• Proceedings of the Korea Society of Design Studies Conference
• /
• 2004.10a
• /
• pp.132-133
• /
• 2004

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2004.05a
• /
• pp.318-319
• /
• 2004

• The Journal of the Korea Contents Association
• /
• v.11 no.6
• /
• pp.385-396
• /
• 2011

Internet web pages can be classified by three major types such as texts only, images with texts and videos with texts. The purpose of this paper is to analyze how customers recognize and respond perspective of perceived risk and media richness with regard to design patterns of internet web pages. Additionally, we will examine the extent to which aforementioned factors affect customer satisfaction. Analyses with perceived risks revealed that customers feel less personal risks including performance, psychology and time/convenience when used web pages of text-images and text-videos, compared to text only based web pages. However, customers feel that web pages consisting of image-text or video-text have higher points in terms of symbolism and social presence in media richness, compared to text only based web pages. Finally, we showed that personal risk and text-based Web page negatively affect but symbolism and social presence positively impact on customer satisfaction. Therefore, this study suggests a clue that why video-based Web content did not grow different from many people's expectation.

• International Journal of Contents
• /
• v.9 no.4
• /
• pp.60-66
• /
• 2013

Purpose: This study was intended to develop and evaluate the cancer prevention education for general population with different educational media such as booklets, cartoons, web frame comic strips, web flash animation and flash animations on personal digital assistants (PDA). Methods: A total of 125 subjects were divided into 5 groups, each group having 25 members and assigned a different educational media. An educational media was assigned to each group to evaluate the effect of education in the first intervention. In the second intervention, 4 other media, excluding the previously used one, were used to educate the subjects and find out the preferences of educational media. Results: Knowledge about cancer increased significantly after cancer prevention education. They preferred animations on the internet to other media, the highest. Conclusion: Educational programs with various media should be developed for subjects to choose based on their preferences.

• Journal of Digital Contents Society
• /
• v.9 no.1
• /
• pp.41-51
• /
• 2008

In a circumstance that the development of mobile media through the on-line consumer desire in the era of Web 2.0 has promoted extension of personal mobile media on the part of consumers, this study examined consumer trends depending on use of e-learning contents through mobile media. In connection with tendencies through mobile prosumers' consumption patterns and use of mobile educational contents, I analyzed user demands based on characteristics of personal media centering around a communities of e-learning portals. Direction of e-learning technological development calls on mobile communication companies to open their networks and share platform following digital convergence. E-learning contents should be produced in a custom-made way for the personal media. This study is aimed at contributing for advancement of e-learning contents consumers' user convenience implicating examination into consumer demands which are necessary to invigorate e-learning contents.

• Korean journal of communication and information
• /
• v.44
• /
• pp.108-143
• /
• 2008

Candidate images refer to a holistic impression of a candidate which is composed of various dimensions of attributes. This study investigated how online and offline news media, campaign media such as political ads, televised debates, and candidate web-sites, and interpersonal political talk influenced voters' images of a candidate in such dimensions as personal traits, job-performance abilities, and policy capabilities, and further their political decision making in the 17th presidential election in Korea. The analysis focused on President Lee, Myung Bak who won the election by obtaining nearly 50% of the effective votes. According to the data analyses, first, uses of offline newspapers positively influenced voters' images of candidate Lee's personal traits such as his morality, integrity, trustworthiness, and compassion, yet online news uses had an opposite effect on voters' impression of his job-performance and economic policy capabilities. Secondly, among various campaign media, television ads and candidate web-sites positively contributed to the formation of candidate Lee's images, yet showed little direct effect on vote choice, indicating that campaign media mainly indirectly influenced voters' political decision making. Each of the first, second, and third televised candidate debates revealed unique effects on image formation and vote choice. Thirdly, the network size and frequency of political talk negatively influenced image formation regarding candidate Lee's personal traits and economic policy capabilities, yet the discussion network size positively contributed to the Lee votes. Forth, among various dimensions of candidate images, voters' perceptions of candidate Lee's personal traits appeared to be the most significant predictor of the support for him.

• International Journal of Costume and Fashion
• /
• v.13 no.1
• /
• pp.1-10
• /
• 2013

This study examines existing literature and uses case studies to identify the scope of fashion blogging and the evolving role of the personal style bloggers in the fashion business. Information on six popular personal style bloggers has been gathered to demonstrate the evolving business of these bloggers and their scope of operations that are relevant to fashion. The case of these six bloggers were drawn from popular media publications such as CNN, Wall Street Journal (WSJ), Time, Women's Wear Daily (WWD) and The New York Times. The case study of these six bloggers reveals that these personal style bloggers have used their reach and influence on the blog audience to procure and access business opportunities to grow their enterprise. The findings indicate that affiliation, partnership or collaboration with brands or established designers adds more value to a personal style bloggers resume. However, the findings also indicate that the popular fashion bloggers provide a new opportunity for marketing and promoting fashion brands and products to the younger generation.

• The Research Journal of the Costume Culture
• /
• v.22 no.5
• /
• pp.760-775
• /
• 2014

In the era of 2.0 web, blog has become the media that men can express themselves with fashion more actively and independently, as paying much attention to their personal appearance and cultivating an upscale lifestyle. They often create their fashion images in the virtual space where enables a free and creative operations of self-expression. The study aims to identify the types of men's ego-images represented on the personal fashion blogs based on the framework of analysis from the previous research (Suh, 2014), to build the base data for analyzing men's fashion style in $21^{st}$21st century that reflects changes in men's sexual images, and to verify the framework as comparing with the previous case study about the women blogs (Suh, 2014). The case studies conducted 5 men's personal blogs such as bryanboy, iamgala, little fashionisto, katelovesme, and stylentonic. The study results almost same types of women's ego-images as following. The imaginary ego-image is classified as narcissism, regression, identification, and virtuality, the social ego-image as symbolism of roles and others'desire, the real ego as primary instinct, practical reality, object a, jouissance and sexual perversion. The personal style of men shown on the fashion blogs appears as a significant factor to analyze male customers in the growing men's beauty and fashion market.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2008.11a
• /
• pp.818-819
• /
• 2008

본 논문에서는 사용자 편의를 고려하여 개인 콘텐트를 공유할 수 있는 푸쉬형 (Push Type)의 디스플레이를 제안하였다. 기존의 Web 기술과 UPnP (Universal Plug and Play)를 확장하여 브로드밴드상의 디바이스에 콘텐트를 Push 하거나 디바이스를 직접 제어 가능하게 하는 WPnP (Wideband Plug and Play)를 제안하였다. 또한, 서버에서 각 디바이스 별 메타데이터를 관리함으로써 사용자간의 콘텐트 공유를 쉽게 할 수 있었다. 제안된 설계는 직접 시스템에 구현하였다.

• Journal of Korea Multimedia Society
• /
• v.19 no.11
• /
• pp.1878-1890
• /
• 2016

Web 2.0 has features produced the content through the user of the participation and share. The content production activities have became active since social network service appear. The social bookmark, one of social network service, is service that lets users to store useful content and share bookmarked contents between personal users. Unlike Internet search engines such as Google and Naver, the content stored on social bookmark is searched based on tag keyword information and unnecessary information can be excluded. Social bookmark can make users access to selected content. However, quick access to content that users want is difficult job because of the user of the participation and share. Our paper suggests a method recommending search word to be able to access quickly to content. A method is suggested by using Collaborative Filtering and Jaccard similarity coefficient. The performance of suggested system is verified with experiments that compare by 'Delicious' and "Feeltering' with our system.