Abstract
Purpose: The purpose of this study is to analyze image factors of places located in natural and humanistically superior geographical locations. It aims to analyze image recognition and spatiality of scenically historical Sahmyook University, located northeast of Gangneung, through standardization. Method: The analysis method of landscape is composed of data investigation and research, and elements of how students, faculty, and visitors recognize a place's beautiful image will be examined. Result: A phenomenological approach was applied to how the images of beautiful place were set by FGI group meeting, and how such factors affect beautiful place's perception from the user's point of view. When looking at comprehensive ranking of image factors in recognition of beautiful landscapes, factors corresponding to forest landscapes appear at the top rank. In determining factors for its recognition, shared space with natural elements such as water, trees, flowers, etc. has been analyzed to have the biggest influence. Among factors corresponding to urban landscape, 'streets and pedestrian paths' is of medium importance and are recognized for it is artificial structure coexisting with natural elements shared with humans. The image corresponding to 'city area' and 'architecture' was analyzed to have insignificant influence on beautiful places' image recognition for artificial element was prioritized.