• Title/Summary/Keyword: Personas

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A Study on Improving Experience of Visiting Obstetrics and Gynecology of Single Women - Using Service Design Methodology (미혼 여성의 산부인과 방문 경험 개선 연구 - 서비스 디자인 방법론을 활용하여)

  • Kim, Ye Bin;Chon, Woo Jeong
    • Journal of Korea Multimedia Society
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    • v.24 no.12
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    • pp.1693-1707
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    • 2021
  • The purpose of this study was to improve the experience of visiting obstetrics and gynecology of single women. After analyzing previous studies on Korean single women's perception of visiting obstetrics and gynecology, Contextual Interviews and Cultural Probes were conducted on single women in their 20s who visited obstetrics and gynecology. Based on this, personas were constructed to solidify the direction of problem solving by identifying the behavioral patterns and characteristics of single women. In this study, factors that hinder unmarried women's visits to obstetrics and gynecology and improvement measures were derived based on the information obtained using service design tools such as User Journey Mapping and Stakeholders' Map. Afterwards, a preference survey was conducted to increase the persuasiveness of the proposed method. The follow-up research task is to produce and propose the derived solution as a prototype that can be used in the actual field, and then proceed with user evaluation.

Design and Implementation of Kiosk System: Focused on Kiosk of Cosmetics Editorial Shop (키오스크 UI 디자인 설계 및 구현: 화장품 편집 샵의 키오스크를 중심으로)

  • Chung, HaeKyung;Ko, JangHyok
    • Journal of the Semiconductor & Display Technology
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    • v.18 no.1
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    • pp.79-86
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    • 2019
  • In the recent industry, unmanned systems are expected to continue to spread throughout the economy. Especially in case of cosmetics, Users do not buy it right away. They look around, test it thoroughly, check the reviews, and decide on the purchase. Therefore, unmanned system using kiosk is more popular than face - to - face service of clerks. In this study, the persona analysis was completed based on the results obtained from the questionnaires and in - depth interviews. After sorting out the needs of the users, we applied them to the kiosk UI design of "Lalavela". The purpose of this study is to propose a kiosk UI design that helps many users who want to know information about the product though they are reluctant to ask directly to the clerk.

Service Design and Service Model for Smart Plug (스마트플러그를 위한 서비스 디자인 및 서비스모델)

  • Lee, Hee Ju;Yoon, Se Hwan;Kim, Yong Se
    • Korea Science and Art Forum
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    • v.19
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    • pp.561-568
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    • 2015
  • A lot of electrical energy is used in our daily life. While energy saving concerns are overall, consumption practices of people in general are very different. People want to control their energy use and by knowing the amount of energy they use. Smart plug is a new device that measures electricity usage through each plug at an outlet with on/off control. User experience for electrical devices in regards to electricity usage should be newly designed. In this study, based on the survey, personas have been devised and their energy use experience in relation with smart plugs have been designed. Service models have been designed as well. By designing service with smart plug, user could enhance the experience of energy usage and saving and energy consumption practices could be improved in a sustainable manner.

Inclusive Design in Digital Medical Interface Adaptation for the Elderly

  • Liu Ming Hua
    • International Journal of Advanced Culture Technology
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    • v.12 no.1
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    • pp.100-107
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    • 2024
  • Addressing challenges posed by an aging society, this study explores inclusive design orientations for digital medical interfaces catering to the elderly. The aim is to enhance inclusiveness and optimize interactive experiences within the medical system for senior users. Employing inclusive design concepts, the study analyzes characteristics through literature, focusing on functional purpose, interactive behavior, and emotional expression in digital medical interface design for the elderly. User research methods, including in-depth interviews and field research, generate user personas and behavioral analysis diagrams, organizing and categorizing pain points for elderly patients with chronic diseases. The study proposes principles for improving service touchpoints based on inclusiveness, optimizing pain point types and design processes in age-friendly services. These enhancements aim to help the elderly adapt to and integrate into a digital lifestyle.Incorporating inclusive design principles enhances the inclusiveness of service design, improving the service experience for the elderly. Age-friendly service design with inclusiveness serves as a valuable entry point for research targeting elderly populations and provides practical strategies for age-friendly medical service process design.

A Study on the Application method of Digital Media in Commercial Space - Using Persona-based Scenario Approach - (상업공간 디지털미디어 적용방안에 관한 연구 - 페르소나 기반 사용자 시나리오 기법으로 -)

  • An, Se-Yun;Kim, So-Yeon;Cao, Wen-jia
    • Korean Institute of Interior Design Journal
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    • v.26 no.1
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    • pp.33-42
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    • 2017
  • Interior design especially the design developments for commercial spaces should ensure the economy of spaces. This is the marketing for space. It is necessary to understand the design elements of commercial space for the efficient using of digital media of space marketing. In this research decided to design application schemes for shopping mall by searching fashion shopping behaviors of users with persona-base scenario approach. Collected the information of users behavior base on case analysis of advance research to make personas. And develop scenario base personas for knowing the needs of users. And then made 4 schemes as the solution. Scheme 1. Customers can get the information and communication with the staff through with media screen in one room of shopping mall. The data of customers can be recorded for providing information or product recommendation personality. Forecast to preferred by group trip or customers that don't like walking around in shopping mall. Scheme 2. Install a media screen at entrance of a store in shopping mall and show special effect to raise customers' attention who walk through from the front of the store. Through with this customers will stay for long time and raise curiosity to get in the store. And the media screen also provide information of store and products. Scheme 3. Customers can get the information of products with using smart phone to scan QR cord in labels of products and record. Customers can finish whole shopping behaviors without the help of store staff. And can make buying decision even have left shopping mall as a online mode. Scheme 4. Store managers can record the products and the environment of store with 360 camera and update to website. Then customers can browse the virtual space with VR glasses. That make customers can have the real shopping experience without being in the store. In this study, have presented schemes of digital media in commercial space. But there are various of commercial space. In this study was presented schemes for shopping mall by searching fashion shopping behaviors of users. And look forward the researches about specific space setting and other type of commercial space for space development.

Development and Evaluation of UX Design Centered STEAM Career Education Program Utilizing Personas Models (페르소나 모델을 통한 UX 디자인 STEAM 활용 진로교육 프로그램 개발 및 효과분석)

  • Jeon, Jinsoo;Park, Namje
    • Journal of The Korean Association of Information Education
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    • v.19 no.1
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    • pp.77-86
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    • 2015
  • The purpose of this paper is to give the opportunity to explore the career in UX(User Experience) designer and presents how to teach for UX design that is stressed in IT industry recently. We develop the textbook which is for 3 class periods for STEAM career exploration of UX designer for K-3 and K-4 students considering their students' intellectual level, prior knowledge and interests. We will offer this program to K-3 and K-4 students, soon. It will be expected that students can accept the knowledge about UX design and explore the career for UX designer.

Wellbeing feature development case study for mobile phone (휴대전화를 위한 웰빙 기능 개발 사례 연구)

  • Bae, Dong-Hoon Alf;Yeon, Hyun-Jung Grace
    • 한국HCI학회:학술대회논문집
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    • 2008.02a
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    • pp.120-124
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    • 2008
  • This is a case study of a wellbeing feature for mobile phone. Though it is not related communication feature which is major functionality in mobile phone, it becomes a popular feature by users who want to manage private information and life style. To make a feature for practical usage, Personas is used for development and decision. A late 20 years old lady persona is developed to provide context and background information. Based on the persona, usage scenarios and needed contents were designed. From this case study, suggest a design guideline for personalization features in perspective of user experience design.

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Digital persona in E-girl and E-boy fashion images (E-girl과 E-boy 패션 이미지에 나타난 디지털 페르소나)

  • Uh, Kyung Jin
    • The Research Journal of the Costume Culture
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    • v.28 no.5
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    • pp.692-704
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    • 2020
  • The aim of this study is to select MLMA and Noen Eubanks as representatives of Gen Z's unique subculture 'E-girl' and 'E-boy' to analyze fashion images and determine their meaning through the perspective of persona. To conduct this study, a literature review and case studies were combined and fashion images of E-girl and E-boy appearing on social media were analyzed to identify the personas they expressed. A case study of MLMA and Noen Eubanks' Instagram and TikTok account posts showed that grotesque, kitsch, and gender-related images stand out. The digital personae demonstrated by E-girl and E-boy fashion images were demonstrated to be a strange persona that reject perfect beauty and a playful persona escaping from reality and anxiety. Lastly persona of individual identity was shown to be formed. This study provides a basis for understanding and interpreting Gen Z's culture and aesthetics that will lead to future trends. Based on this study, I hope that various studies on E-girl and E-boy apparel will be conducted, and that by understanding the importance of E-girl and E-boy culture for Gen Z (which is paying attention to fashion trends), this can be used as a marketing strategy to consider their characteristics, with data used to inform design development.

Elder Drivers and Age-related Changes: A User Requirement Analysis for In-Vehicle Information System (고령자 친화형 차량내부 정보시스템 개발을 위한 사용자 요구사항 도출)

  • Bae, Sung-Hyun;Sabando, Jose Fernando;Kim, Sang-Ho
    • Journal of the Korea Safety Management & Science
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    • v.19 no.1
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    • pp.103-114
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    • 2017
  • The objective of this study is to analyze the needs and determine the requirements of elder drivers for effectively using In-vehicle Information System (IVIS), by reducing cognitive and physical impact on this vulnerable group. The persona method was used to determine the relevant characteristics of older drivers. Task analysis was performed in order to obtain general interaction problems of the personas when using a common function of recent days IVIS. The results were classified in the different usability goals as general requirements, specific needs. This study suggest improvement directions in order to develop an elderly friendly IVIS; in addition, different usability metrics were suggested. In this way, elder drivers would easily interact with new powerful functions supplied by IVIS of modern cars; while improving safety and comfort of an rapidly aging society.

The Healing-Solidarity in Gaines's A Lesson Before Dying (게인즈의 『죽음 앞의 깨달음』에 나타난 치유하는 연대)

  • Lee, Kang Sun
    • English & American cultural studies
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    • v.17 no.1
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    • pp.107-128
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    • 2017
  • Gaines depicts the process of transformation of a black young who accepts his execution with dignity in A Lesson Before Dying. There two personas of the protagonist, Jefferson, appear in this novel. The former seen in the black and white community is the persona of falsehood and submission, and the latter appeared in the black community is the true persona. The former, the pig persona in black-and-white community is created, forced onto them by whites and the human persona in the black community is made by their own standards without being forced. Jefferson has been depersonalized by his pig persona. He implements their false persona by mimicking pigs to confront its reality. And then he retrospects the pleasure of relationship throughout his own life. Grant's expensive gift, the radio, becomes a trigger to realize the significance of his existence and the social solidarity. Moreover, many black visitors look at him with expectant eyes of fulfilling their historical burden. After all, Jefferson is executed as a human being with dignity, and the transformation of Jefferson from a pig to a human is getting rid of the white values and standing on the black values. In other words, it is the procedure of creating the new myth out of the false myth, from meaningless life to meaningful death.