• Journal of Distribution Science
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• v.18 no.10
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• pp.5-14
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• 2020

Purpose: Early morning delivery markets have grown exponentially in the last few years. This study aims to verify the effects of brand experience factors and brand personality factors of Market Kurly, a representative early morning delivery brand, on brand attachment and brand loyalty. Research design, data, and methodology: For this purpose, 204 ordinary people in their 20s and 40s who have experience in using Market Kurly were surveyed. 7 hypotheses were verified by using hierarchical regression analysis. Results: Affective experience, intellectual experience, and behavioral experience among brand experience factors had a positive effect on brand attachment. Also, brand personality-self-image congruence and brand personality-human brand congruence as brand personality factors had a positive effect on brand attachment. The brand attachment was identified as an important preceding factor to explain the brand loyalty of Market Kurly. Conclusions: When applying brand experience factors to the early morning delivery service context, each brand experience factor affected brand attachment and brand loyalty. The scope of research on brand personality-self-image congruence was expanded in that it considered both brand personality-human brand congruence and brand personality-self-image congruence. This study provides academic and practical implications by revealing that brand experience factors and brand personality factors can positively affect brand attachment and brand loyalty.

• Journal of the Korean Home Economics Association
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• v.30 no.2
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• pp.171-187
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• 1992

The purpose of this study is to investigate personality adaptation factors related to life satisfaction of the aged. Personality adaptation factors were classified into four factors(The active-intergration, The dependent-passivity, The failing-overaboundance, The self-negativity). The hypothesises of this study are as follow : (1) Personality adaptation factors can be predited by demographic variables and family environmental variables. (2) Life Satisfaction can be predited by demogaphic variables and family environmental variables. (3) Each personality adaptation factors will be correlated with life satisfaction. For the test of hypothesises, Questionnaries were given to the randomly selected 332 persons over age 60 in Pusan. Questionnaries consist of 4 parts. These are demographic part, family environment part, personality adaptation factor part, and life satisfaction part. The data collected were analyzed by satistical methods such as Case, Percentage Factor Analysis, Multiple Regression Analysis, and Pearson's Correlation. According to the results of the analysis of this study, primary, personality adaptation factor is decided by personal problem. But, this personality adaptation factor of the aged is affected by family environment. Particulary, in the results of the study, frequent communication with their family is more important than physical solidary.

• Korean Journal of Social Welfare
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• v.45
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• pp.156-184
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• 2001

This study was designed to look at the relationships between parental child-rearing behavior and personality traits and run-away behavior of youths. For the purpose, this study compared 156 youth from the juvenile correctional systems, and 146 youths from high-schools. The additional focus was to find personality differences between runway youths and non-runway youths, and the effects of parental child-rearing behavior. The findings were as follows; First, high caring and low overprotection, among parental child-rearing behavior, was found to have effects upon adolescents with positive personality factors, whereas parental low caring and high overprotection effected upon negative personality factors among youths. Second, in relationship between runaway behavior and personality factors, it was found that youths with positive meaning in personality factors turned out to be less likely to run away from home, whereas those with negative meaning in 16PF were more likely to run away. Lastly, adolescents in high caring and low overprotection state with parents, proved to have high scores in personality factors, and low probability in runaway behavior.

• Journal of Fashion Business
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• v.15 no.4
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• pp.16-27
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• 2011

Consumers fill up not only their needs but also their own identity through apparel product and company. From this point of view, Brand personality is essential to convey customer's personality through advertizing influencing on buying behavior. This study investigates how personality factors of brand and advertising model and personality congruence influenced upon brand equity in casual apparel brands. The research methodology was questionnaire distributed to individuals who used to buy casual apparel brand. A total of 58 returned questionnaires were analyzed by internal validity, factor analysis and regression analysis with SPSS 12.0. The results of this study are as follows: in casual apparel brands, personality factors of brand and advertising model influence on personality congruence. Personality congruence influences on brand recognition and brand loyalty among brand equity.

• Anxiety and mood
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• v.5 no.1
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• pp.3-7
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• 2009

In this article, we review research on how normal personality traits and personality disorder traits may relate to anxiety disorders ; as predisposing factors, 2) as complications, 3) as pathoplastic factors, and 4) as manifestations of common underlying etiologies. Based on current literatures, we draw a conclusion as follows : 1) Normal personality traits such as high neuroticism and low extraversion and personality disorder traits, especially cluster C traits, are at least risk factors for certain anxiety disorders ; 2) Anxiety disorders in early life might influence a later development of personality disorder ; 3) Personality disorder traits may have negative influence on the outcome of anxiety disorders ; 4) Personality and anxiety disorders may be manifestations of common genetic and environmental etiologies.

• Journal of Korean Public Health Nursing
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• v.29 no.2
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• pp.354-364
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• 2015

Purpose: This study was conducted to determine factors related to self-esteem, personality, general characteristics and dating affecting positive affect in female college students. Methods: The subjects were 335 female students attending the three colleges in Chungnam Province. Data were collected using PANAS, Self-esteem, and DISC questionnaires. Hierarchical Multiple Regression Analysis was mainly used. Results: The factors affecting positive affect were self-esteem, personality-dominance type, personality -consciousness type, economic status and boyfriend presence in female college students. These 5 factors accounted for 30.3% of positive affect of female students. In cases of having a boyfriend, factors affecting positive affect were self-esteem, economic status, boyfriend's height, and boyfriend's economic status. These 4 factors accounted for 30.5% of positive affect of female students who have a boyfriend. Conclusion: The positive affect levels of female students should be raised in practice through intervention such as a self-esteem improvement program, personality traits intervention program, and counseling on dating.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.7
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• pp.341-346
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• 2019

This study analyzed the relationship between the personality factors in pre-service early childhood teachers and teacher efficacy. To carry out the research, this experiment subjected 228 pre-service early childhood teachers in G city. The collected data were descriptive methods, Pearson correlation analysis and multiple regression using the SPSS 22.0 program. The results of this study were as follows. First, there were significant positive relationships among the personality factors and teacher efficacy. Second, the personality factors was an important factor for predicting the teacher efficacy of pre-service early childhood teachers. Also, the explanation power of personality factors for teacher efficacy of pre-service early childhood teachers was 25%, extroversion is one of the most personality factors of infant pre-serve early childhood teacher. Therefore, according to this research, a preserves early childhood teacher training program for improvement of extraversion in personality factors is strongly desired.

• Journal of Engineering Education Research
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• v.18 no.2
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• pp.43-51
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• 2015

This study had a purpose to analyze the relationship between teamwork skills and Big Five personality factors for engineering students. For the purpose, 43 engineering students attending engineering creative design course were organized 14 teams as NEO personality inventory testing before the course. The teamwork skills for engineering students was improved through engineering creative design course and the correlation between teamwork skills and personality factors for engineering students was low. The heterogeneous personality group had a more improvement in teamwork skills than homogeneous personality group but the effect of group difference was not statistically significant. Further, the result of this study were applied to change the design course and making the teams for improving teamwork skills for engineering students.

• The Journal of Korean Society for School & Community Health Education
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• v.22 no.1
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• pp.25-35
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• 2021

Objectives: This study examined the relations among 5 personality factors, self-regulatory efficacy and subjective well-being in parents with developmental disabilities. This study also examined the mediating effect of self-regulatory efficacy on the relationship between 5 personality factors and subjective well-being in parents with developmental disabilities. Methods: The research subjects consisted of 114 parents with developmental disabilities. They completed questionnaires 5 personality factors, self-regulatory efficacy and subjective well-being by parents. The data were analyzed by SPSS 22.0 program. Results: The results of this study showed that 5 personality factors-neuroticism and extroversion-had a direct effect on subjective well-being in parents with developmental disabilities. Second, 5 personality factors-extroversion- had an indirect effect on the subjective well-being through self-regulatory efficacy in parents with developmental disabilities. Conclusions: These findings have implications for future research and practice by highlighting the importance of self-regulatory efficacy in subjective well-being in parents with developmental disabilities.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.26 no.2
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• pp.31-38
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• 2018

The pilot aptitude test so far has been conducted with a dichotomous concept of cognitive factor and non-cognitive factor, so it was not easy to explain concrete factors about pilot aptitude. Therefore, an integrated approach is needed to construct pilot aptitude test including all factors that can predict pilot aptitude. In previous study, we developed questionnaire items for the Pilot Aptitude Personality Test(PAPT) which can predict the flight training achievement through personality and personal characteristics. And those items were categorized as personality, cognition, and motivation factors. The flight training grades were correlated with all the test factors of the items, and the cognitive factors were high. As a result of the regression analysis, the total score of the three factors together accounted for 16% of the flight training grades. The results of the ANOVA showed that the cognition factors and motivation factors had significant effects on the completion of the flight training. The factors of PAPT predicted not only the completion of the flight training but also the flight performance. This is because the existing paper-pencil pilot aptitude test can only discriminate the flight training completion status. This is also a result of the fact that the introductory flight training consists of various factors including not only basic cognition but also personality and motivation.