• International Journal of Advanced Culture Technology
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• 제8권3호
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• pp.101-105
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• 2020

In this study, the aim is to understand the strategy of video content production with the case of the baby shark development process of Pink Fong Company, the content is described about the successful planning and strategy of baby shark which has become a global content, and the main point describes the planning of the production process and marketing strategies for each country. The findings of the conclusions resulted in the application of the standards of globalization and the local understanding of culture as the main factors for content success. If the Pink Pong Company's method is applied through this, it is possible to apply what is the main issue of creative content production Reproduction in the future.

• 한류연구
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• 제1권2호
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• pp.1-9
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• 2022

Due in large part to the success of 'Korean Wave' (Hallyu) entertainment commodities, there was much discussion concerning the increasing recognition of Korean culture. With the government's help, South Korean pop culture has spread all over the globe, and Korean businesses have flourished thanks to their global competitiveness. The media in the surrounding areas were quick to catch on, and they all but declared the arrival of Hallyu. Despite a tragic and brutal history of invasions, wars, and dictatorships, South Korea has the 14th largest economy and is the 15th most significant country in terms of soft power. This is largely attributable to the country's leadership in technological and cultural revolutions. The enormous economic and political gains South Korea has experienced from its Hallyu phenomenon remain impressive and even threatening to other countries competing with it for cultural dominance. This is even though media figures in the country must constantly keep in mind new ways to maintain relevance and even enhance their favorability, as pop culture trends are transient and sometimes unpredictable. As South Korean culture spread to the West, Hallyu facilitated the export of several cultural artifacts, including classical music, theater, art, literature, and dance. The Baby Shark music video and song were both created by the Korean business Pink Fong.

• 디지털융복합연구
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• 제17권11호
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• pp.451-457
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• 2019

콘텐츠 산업의 핵심 키워드로 부상하고 있는 키즈 콘텐츠는 현재의 영유아 교육 열풍을 반영하듯 학습용 콘텐츠에 대한 수요가 급등하였다. '엔젤 산업'이라 불리며 영유아 콘텐츠 산업이 성장함에 따라 키즈 콘텐츠가 주목받고 있는 이유이다. 본 논문은 성공 사례를 바탕으로 디지털 형태의 콘텐츠에 사용되는 캐릭터를 선정하여 유아 교육용 콘텐츠에서 OSMU의 캐릭터 디자인을 연구하였다. 선행연구를 통하여 분석 기준을 마련하고 분석하였으며, 캐릭터 디자인에 대하여 공통적인 성공 전략을 도출하고자 하였다. 그 결과, 분석한 캐릭터 디자인에서 공통점을 찾을 수 있었으며, 추가연구의 필요성을 확인할 수 있었다. 이에 본 연구가 OSMU를 위한 캐릭터 개발에 기여하고 교육용 콘텐츠의 발전과 다양한 캐릭터 상품화로 이어지기를 기대한다.