• 제목/요약/키워드: Perceptual Factor

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A Study on the Attribution of Expected Selection and Perceptual Satisfaction Factor in Wedding Dress and Wedding Make-up (신부의 웨딩드레스와 화장에 대한 기대선택 속성과 지각만족 요인에 관한 연구)

  • Yoo, Jae-Suk;Yoo, Tai-Soon
    • Fashion & Textile Research Journal
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    • v.8 no.1
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    • pp.55-63
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    • 2006
  • The purpose of this study examines difference of cunsumer satisfaction by expected selection attribute of wedding dress and bride make-up. It is looking into influencing variables in consumer satisfaction, and is supplying real information to wedding market. The subjects of this study were 241 women getting married within one year of Daegu. The data were analyzed by using frequency, mean, the standard deviation, ANOVA, duncan test, correlation analysis, cross-analysis. Conclusion obtained from the results and discussions of the research are as follows: 1) In the attribution of expected selection according to occupation, blue-collar women are concerned about cost factor but they are low content with the perceptual satisfaction factor. 2) When selecting places for wedding dresses and wedding make-up, in the attribute of expected selection about the number of visiting the shop for wedding dresses and make-up, people who visit over 7 dress shops are highly interested in the appearance fancy degree, advertisements effect factors. But they are concerned with advertisements effect factor, cost factor in the perceptual satisfaction factor about wedding dress. Besides, the more they get chances to visit many dress shops, they are concerned with advertisements, cost factors, and satisfied with both the effect of advertisements and appearance factor degree in the attribution of expected selection about wedding make-up. 3) In the attribution of expected selection about the cost of wedding dresses and make-up, the lower the cost paid, people are interested in price factor. Furthermore, in the attribution of expected selection about the wedding dress and make-up cost, those who spent over 150 million Won are interested in quality, others influence factor, and the case of less than 120~150 million Won, people are highly interested in the appearance fancy degree, advertisements effect factor, and the women are satisfied with the advertisement effect factor in the perceptual satisfaction factor of wedding make-up.

A Study on the Positioning of Brand Image of Ready-made Lady Wear (여성기성복 상표이미지의 포지셔닝에 관한 연구)

  • Kim Hae Jung;Lim Sook Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.16 no.2
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    • pp.263-275
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    • 1992
  • This study intends to provide strategic positioning of brand image analysed from the view point of perceptual dimensions of clothing consumers. Consumers are segmented on the basis of the attributes of brand image, and in each segment, perceptual map is composed according to multidimensional scaling. The results are as follows; 1. According to the Benefit Segmentation, it is statistically significant that the consumers are divided into 'product-factor oriented group 'and' image-factor oriented group'. 2. From the analysis of perceptual map upon the 'similarity of brand image,'image-factor oriented group 'perceives more differently than 'product-factor oriented group' 3. From the analysis of perceptual map with the evaluation of attributes of brand image, price, promotion and design are significant determinants in 'total consumer group'. In addition, store image is significant determinant in' image-factor oriented group' and quality is significant determinant in' product-factor oriented group'. According to the evaluation of consumers on 8 brands with determining attribute-vector, ranks of brands in each segment are similar in the vector of price and promotion but different in the vector of design between segment groups. 4. From the analysis of perceptual map upon the preference of brand image, the distribution of preference and position of ideal point are different between segment groups. 5. With evaluation of purchase habit, statistically significant differences are found between groups segmented in the degree of importance of attributes, purchasing motive, purchasing time, sources of information and expenses for clothes.

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Cognitive factor Affecting Elderly in Community

  • Lee, Hye-Sun
    • International Journal of Advanced Culture Technology
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    • v.7 no.1
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    • pp.150-154
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    • 2019
  • The purpose of this research is to identify major factors that influence the cognition the elderly in community. There was a significant correlation between the cognitive and visual perceptual skills of the elderly. The subject's cognitive skill was statistically higher for males by gender, for lower age group, and for higher level of education.

Analysis on Perceptual Relationship in the Slope Scene of Highway (고속도로변 사면경관의 인지적 관계분석)

  • 정성관;박정길
    • Journal of the Korean Institute of Landscape Architecture
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    • v.20 no.3
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    • pp.33-43
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    • 1992
  • The perceptual characteristic on the slope scenery around highway is very similar as the general perceptual characteristic in the landscape. This process determines by the relationship between the scenery observers and the characteristics of its place. It is very important to have a analysis on highway slope scenery in our particular culture in Korea since our country's highways are done by cutting mountains : therefore, we have a lot of slopes around highways. The physical characteristics on the highway scenery determines how we should build scenery around highway to a satisfactory level. The results drawn from this research work are as follow: 1) The satisfaction for slope scene had been affected by sex, native and experience of travel. I thought that the slope scene having peculiar form will offer the highest satisfaction. 2) Psychological factor, reflected satisfaction of slope scene, 몽 a grip of three factors as the factor of evaluation, texture, formation, and presumption formula is : Satisfaction=1.04(Evauluation factor)+0.83(Texture factor)+0.15(Formation factor)+4.28)R2=0.69). 3) Vine among the vegetation componeents of slope scene highly correlated with the evaluation factor and grass, shrub correlated with the texture factor. 4) Rock among the structual components of slope scene highly correlated with the formation factor, and stockade, lattice correlated with the evalution factor. 5) Gradient among the properties which determined slope form, highly correlated with the formation factor.

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Acoustic characteristics and perceptual cues for Korean Stops (한국어 파열음의 음향적 특성과 지각 단서)

  • Lee, Kyung-Hee;Jung, Myung-Sook
    • Speech Sciences
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    • v.7 no.2
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    • pp.139-155
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    • 2000
  • The aim of this research is to investigate acoustic characteristics of three different types of Korean Stops-plain, tensed, and aspirated-, and employ these as a base to determine which one(s) can be used as perceptual cues. In this paper, we have examined acoustic characteristics of Korean Stops, especially voice onset time(VOT), closure duration(CD), degree of pitch of following vowels and differences in the intensity of the Stops build-up after the onset of voicing. From the above characteristics, differences can be made between word-initial and word-medial positions. That is to say, in word-initial position, the three Korean Stops are distinguished by VOT and pitch, whereas in word-medial by CD, VOT and pitch. However, the acoustic characteristics do not have the same value as perceptual cues. In both word-initial, and medial positions, the immediately following vowels play the most important role in perceiving Korean Stops. And in case of word'-medial positions,. CD and VOT also play important perceptual roles. In order to have a more fine-grained distinction among Korean Stops, we think future research should be done to investigate which factor(s) of the following vowels is/are the most determinative perceptual cue(s). However, based on our investigation, we may conclude that it is highly plausible that pitch can be one of the most important perceptual cues when distinguishing the three Korean Stops.

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A Study on the Evaluation for the Improvement of Streetscape through Analysis of Visual and Perceptual Characteristics - Focused on the Gwangbok Street, Busan - (시지각적 분석을 통한 가로경관개선사업 평가에 관한 연구 - 부산시 광복로를 대상으로 -)

  • Yang, Jae Hyuk;Lee, Kang Hee
    • KIEAE Journal
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    • v.9 no.3
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    • pp.37-46
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    • 2009
  • This study conducted an evaluation of the streetscape improvement project of the Gwangbok Street through analysis of visual and perceptual characteristics by comparing selected pictures of streetscape before and after the project. This work has conducted an analysis of the environmental factors which influence subjects' satisfaction degrees including physical street equipments and street view factors which are main contents of this project. Using a satisfaction analysis and factor analysis, each factor's significance was verified quantitatively. As a result of the analysis, physical components of the streetscape were classified into 4 types according to project's effectiveness and improvement priorities. These 4 types include (1) Components for maintenance because of higher satisfaction and higher importance, (2) Components for improvement because of lower satisfaction and higher importance, (3) Components for good business fruits because of higher satisfaction and lower importance, and (4) Components for unnecessity because of lower satisfaction and lower importance.

The Effect of Perceptual and Evaluative Self-Concept on the Clothing Behavior - Based on College Students' Shopping Motivation, Clothing Interest and Clothing Satisfaction- (인지적.평가적 자아개념이 의복행동에 미치는 영향 -남녀대학생의 쇼핑동기, 의복관심, 의복만족도를 중심으로-)

  • 임경복
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.4
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    • pp.740-749
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    • 1997
  • The purpose of this study was to identify the effects of perceptual self-concept and evaluative self-concept (self-esteem) on the clothing behavior of college students. The subjects of this study were college students who were attended in Semyung University. For statistical analysis, factor analysis, 1-test, Pearson's correlation and two-way ANOVA were used. The results of this study were as follows: 1. Male students showed higher evaluative self.concept than female students. 2. Shopping motivation was varied according to self-concept especially in male students. And in fashion pursuit factor, sex and self-concept had the main effect and concurrently there was interaction. 3. Clothing interest was varied according to self-concept. About fashion interest, sex had the main effect and sex and self-concept showed the interaction. 4. Clothing satisfaction was changed according to self-concept. Self-concept showed the main effect in fashionable factor and practical factor, and sex and self-concept had interaction in fashionable factor.

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A Study on Perceptual Skill Training for Improving Performance - Focusing on sports cognitive aspects - (경기력 향상을 위한 지각기술훈련에 대한 고찰 - 스포츠 인지적 측면 중심으로-)

  • Song, Young-Hoon
    • Journal of the Korean Applied Science and Technology
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    • v.35 no.1
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    • pp.299-305
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    • 2018
  • Perception refers to the process of acquiring all the information about the environment through various sensory organs such as the visual, auditory, tactile, and olfactory senses and integrating and interpreting the information transmitted to the brain. The ability to use these perceptions efficiently is called perceptual skill, and perceptual skill is an important factor for improving performance in the field of sports. As a result, many researchers have developed various perceptual training programs to maximize these perceptual skills while they have also progressed on attempting to verify their effects. The perceptual skill training introduced in this study is a training method that focuses on visual perception and is a training method that is applied in the United States and Europe. to improve sports performance. As a result of carrying out the perceptual skills training based on the kicker's important clue (the kicker's hip - the angle of the body and foot before kicking) to the goalkeeper in the situation of a soccer penalty kick improved the ability of predicting the direction of the ball while even in tennis, carrying out the perceptual skills training based on the server's important clue (position, ball, racket) improved the accuracy of the ability to predict in the direction of serve. Recently, there have been numerous research studies that were carried out on such perceptual skills training, but the number of studies conducted are insufficient, especially in Korea where research studies on perceptual training seem to be in a relatively neglected state. In addition, extensive studies need to be carried out to investigate whether the improvement of perceptual skills in the laboratory situation can be transitioned to an actual performance situation. Therefore, in order to elevate sports performance, researchers need to examine the perceptual training program's extent of necessity as well as the research direction regarding its effects.

Brand Image: Analysis of Domestic Jeans Market through Benefit Segmentation and Perceptual Mapping(II) (혜택세분화와 인식도에 의한 진의류 브랜드 이미지 연구(II) -인식도에 의한 브랜드 이미지 분석-)

  • 최일경;고애란
    • Journal of the Korean Society of Clothing and Textiles
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    • v.19 no.5
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    • pp.699-712
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    • 1995
  • The purpose of this study was 1) to identify the constructing factors of jeans brand image 2) to analyze the domestic jeans market using perceptual maps of three benefit segments based on stdy(I). The questionnaire consisted of brand preference, attribute of brand image and wearer image was selected from the previous studies or developed for this study. The subjects were 350 male and female university students who have purchased at least one of the nine jeans wear brand selected for the study. For statistical analysis, reliability test, factor analysis, MANOVA, and multiple regression were used. The results of this study were as follows: 1. Symbolism, quality, and economy were found out as constricting factors of brand image in the attribute dimensions, while innovative and active image were found out in the wearer image dimensions. 2. 9 Perceptual maps of attribute dimensions and 3 perceptual maps of wearer image dimensions were constructed and each ideal vector was drawn.

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HDTV Image Compression Algorithm Using Leak Factor and Human Visual System (누설요소와 인간 시각 시스템을 이용한 HDTV 영상 압축 알고리듬)

  • 김용하;최진수;이광천;하영호
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.19 no.5
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    • pp.822-832
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    • 1994
  • DSC-HDTV image compression algorithm removes spatial, temporal, and amplitude redundancies of an image by using transform coding, motion-compensated predictive coding, and adaptive quantization, respectively. In this paper, leak processing method which is used to recover image quality quickly from scene change and transmission error and adaptive quantization using perceptual weighting factor obtained by HVS are proposed. Perceptual weighting factor is calculated by contrast sensitivity, spatio-temporal masking and frequency sensitivity. Adaptive quantization uses the perceptual weighting factor and global distortion level from buffer history state. Redundant bits according to adaptation of HVS are used for the next image coding. In the case of scene change, DFD using motion compensated predictive coding has high value, large bit rate and unstabilized buffer states since reconstructed image has large quantization noise. Thus, leak factor is set to 0 for scene change frame and leak factor to 15/16 for next frame, and global distortion level is calculated by using standard deviation. Experimental results show that image quality of the proposed method is recovered after several frames and then buffer status is stabilized.

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