• 제목/요약/키워드: Personal Experience

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중소기업의 해외마케팅에서 고객경험이 수출성과에 미치는 영향: 인적접촉과 민첩성의 조절효과 (The Effect of Customer Experience on Export Performance in Overseas Marketing of SMEs: Moderating Effects of the Personal Contacts and Agility)

  • 안세화
    • 무역학회지
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    • 제47권5호
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    • pp.253-272
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    • 2022
  • As the digital era accelerates, traditional perspectives have limitations in explaining the success or failure of export performance. The purpose of this study is to analyze new factors affecting export performance from the perspective of customer experience, which has emerged as an important factor in securing a competitive advantage and generating organizational performance. After deriving hypotheses based on literature review and discussion, a research model is designed in which three factors of customer experience such as understanding customer's objectives, customer value creation capability, and customer journey management are the antecedents, and export performance is the dependent variable. This model also includes organizational agility and personal contact as the moderating variables. To verify the hypotheses, multiple regression analysis was conducted on the collected data drawn from 198 SME exporters. According to the analysis results, it was found that all three antecedents positively affected export performance. In particular, the organizational agility and personal contact were confirmed to have a moderating effect that creates better export performance by interacting with customer value creation capability. The theoretical significance of this study is to find that effective customer experience management can be a key factor in creating export performance. The results suggest that checking the overall customer journey, exporters should select and intervene to intensively manage key touch points that can have a decisive impact on the quality of customer experience. At the end of the paper, practical implications to be considered in creating export performance through effective customer experience management are presented.

비흡연 중학생들의 흡연 및 약물사용 태도에 영향을 미치는 개인 및 사회적 강화요인 (Factors Associated with Positive Attitudes of Smoking and Drug Use among Non-smoking Middle School Students)

  • 문인옥;박경옥
    • 보건교육건강증진학회지
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    • 제22권2호
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    • pp.125-139
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    • 2005
  • Objectives: More than half of youth smokers start to use cigarettes in their middle-school ages. Thus, middle school students should be the primary target population for smoking prevention education although the technical smoking rate is higher in high school students than in middle school students. Based on this significance, this study examined personal and social factors reinforcing non-smoking middle school students to acquire positive attitudes on smoking cigarettes. Methods: A total of 1,081 students of the 3 middle schools in Seoul participated in the self-administered survey. The designated schools were conveniently selected and all the 2nd-grade students of the schools participated in the survey. The questionnaire asked reinforcing social factors of smoking such as, family and parental history of drug use, close-people's smoking and drug use, personal experience of drug use, perceived smoking and drug use knowledge and attitudes, perceived smoking intention in future, and other delinquent behaviors. Results: Personal experience of drug and delinquent behaviors, perceived smoking intention in future, perceived knowledge of smoking, educational experience, and close-people's smoking and drug use were significantly related to students' attitudes on smoking. The significant factors affecting the positive attitudes of smoking were living with broken family and few education experience of smoking in school as social factors and strong smoking intention in future, high score of delinquent behavior, and low score of drug use knowledge as personal factors. Conclusions: Adolescents' strong smoking intention and little smoking education experience would primary personal and social factors reinforcing positive attitudes on smoking. Thus, school-based educational programs preventing smoking intention need to be developed and to be delivered to middle school students to minimize the future smoking population in a long-term perspective.

첫 임상실습이 간호학생이 지각하는 간호사의 이미지에 미치는 영향 (Changes in the Image of the Nurse for Student Nurses before and after their First Clinical Experience)

  • 강현숙;김원옥
    • 기본간호학회지
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    • 제9권3호
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    • pp.379-387
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    • 2002
  • Purpose: This study was done to identify changes in the image of the nurse for student nurses before and after their first clinical experience. Method: The participants were 108 nursing students who had not had any clinical experience. All participants had their first clinical experience for 1 week. and the image of the nurse was measured before and after the clinical experience. Result : 1) Before the first clinical experience, the scores on the image of the nurse that was the highest for the student nurses was in the professional dimension, followed by traditional, personal, and social in that order. After the clinical experience, the score on the image of the nurse was still the highest in the professional dimension, but this time, it was followed by personal, traditional and social dimension in that order. 2) Difference in the image of the nurse before and after the clinical experience showed statistical significance. The factors influencing this change were the degree of satisfaction with their major, whether the students had ever been hospitalized, and the type of wards where they had their clinical experience. Conclusion: In summary, the first clinical experience should be ideal in order to promote the image of the nurse. Therefore an improvement in the environment for clinical experience is important.

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천연염색 체험학습의 현황과 체험자의 특성에 관한 기초연구 (Basic Research about Natural Dyeing Experience Program Conditions and Participants' Characteristics)

  • 김지연
    • 한국의류산업학회지
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    • 제11권2호
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    • pp.350-358
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    • 2009
  • This research has a purpose to examine the actual conditions of natural dyeing program as a personal learning experience, participants' characteristics and common people's interest on natural dyeing nowadays. To examine the actual conditions of natural dyeing center and programs, many web sites and newspapers dealing with natural dyeing were used as main resources. As common people's interest on natural dyeing increased, there were a lot of natural dyeing centers in around country. To examine the interest on natural dyeing and the participants' characteristics of natural dyeing program, the data was obtained from a convenient survey of 326 respondents over 15 years old during 15th, May~30th, July in 2006. Almost 40% of respondents were interested in natural dyeing, but only 19% of respondents had ever participated in natural dyeing experience program. The participants' characteristics such as motivation, participating time, dyeing sources and materials, etc. were examined. Almost 65% of respondents were satisfied with natural dyeing experience. As long as people have interest on natural dyeing, Industrialization of natural dyeing will be advanced.

지능형 개인비서 서비스의 사용경험 비교 연구: 시리, 구글어시스턴트, 빅스비를 중심으로 (A Comparative Study of the Use of Intelligent Personal Assistant Services Experiences: Siri, Google Assistant, Bixby)

  • 유초롱;김송현;김진우
    • 감성과학
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    • 제23권1호
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    • pp.69-78
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    • 2020
  • 본 연구는 지능형 개인비서 서비스의 사용 경험을 HCI의 평가 기준을 바탕으로 비교·분석하여 사용 경험의 긍정적인 요소와 개선되어야 할 요소를 탐색하고자 한다. 현 시장에서 점유율이 가장 높은 지능형 개인비서 서비스인 애플의 시리, 구글의 구글어시스턴트, 삼성의 빅스비를 대상으로 연구를 진행하였다. 연구 방법은 1차로 문헌 연구를 통하여 현 서비스의 개념과 특징에 대해 비교·분석하였고 2차로 약 2주간 UI/UX 디자인 전문가 7명을 대상으로 맥락질문법을 활용하여 인터뷰를 진행하였다. 인터뷰는 피터 모빌(Peter Morville)의 사용자 경험 허니콤(user experience honeycomb) 7가지 사용성 원칙을 5가지로 재구성하여 유용성, 편의성, 시각적 매력성, 신뢰성, 만족도에 대한 질문을 진행하였다. 이후 재구성한 사용성 원칙 내용을 바탕으로 평가 rating 및 시스템 사용성 척도 (SUS) 를 바탕으로 평가를 실시하였다. 본 연구는 인공지능 개인비서 서비스의 사용경험을 정량적, 정성적으로 분석했다는데 의의가 있다.

간호대학생이 지각한 간호사 이미지에 관한 연구 (A Study on the Nurse's Image Perceived by Nursing College Students)

  • 박미화;양진주
    • 간호행정학회지
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    • 제8권1호
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    • pp.107-121
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    • 2002
  • The purpose of this study was to identify how nurse's image was perceived by nursing college students. The subjects included were 315 students experienced clinical practice during $20{\sim}22$ weeks and 134 students not with a total of 449 nursing students in Gwangju and Chonnam. The data were collected from November 21 to December 5, 2001 by the structured questionnaires. The research tool was measured by 30 items divided into four dimensions; traditional, professional, social and personal image of nurse. Cronbach $\alpha$ for the tool of nurse's image was 0.8960. The data were analysed by SPSS 8.0 for Windows program using frequency, percentage, mean, standard deviation, t-test, ANOVA and scheffe. The results of this study were as follows; 1. In the nurse's image related to general characteristics, there were significant differences for school graduation, applicative motivation, interpersonal relationship and image forming factor. 2. In the Image forming factors, nursing college students perceived the nurse's image by visiting hospital or admission(37.9%), watching TV(25.8) and others; nurses' appearance during clinical experience(16.3). 3. The mean score for nurse's image of clinical experience group (2.76$\pm$0.28) was lower than that of non-clinical experience group(2.89$\pm$0.31) in significance (t=4.319, p=0.000). 4. In the nurse's image according to clinical experience, there were significant differences for traditional, professional, social, personal image between two groups and the lower mean scores were found in the clinical experience group in all dimensions. The ranks of dimensions were professional image(3.08), traditional image(2.76), social image(2.65), the personal image(2.59) in clinical experience group, whereas professional image(3.21), traditional image(2.93), social image(2.75), personal image(2.71) for non-clinical experience group.5. The high score items of nurse's image were 'worthwhile work(3.48)', 'always working hard(3.30)', 'profession(3.17)', 'strong responsibility toward work(3.08)', 'have a high technical skill(3.05)' in clinical experience group and 'worthwhile work(3.69)', 'always working hard(3.28)', 'clean and decent(3.22)', 'profession(3.21)', 'have a bountiful professional knowledge(3.18)' in non-clinical experience group. 6. The highest mean score for nurse's image related to the image forming factors was 86.8 by novels or literature and the second highest was 84.3 by visiting hospital or admission. And others(mean=82.1)was the most negative nurse's image by clinical experience. In conclusion, nurse's image perceived by nursing college students will be the mirror of themselves. And clinical experience will be the important opportunity to form the professional image with white uniformed nurses in future. Therefore it is important for clinical nurses to play professional roles rightly so that nursing students could form positive nurse's image.

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입사 전·후 경험요인이 개인 및 조직 우선가치에 미치는 영향 -한국공항공사 사례연구- (Effects of Pre- and Post-Employment Experience Factors on Individual and Organizational Priority -A Case of Korea Airports Corporation-)

  • 정덕교;송운경
    • 한국산학기술학회논문지
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    • 제21권1호
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    • pp.612-627
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    • 2020
  • 본 연구는 대표적 시장형 공기업인 한국공항공사 구성원들의 입사 전 후 경험요인이 개인 및 조직 우선가치에 미치는 영향을 확인하는 것이 목적이다. 이를 통해, 조직 구성원의 개인가치와 조직가치 간의 접점을 찾아 개인의 잠재력 향상과 조직의 성과 증대를 도모하고자 한다. 본 연구는 한국공항공사 구성원 240명을 대상으로 설문조사를 실시하여 분석하였다. 입사 전 경험(공기업 응시횟수, 공기업 선택이유, 이직경험)과 입사 후 경험(입사시기, 직급, 직렬) 중 개인가치 (권한, 성취, 복지, 휴가, 개인생활) 및 조직 가치(책임, 의무, 성과, 보상, 참여)에 영향을 끼치는 요인이 무엇인지를 살펴보았다. 연구 결과, 조직가치는 평균적으로 개인가치보다 높게 나타났다. 모든 집단 구분에서 우선가치(=조직가치/개인가치)가 1 이상이 나와 조직가치가 우선됨을 보였다. 우선가치에 영향을 끼치는 요인으로는 학력, 근속년수, 직급, 공기업 선택이유가 확인되었다. 전문대 졸업인 구성원들의 우선가치가 유의하게 높게 나타났다. 입사 전 경험요인으로는, 공기업 선택의 이유가 사기업보다 나은 삶의 환경일 경우 우선가치가 유의하게 낮음이 확인되었다. 입사 후 경험요인으로는 근속년수가 길수록, 직급이 높아질수록 우선가치가 유의하게 높은 것을 확인할 수 있었다. 구성원들이 시간이 지나고 승진을 하면서 개인가치보다 조직가치를 우선하도록 변화한다고 해석할 수 있으며, 개인 성취욕구를 통한 자기만족이 높아지면서 조직에 대한 책임감, 충성심 등이 강해지기 때문인 것으로 보인다. 본 연구의 분석 결과를 성과 평가, 승진 및 인센티브 등의 보상, 복지제도 등 회사의 정책 및 제도에 반영함으로써 구성원의 개인 만족도 증진 및 조직 효과성 향상에 기여하는 데 본 연구의 의의가 있다.

The Approaches of Positive Experience Design on IoT Intelligent Products

  • Wu, Chunmao;Xu, Huayuan;Liu, Ziyang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제15권5호
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    • pp.1798-1813
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    • 2021
  • This paper proposes a positive experience design approach for Internet of Things (IoT) intelligent products to improve users' subjective well-being in the fields of artificial intelligence and big data. First, the authors selected six target users and taking the Xiaomi IoT intelligent products for the research objects and conducted a thorough observation on how the target users used IoT intelligent products in their own homes over two weeks via a home-visiting interview, group diary, and focus group. Second, they constructed an individual activities table for the participants' IoT intelligent product experience using a hierarchical task analysis (HTA). Third, two researchers sorted out the sub-tasks of happiness in the HTA table. Finally, the authors found the positive experience design approach of IoT intelligent products. The positive experience design approach of IoT intelligent products is proposed from focusing on the personal pleasure experience to individual life meaningful design and group social relationship design, including individual pleasure experience, personal goal realization, group needs satisfaction and the harmony of group relations. The paper uses the two design examples of an interactive kettle and a harmonious chair to further discuss the feasibility of the design approach. In the era of big data, it is helpful for designers to use this design approach to improve the users' sense of sustainable pleasure, achievement perception of their future goal realization, and the well-being of the group's social relationships.

입원경험 전.후의 간호사 이미지 (A Study on Change of Nurse Image After Hospitalization Experience)

  • 강영실
    • 한국간호교육학회지
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    • 제7권1호
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    • pp.22-37
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    • 2001
  • This study analyzed change of nurse image after hospitalization experience. The data were collected though questionnaire survey on 87 patients, who were, for the first time, hospitalized for 5~7 days at five general hospitals in J city. The survey was performed during July 3~August 2, 2000. The nurse image was analyzed through the instrument conceived by Il-Sim Yang(1998) on the basis of four dimensions ; traditional, social, professional and personal. The collected data were processed through SPSS/WIN to examine t-test, ANOVA and paired t-test. The study results were summarized as follows ; 1. Before hospitalization, patients' score of nurse image was the highest in professional dimension, followed by personal, traditional and social in order. 2. The nurse image before hospitalization showed statistically significant differences in age(p=.009), sex(p=.027) and marital status(p=.000). 3. After hospitalization experience, the score of nurse image was the highest in personal dimension, followed by professional, traditional and social one. 4. The nurse image after hospitalization showed statistically significant differences in marital status(p=.002) only. 5. The difference of nurse image before and after hospitalization experience showed statistical significance in traditional (p=.007) and social (p=.037) dimensions. 6. The score of nurse image was improved in all dimensions after hospitalization experience. In conclusion, hospitalization experience helps improve the nurse image. Therefore, for better improvement of nurse image, it is necessary for nurses to offer their best care to hospitalized patients. In addition, efforts should be made to improve the social image of nurse, which showed lowest score.

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영양 및 식품관련 교육 및 학생의 식습관에 따른 학교급식 만족도 조사 (Students' Satisfaction of School Lunch According to the Dietary Habit and Educational Experience of Nutrition and Food)

  • 박성희;최영찬
    • Human Ecology Research
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    • 제53권4호
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    • pp.425-432
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    • 2015
  • This paper verifies the effect of the personal dietary habits on students' school lunch satisfaction and the effect of food related activities such as rural communities' experience and safe and nutrition education. Personal dietary habits (5-Likert scale), satisfaction of school lunch (5-Likert scale), and rural community experiences, are investigated. A survey from 10 middle schools in Gyeonggi-do was undertaken from September to October, 2014. Multi regression analysis and t -test are applied. This study applied factor analysis and derived three latent variables in order to know the latent variables of eating habits. Students with rural communities' experience are satisfied with school lunches more than those who have not experienced it. Further related education (such as eating habits, safe and organic food) have a positive effect on students' school lunch satisfaction. Appreciation for school lunch (p<.001) and eating breakfast (p<.01) are significant among the independent variables that included three latent variables, the taste of school lunch (p<.001), eating well all kinds of food (p <.001). The results shows that students with a balanced diet are more satisfied with school lunches. Personal eating habits and understanding food and agriculture are important factors to improve students' satisfaction about school lunch on top of the quality of food and facilities. Students with rural community experience show improved satisfaction and this experience can be a good way for students to understand food. Food related education (including farming) are recommended to raise student school lunch satisfaction.