• 유통과학연구
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• 제18권2호
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• pp.29-38
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• 2020

Purpose: Finding out major factors on motivation to purchase Korean products through the analysis of overseas direct purchase in China and through empirical analysis, strategic implications or specific action plans and significance of the overseas direct purchase are investigated out. Research design, data, and methodology: In the process, to make more effective analysis, several analysis tools and analysis programms are used, IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0 with 264 questionnaires. Conclusions: Among the factors of the overseas direct purchase, all variables (product diversity, brand image, information validity, convenience, easy payment) are available on satisfaction and repurchase intention. They have affirmative impacts on the satisfaction and repurchase intention. And the satisfaction has a positive impact on the repurchase intention. The brand images and the product diversity of Korean products can induce consumers to visit again and improve managerial performance. In the future, the brand image and ways of purchasing behaviors improve the truthfulness of consumers. Results: The significance of this study is to find out 5 key factors through overseas direct purchase. And we should try to apply the implications drawn from the findings as marketing strategy. So finally we should focus on widening, enlarging and enriching China market gradually.

• 한국정보시스템학회지:정보시스템연구
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• 제19권1호
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• pp.149-177
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• 2010

Radio Frequency Identification(RFID) is rapidly growing the attention of many firms as a care technology for their businesses. As RFID moves into the mainstream, it replaces the standard barcodes that is used to identify and track products for a long time. With the intention of gaining competitive advantages, some firms have started the changeover to RFID technology while others have been disinclined to adopt it. Thus, this study examines firms as an attempt to identify key organizational characteristics driving the ear1y adoption and successful implementation of RFID. Results from 228 adopting organizations show Organizational Needs(Ubiquity and Performance Gaps), Technological Factors(Perceived Benefits and Perceived Cost Savings) and RFID Reduced Risk have a significant influence on RFID initiation. In addition, Trust Factors(Institutional Trusts and Inter-organizational Trusts) have a significant impact on RFID Reduced Risk. Finally, Organizational Readiness(Financial Resources and Technological Knowledge) have a significant influence as moderating effects between RFID initiation and adoption. The implications of the findings propose a new theoretical framework for the future IT/IS adoption study and offer suggestions for RFID researchers and practitioners in the development of the technology.

• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.377-388
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• 2020

The research identifies hypotheses evaluating the impact of board characteristics on the risk of the commercial bank as well as examining the determinants of bank risk in Vietnam over a 10-year period, starting from 2008. Also, in this research, the differences between the roles of women and men in decision-making are tested. Based on this decision, risks of the banks may arise. Ordinary least squares(OLS) regression, Random effect method, and Fixed effect method are used to estimate the factors that have an impact on bank risk for dataset of all commercial banks in Vietnam. The results found that equity-to-asset ratio, bank performance and the economic growth have an inverse relationship with bank risk, while the size of bank has a positive relationship with the bank risk. One of the highlights of this paper is a demonstration of the relationship between CEO's gender and bank risk. The test result shows that the bank led by a female faces a higher overall risk level and credit risk than a bank led by a male. Based on this result, the paper also makes recommendations to Government, the State Bank of Vietnam and the commercial banks for effective risk management.

• 유통과학연구
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• 제13권10호
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• pp.35-44
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• 2015

Purpose - This study focuses on the voluntary performance of franchise customers as a result of inherent social motives. It examines the interplay between traits and motives, and their influence on customer citizenship behavior (CCB). Research design, data, and methodology - Empirical evidence from the responses of 288 university students, validates that individual traits are related to social motives, which provides a basis for CCB. The results suggest that social motives do influence an individual's intention to provide feedback, advocate, help, or tolerate. Structural Equation Modeling using AMOS 22 was employed to test the concept. Results - This research illustrates that extraversion has a dominant influence on affiliation motive, and agreeableness is a strong predictor of the altruism motive among franchise customers. Conclusion - All three traits have positive influence on the power motive. Power and altruism motives were found to be the main determinants of CCB in a social setting. The power motive was a better predictor of advocacy and tolerance. The altruism motive significantly predicted helping and tolerance. Feedback was only positively predicted by the affiliation motive.

• 디지털산업정보학회논문지
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• 제13권3호
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• pp.105-113
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• 2017

Considered as the "new normal" mode of learning, BL has become popular in recent years especially in University education. BL is defined as a learning approach that combines e-learning and face-to-face classroom learning. BL allows for more interactive and reflective learning environment resulting in enhancing learner-directed learning. The adoption of BL in university has made it significant to probe the crucial determinants that would entice instructors and learners to use BL and enhance learning satisfaction. The primary purpose of this study is to investigate the affecting factors of the satisfaction of BL in universities in terms of leaner's aspects. Learner's role is very important in BL, because learner should self-directed study for effective performance and satisfaction in BL environment. Based on prior studies motivation, self-efficacy, and educational expectancy were identified as affecting factors of satisfaction in BL. According to the result of multiple regression, all factors(motivation, self-efficacy, and educational expectancy) were found to be significantly related to the learner's satisfaction in BL. It can provide practical guideline on effective operation strategy for BL in universities.

• Journal of Preventive Medicine and Public Health
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• 제24권1호
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• pp.16-28
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• 1991

Service diversification is recognized as an important strategy against turbulent environmental change. This study is designed to find out the trend of service diversification in Korean health care organizations and also to identify factors associated with the degree of service diversification. Data were collected from 69 hospitals out of 71 hospitals with over 300 beds. Important findings are summarized below. 1. Types of diversification are closely related to hospital size. Large hospitals have a tendency to provide sophisticated services requiring specialized skills and equipment, while small hospital have concentrated their efforts on health screening programs. 2. The more competitive and bigger hospitals are, the greater number of services that provide. Also, hospitals operating rational management information systems provide more services. Contrary to the expectation hospitals with a low performance during last 3 years showed more service diversification. 3. A trend of more diversification was observed in hospitals whose chief executive officer used a prospector strategy. 4. A multiple regression analysis revealed that bed size, competitive environment, degree of rational management, and the growth pattern were significantly associated with the service diversification.

• 대한교통학회지
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• 제29권1호
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• pp.7-15
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• 2011

오늘날 공항의 경쟁은 여객 및 화물 처리 능력 뿐 아니라 배후지역에서 부가가치를 창출 할 수 있는 공항도시 간의 경쟁으로 변화하고 있다. 즉, 공항의 경쟁이 공항과 공항간의 경쟁에서 공항과 연계한 배후단지와 다양한 자족적 기능을 갖는 공항 도시를 형성하여 경쟁하고 있는 것이다. 본 연구는 공항을 중심으로 한 공항도시와 배후단지의 클러스터 형성에 대해 인천국제공항을 대상으로 한 실증분석을 하였다. 본 연구에서는 인천국제공항이 항공물류산업 클러스터로 발전하기 위해서는 전문 인력 확보의 용이성, 클러스터 형성을 도모하는 제도정비, 정부의 정책적 지원, 의존산업 및 연관 산업의 입지, 협력업체와의 정보공유에 대한 부분에 대해 추가적인 노력을 기울여야 할 것으로 나타났다.

• 한국의류학회지
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• 제16권3호
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• pp.223-232
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• 1992

The ultimate purpose of this study is to build a model on clothing satisfaction which extends the consumer satisfaction model by unifying the exportation antecedents. In the literature study, it is proposed to clarify the concepts on the clothing satisfaction, and to investigate the present paradigms of the consumer satisfaction. It is widely accepted by the clothing researchers that the clothing satisfaction is a comparative process in which the evaluation criteria are used to judge the clothing product and to access the disconfirmation. In the Disconfirmation paradigm, the role of the expectation is very important. We propose to classify the expectation into the expective expectation and the normative expectation. The normative expectation applies when the investment cost and effort are considered. The expectation is shown to be affected by the expectation antecedents of the product characteris-tics, the situation characteristics, and the consumer characteristics. We investigate in detail those clothing satisfaction determinants and their measurement methods. Then, we build a clothing satisfaction model by the disconfirmation paradigm which is composed of the expectation antecedents, the expectation (expective expectation, normative expectation), the perceived clothing product performance, and the disconfirmation.

• 한국병원경영학회지
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• 제18권4호
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• pp.145-165
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• 2013

The researches on corporate social responsibility(CSR) focused mostly on its effects on financial performance or consumer's behavior. However relatively few studies have dealt with employee's attitude towards CSR. The purpose of this study is to analyze determinants of hospital employee's attitude towards CSR. The data were collected from 163 employees at a general hospital in Gyeonggi-do from June 18 to July 18 in 2012. For the statistical analysis of data, t-test, ANOVA, and hierarchical multiple regression analysis were implemented. The result of hierarchical multiple regression analysis shows that first, perceived management support and direct benefits were positively related to the attitude towards the acceptance of CSR while interruption of work was negatively related. Second, as interruption of work was controlled, the statistically significant relationship between clinical department and attitude towards the acceptance of CSR was disappeared. In order to accommodate CSR in hospitals, first, the enterprise-wide support is more effective rather than expecting the action of each employee. Second, hospitals should provide the education about CSR to let employees expect direct benefits such as improving of their moral sense. Third, the burden of work causing interruption needs to be managed to cause employees to accept CSR.

• 대한가정학회지
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• 제36권9호
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• pp.153-166
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• 1998

In this study commuter marriage was defined as a family in which working husband and wife, who have professional job having family orientation and job orientation, come and go lived separately for more than days a week for working in different region. This study examined the determinants of living separately the merits and demerits of commuter marriage, relation with family, family finance and household work for twelve case wives fitted for above definition, and the findings are as the following. The main cause of commuter marriage was wife's work place. The merits of commuter marriage were that wives can devote to their own increased time and that they had fresh feeling to their husbands. The demerit were mental burden to mother-in-laws and their mothers who take charge of home management and the high cost of living for double housekeeping. In the area of relation with family, they and their husbands call above one time per day for communication although they live separately for three or four days, do not insist on norms of living together, and overcome difficulties of commuter marriage well. In the area of family six couples used allowances method. They have high living cost like traffic expenses, telephone charges, and housing expenses because of double living. In the area of household work, they mainly manage family life with the help of household helpers like mother-in-laws or their own mothers.