• Title/Summary/Keyword: Perception of Loss

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Analyzing Impact Factors of User Resistance to Accepting Paid Mobile Application (유료 모바일 애플리케이션 수용 저항 요인에 관한 분석)

  • Song, Seong-Beom;Kang, Ju-Young;Lee, Sang-Gun
    • The Journal of the Korea Contents Association
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    • v.13 no.4
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    • pp.361-375
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    • 2013
  • While the mobile application market is growing fast, the revenues of the majority apps are declining. Moreover, paid mobile application prices and purchases have been slow because of intensifying competition. However, the conventional studies focused only on the acceptance factor of mobile applications, so they cannot explain the phenomenon such as acceptance resistance for paid mobile applications. Therefore, our study tries to analyze the factors for the acceptance resistance of users for paid mobile applications. The research model in this paper, which is based on S-O-R model, verified through surveys how social influence and app characteristics affect user perception and how user perception affects to app resistance. The results of our study showed that paid mobile applications happened to be destroyed in front of the chasm because of the perceived loss. Consequently, the results implicate that the developers should lower the initial price and actively react to the negative reviews in order to lower the perceived loss. Moreover, the results verified that a sense of self-efficacy can lower application acceptance resistance by including personal properties to our research model as control variables.

The Effect of Perceived Loss of Financial·Market·Social Capital Based on Recurrence Intention of Failed Small Business : Focusing on the Mediating Effect of Fear of Failure and the Moderating of Entrepreneurial Self-Efficacy (폐업 소상공인의 재무적자본·시장경쟁력·사회적자본 손실지각이 재기의도에 미치는 영향 : 실패두려움의 매개효과와 창업자기효능감의 조절효과를 중심으로)

  • Cho, Young-Ryong;Park, Ju-Young
    • Korean small business review
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    • v.43 no.4
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    • pp.59-93
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    • 2021
  • This study surveyed 413 small business owners who experienced closure to see how the loss perception experienced by small business owners affects their comeback through fear of failure. The analysis results are as follows. First, the larger the received loss of financial capital, market capital, and social capital, the greater the fear of failure. Second, the greater the fear of failure, the less willingness to re-start-up, but it did not affect the willingness to work. Third, perceived loss of financial capital, market capital, and social capital grew fear of failure, which negatively affected the willingness to re-start. However, as for the willingness to work, only the perception of loss to market competitiveness strengthened the willingness to work through fear of failure. This suggests that if you think you are out of business due to market competitiveness, you are more likely to choose to get a job than to start a business. Fourth, those with higher entrepreneurial self-efficiency had less effect of perceived loss on fair of failure than those with lower entrepreneurial loss. In other words, it can be seen that a person with high entrepreneurial self-efficiency is likely to start-up. It is noteworthy that despite the tendency to fail due to market competition and lack of understanding of risks, small business operators were most aware of the loss of social capital. This is presumed to have had the greatest impact on fear of failure because small business owners try to receive funding or business revitalization support through social networks such as acquaintances and relatives. Based on the above results, this study requires sufficient market research to secure a competitive advantage when preparing for start-ups through policy practice suggestions, and suggests ways to reduce financial loss through the establishment of sophisticated business plans.

An Inquiry to the Causal Perceptions & Emotions of Rheumatoid Arthritis Patients (류마티스 관절염 환자의 원인지각에 대한 연구 - Q방법론적 접근 -)

  • Kim, Boon-Han;Jung, Yun
    • Journal of muscle and joint health
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    • v.6 no.2
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    • pp.226-241
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    • 1999
  • This study was undertaken to find out the causal perception of rheumatoid arthritis patients, and to understand the typology. The Q-population consisted of 236 statements of causal perception were collected. Thirty eight Q-samples of causal perception were selected. The P-sample for this study were made up of 28 first visiting female rheumatoid arthritis patients from a rheumatoid arthritis specialty hospital. Each respondent responded Q-set of causal perception according to 9-point scale. The result of Q-sorting were coded and analyzed using QUANL PC program. 1) Typological Observation on Causal Perception (1) Physical Fatigue Type : Type 1 perceived that the illness occurred due to excessive work requiring physical labor or strain that had occurred from not resting after excessive physical labor, therefore, thinking the origin of the illness was from physical strain. (2) Physical origin Type : Type 2 perceived that the major cause for the illness is not only excessive physical labour but also fecundity and old age. (3) Causality to Environment Type : Type 3 perceived that rheumatoid arthritis occurred from injury to the joints or bad and humid weather. (4) Conscience of Guilty Type : Type 4 consisted of people with guilty conscience for lack of religious commitment. They perceived that the illness was a punishment from God for not praying or because of bad luck. (5) Rationally Perceiving Type : People who belong in type 5 perceived the cause of illness in light of scientific facts such as genetics, unbalanced diet or lack of exercise. (6) Psychological Stress Type : People who belong in type 6 believed that excessive stress was the cause of the illness. 2) Emotions of Rheumatoid arthritis patients Rheumatoid arthritis patients' positive emotions included determination, courage, coping, acceptance, hope, and adoption ; and their negative emotions were prostration, worry, stupor, conflicts, grievance, giving-up, resignation, depression, loss, solitariness, fear, anxiety, avoidance, anger and loneliness. Rheumatoid arthritis patients experience different level of emotions from their suffering experience from the severe pains. Rheumatoid arthritis patients also experience negative emotions when they could not perform self-care and lose their self-esteem from painful suffering ; however, they regain positive emotions when they recover from pain with the use of drugs, physical therapy or exercise. Their emotional states are closely connected to level of and presence of pain.

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A Qualitative Study on the Consumers' Risk Perception for the Counterfeit of Fashion luxury Brands (I) - Focused on Perceived Risk Types - (패션 명품(名品) 복제품(複製品) 소비자(消費者)의 위험지각(危險知覺)에 관(關)한 질적(質的) 연구(硏究) (I) - 지각(知覺)된 위험유형(危險類型)을 중심(中心)으로 -)

  • Kim, Il
    • Journal of Fashion Business
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    • v.9 no.1
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    • pp.120-136
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    • 2005
  • The purpose of this study is to analyze consumers' perceived risk which is shown in the process of purchase phase and consumption phase for the counterfeits of fashion luxury brands and to analyze the interrelationship of each type of perceived risk. The research method of the study used a qualitative approach. 6 informants were selected and then an in-depth interview was held with them. Through this process the data on the perceived risk for counterfeits were collected and analyzed. The results of the study are as follows; The perceived level of psychological risk including counterfeits exposure was extremely high; besides, economic risk and performance risk were also perceived. On the contrary, the perceived level of social risk and fashionability loss were relatively low. The risk perception for counterfeits appeared not only on the purchase phase but also on the consumption phase, and when perceived risk existed on the consumption phase, it had an influence on the level of perceived risk on the next purchase phase. However the psychological risk was continuously perceived on both purchase and consumption phase, even if it did not exist on the consumption phase. Psychological risk, economic risk and performance risk were not independent but interdependent. Moreover, the entire level of perceived risk could be controlled by reducing the level of other perceived risks when a certain type of risk was highly perceived.

The Effect of Foot Bath Therapy on Post-operation Pain, Stress, HRV in Hand Replantation Patients (족욕요법이 수지접합 환자의 수술 후 통증, 스트레스, HRV에 미치는 영향)

  • Yoon, Soon-Young;Kwon, Myoung-Jin
    • Korean Journal of Occupational Health Nursing
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    • v.20 no.2
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    • pp.105-112
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    • 2011
  • Purpose: The purpose of this study was to investigate the effect of foot bath therapy on post-operation pain, stress, HRV of hand replantation patients. Methods: Quasi-experimental study design and non-equivalent control group pre & post test repeated measure design were employed for this experiment. 47 subjects were selected for this study. 25 subjects of experimental group participated in foot bath program had foot bath 11 times for 2 weeks; 22 subjects of control group didn't have foot bath. Pain was digitized numerically by using Visual Analogue Scale, stress was measured by stress perception questionnaire, and HRV was measured by using Cnopy9 (IEMBIO). Results: The collected data were analyzed by using SPSS 17.0 Win program. (1) The difference between experimental group and control group was shown statistically significant in aspect of pain (p<.05). (2) The difference between experimental group and control group was shown statistically significant in aspect of stress (p<.05). (3) The difference between experimental group and control group was not shown statistically significant in aspect of HRV (p>.05). Conclusion: Foot bath program was an effective intervention for pain loss and perception of stress reduction. But it wasn't effective for HRV.

Research on Biological and Sociobehavioral Factors Affecting Determinants of Breast Feeding Duration (모유영양의 실시 시간에 영향을 주는 생리적.사회행동적 요인 분석)

  • 안홍석
    • Journal of Nutrition and Health
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    • v.28 no.4
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    • pp.331-344
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    • 1995
  • The process of breast feeding was investigated from the 36th week of pregnancy to 12 weeks postnatal, in order to analyze the factors affecting breast feeding duration and provide the basic data on an education program for successful breast feeding. The general characteristics of study group had no marked effects on the breastfeeding duration. The young and highly condition during pregnancy and the degree of morning sickness affected the practice of breastfeeding. In the study of prenatal sociobehavioral factors, intended duration affected the breastfeeding duration, and the maternal perception that breastfeeding is good for weight loss after delivery as well as infant formula milk is not as good as breast milk, led to successful breast feeding. Among the postnatal biological factors, the duration of gestation affected the breast feeding. Among the postnatal biological factors, the duration of gestation affected the breastiffeding outcome. In the case of early parturition, breastfeeding rate was low. Among the postnatal biocultural factors, time of first feed, milk volume and maternal perception of infant's sucking ability affected the bresatfeeding duration. From these result, it is suggested that an education program such as participation of nursing class to the pregnant women should be provided for successful breastfeeding.

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A Potential Value of Noise Control in Construction Sites for Real Estate Developers

  • Zheng, Guo;Kim, Youngchul
    • KIEAE Journal
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    • v.14 no.4
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    • pp.5-10
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    • 2014
  • Since construction work is an indispensable part of daily lives, complaints of noise are unavoidable. Noise control in construction sites is normally known as a regulation by a government and self-motivated noise controls rarely occur. In this paper, a marketing strategy is proposed to provide a potential value of noise control for real estate developer. First, people's perception to construction noise was examined in means of collecting and analyzing media reports between 2005 to 2011. Then decibel test was done in order to test noise generated by different devices in a construction site in various distances. According to the theory of core competency, a conceptual model was raised to illustrate profit and loss situation of the real estate developers in the case they invest more in noise control. The construction noise is discussed that it will ruin people's perception to the company's brand image and reputation. Also, the investment in the creation of silent site is discussed that it will not only bring benefit to the brand image work but also have value of profit in the market.

Suitable Health Pattern Type Mapping Techniques in Body Mass Index

  • Shin, Yoon-Hwan
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.2
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    • pp.105-112
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    • 2016
  • In this paper, we propose a technique that can be mapped to the most appropriate type of health patterns, depending on the health status of health promotion measures to establish a body mass index (BMI). When used as a mapping scheme proposed in this paper it is possible to contribute to effective healthcare and health promotion. BMI is widely used as a simple way to assess obesity because body fat increases the status and relevance. Despite normal weight determined by this and because of the social atmosphere has increased prefer the skinny tend to try to excessive weight loss. Since health can affect the health maintenance and promotion of the rest of your life, depending on whether and how much weight perception and health can be considered as very important. Therefore, this paper identifies the differences in perception and in this respect for the body mass index (BMI). And physical, mental and map the appropriate type of pattern in the relationship between body mass index (BMI) in order to facilitate the social and health conditions. Proposal to give such a mapping technique provides the opportunity to increase the efficiency of health care and health promotion.

The Correlation between Physical Function and Lower Limb Tactile Sense in Children with Spastic Cerebral Palsy (경직형 뇌성마비 아동의 신체기능과 하지 촉각의 상관관계 연구)

  • Hye-Lyeong Yun;Na-Yeon YE;Eun-Ju Lee
    • PNF and Movement
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    • v.21 no.2
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    • pp.265-272
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    • 2023
  • Purpose: The purpose of this study was to investigate tactile sense perception of the lower extremities according to physical function in children with spastic cerebral palsy. Methods: This study was conducted on 15 children diagnosed with spastic cerebral palsy. Physical function measurement items included dynamic balance ability, gross motor function level, and lower extremity ankle spasticity. The lower extremity tactile sensation uses a monofilament to measure the sole of the first metatarsal head, the sole of the fifth metatarsal head, the heel, the anterior part of the shin midway between the patella and the ankle joint, the kneecap, the upper anterior iliac spine, and the knee. A total of six measurements were taken in the mid-femoral region of the bone. Spearman correlation analysis was performed to determine the degree of body function and lower extremity tactile perception. Results: As the physical function of children with spastic cerebral palsy deteriorated, there was a decrease in tactile sensation in the thigh area corresponding to the proximal lower extremity. (p <.05). Conclusion: Children with spastic cerebral palsy and poor physical function have sensory loss not only in the distal part but also in the proximal part, so a treatment approach that recognizes and improves it is necessary.

A Study on the Development of Telephone for Improvement of the Hearing Impaired's Listening (난청인의 통화 청취도 향상을 위한 전화기 개발연구)

  • Lee, S.M.;Woo, B.C.;Kim, D.W.;Song, C.G.;Lee, Y.M.;Kim, W.K.
    • Proceedings of the KOSOMBE Conference
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    • v.1996 no.11
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    • pp.111-113
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    • 1996
  • The impaired person and the elderly who has hearing loss have been continuously increased and these people's desire for participating society as a producer has been increased also. So they strongly request the aid device which can compensate their handicap. The healing aid telephone is one of the basic aid devices that helps the hearing impaired to communicate with other people and to acquire useful information. We design the new model of the hearing aid telephone and test it's efficiency in three fields - electrical, speech perception, user test. From the result of the test we certify that the new model is better for the hearing impaired to understand the meaning of telephone speech than the old general models. We expect that the advanced healing aid telephone can be developed by the research about speech perception characteristics of the hearing impaired in engineering and clinical side.

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