• Journal of Fashion Business
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• v.3 no.2
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• pp.49-58
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• 1999

The purpose of this study is to investigate a variety of the Indian costume of the Central-South America and to examine the relation and symbolization of each Indian culture arrd costume. A study's method is to be examined through literatues related to the culture and history of Central-South America Indian, photos and references related to costume. The results are as follows. First, an analysis of Indian male of Central-South America reveals that costume types are different according to cultural areas. Second, an analysis Indian female of Central-South America reveals tlrat costume types are differerrt according to cultural areas. Third, a study on colors and patterns of Indian costume and personal ornament in Meso-America culture area reveals that they were influenced on the Maya and Aztec Civilizations. Fourth, a study on colors and patterns of Indian costume and personal ornament in Andes cultural area reveals that they were influenced on the Inca Civilization. Fifth, a type of ponchos is commonly revealed in Meso America and Andes cultural areas because of particular climate. Sixth, a study on Tropical costume types reveals that they are very different from those of Meso-America and Andes culture areas due to its climate and terrain conditions.

• Korean Journal of Human Ecology
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• v.3 no.1
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• pp.71-80
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• 1994

The purpose of this study was to investigate the relationship between color preference and personality traits & personal factor among secondary school girls. Personality traits were measured. with Lee et al's Personality Scale. The questioniare measuring color preference consists of items designed to assess color and clothing color(T-shirt and slacks) preference and color repugnance. These questionaire were administerd to 576 middle and high school girls in Chungbuk Province. As statistical analysis, chi-square, F-test and correlation were used. The result were; 1. The order of prefered colors were white, yellow and green, and the order of repugnated colors were gray, red and red purple. 2. Personality traits was no signifcant related to color perference and repugnance. 3. Color perference was positively related to age, residential area and type of school. Color repugnance was positively related to age, residential area, type of school and educational background of mother. 4. Yellow red, yellow and white T-shirt were prefered in spring and autumn, white and blue T-shirt were prefered in summer, and black, gray and red T-shirt were prefered in winter. White and blue slacks were prefered in spring, summer and autumn seasons, and black, gray and blue slacks were prefered in winter. 5. There was a positive relationship between color perference and T-shirt color, but was no positive relationship between color perference and slacks color.

• Journal of the Korean Society of Costume
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• v.67 no.3
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• pp.1-14
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• 2017

Cycling has become a popular leisure activity, and many cycling enthusiasts have used cycling clothes as a form of expression, which often comes in wide range of colors. The study shows the importance of color in cycling clothing to meet the emotional needs of consumers. Furthermore, this study aims to provide comparative analysis between color of domestic and overseas cycling clothing brands, and color preference of Korean consumers in order to provide data, which can be used in satisfying consumers' needs for personal expression and emotional demands. Thus, the study expects to identify consumers' satisfaction for cycling clothing. The consumers were categorized by the frequency of cycling and their interest in fashion, and the following categories were made:potential consumers, casual cyclists with low fashion involvement, casual cyclists with high fashion involvement and frequent cyclists with high fashion involvement. Consumers preferred dark colors for their cycling clothing including jacket, top and pants, while 'frequent cyclists with high fashion involvement' preferred more diverse colors and tones. In the cycling clothing market, white and black were major colors, while red, orange and blue were major colors of chromatic color. In terms of shade, dark shade dominated the market. Comparing between preferred color and preferred product color, black was preferred for both, but no other colors showed such tendency. This study is based on empirical analysis and verification of color, which is the emotional element appealing to specific and segmented sports-apparel market. The study revealed that the data could be applicable to the design of future products.

• Journal of the Korean Society of Costume
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• v.56 no.5 s.104
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• pp.118-131
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• 2006

Color is one of the most effective factor in visual aspect influencing consumer's choice. However, the color preference varies as time passes, society changes, new culture develops, that is variable in its nature. And the underlying meaning or accompanying color image differs in every area. We believe the study on the color preference is meaningful, especially on BRICs market, recently gathering attentions for their market competitiveness and growth potential. For this research, data collected from 5 countries(including Korea) by 1:1 interview during 3 weeks in Aug. 2005. Usable data from 923 adult urban residents were used for final data analysis. Color chart for research was categorized by using COS Color System into KS standard color 10grades plus 1 neutral, with 5 grades of tones. Through this empirical study, the data were analyzed by mean, ANOVA, Duncan-test of SPSS Win(ver.10.0). The result generated from this study are as follows : First, analysis through hue & tone system reveals that preference on principle colors (R, Y, G, B, P) is higher than intermediate colors and pale, light, vivid tones were preferred to dare and deep tones. Second, personal color preference is reflected in color preference in fashion items. Thus, we may conclude color preference in fashion item largely influenced by country characteristics. Third, biggest difference by country from hue analysis are neutral and PB colors. Neutral, widely preferred color in every county, more preferred in India, Russia, Brazil than China. We expect this result can be utilized as a basic material for developing BRICs market.

• Proceedings of the Korean Institute of IIIuminating and Electrical Installation Engineers Conference
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• 2005.05a
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• pp.163-166
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• 2005

Colors are in the inseparable relation ia the all parts of human life. The color influences not only our psychological and physiological aspects, but also our way of behavior. The purpose of this study was to investigate the color preference and the personal color of 100 university students. As results of researching current university students color preference when we compare it with pre-studied results, it shows some differences. In pre-studied, the blue and black marked high degree, but for recent students, it has appeared that warm color is highly preferred. Also warm color has shown as the personal color. There were significant differences in the relation between the blood type and color preference. It appears that the blood type A and B were preferred to cold color while the blood type of B and AB were preferred to warm color.

• The Research Journal of the Costume Culture
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• v.2 no.2
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• pp.225-245
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• 1994

The purpose of this study is to survey of dress and personal adornments of young Korean people from 1980 to 1992. This study is applied of the thoughts of culture of B. Malinowski and related to social and cultual background. The materials of clothes have had higher quality and the colors varied. And sports wear has popularized even for a daywear as people have concerned of the health a lot. Big look and unisex mode in casual wear have been also popular. Underwears and jeans became fashionable. Paints and skirts have been getting shorter and they reached to the mini length. And reformed-Korean traditional clothes has developed. Ecology has been appeared as a whole in fashion. The dress and personal adornments gave satisfaction to modern people who pursuit of healthy ad convenience of life and want to creat the individuality and intend to develop of traditional culture and want to express themselves as perfecdtion of self.

• Fashion & Textile Research Journal
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• v.10 no.6
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• pp.1014-1022
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• 2008

This study focuses on practical appliance of color therapy to skin care. After visiting the notion of color therapy and skin care, this study considers the ideas and background theories for diagnosis of constitution and skin. Cosmic duals force five element theory developed in China was the first introduction; Ayurvedic medicine and seven chakra notion are examined. Cosmic duals force five element theory, an idea describing the composition and movement rule of the cosmic components, adopted five colors(white, yellow, red, blue, and black) for cure purposes. In future, mental effect of the color is examined in the latter part of this study. The practice of the color therapy assigns solarized cream treatment and photo therapy, simultaneously proposes the use of color therapy to the skin care. For the diagnosis of the constitution, cosmic duals force five element theory and ayurvedic medicine are followed in a sequence. Cosmic duals force five element theory introduces five colors. Constitution medicine considers four types, ayurvedic medicine adopts three types, and seven colors are mentioned as chakra colors. Such a variations lead to possible disagreement on constitution analysis and driven colors. This study adopts the above methodologies for selecting potential color therapy for skin care. Adopt of selected cases are purely a part of the proposal. Initially, examined theories serve as a pilot for selecting a representative hypothesis. Followed selection of constitution and matched color for the use of the skin care are the scope of this study. In summary, background methodologies are implemented for the calculation of color therapy.

• Journal of Convergence for Information Technology
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• v.11 no.11
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• pp.277-287
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• 2021

The purpose of this study is to establish a model that can quantitatively diagnose personal color. Representative color systems for personal colors have limitations in that it oversimplify personal color diagnosis types or it is difficult to distinguish objective differences between diagnosis types. To develop a brand new color system that enhances this, a PCCS color system capable of logical color was introduced and reclassified based on the four main properties of color. Twenty diagnostic types, which are more diverse than the existing color system were proposed and a quantitative method was used to evaluate the degree of harmony with a subject to find an optimized type of subject. The experimenter's individual competency and subjective intervention were minimized by devising a matrix in which a type suitable for the subject is derived when the coded evaluation result is substituted. Finally a quantitative diagnosis model of personal color consisting of three stages: property diagnosis, coding, and seasonal diagnosis was constructed. It can be seen that this will give diversity, reliability, and accuracy to the existing diagnostic methods.

• The Research Journal of the Costume Culture
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• v.19 no.1
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• pp.150-162
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• 2011

Personal health and environment is being aimed recently to show increase in preferences of eco-friendly cosmetics with longing of clean nature, and environment on pure plant ingredients. This study has the purpose of inquiring components and types of magazine advertisement in eco-friendly cosmetics and to analyze the model characteristics. The standards of analysis were classified as product, face, background, article, arrangement of colors, image, and eco-friendly factors. The results of this study are as follow. First, in inquiring the general characteristics of the magazine advertisement in eco-friendly cosmetics, the results were shown as the order of attention on product, face, background, article, arrangement of colors, image and eco-friendly factors. Second, in inquiring the components and types of magazine advertisement in eco-friendly cosmetics, the results showed an attentive difference in product, face, background, article, arrangement of colors and eco-friendly factors. Third, in inquiring relationships of model characteristics between domestic and foreign eco-friendly cosmetics, the results showed lots of domestic cosmetics advertising direct advertising, product type emerged was a lot of character type emerged. International cosmetics advertising, indirect advertising and highlighting the many articles that appeared prominently type is characterized.

• Science of Emotion and Sensibility
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• v.12 no.4
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• pp.471-480
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• 2009

According to former studies, people can imagine the specific taste by the specific color, not every color. Besides, studies also say that the relation between colors and tastes is decided by personal experience and frequency about the color of food. So the authors supposed that there is the specific color related the taste. To find the relation, we selected 24 colors and 24 taste adjectives mainly used by people. Then, we examined taste imagined on color with questionnaires of 20 college students who are sensitive to colors and able to use all 24 taste adjectives. Then we analyzed the result by MDS. Finally we could find 5 definite relations between colors and tastes. The result suggested that the number of colors which can be associated with tastes are quite limited. Also, only limited colors can be associated with tastes and it is different by sex. This study shows not only the relation between the color and the taste but also how closely the taste is related to other colors. This study can be used for effective food package design, advertising and so on.