• 제목/요약/키워드: Perspective of companies

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산업생태계 관점에서 바라본 IT융합 촉진전략 (A Preliminary Study on the Promotion Strategy for IT Convergence: An Industrial Ecology Perspective)

  • 이지은
    • 한국산학기술학회논문지
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    • 제15권3호
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    • pp.1327-1333
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    • 2014
  • IT융합은 제조업 등 타 산업 분야의 경쟁력을 향상시키는데 기여하고 있다. 지금까지 정부는 융합기술 개발 및 사업화에 많은 지원을 해왔으며 몇몇 선도기업에서는 의미 있는 성과를 거두고 있다. 그러나 IT융합을 기반으로 산업 경쟁력을 강화하기 위해서는 다양한 융합 시도가 이뤄질 수 있는 생태계가 구축되어야 하며, 많은 기업들이 융합에 참여하고 협력하며 그 혜택을 널리 공유할 수 있는 환경이 마련되어야 한다. 본 연구에서는 AHP 분석을 토대로 IT융합을 촉진하기 위한 이해관계자들의 역할을 도출하고자 하였다. 연구 결과, IT융합을 촉진하기 위한 산업 생태계 마련을 위해 정부의 규제 완화와 벤처 육성정책 확대, 키스톤 기업의 협업기반 융합과제 확대와 경험 공유, 벤처기업 등 기술개발 주체의 기술역량 강화, 그리고 크로스오버형 인재양성을 위한 대학의 역할이 필요한 것으로 나타났다.

Do Ethical Consumers Really Love Green Brand? A Comparison of Chinese and Korean Consumers

  • Lee, Han-Suk
    • 유통과학연구
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    • 제14권12호
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    • pp.23-30
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    • 2016
  • Purpose - As socially responsible consumption increases, green marketing emerges as a new philosophy in marketing. A number of companies are now putting forth green marketing strategies. But there is no single definition of "green brand" that can be used interchangeably. In this paper, we attempt to explore the meaning for "green brand," especially in Information and Technology products. Research design, data, and methodology - The author developed qualitative and quantitative research design. In particular, the paper approaches this topic from the Asian consumers' perspective and applies ethical concepts to green brand research. For this, Chinese and Korean consumers were used as consumer segmentation variables to investigate their ethical perspectives. Results - Qualitative research showed that there are several attributes and benefits we need to consider for green brand. Quantitative study showed positive correlations of the two variables: the higher the consumer ethics are, the more they prefer green brands. Conclusions - The current study shows that consumers clearly have a certain propensity toward green brand equity. Thus, marketers should consider the consumers' evaluation about green brands. This paper also proposes that ethics have a close relationship with green brand equity, and companies may use ethics in marketing strategy management.

혼합정수 계획법을 이용한 전략적 입지선정 -자동차 SCM을 중심으로- (Design of Mixed Integer Linear Programming Model for Strategic Location Decision -Focused on the Automotive Industry SCM-)

  • 하영규;우수한
    • 무역학회지
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    • 제46권2호
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    • pp.213-228
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    • 2021
  • In recent year, US government requires local investment ,unlike in the past, when import restrictions and tariff were imposed. In this situation, many companies are considering new investment in the US and entering the local market. However, research on the optimal investment plan along with the case analysis on trade regulation is extremely limited and more research needs to be conducted. Accordingly, this study aims to suggest the implications and countermeasure of the SCM and logistical perspective by studying the optimal measures for the new investment of each company due to trade regulation. As a research method, the gravity location model, Mixed Integer Linear Programming Model were used to select the optimal automobile manufacturing factory considering each state's population. This study will be implication of SCM and logistics perspective not only for companies considering new investment in the US but also for the government to conduct trade negotiations. In the future, it is expected that the US trade pressure will increase and affect Korea in many ways. Therefore, in order to cope with such difficult situation in a timely manner, continuous research considering various possibilities is needed in the future.

공급사슬관점에서 수출기업의 글로벌 무역관리 전략 (Global Trade Management Strategies for Export Companies from the Supply Chain Management Perspective)

  • 양정호
    • 무역상무연구
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    • 제35권
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    • pp.179-219
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    • 2007
  • Cross-border supply chains undergone complexity in the global trade process, unpredictability and continually evolving regulations and information requirements. Under these circumstances, longer lead time inhibiting quick response to market demands, unanticipated supply chain costs eroding product cost savings, compliance and documentation errors causing delays and fines are challenging global trade companies when they execute global business. These problems are mainly caused by unautomated, unintegrated process which lead to longer and more unpredictable lead times, slower cash flow, cost overruns, and ultimately lower profits and less satisfied customers. Complex and unpredictable global trade environment requires global trade companies of global trade management functions to automate and control this complex environment for driving out cost, time and risk from their business. Global trade management allows cost savings, supply chain efficiencies and improved compliance through improving global supply chain visibility, facilitating cash flow by supply chain financing, enhancing supply chain security and risk management.

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중국기업의 해외직접투자 유형과 구조 (Types and Structure of Chinese Companies Outward Foreign Direct Investment)

  • 허흥호
    • 한국콘텐츠학회논문지
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    • 제22권2호
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    • pp.514-528
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    • 2022
  • 본 연구는 중국기업의 해외직접투자 특징을 Dunning의 OLI 패러다임 관점에서 파악하고자 하였다. 중국기업의 해외직접투자는 중국 정부의 정책과 중국경제의 내부적 요인 그리고 투자대상국의 경제 및 제도적 환경의 영향을 받으며 이루어졌다. 그리고 그 과정에서 나타난 중국기업의 해외직접투자 특징은 지역적으로 아시아지역에 편중된 가운데 선진국의 투자가 증가하고 있고, 업종별 투자에서는 3차 산업 업종의 투자 비중이 높은 가운데 2차 산업의 구조가 변화되는 양상을 띠고 있다. 이밖에 해외투자지역 선택에서는 우선 투자대상국의 경제적 요소와 정치적 요소를 고려한 후, 중국의 체제와 문화적 차이가 크지 않은 지역을 선택하여 점진적으로 확대해 나가는 특징을 나타내고 있다. 중국기업의 이러한 해외직접투자 특징은 기본적으로 Dunning의 OLI 패러다임에 부합하고 있는 것으로 평가된다. 다만 차이가 있다면, 중국기업의 해외직접투자는 기업의 장점을 이용한 해외 진출만이 아니라 단점을 보완하기 위한 진출도 많다는 점이다.

기술기반기업의 지속적 성장을 위한 균형요인 연구: 대덕클러스터 성공실패 사례 중심으로 (A Study On Balance Factors for the Sustainable Growth of Technology-Based Companies: Focusing on the Case of Daedeok Cluster Successful and Unsuccessful Companies)

  • 유경식;강흥식;윤재만;김태근
    • 산업진흥연구
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    • 제9권3호
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    • pp.87-100
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    • 2024
  • 본 연구는 기업이 창업 후 죽음의 계곡을 극복하여 지속가능한 성장에 영향을 미치는 요인을 기술, 시장, 입지, 클러스터, INC모델 관점에서 접근하였으며, 대덕클러스터 내 기술기반 기업을 대상으로 성공·실패기업에 대한 사례연구를 진행하여 선행연구의 주요 요인과의 적정성 및 적합성을 탐색하였다. 본 연구 결과는 클러스터 내 기업의 성장을 위해서는 혁신 주체 간 입지 접근성 기반 협업이 중요하며, 기업의 제품·서비스가 시장에서 혁신 가치를 창출하기 위해서는 혁신적인 아이디어(Idea), 시장의 요구(Needs), 요구를 충족할 수 있는 역량(Capability) 등 균형적 성장이 필요함을 제시한다. 대덕클러스터 내 기업 대상 성공·실패 사례분석으로 지속 가능한 기업 성장을 위한 요인을 제시했다는 점에서 연구의 가치가 있다. 그리고 클러스터 내 기업육성을 위해 기업 간 협업 기반 정책적 지원 방안을 제시했다는 점에서 연구의 성과가 있다.

기업 정보화 요인 변수의 연구 빈도에 관한 연구 : SER-M Framework을 중심으로 (A Study on the Frequency of the Enterprise Informatization Variables : Focused on SER-M Framework)

  • 최해룡;구자원
    • 한국IT서비스학회지
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    • 제15권2호
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    • pp.125-155
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    • 2016
  • By reclassifying and reinterpreting the factor variables that were used in precedent studies on company informatization by research theme and perspective on them success factor, the present study tried to examine how different the factor variables are in frequency of use and by period, and how importantly they were considered by research theme and perspective on its success factor, combining them with the studies done on mechanism point of view. The key findings of this study are as follows. First, it was found that the frequency of using mechanism variables, which are reclassified based on SER-M perspective, has gradually increased since 1990s. While the frequency of using resource factors sharply increased in 1990s, it decreased from 2000s. It indicates that more studies were conducted of mechanism factors other than resource factors from the early 2000s. Second, when looking at those variables reclassified by research them, it was found that such theme as decision maker, environment, and resource factors were more used than other research themes in the studies on the measuring factors of informatization. Mechanism factors turned out most used among overall research themes. In particular, they were more frequently used in studies related to the performance of informatization. This result evidences that mechanism-related variables are more importantly considered in the studies than other factors. This study produces a practical implication: what factors companies have to manage and secure intensively to attain successful informatization. In addition, this study helps companies seeking informatization understand and take advantage of SER-M factors on the basis of knowledge in the transitional process of the factor variables used in studies by period. It is expected that CIO can use the key findings of this study in monitoring the factors by the stage of informatization.

Does Partner Volatility Have Firm Value Relevance? An Empirical Analysis of Strategic Alliances

  • Yang, Hang-Jin;Kim, Si-Hyun;Kim, Se-Won;Kang, Dal-Won
    • Journal of Korea Trade
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    • 제23권6호
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    • pp.145-158
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    • 2019
  • Purpose - Alliance members have constantly revised market strategies over time by withdrawing membership from a current alliance, joining another alliance, or constructing a new alliance. From the perspective of the signaling effect, the purpose of this study is to analyze the impacts of partner volatility (new member, old member, and new group) on firm value. Design/methodology - To analyze the impact of partner volatility on firm value, companies in strategic alliances are classified into the three groups of new partner, existing partner, and new alliance, and the effects on company value are verified through an event study and the signaling effect analysis. Findings - This study proved that new partners and newly formed strategic alliances have higher expectation effects than old partner company groups, and have a more positive effect on the relevant firms' stock prices. In addition, the result of the study showed the same valid results as the alliance levels, and showed that investors' expectations were higher with new partners and new alliances than with old partners. Research Implications - A new perspective on the signaling effects of strategic alliances among shipping lines was presented in this study by grouping alliance types including new member, old member, and new group. The results provide useful insights for selecting partners and firm values of alliance announcement times. Originality/value - This study analyzed partner volatility on relevant companies' stock prices from the perspective of investors from the global shipping conference reorganization in 2017. Strategic alliances were classified into the three categories of new partner, old partner, and new alliance, and the effects on firm value were verified.

A Study on Ubiquitous Environment and Furniture Design - Focus on Elements of Interior Design Trends -

  • Kim, Jong-Seo
    • 한국가구학회지
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    • 제22권3호
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    • pp.160-173
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    • 2011
  • Increased internet use under a ubiquitous environment may be called as a great human information space revolution followed by Industrial Revolution. This revolution is exerting its significant influence over all the industry as a whole with speed faster than that of any other times. Along with this trend, if furniture design field that leads living culture should fail to jump on this main stream without noticing it, it may be reduced to a unpopular field some day without any sign of recovery. Under this background, this study is intended to recognize a goal aiming at understanding our rapidly changing living environment and leading our way positively. Currently, our surrounding living environment is immersed in computers here and there and Mark Weiser once defined a system that moves in advance before an action as ubiquitous computing and in this respect, I am going to observe a detailed transformation process of space. First nature of the space may be defined as atoms, a physical space equivalent to a spatial element and Bits space that is untouchable is usually called as 2nd space and a combination of atoms and Bits is an intelligent space - 3rd space - that can be intelligible without touching it and finally, this space is called as a ubiquitous space. This spatial transformation is developed by several changes of living environment and we may call it as living trend or interior design trend. Transformation in terms of social perspective, space structural perspective and digital technique perspective may be enumerated. These transformations were surveyed based on its contents being implemented at a future housing exhibition hosted by 5 construction companies along with fusion of information furniture and furniture depending on each housing space. In conclusion, it could be realized that most of the companies were decorating future space by implementing ubiquitous environment as a success factor of future housing market. It may be meaningful to note once again that under an interior environment, a fusion of furniture and information furniture is required considering interior trend elements.

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An Empirical Study on the Effect of Internal FTA Utilization Factors on Export Performance

  • In-Seong Lee
    • Journal of Korea Trade
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    • 제27권3호
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    • pp.199-216
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    • 2023
  • Purpose - This study aims to identify the internal capabilities that export companies need to possess in order to utilize FTAs and to propose ways to expand their export performance through them. To achieve this goal, the study analyzed the internal factors that affect FTA utilization from a resource-based perspective, such as Origin Management Competency, Information Acquisition Competency, contract Management Competency, and Commitment to Export, based on prior research on corporate capabilities in the field of management and FTA-related research. The study ultimately aims to confirm whether a company's FTA utilization contributes to its export performance through the management and response to its internal factors for FTA utilization. Design/methodology - To achieve the research objective, this study conducted a literature review related to FTA utilization and identified the internal factors of companies that affect FTA by classifying them into Origin Management Competency, Information Acquisition Competency, contract Management Competency, and Commitment to Export Based on this, a final research model was developed, hypotheses were set through a preliminary study survey, and conclusions were drawn by analyzing the data of 312 companies. Findings - The empirical analysis results indicate that Origin Management Competency and Contract Management Competency have a positive impact on FTA utilization, while Information Acquisition Competency and Commitment to Export do not have a statistically significant impact on FTA utilization. Based on these findings, this study suggests measures for efficient FTA utilization for companies that want to utilize FTAs. Additionally, FTA utilization has a positive impact on export performance. In other words, the extent to which companies utilize the signed agreements has a positive impact on their performance. Based on these results, this study identifies the characteristics of companies that want to utilize FTAs and proposes measures for future efficient FTA utilization. Originality/value - This study has confirmed that in order for companies to utilize FTAs, they must meet the requirements of the FTA. To this end, the study has concluded that it is important to manage and address internal factors such as Origin Management Competency, Information Acquisition Competency, contract Management Competency, and Commitment to Export to increase FTA utilization. Based on these results, it can be confirmed that it is essential for companies to have an understanding and management of the internal factors that satisfy the requirements of the FTA in order to utilize the FTA.