• Fashion & Textile Research Journal
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• v.13 no.2
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• pp.173-185
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• 2011

This study aimed to clarify the difference between consumers and hands-on staff in evaluation of the attributes importance of asset evaluation attributes and the relationship between difference from consumers and hands-on staff in evaluation of the attributes and the performance. Subjects for the quantitative research, quota sampling was adopted in the areas where the subject brands were in place, and 452 questionnaires (141 of hands-on staff, 311 of consumers) were analyzed. The results were as follows; 1. The factors that hands-on staff and consumers regarded as most important as to asset evaluation attributes of department store-exclusive importation brands included preference and product quality in the order, and then image, recognition, reliability, and country of origin in the case of hands-on staff, and reliability, image, recognition, and country of origin in the case of consumers in the order. 2. As a result of examining the effect of the difference between hands-on staff and consumers regarding exclusive importation brands(GAP, ZARA) of certain department stores on business achievement and consumer attitude, it turned out that the smaller the difference between the two groups with regard to evaluation, the higher the business achievement and consumer attitude.

• Korean Management Science Review
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• v.25 no.1
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• pp.139-147
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• 2008

Conjoint Analysis is marketers' favorite methodology for finding out how buyers make trade-offs among competing products and suppliers. Thousands of applications of conjoint analysis have been carried out over the past three decades. The conjoint analysis has been so popular as a management decision tool due to the availability of a choice simulator. A conjoint simulator enables managers to perform 'what if' question accompanying the output of a conjoint study. Traditionally the First Choice Model (FCM) has been widely used as a choice simulator. The FCM is simple to do, easy to understand. In the FCM, the probability of an alternative is zero until its value is greater than others in the set. Once its value exceeds that threshold, however, it receives 100%. The LOGIT simulation model, which is also called as "Share of Preference", has been used commonly as an alternative of the FCM. In the model part worth utilities aren't required to be positive. Besides, it doesn't require part worth utilities computed under LOGIT model. The simulator can be used based on regression, monotone regression, linear programming, and so on. However, it is not free from the Independent from Irrelevant Alternatives (IIA) problem. This paper proposes the EBA (Elimination-By-Aspects) model as a useful conjoint-like method. One advantage of the EBA model is that it models choice in terms of the actual psychological processes that might be taking place. According to EBA, when choosing from choice objects, a person chooses one of the aspects that are effective for the objects and eliminates all objects which do not have this aspect. This process continues until only one alternative remains.

• Korean Institute of Interior Design Journal
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• v.18 no.2
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• pp.71-79
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• 2009

It is the youth period that the personality is shaping gradually. The residential environments have influence on the young ego. Especially residential design should include more youth friendly design elements than any other facilities. The purpose of this study was to provide the youth friendly design elements about the space design of apartment through analysis of youth's needs. This study was progressed to the survey method about five districts of apartment design competitions in 2007. The collected cases are analyzed by using statistics software SPSS for windows release 11.0. The result of the study was as below. First, the youth satisfaction of current residential space got more satisfied as floor space got larger. Second, most of youth uses them own room that is satisfied with their floor space for sleeping, inviting friends, studying, playing activities. Third, generally youth preferred to place their own room not far from the restroom, but the result of distance between master room and entrance was classified depend on sex, personal inclination, and residence environment, also generally satisfied with volume of their room. Fourth, for the restroom, although it is too small that satisfied with bath facilities relatively. And cast, youth's preferred room for extra was 'movie/music room', 'game room' and 'dress room' which is higher preference than 'study room'.

• The Journal of Industrial Distribution & Business
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• v.9 no.3
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• pp.7-17
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• 2018

Purpose - The purpose of this paper is to improve last mile delivery capability and ensure customers' satisfaction by approaching an analytic hierarchy process(AHP) and identifying criteria framework to determine locations of last mile delivery centre(LMDC). Research design, data, and methodology - Traffic congestion and emission policy in cities are barriers of last mile delivery in dense areas. The urban consolidation centre(UCC) cannot increase last mile delivery efficiency in dense cities because of their space and traffic limitation. In this paper, we develop a case to improve last mile delivery efficiency and to ensure customers' satisfaction by concentrating on LMDC. In addition, AHP has been applied to identify criteria framework and determine LMDC locations. The weighted priorities are derived from parcel delivery industry experts and have been calculated using Expert Choice software. Results - The framework criteria have assisted decision makers to place LMDC in a dense area to enhance customer's satisfaction with last mile delivery service. Conclusions - AHP has provided ranking framework criteria of LMDC potential for parcel delivery industry. The LMDC helps by improving last mile delivery efficiency to final destination amids conditions of CO₂ emissions, traffic congestion, and pollution problems. It especially concerns delivery service activities when delivering parcels to customers rather than UCC.

• Architectural research
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• v.2 no.1
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• pp.35-40
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• 2000

Housing Adjustment is a set of creative human activities that take place to meet various housing needs. Thus far, numerous studies have given attention to speculate a typology of those activities on an empirical base. Overall, though, little is known about its theoretical underpinning, due to the independent nature of each individual study in interpreting differences in conclusions. This study examines and compares results from two previous studies on housing adjustment. Previous research on housing adjustment suggests that, other than household and housing characteristics, housing satisfaction as an intervening variable is deeply associated with the choice of housing adjustment involved in mobility, home improvement, or cognitive adaptation. The two studies used similar theoretical schemes, asked similar questions, yet one sample consisted of Korean American residents and the other sample was poor housing residents in Korea. This study shows that differences in sample characteristics lead to a strong discrepancy in interpreting Speare's (1974) satisfaction theory of housing adjustment. For Korean Americans, housing satisfaction turned out to be a good predictor of housing adjustment preference, while it is not the case for poor housing residents in Korea. This implies that findings of any Single study can not be generalized directly to the population as a whole. Thus, continued effort should be made to compare specific findings from various research studies, seeking explanations for differences in conclusions. Theory can be legitimately built and strengthened in this integrated manner.

• Current Research on Agriculture and Life Sciences
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• v.12
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• pp.35-49
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• 1994

The Purpose of this study was to establish the belter residential environment in Apt. complex. In this study, the management consciousness of exterior space and the degree of satisfaction were investigated and analyzed on the GI-SAN Apt. complex in Taegu city. The data were obtained through the questionnaire survey about the exterior space of Apt. complex and analyzed by the SPSS/PC. The results of this analysis are as follow; The result of the image analysis were the cleanness factor and the arrangement factor, which have great influenced in residents image of exterior space. The dissatisfaction source of the management conditions were owing to the lake of management techniques and the discord of residents. The subject of management in the residents consciousness was the management office. In additionally, the management form by the residents were highly showed the cleaning and weeding. The main issues of their dissatisfaction about the exterior space was the lake of size, quantity of plants and rest space. The place of the most demand on management was investigated the children playground which was regarded to be the most damaged.

• The Journal of the Korea Contents Association
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• v.1 no.1
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• pp.41-50
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• 2001

Electronic commerce offers the opportunity to integrate and optimize the global production and distribution supply chain. Rapid response to changes in demand and customer preference, and the ability to exploit new technologies, are becoming critical. The computer of the various corporations communicate with each other to determine the price and the availability of the components, to place and confirm orders, and to negotiate delivery time scales. In this paper, We describe a trading system that is based on mobile agent technology, called aglet. Aglets for the buyer and sellers are dispatched to the various marketplace, where they negotiate autonomously orders and deliveries, returning to the buyer and seller with their best deals for approval. We show that the electronic commerce system is feasibly built by using the Java aglet technology to demonstrate for simulating a traditional retail marketplace.

• Journal of the Korean Institute of Landscape Architecture
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• v.25 no.3
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• pp.131-142
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• 1997

As a study on a traditional garden with historical value, the objective of this study is to comprehensively understand the internal meanings of the garden in a designer's personal perspective. Tasanchodangwon was designed Chung Yakyong who is a scholar of Practical Learning in late Chosun Dynasty. Considering the features of him and basic approach of this study, the internal eanings of the Tasanchodangwon was approached with the focus on the view of nature of him, and through general review of physical components of the garden. Additionally the meanings of the garden were also reviewed in his personal situation. The result of the study may be summarized as followings. First, according to the view of nature of Chung Yakyong, his intention to enrich life practically by building separate structures for education for his residence, creating lake by having water supply, and creating vegetable garden relates with the view of nature in Primary confucianistic perspective. In addition, the place served as a ground to support Chung Yakyong's attitude to become a man of virtue, Second, his preference to enjoyu tea culture allowed an opportunity for him to accept circumstance positively and discover the self. Components related to farming reflects his Practical Learning. The man-made rock mountain in the pond is a specific technique for Yi-Jing. And third, literatures authored by Chung Yakyong show that internal meaning of Tasanchodangwon is to pursue an utopia. This is closely related to solving his conflicts felt in reality. In short, Tasanchodangwon is a form reflecting the spiritual world of Chung Yakyong, and through interaction with his life, served as a ground to culture his mind.

• The Research Journal of the Costume Culture
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• v.18 no.3
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• pp.541-549
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• 2010

The purposes of this study were to examine the slacks purchases and wearing satisfaction among old-aged women who were highly dissatisfied with their bodies and fit due to physical changes and to provide some basic data needed to develop slacks patterns to meet their needs. A survey was taken among 223 old-aged women aged 60~79 living in Seoul. Using the SPSS 12.0 program, the collected data were analyzed in descriptive statistics, t-test, and crosstab. The result were as follows: the most used place for them to shop slacks was a market(including the Dongdaemun and Namdaemun market), which was followed by a department store and a discount store in the order. As for their preference for slacks according to age, those who were in their sixties most preferred straight-line slacks, while those who were in their seventies semistraight-type slacks. As for fit for each body part according to age, there were significant differences only in crotch length. Those who were in their seventies were more dissatisfied with crotch length than those who were in their sixties, feeling that crotch length was short. As for their experiences of repair after purchasing a pair of slacks, 82.5% said they had such an experience. Most of the repairs with length, waist and slacks width involved in size reduction.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.1
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• pp.65-76
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• 2014

The purpose of this study is to examine the influence of conspicuous consumption on wearing attitude of jeans and analyze the difference of purchasing behavior in jeans by gender. Questionnaires were administered to 386 college students living in Deagu and Busan province. Frequency, factor analysis, reliability analysis, regression analysis, t-test, and $X^2$-test were used for data analysis. Conspicuous consumption were categorized into 5 factors such as famous brand preference, brand conspicuous, fashion pursuit, symbol of social position, and imported goods pursuit. Wearing attitude of jeans was categorized into fashion information leadership, fashion innovation, and pursuit of economic. The result of this study showed brand conspicuous, fashion pursuit, symbol of social position, and imported goods pursuit had significant effect of fashion information leadership and brand conspicuous, fashion pursuit, and imported goods pursuit had significant effect of fashion innovation. Brand conspicuous, and symbol of social position had significant effect of pursuit of economic. The indicates that men showed high brand conspicuous of conspicuous consumption and fashion innovation of wearing attitude of jeans. Gender of college students showed significant differences in purchasing place, purchasing price.