• 제목/요약/키워드: Perceptual Factor

검색결과 97건 처리시간 0.026초

신부의 웨딩드레스와 화장에 대한 기대선택 속성과 지각만족 요인에 관한 연구 (A Study on the Attribution of Expected Selection and Perceptual Satisfaction Factor in Wedding Dress and Wedding Make-up)

  • 유재숙;유태순
    • 한국의류산업학회지
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    • 제8권1호
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    • pp.55-63
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    • 2006
  • The purpose of this study examines difference of cunsumer satisfaction by expected selection attribute of wedding dress and bride make-up. It is looking into influencing variables in consumer satisfaction, and is supplying real information to wedding market. The subjects of this study were 241 women getting married within one year of Daegu. The data were analyzed by using frequency, mean, the standard deviation, ANOVA, duncan test, correlation analysis, cross-analysis. Conclusion obtained from the results and discussions of the research are as follows: 1) In the attribution of expected selection according to occupation, blue-collar women are concerned about cost factor but they are low content with the perceptual satisfaction factor. 2) When selecting places for wedding dresses and wedding make-up, in the attribute of expected selection about the number of visiting the shop for wedding dresses and make-up, people who visit over 7 dress shops are highly interested in the appearance fancy degree, advertisements effect factors. But they are concerned with advertisements effect factor, cost factor in the perceptual satisfaction factor about wedding dress. Besides, the more they get chances to visit many dress shops, they are concerned with advertisements, cost factors, and satisfied with both the effect of advertisements and appearance factor degree in the attribution of expected selection about wedding make-up. 3) In the attribution of expected selection about the cost of wedding dresses and make-up, the lower the cost paid, people are interested in price factor. Furthermore, in the attribution of expected selection about the wedding dress and make-up cost, those who spent over 150 million Won are interested in quality, others influence factor, and the case of less than 120~150 million Won, people are highly interested in the appearance fancy degree, advertisements effect factor, and the women are satisfied with the advertisement effect factor in the perceptual satisfaction factor of wedding make-up.

여성기성복 상표이미지의 포지셔닝에 관한 연구 (A Study on the Positioning of Brand Image of Ready-made Lady Wear)

  • 김혜정;임숙자
    • 한국의류학회지
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    • 제16권2호
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    • pp.263-275
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    • 1992
  • This study intends to provide strategic positioning of brand image analysed from the view point of perceptual dimensions of clothing consumers. Consumers are segmented on the basis of the attributes of brand image, and in each segment, perceptual map is composed according to multidimensional scaling. The results are as follows; 1. According to the Benefit Segmentation, it is statistically significant that the consumers are divided into 'product-factor oriented group 'and' image-factor oriented group'. 2. From the analysis of perceptual map upon the 'similarity of brand image,'image-factor oriented group 'perceives more differently than 'product-factor oriented group' 3. From the analysis of perceptual map with the evaluation of attributes of brand image, price, promotion and design are significant determinants in 'total consumer group'. In addition, store image is significant determinant in' image-factor oriented group' and quality is significant determinant in' product-factor oriented group'. According to the evaluation of consumers on 8 brands with determining attribute-vector, ranks of brands in each segment are similar in the vector of price and promotion but different in the vector of design between segment groups. 4. From the analysis of perceptual map upon the preference of brand image, the distribution of preference and position of ideal point are different between segment groups. 5. With evaluation of purchase habit, statistically significant differences are found between groups segmented in the degree of importance of attributes, purchasing motive, purchasing time, sources of information and expenses for clothes.

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Cognitive factor Affecting Elderly in Community

  • Lee, Hye-Sun
    • International Journal of Advanced Culture Technology
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    • 제7권1호
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    • pp.150-154
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    • 2019
  • The purpose of this research is to identify major factors that influence the cognition the elderly in community. There was a significant correlation between the cognitive and visual perceptual skills of the elderly. The subject's cognitive skill was statistically higher for males by gender, for lower age group, and for higher level of education.

고속도로변 사면경관의 인지적 관계분석 (Analysis on Perceptual Relationship in the Slope Scene of Highway)

  • 정성관;박정길
    • 한국조경학회지
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    • 제20권3호
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    • pp.33-43
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    • 1992
  • The perceptual characteristic on the slope scenery around highway is very similar as the general perceptual characteristic in the landscape. This process determines by the relationship between the scenery observers and the characteristics of its place. It is very important to have a analysis on highway slope scenery in our particular culture in Korea since our country's highways are done by cutting mountains : therefore, we have a lot of slopes around highways. The physical characteristics on the highway scenery determines how we should build scenery around highway to a satisfactory level. The results drawn from this research work are as follow: 1) The satisfaction for slope scene had been affected by sex, native and experience of travel. I thought that the slope scene having peculiar form will offer the highest satisfaction. 2) Psychological factor, reflected satisfaction of slope scene, 몽 a grip of three factors as the factor of evaluation, texture, formation, and presumption formula is : Satisfaction=1.04(Evauluation factor)+0.83(Texture factor)+0.15(Formation factor)+4.28)R2=0.69). 3) Vine among the vegetation componeents of slope scene highly correlated with the evaluation factor and grass, shrub correlated with the texture factor. 4) Rock among the structual components of slope scene highly correlated with the formation factor, and stockade, lattice correlated with the evalution factor. 5) Gradient among the properties which determined slope form, highly correlated with the formation factor.

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한국어 파열음의 음향적 특성과 지각 단서 (Acoustic characteristics and perceptual cues for Korean Stops)

  • 이경희;정명숙
    • 음성과학
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    • 제7권2호
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    • pp.139-155
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    • 2000
  • The aim of this research is to investigate acoustic characteristics of three different types of Korean Stops-plain, tensed, and aspirated-, and employ these as a base to determine which one(s) can be used as perceptual cues. In this paper, we have examined acoustic characteristics of Korean Stops, especially voice onset time(VOT), closure duration(CD), degree of pitch of following vowels and differences in the intensity of the Stops build-up after the onset of voicing. From the above characteristics, differences can be made between word-initial and word-medial positions. That is to say, in word-initial position, the three Korean Stops are distinguished by VOT and pitch, whereas in word-medial by CD, VOT and pitch. However, the acoustic characteristics do not have the same value as perceptual cues. In both word-initial, and medial positions, the immediately following vowels play the most important role in perceiving Korean Stops. And in case of word'-medial positions,. CD and VOT also play important perceptual roles. In order to have a more fine-grained distinction among Korean Stops, we think future research should be done to investigate which factor(s) of the following vowels is/are the most determinative perceptual cue(s). However, based on our investigation, we may conclude that it is highly plausible that pitch can be one of the most important perceptual cues when distinguishing the three Korean Stops.

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시지각적 분석을 통한 가로경관개선사업 평가에 관한 연구 - 부산시 광복로를 대상으로 - (A Study on the Evaluation for the Improvement of Streetscape through Analysis of Visual and Perceptual Characteristics - Focused on the Gwangbok Street, Busan -)

  • 양재혁;이강희
    • KIEAE Journal
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    • 제9권3호
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    • pp.37-46
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    • 2009
  • This study conducted an evaluation of the streetscape improvement project of the Gwangbok Street through analysis of visual and perceptual characteristics by comparing selected pictures of streetscape before and after the project. This work has conducted an analysis of the environmental factors which influence subjects' satisfaction degrees including physical street equipments and street view factors which are main contents of this project. Using a satisfaction analysis and factor analysis, each factor's significance was verified quantitatively. As a result of the analysis, physical components of the streetscape were classified into 4 types according to project's effectiveness and improvement priorities. These 4 types include (1) Components for maintenance because of higher satisfaction and higher importance, (2) Components for improvement because of lower satisfaction and higher importance, (3) Components for good business fruits because of higher satisfaction and lower importance, and (4) Components for unnecessity because of lower satisfaction and lower importance.

인지적.평가적 자아개념이 의복행동에 미치는 영향 -남녀대학생의 쇼핑동기, 의복관심, 의복만족도를 중심으로- (The Effect of Perceptual and Evaluative Self-Concept on the Clothing Behavior - Based on College Students' Shopping Motivation, Clothing Interest and Clothing Satisfaction-)

  • 임경복
    • 한국의류학회지
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    • 제21권4호
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    • pp.740-749
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    • 1997
  • The purpose of this study was to identify the effects of perceptual self-concept and evaluative self-concept (self-esteem) on the clothing behavior of college students. The subjects of this study were college students who were attended in Semyung University. For statistical analysis, factor analysis, 1-test, Pearson's correlation and two-way ANOVA were used. The results of this study were as follows: 1. Male students showed higher evaluative self.concept than female students. 2. Shopping motivation was varied according to self-concept especially in male students. And in fashion pursuit factor, sex and self-concept had the main effect and concurrently there was interaction. 3. Clothing interest was varied according to self-concept. About fashion interest, sex had the main effect and sex and self-concept showed the interaction. 4. Clothing satisfaction was changed according to self-concept. Self-concept showed the main effect in fashionable factor and practical factor, and sex and self-concept had interaction in fashionable factor.

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경기력 향상을 위한 지각기술훈련에 대한 고찰 - 스포츠 인지적 측면 중심으로- (A Study on Perceptual Skill Training for Improving Performance - Focusing on sports cognitive aspects -)

  • 송영훈
    • 한국응용과학기술학회지
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    • 제35권1호
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    • pp.299-305
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    • 2018
  • 지각이란 다양한 감각기관을 통하여 시각, 청각, 촉각, 후각 등 주위 환경에 대한 정보를 습득하는 과정으로 뇌에 전달된 정보를 통합하고 해석하는 것을 의미한다. 이러한 지각된 정보를 바탕으로 상황에 적합한 정보를 효율적으로 사용하는 능력을 지각기술(perceptual skill)이라 하며, 스포츠에서 지각기술은 경기력 향상을 위한 중요한 요소로 작용한다. 따라서 많은 연구자들은 지각기술을 극대화하기 위하여 다양한 방법의 지각기술훈련 프로그램을 개발하고, 그 효과를 검증하려는 시도들이 진행되고 있다. 본 연구에서 소개하고 있는 지각기술훈련은 시지각에 중점을 둔 훈련 방법으로 미국이나 유럽에서 스포츠 경기력 향상을 위해 적용하는 훈련프로그램이다. 축구 페널티킥 상황에서 골키퍼에게 키커의 중요 단서(키커의 엉덩이-몸통, 발의 각도)를 바탕으로 지각기술훈련을 실시한 결과, 볼의 방향 예측 능력이 향상되었고, 테니스에서도 서버의 중요 단서(자세, 공, 라켓)에 대한 지각기술훈련을 실시한 결과, 서브 방향에 대한 예측능력이 향상되었다. 최근 지각기술훈련에 대한 연구가 활발하게 진행되고 있지만 아직까지는 연구의 수가 많지 않으며, 대부분이 실험실 상황에서의 연구로 실제 경기 상황에서의 활용에 대한 연구가 부족한 실정이다. 따라서 연구자들은 스포츠 경기력 향상을 위하여 지각기술훈련의 필요성을 검토하고, 그 효과에 대한 연구 방향을 포괄적으로 검토해 보는 시도가 필요하다.

혜택세분화와 인식도에 의한 진의류 브랜드 이미지 연구(II) -인식도에 의한 브랜드 이미지 분석- (Brand Image: Analysis of Domestic Jeans Market through Benefit Segmentation and Perceptual Mapping(II))

  • 최일경;고애란
    • 한국의류학회지
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    • 제19권5호
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    • pp.699-712
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    • 1995
  • The purpose of this study was 1) to identify the constructing factors of jeans brand image 2) to analyze the domestic jeans market using perceptual maps of three benefit segments based on stdy(I). The questionnaire consisted of brand preference, attribute of brand image and wearer image was selected from the previous studies or developed for this study. The subjects were 350 male and female university students who have purchased at least one of the nine jeans wear brand selected for the study. For statistical analysis, reliability test, factor analysis, MANOVA, and multiple regression were used. The results of this study were as follows: 1. Symbolism, quality, and economy were found out as constricting factors of brand image in the attribute dimensions, while innovative and active image were found out in the wearer image dimensions. 2. 9 Perceptual maps of attribute dimensions and 3 perceptual maps of wearer image dimensions were constructed and each ideal vector was drawn.

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누설요소와 인간 시각 시스템을 이용한 HDTV 영상 압축 알고리듬 (HDTV Image Compression Algorithm Using Leak Factor and Human Visual System)

  • 김용하;최진수;이광천;하영호
    • 한국통신학회논문지
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    • 제19권5호
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    • pp.822-832
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    • 1994
  • DSC-HDTV 시스템은 영상에 존재하는 공간, 시간, 진폭의 중복성을 제거하기위하여 변환 부호화, 움직임 보상 예측 부호화, 적응 양자화를 이용한다. 본 논문에서는 장면 변화와 전송 잡음으로부터 신속히 화질을 복원하는데 이용하는 누설요소의 적용 방법과 인간 시각 시스템을 이용한 인식하중치를 구하여 적응 양자화하는 방법을 제안한다. 인식하중치는 대비 민감도, 시공간 매스킹과 주파수 민감도에 따라 구한다. 적응 양자화는 인식하중치와 버퍼이력상태로부터 얻은 전체 왜곡 레벨을 이용하고 그에 따른 잉여 비트량은 다음 프레임의 화질 개선에 이용된다. 장면이 변할 경우 복원된 영상은 큰 양자화 오차를 포함하기 때문에 움직 보상 예측 부호화에서 구한 변위프레임 차신호가 큰 값이 되어 비트량이 증가하고 버퍼의 상태가 불안정하게 된다. 그러므로 본 논문에서는 누설요소를 장면이 변할 경우 0으로 하고 그이후의 프레임에서의 15/16으로 고정하여 전체왜곡레벨을 표준편차를 이용하여 조절한다. 실험결과 제안된 방법의 영상의 화질은 수 프레임내에 복원되고 버퍼상태도 신속히 안정화된다.

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