• Journal of the Korean Institute of Rural Architecture
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• v.24 no.3
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• pp.1-11
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• 2022

Purpose: This place, which is currently becoming an issue due to historical preservation and landscape protection, is also a place where urban residents around Taereung actually visit often. Thus, this study aims to analyze the importance of the evaluating factors in creating a relatable image of the city. Methods: Evaluation items were selected by reviewing related books and research literatures and reassessing the reviewed items through an expert group interview (FGI). For the selected evaluation items, the relative importance of the evaluation items for the place image was analyzed by applying the hierarchical analysis technique (AHP) to each user group. Result: A place becomes a memory in people's experiences and time, and it has the image and identity of the region where those experiences and memories are found again as a space called "place". The method of analyzing the importance of evaluation items between place images used in this study quantified the factors recognized as abstract images and identified the degree of influence between elements, but has limitation in that it targeted specific places. However, the analysis method on the place image recognition suggests the use of itemized variables for characteristics between place images, so future research on the identity of other place images can be conducted together. Also, the evaluation method of the image that recognizes the place has an objective meaning in that it can measure the image of the place quantitatively. In the future, it can be applied in creating an image forming factor or urban identity for place recognition in many regions

• Proceedings of the Korean Institute of Interior Design Conference
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• 2008.05a
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• pp.123-127
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• 2008

This study is to analyze brand image of housing cultural center to understand how it is shown in the resting place of housing cultural center. We chose the object housing cultural center and made checklist to understand space condition and brand image reflection. housing cultural center should be reborn as a cultural rest space for customers and residents, and especially new definition of function and concept of resting place is necessary. The resting place of housing cultural center is not just offering an extra room for customers but a link-space and an intermediation-space to link the functions of each space where customers stay for long time. So there should be proper design that expresses the brand image for resting place. From the research, we found that the resting place has cafe like design with tables and chairs. Some of them are gallery-cafe like or book-cafe like to emphasize the cultural aspects. But they are not proper to express brand image. So there should be detailed guidelines of design for resting place of housing cultural center to express brand image.

• Journal of the Korean Society for Library and Information Science
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• v.58 no.3
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• pp.217-246
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• 2024

In this study, a place branding model for public library was designed to revitalize public libraries' user visits by modifying and extending the Cai(2002)'s Place Branding Model. By applying this model, an example of creating a brand image of a public library was presented, and it was verified that this example is suitable as a brand image. To this end, literature research on the place branding models and brand marketing was conducted, and the types and contents of marketing suitable for the place branding model of public library were founded. And to verify that the example of the public library's brand image created by applying this model is suitable as a brand image, A survey of user perception was conducted on the brand image and brand identity of the applied library for this model, and the results of the survey were used to analyze the correlation and simple regression between these two variables. In this way, this study is meaningful in increasing the realization and real potential of place branding for promoting public libraries' user visits through the design and application of a conceptual model that embodies the place branding of public library.

• The Journal of the Korea Contents Association
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• v.8 no.4
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• pp.137-146
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• 2008

The establishment of differentiated place image is becoming more important as a cultural tourism development policy in order to secure regional identity and boost regional economy. Place marketing strategies using culturally and historically differentiated regional places is very valuable as part of a regional development strategy to strengthen regional competitiveness. To construct place image as a differentiated brand, place image positioning suitable for a specific place and region needs to be established and comprehensive marketing strategies are required to generate various synergy effects. Based on existing theories and discussions regarding place and place marketing, this study is aimed at seeking for possibility as a cultural activity space and its more efficient use plans by selecting a region which has historical and cultural backgrounds and assets about Hamel's drift and stay. For these purposes, this study investigated historical and cultural backgrounds through a case study and made suggestions about brand making and place image promotion. In addition, this study aimed to examine efficient plans and utilization possibility for comprehensive image construction.

• Journal of Agricultural Extension & Community Development
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• v.17 no.4
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• pp.827-849
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• 2010

The study aims to examine the brand image for developing place name and local brand to create effective development. The data were collected purposive sampling technique by face-to face interview. 154 of resident and 152 of visitor in Seocheon county were used for analysis. Collected data were analyzed by ANOVA and factor analysis. The study found that it was deducted as passionate, comfortable, conservative image through exploring factor analyze that was about brand image's individuality in Seocheon county. And, it had an order that was Konmoe (29.2%), Solli(20.8%), Soya(17.5%) on resident, Konmoe(30.9%), Solli(19.7%), Munitgol(16.4%) on visitor, in place name favorable degree of the nature village. Results suggest that place name be utilized by brand individuality for place marketing effectively.

• Journal of the Economic Geographical Society of Korea
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• v.12 no.4
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• pp.613-626
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• 2009

This research examines the effect of the place marketing image in the Insadong Cultural District as a tourism destination on the foreign tourists' satisfaction and intention to revisit. The result of the factor analysis revealed thirty attributes of the place that are important to tourist and that could be clustered into four major factors: 'identity', 'attractive things and quality of life', 'cultural sights and economy', and 'city improvements'. 'Attractive things and quality of life', 'cultural sights and economy' and 'city improvements' are the three factors that are significant in the relationship between the place marketing image and type of visit. On the relationship between place marketing image and tourist nationality the only significant factor was 'attractive things and quality of life'. In the relationship between place marketing image and satisfaction, the significant factors were: 'identity', 'cultural sights and economy', and 'city improvements', while the relationship between place marketing image and intention to revisit have 'attractive things and quality of life', 'cultural sights and economy', and 'city improvements' as significant factors.

• Journal of the Korean Institute of Rural Architecture
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• v.24 no.2
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• pp.1-11
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• 2022

Purpose: The purpose of this study is to analyze image factors of places located in natural and humanistically superior geographical locations. It aims to analyze image recognition and spatiality of scenically historical Sahmyook University, located northeast of Gangneung, through standardization. Method: The analysis method of landscape is composed of data investigation and research, and elements of how students, faculty, and visitors recognize a place's beautiful image will be examined. Result: A phenomenological approach was applied to how the images of beautiful place were set by FGI group meeting, and how such factors affect beautiful place's perception from the user's point of view. When looking at comprehensive ranking of image factors in recognition of beautiful landscapes, factors corresponding to forest landscapes appear at the top rank. In determining factors for its recognition, shared space with natural elements such as water, trees, flowers, etc. has been analyzed to have the biggest influence. Among factors corresponding to urban landscape, 'streets and pedestrian paths' is of medium importance and are recognized for it is artificial structure coexisting with natural elements shared with humans. The image corresponding to 'city area' and 'architecture' was analyzed to have insignificant influence on beautiful places' image recognition for artificial element was prioritized.

• Korean Institute of Interior Design Journal
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• v.20 no.4
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• pp.145-154
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• 2011

Identity of the place where the physical location and time and spatial context, and is structured as socially agreed symbols to build a consistent image, while fraught with Differentiation can be achieved through integration. And discrimination and the practical and effective deployment of an integrated image to be useful as a guide for the top design 'Design Guidelines' are, The findings, where the identity used to establish guidelines for the design for the following conclusions can be drawn. First, of public space design guidelines agreed upon by the public and social identity as the basis to establish a new identity as a contemporary and practical plan for this is to provide guidance. Second, the design guidelines in principle, the physical elements and activities of the parent and the temporal and spatial context and meaning were overridden. Third, the horizontal axis with respect to the identity and principles to guide development in the detail, and the vertical axis as a place to build an image in order for the specific design items are listed. Fourth, the guidelines can set a specific motif, and coverage including identity of the place. Fifth, by applying image and schematic the identity can be Implemented effectively and clearly. Without interfering with the designer's creativity and implement new image of the place, Design guidelines should study how a reasonable instructions.

• The Journal of Korea Robotics Society
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• v.14 no.1
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• pp.8-13
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• 2019

Visual place recognition is widely researched area in robotics, as it is one of the elemental requirements for autonomous navigation, simultaneous localization and mapping for mobile robots. However, place recognition in changing environment is a challenging problem since a same place look different according to the time, weather, and seasons. This paper presents a feature extraction method using a deep convolutional auto-encoder to recognize places under severe appearance changes. Given database and query image sequences from different environments, the convolutional auto-encoder is trained to predict the images of the desired environment. The training process is performed by minimizing the loss function between the predicted image and the desired image. After finishing the training process, the encoding part of the structure transforms an input image to a low dimensional latent representation, and it can be used as a condition-invariant feature for recognizing places in changing environment. Experiments were conducted to prove the effective of the proposed method, and the results showed that our method outperformed than existing methods.

• Journal of the Korean Institute of Landscape Architecture
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• v.27 no.4
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• pp.101-107
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• 1999

In 1994, Songbuk-gu Office of Seoul held a design competition for Miarigogae-Park, Miarigogae has a special sense of place. It was a place where bararians had crossed the boundary to this country during the Manchu war of 1636. It was a public cemetery where only Koreans had been buried under the rule of Japanese imperialism. It was a place where national patriots had been kidnapped to the North during the Korean War. It's sorrows have been sung in the name of song-'Danjangeui-Miarigogae'(one of the most popular song in Korea). It's sense of place has been kept in every Korean people's mind in the form on 'non-physical image'. Even though, the site itself was a small space - only 1000㎡, the meaning of park-making was very significant. It meant that it would create a physical 'setting' to express the sense of place which has been existed only in our mind as a form of 'non-physical image'. In the winning scheme proposed by the author, the sense of place of Miarigogae was expressed in the form of 'castle walls' which could be easily come into everyone's mind as an image of war. The scope of work also included a crossing bridge and symbolic features. It was meaningful that a landscape architect won the competition including on those items which were not usually handled in pure landscape architectural offices. The purpose of this paper was to articulate the concept of the winning entry in detail and to describe how the concept actualized in reality.