necessary to change fragmentary relationship-based analysis focusing on stakeholders in the existing automobile industry into platform-based analysis. The purpose of this study aims to define an analytical framework for adopting a more developed industry platform. To this end, the following major issues are analyzed. First, what is the definition of industrial platform, why is it needed? Second, who participate in industry platform, what are the working factors of the platform? Third, who are participants in industry platform applicable to electric vehicle market and what are the working factors for electric vehicle industry platform? Fourth, this researcher derives analytic framework of electric vehicle industry platform based on related cases and discusses applicable measures for the framework.

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Shopping on Fashion Vertical Platforms: The Mediating Effect of Platform Satisfaction and The Moderating Effect of Consumer Innovativeness (패션 버티컬 플랫폼 쇼핑: 플랫폼 만족의 매개효과와 소비자 혁신성의 조절효과)

  • Yu Ju Sung;Kyu Hye Lee
    • Journal of Fashion Business
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    • v.27 no.4
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    • pp.38-49
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    • 2023
  • Fashion vertical platforms offer various content and events to consumers and have established a strong customer base. Especially, they cater to the sensibilities of young customers. This study analyzed the characteristics of a sensuous fashion vertical platform, which enhances expertise and provides customized services. In addition, this study aimed to find out whether consumer innovation modulates the relationship between fashion vertical platform, platform satisfaction, and continuous shopping intention. An online survey was conducted targeting consumers in their 20s and 30s who had experience using fashion vertical platforms, and 222 samples were analyzed. Factor analysis and structural equation model were analyzed using the SPSS 29.0 and Smart-PLS. Smart-PLS analysis results showed that exclusivity, convenience and informativeness did not directly affect continuous shopping intention but showed a complete mediating effect through platform satisfaction. Both the high and low innovative groups demonstrated significant effects of exclusivity on platform satisfaction, and platform satisfaction showed significant effects on continuous shopping intention. A high level of innovation among the consumers showed significant mediating effects on exclusivity, personalization, and continuous shopping intention, as reflected by information on platform satisfaction, and low level of innovation among the consumers showed significant effect on convenience. This study's findings highlight the importance of enhancing exclusivity, convenience, informativeness, and esthetics in fashion vertical platforms, and improving platform satisfaction. These findings will be used to develop marketing strategies that can lead to continuous shopping intentions and provide opportunities for the industry.

Strategies for a Phase 2 Road Map of Global Problem Solving Center 2030 (2030 글로벌문제해결거점 2단계 사업 추진전략 로드맵)

  • Maeng, Min-Soo;Ahn, Sung-Hoon;Moon, Ji-Hyun;Dockko, Seok
    • Journal of Appropriate Technology
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    • v.7 no.1
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    • pp.115-124
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    • 2021
  • Due to the successful accomplishments of the first-stage base center project, a road-map for the second-stage, global base center 2030 project has recently been proposed. The vision of the base center is to build a technology centered, cooperation based platform for a sustainable global community. The global base center 2030 project is based on three core strategies as well as three key strategies. The main goal of the core strategy is to establish an interdisciplinary smart platform, as well as a global tech-coordination facility to implement sustainable, inclusive, and innovative science and technology based ODA projects. To achieve such goals, the global center will focus on developing a global living lab, interdisciplinary smart linkage systems, and a global operating platform. The main goals for the key strategies are to solve issues at the base centers while establishing an international relationship through sustainable technology. To achieve such goals, key projects are centered in establishing a ICT package, and a global living lab based on smart interconnected system. With this, a global inter-connected business platform will also be established to support technical and operational issues.

Development of an ICT Car Service Applying a Human-Centered Design

  • Cha, Yesool;Kim, Jinman;Park, Byoungha;Park, Youngchoong;Kim, Seong-Dong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.11 no.6
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    • pp.3071-3085
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    • 2017
  • Currently, various technological models and services are emerging because of the development of information and communication technology and the convergence of industries. The ICT car field is expanding because of technological convergence in the automobile industry. However, ICT convergence services are still being developed based solely on technology; characterization of users and their needs is lacking. Therefore, two types of ICT car services that apply human-centered design processes are developed in this study. These processes create services and models while considering the quality and functions of products based on users (instead of technology) when developing products or services. Usability evaluation was performed on the developed services; a human-centered design process was applied to the results to confirm that the derived services resulted in high satisfaction. In the future, these research results will provide useful applications when developing ICT car services and strategies.

A Hardware-in-the-loop Platform for Modular Multilevel Converter Simulations

  • Liu, Chongru;Tian, Pengfei;Wang, Yu;Guo, Qi;Lin, Xuehua;Wang, Jiayu
    • Journal of Power Electronics
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    • v.16 no.5
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    • pp.1698-1705
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    • 2016
  • In this paper, a hardware-in-the-loop simulation platform for MMCs is established, which connects a real time digital simulator (RTDS) and a designed MMC controller with optical fiber. In this platform, the converter valves are simulated with a small time step of 2.5 microsecond in the RTDS, and multicore technology is implemented for the controller so that the parallel valve control is distributed between different cores. Therefore, the designed controller can satisfy the requirements of real-time control. The functions of the designed platform and the rationality for the designed controller are verified through experimental tests. The results show that different modulation modes and various control strategies can be implemented in the simulation platform and that each control objective can been tracked accurately and with a fast dynamic response.

When in danger, who will help you? Two types of trust in technical coping on online platforms

  • Lee, Saerom
    • The Journal of Information Systems
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    • v.32 no.4
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    • pp.69-94
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    • 2023
  • Purpose Social networking service (SNS) platforms employ distinct networking strategies to meet the varying needs of their users, resulting in divergent sets of technological functionalities offered by each platform. Consequently, unique features on various SNSs give rise to distinct social issues. Moreover, the available technical coping mechanisms for users vary significantly across platforms. Design/methodology/approach Therefore, this study analyzes the factors affecting technical coping intention based on technical functions of SNSs for users exposed to cybercrime, such as sexual harassment. We divide coping intention into active and passive coping intention. Furthermore, this research focuses on trust as an antecedent of coping intention and verifies how human and system-like trust affects two coping intentions in different directions. Findings Findings reveal that system-like trust significantly affects both active and passive coping intention as a belief in whether the technology will work properly. However, in the case of human-like trust, trust in the platform provider was found to negatively affect passive coping, which is considered unsocialized behavior on SNS platforms. Therefore, both human-like and system-like trust for the platform must be appropriately applied to cope with the problem while activating the platform.

A Study on User Perception of Tourism Platform Using Big Data

  • Se-won Jeon;Sung-Woo Park;Youn Ju Ahn;Gi-Hwan Ryu
    • International journal of advanced smart convergence
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    • v.13 no.1
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    • pp.108-113
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    • 2024
  • The purpose of this study is to analyze user perceptions of tourism platforms through big data. Data were collected from Naver, Daum, and Google as big data analysis channels. Using semantic network analysis with the keyword 'tourism platform,' a total of 29,265 words were collected. The collection period was set for two years, from August 31, 2021, to August 31, 2023. Keywords were analyzed for connected networks using TexTom and Ucinet programs for social network analysis. Keywords perceived by tourism platform users include 'travel,' 'diverse,' 'online,' 'service,' 'tourists,' 'reservation,' 'provision,' and 'region.' CONCOR analysis revealed four groups: 'platform information,' 'tourism information and products,' 'activation strategies for tourism platforms,' and 'tourism destination market.' This study aims to expand and activate services that meet the needs and preferences of users in the tourism field, as well as platforms tailored to the changing market, based on user perception, current status, and trend data on tourism platforms.