• Cross-Cultural Studies
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• v.52
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• pp.341-369
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• 2018

Li ShangYin (李商隱) was a poet who represented the late Tang period and authored more than 590 poems. In this paper, I have searched for various phonetic and semantic relationships through the attention of scholars' annotation about Li ShangYin (李商隱)'s poetry. As a result, we found 12 types of "examples that explain the phonetic and semantic relationships of poetic words" and five types of "examples that explain the features of poetic words and prosody." Especially, through analysis of "examples that explain the phonetic and semantic relationships of poetic words", it is divided into two types. The first type is that the scholars' annotation about Li ShangYin (李商隱)'s poetry and phonetic and semantic relationships of poetic words are matched, and the second type is that the scholars' annotation about Li ShangYin (李商隱)'s poetry and phonetic and semantic relationships of poetic words are inconsistent. In this study, I applied the theory of level and oblique tones for more detailed analysis of each type.

• Proceedings of the Korean Society for Language and Information Conference
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• 2006.06a
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• pp.11-32
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• 2006

• Asia Marketing Journal
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• v.12 no.4
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• pp.1-25
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• 2011

Brand names are often considered as a part of product and important extrinsic cues of product evaluation, when consumers make purchasing decisions. For a company, brand names are also important assets. Building a strong brand name in the Chinese commonwealth is a main challenge for many global companies. One of the first problem global company has to face is how to translate English brand name into Chinese brand name. It is very difficult decision because of cultural and linguistic differences. Western languages are based on an alphabet phonetic system, whereas Chinese are based on ideogram. Chinese speakers are more likely to recall stimuli presented as brand names in visual rather than spoken recall, whereas English speakers are more likely to recall the names in spoken rather than in visual recall. We interpret these findings in terms of the fact that mental representations of verbal information in Chinese are coded primarily in a visual manner, whereas verbal information in English is coded by primarily in a phonological manner. A key linguistic differences that would affect the decision to standardize or localize when transferring English brand name to Chinese brand name is the writing system. Prior Chinese brand naming research suggests that popular Chinese naming translations foreign companies adopt are phonetic, semantic, and phonosemantic translation. The phonetic translation refers to the speech sound that is produced, such as the pronunciation of the brand name. The semantic translation involves the actual meaning of and association made with the brand name. The phonosemantic translation preserves the sound of the brand name and brand meaning. Prior brand naming research has dealt with word-level analysis in examining English brand name that are desirable for improving memorability. We predict Chinese brand name suggestiveness with different translation methods lead to different levels of consumers' evaluations. This research investigates the structural linguistic characteristics of the Chinese language and its impact on the brand name evaluation. Otherwise purpose of this study is to examine the effect of brand concept on the evaluation of brand name. We also want to examine whether the evaluation is moderated by Chinese translation types. 178 Taiwanese participants were recruited for the research. The following findings are from the empirical analysis on the hypotheses established in this study. In the functional brand concept, participants in Chinese translation by semantic were likely to evaluate positively than Chinese translation by phonetic. On the contrary, in the symbolic brand concept condition, participants in Chinese translation by phonetic evaluated positively than by semantic. And then, we found Chinese translation by phonosemantic was most favorable evaluations regardless of brand concept. The implications of these findings are discussed for Chinese commonwealth marketers with respect to brand name strategies. The proposed model helps companies to effectively select brand name, making it highly applicable for academia and practitioner. name and brand meaning. Prior brand naming research has dealt with word-level analysis in examining English brand name that are desirable for improving memorability. We predict Chinese brand name suggestiveness with different translation methods lead to different levels of consumers' evaluations. This research investigates the structural linguistic characteristics of the Chinese language and its impact on the brand name evaluation. Otherwise purpose of this study is to examine the effect of brand concept on the evaluation of brand name. We also want to examine whether the evaluation is moderated by Chinese translation types. 178 Taiwanese participants were recruited for the research. The following findings are from the empirical analysis on the hypotheses established in this study. In the functional brand concept, participants in Chinese translation by semantic were likely to evaluate positively than Chinese translation by phonetic. On the contrary, in the symbolic brand concept condition, participants in Chinese translation by phonetic evaluated positively than by semantic. And then, we found Chinese translation by phonosemantic was most favorable evaluations regardless of brand concept. The implications of these findings are discussed for Chinese commonwealth marketers with respect to brand name strategies. The proposed model helps companies to effectively select brand name, making it highly applicable for academia and practitioner.

• Cross-Cultural Studies
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• v.33
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• pp.359-384
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• 2013

There is linguistic phenomenon that Korean syllable, morpheme and word are substituted with Chinese Character. These phenomenon is called Chinese Character Borrowing, the Chinese character used here is called Borrowed Chinese Character. Whereas borrowing Chinese character in Chinese is used for borrowing only sound for different word, borrowing Chinese character in Korean is used for assigning new meaning. Hence, by borrowing Chinese character in Korean, a syllable which had no meaning originally get new meaning, morpheme and word meaning has changed. At advertisement and campaign, Chinese Character Borrowing has lots of linguistical advantage such as visual immediacy, effectiveness of meaning expression. However, there are number of cases found that violate grammar rule and word constitution practice by Chinese Character Borrowing. For this reason, Chinese Character Borrowing has the problem polluting Korean along with another foreign words. Thus, this paper focus on study Chinese Character Borrowing phenomenon in Korean, and analysis its effectiveness and impact in Korean. In addition, analysis the problem of Borrowed chinese Character, and suggestion several alternative for right use of Korean is followed.

• Proceedings of the KSPS conference
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• 2004.05a
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• pp.219-222
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• 2004

The purpose of this study was to determine a correlation between acoustic and perceptual parameters of the singing voice in singing students and compare them with the results with previous studies, and a more sensitive parameters in analyzing professional vocal usage. This study measured acoustic and perceptual parameters in 41 singing students. Digital audio recordings were made in sung vowels acoustic analysis. Each sample was judged by 1 experienced singing teacher and 1 voice pathologist on two semantic bipolar 7-point scales (ringing-dull, rich-thin). The results showed that SPP1 (p<0.01), SPP2 (p<0.01), and P1(p<0.01) had significant correlations with ringing and richness quality.

• 중국학논총
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• no.68
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• pp.1-28
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• 2020

本論文的目的在於探討古代漢語變調構詞的音義關係在閩南語詞典《廈新典》的文白異讀當中如何傳承下來。本研究尤其關注古代漢語的變調構詞與《廈新典》文白異讀的音義關係之間擁有緊密聯繫的七個例子, 並把此七例分成兩類, 《廈新典》中的"讀"字, "孫(遜)"字保留了與變調構詞完全一致的音義關係, 此類例子也保留了與現代漢語完全一致的音義關係。《廈新典》中的"塞"字, "取(娶)"字, "厭"字, "喪"字, "勞"字表示與變調構詞緊密的音義對應關係, 但是我們也能發現部分文讀音或者白話音的音義關係中略有出入。從變調構詞的觀點把《廈新典》中文白異讀音義關係的錯誤做了比較, 查到了《廈新典》中有關文讀音音義關係釋義的錯誤有9例, 有關白話音音義關係的錯誤有3例, 前者比後者的錯誤多達4倍。另外, 《廈新典》中義項的錯誤發生次數爲9次, 《臺多音》中義項的錯誤發生次數爲3次。此統計數字反映了與上古漢語有密切關係的白話音層次與中古漢語時期以來屢次持續傳入閩方言層次的差異。我們認為這些錯誤與英國牧師甘爲霖編著《廈新典》的目的應該有密切關係。

• Proceedings of the KSPS conference
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• 2006.11a
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• pp.109-112
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• 2006

This paper presents a dialogue interface using the dialogue management system as a method for controlling home appliances in Home Network Services. In order to realize this type of dialogue interface, we first investigated the user requirements for Home Network Services by analyzing the dialogues entered by users. Based on the analysis, we were able to extract 15 user intentions and 22 semantic components. In our study, example dialogues were collected from WOZ (Wizard-of-OZ) environment to implement a reasoning model for generating meaningful responses for example-based dialogue modeling technique. An overview of the Home Network Control System using proposed dialogue interface will be presented. Lastly, we will show that the Dialogue Management System trained with our collected dialogues behaves properly to achieve its task of controlling Home Network appliances by going through the steps of natural language understanding, response reasoning, response generation.

• Proceedings of the KSPS conference
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• 1996.10a
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• pp.246-246
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• 1996

Purpose: Some of the properties of the prosodic phrasing and some acoustic and phonological effects of contrastive focus on the tonal pattern of Seoul Korean is explored based on a brief experiment of analyzing the fundamental frequency(=FO) contour of the speech of the author. Data Base and Analysis Procedures: The examples were chosen to contain mostly nasal and liquid consonants, since it is difficult to track down the formants in stops and fricatives during their corresponding consonantal intervals and stops may yield an effect of unwanted increase in the FO value due to their burst into the following vowel. All examples were recorded three times and the spectrum of the most stable repetition was generated, from which the FO contour of each sentence was obtained, the peaks with a value higher than 250Hz being interpreted as a high tone (=H). The result is then discussed within the prosodic hierarchy framework of Selkirk (1986) and compared with the tonal pattern of the Northern Kyungsang dialect of Korean reported in Kenstowicz & Sohn (1996). Prosodic Phrasing: In N.K. Korean, H never appears both on the object and on the verb in a neutral sentence, which indicates the object and the verb form a single Phonological Phrase ($={\phi}$), given that there is only one pitch peak for each $={\phi}$. However, Seoul Korean shows that both the object and the verb have H of their own, indicating that they are not contained in one $={\phi}$. This violates the Optimality constraint of Wrap-XP (=Enclose a lexical head and its arguments in one $={\phi}$), while N.K. Korean obeys the constraint by grouping a VP in a single $={\phi}$. This asymmetry can be resolved through a constraint that favors the separate grouping of each lexical category and is ranked higher than Wrap-XP in Seoul Korean but vice versa in N.K. Korean; $Align-x^{lex}$ (=Align the left edge of a lexical category with that of a $={\phi}$). (1) nuna-ka manll-ll mEk-nIn-ta ('sister-NOM garlic-ACC eat-PRES-DECL') a. (LLH) (LLH) (HLL) ----Seoul Korean b. (LLH) (LLL LHL) ----N.K. Korean Focus and Phrasing: Two major effects of contrastive focus on phonological phrasing are found in Seoul Korean: (a) the peak of an Intonatioanl Phrase (=IP) falls on the focused element; and (b) focus has the effect of deleting all the following prosodic structures. A focused element always attracts the peak of IP, showing an increase of approximately 30Hz compared with the peak of a non-focused IP. When a subject is focused, no H appears either on the object or on the verb and a focused object is never followed by a verb with H. The post-focus deletion of prosodic boundaries is forced through the interaction of StressFocus (=If F is a focus and DF is its semantic domain, the highest prominence in DF will be within F) and Rightmost-IP (=The peak of an IP projects from the rightmost $={\phi}$). First Stress-F requires the peak of IP to fall on the focused element. Then to avoid violating Rightmost-IP, all the boundaries after the focused element should delete, minimizing the number of $={\phi}$'s intervening from the right edge of IP. (2) (omitted) Conclusion: In general, there seems to be no direct alignment constraints between the syntactically focused element and the edge of $={\phi}$ determined in phonology; all the alignment effects come from a single requirement that the peak of IP projects from the rightmost $={\phi}$ as proposed in Truckenbrodt (1995).