• Title/Summary/Keyword: Perception and Behavior

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The Influence of Female University Students' Perception of Dating Violence on Dating Violence Victim Behavior: Mediating effect of Violence Tolerance (여대생의 데이트 폭력 인식이 데이트 폭력 피해자 행동에 미치는 영향; 폭력허용도의 매개 효과)

  • Kim, Rae-Eun;Koo, Sang-Mee;Song, Min-Seo
    • Journal of Industrial Convergence
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    • v.20 no.11
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    • pp.1-10
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    • 2022
  • The purpose of this study is to analyze the mediating effect of female university students' perception of dating violence on the dating violence victims behavior. A questionnaire was distributed and collected to a total of 161 female students enrolled in four departments of U University. Frequency and percentage, correlation analysis, simple regression analysis, and hierarchical multiple regression analysis were performed, and the Sobel test was performed to verify the significance of the indirect effects. Findings First, it was found that female university students' perception of dating violence had a negative effect on the behavior of victims of dating violence, and the explanation power was 5%. Second, violence tolerance was found to have a positive effect on the behavior of all dating violence victims, and the explanatory power was 12%. Third, in the first stage, female university students' perception of dating violence significantly explained the tolerance of violence. In step 2, perception of dating violence significantly explained the behavior of dating violence victims, and in step 3, the tolerance of violence explained the behavior of victims of dating violence. When violence tolerance was introduced in step 4, the influence of dating violence perception on the victimization behavior of dating violence decreased, but it was not significant. That is, violence tolerance showed a partial mediating effect in the effect of dating violence perception on dating violence victim behavior. It is necessary to develop and implement practical programs that can raise perception of violence and lower the tolerance for violence to prevent victims of dating violence.

The Effect of Jaycustomers Behavior Perception of Beauty Professionals on Emotional Harmony, Job Enthusiasm, and Management Performance (뷰티종사자의 불량고객 행동지각이 감정부조화 및 직무열의와 경영성과에 미치는 영향)

  • Lee, Jung-Hee;Sung, Young-Whan;Lee, Jae-Eun;Lee, Young-Jo
    • Journal of Convergence for Information Technology
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    • v.11 no.11
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    • pp.304-311
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    • 2021
  • The purpose of this study is to empirically research the effect of jaycustomers behavior perception on emotional dissonance, job enthusiasm, and management performance. The sample was 327 beauty workers. The research methods were conducted by frequency analysis, factor analysis, reliability analysis, correlation analysis, and simple regression analysis. First, the study shows it was confirmed that the perception of jaycustomers behavior causes emotional dissonance and loss of job enthusiasm for beauty professionals. Second, it was confirmed that the perception of the behavior of jaycustomers had a statistically significant effect on emotional dissonance. Third, the perception of the behavior of jaycustomers had a statistically significant effect on management performance. Fourth, emotional dissonance had a statistically significant effect on job enthusiasm. Fifth, it was confirmed that management performance had a statistically significant effect on job enthusiasm. Therefore, it is believed the perception of jaycustomers behavior negatively affects beauty professionals.

Using education on irradiated foods to change behavior of Korean elementary, middle, and high school students

  • Han, Eunok;Kim, Jaerok;Choi, Yoonseok
    • Nutrition Research and Practice
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    • v.8 no.5
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    • pp.595-601
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    • 2014
  • BACKGROUND/OBJECTIVES: Educational interventions targeted food selection perception, knowledge, attitude, and behavior. Education regarding irradiated food was intended to change food selection behavior specific to it. SUBJECTS AND METHODS: There were 43 elementary students (35.0%), 45 middle school students (36.6%), and 35 high school students (28.5%). The first step was research design. Educational targets were selected and informed consent was obtained in step two. An initial survey was conducted as step three. Step four was a 45 minute-long theoretical educational intervention. Step five concluded with a survey and experiment on food selection behavior. RESULTS: As a result of conducting a 45 minute-long education on the principles, actual state of usage, and pros and cons of irradiated food for elementary, middle, and high-school students in Korea, perception, knowledge, attitude, and behavior regarding the irradiated food was significantly higher after the education than before the education (P < 0.000). CONCLUSIONS: The behavior of irradiated food selection shows high correlation with all variables of perception, knowledge, and attitude, and it is necessary to provide information of each level of change in perception, knowledge, and attitude in order to derive proper behavior change, which is the ultimate goal of the education.

Convergence Study of University Students' Knowledge, Perception, Attitude, and Preventive Behavior toward Particulate Matter (미세먼지에 대한 대학생의 지식, 인식, 태도와 예방행위에 대한 융합연구)

  • Kim, Og Son
    • Journal of the Korea Convergence Society
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    • v.11 no.12
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    • pp.49-56
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    • 2020
  • This study was conducted to identify the level of knowledge, perception, attitude, and preventive behavior toward particulate matter (PM) among university students, as well as to determine factors influencing their PM preventive behaviors. Questionnaires were distributed from December 9 to December 20, 2019, and the data from 180 valid responses were analyzed using SPSS Window 18.0. The scores for knowledge, perception, attitude, and preventive behavior against PM were 62.00 points, 72.33 points, 77.30 points, and 69.02 points, respectively, when converted to a 100-point scale. Regarding the factors influencing preventive behavior, only perception was significant among the assessed factors (p<.001). Therefore, it is suggested that efforts be made to promote preventive behavior related to PM. Furthermore, when developing a program to promote preventive behavior related to particulate matter exposure, it is necessary to consider strategies to improve perception of PM preventive behavior.

Environmental Perception, Ethical Consumer Behavior, and Price Sensitivity: Impact on Using Intention of Eco-Friendly Products

  • Yang, Hoe-Chang;Han, Tae-Jeom
    • Journal of Distribution Science
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    • v.12 no.10
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    • pp.57-65
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    • 2014
  • Purpose - This study aims to identify the effect of corporate eco-friendly marketing, which focuses on corporate social responsibility, on the environment, natural preservation and protection, and environmental concern among consumers. Research design, data, and methodology - A total of 92 valid questionnaires were used for analysis. A structured model was established and a 3-step mediated regression test was employed to see how consumers' perception of ethical consumer behavior and price sensitivity are influential in relation to the impact of consumer's perception of eco-friendliness on the using intention in relation to eco-friendly products. Results - Three factors of eco-friendly perception all have a positive impact on ethical consumer behavior, thus lowering their price sensitivity. In particular, it is found that environmental knowledge and environmental concern are important to promote ethical consumer behavior. Conclusion - It is found that, to increase the using intention of eco-friendly products, an enterprise should practice an eco-friendly marketing strategy, deliver eco-friendly related knowledge, and include contents to allow consumers to take an interest in the environment for effective performance of marketing.

Study on the Perception and Behavior for Preparing their Old Age (성인기의 노후준비의식과 노후준비행동에 관한 연구)

  • Jeon, Gwee-Yeon;Bae, Moon-Jo
    • Journal of Families and Better Life
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    • v.28 no.1
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    • pp.13-24
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    • 2010
  • The purpose of this study were to examine the perception and behavior for preparing their old age. In order to achieve this purpose, a survey was conducted with 723 adults from Daegu and Kyungpook. Major findings of this study are as follow: First, there were statistically significantly different perception for preparing their old age according to the personal variables such as gender, age, education, marriage status, occupation and income. Second, there were statistically significantly different perception for preparing their old age according to the elderly-related variables such as taken the elder program, interests in media for elderly, the opinion on living together with the aged, contact with aged and the opinion about contact with aged. Third, there were statistically significantly different behavior for preparing their old age according to the personal variables such as gender, age, religion, education, marriage status, occupation and income. Finally, there were statistically significantly different behavior for preparing their old age according to the elderly-related variables such as taken the elder program, interests in media for elderly, the opinion on living together with the aged and the opinion about contact with aged.

A Study on the Effects of Risk Perception and Opportunism on the Project Performance (위험인식과 기회주의 행동이 프로젝트 성과에 미치는 영향에 관한 연구)

  • Yoon, Chang Soo;Jo, Dong Hyuk
    • Journal of Korean Society for Quality Management
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    • v.50 no.1
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    • pp.63-76
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    • 2022
  • Purpose: The purpose of this study is to analyze the effects of risk perception and opportunistic behavior on project performance and the moderating effect of cooperation in this relationship through literature review to identify factors affecting the performance of large-scale nuclear power plant construction projects. Methods: This study conducted a survey on nuclear power plant construction project participants and verified the hypothesis using statistical methods. Results: The results of this study are as follows; First, risk perception appeared to have a positive effect on opportunistic behavior, and it was confirmed that opportunistic behavior among participating companies could occur even in nuclear power plant construction projects. Second, it has been proven that risk perception has a negative effect on project performance as suggested in previous studies. Third, in the relationship between opportunistic behavior and project performance, it was found that opportunistic behavior had a negative effect on project performance. Finally, cooperation was found to have a moderating effect on the relationship between performance risk and project performance. Conclusion: This study is a case of empirical analysis targeting nuclear power plant construction project workers, and provided a basis for reference in future related academic research and project implementation.

A Study on the Internet Shopper's Perception and Complaining Behavior (인터넷 쇼퍼의 지각과 불평행동에 관한 연구)

  • Jung, Han-Kyung
    • Journal of Industrial Convergence
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    • v.2 no.2
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    • pp.197-218
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    • 2004
  • The purpose of this study is to supply basic marketing information and establish effective marketing strategy of internet retail stores, by analyzing internet shopper's perception and complaining behavior. To accomplish this study objective, 172 individuals were selected and surveyed with questionnaire method. The result of empirical analysis is summarized as follows. There were significant differences between consumer types and consumer's perception of internet shopping for price, variety of product, fitness, interest, return policy. And there were statistically significant differences in the types of complaining behavior by consumer types.

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Determinants of health behavior of high school and vocational highschool students (일반고등학교와 실업고등학교 학생의 건강행위 결정요소)

  • So, Hee-Young;Kim, Hyun-Li;Choi, Eun-Sook
    • Research in Community and Public Health Nursing
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    • v.7 no.1
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    • pp.118-128
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    • 1996
  • The purpose of this study was examine the determinants of highschool students' health behavior. A convenient sample of 2nd grade highschool students (N=638) responded to self-report questionnaires. The IMCHB was then tested with data using SAS program by frequency, t-test, ANOVA, regression. The results were as follows 1. Health behaviors were found to be type of school specific. 2. From the general highschool's model, student's health affected health perception and mother's health and father's education affected self esteem among a set of background variables. Health perception and self-esteem are related to health behaviors. 16.8% of the varience in regular highschool student's health behavior are explained by health perception and self-esteem. 3. From the vocational highschool's model, 20.2% of health behavior varience was explained by self-esteem. Mothers' education, health perception and self esteem explained internal motivation. Student's health, internal motivation and self-esteem explained health perception. The results indicated that there was a relatively poor fit of the IMCHB to the highschool students' data.

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The Effects of Urban Housewives′ Environmental Knowledge and Family Resource Management Attitude on Family Resource Management Behavior (도시주부의 환경지식과 자원절약태도가 자원절약행동에 미치는 영향)

  • Hong Sang-Hee;Rhee Kyung-Hee;Kwak In-Suk
    • Journal of the Korean Home Economics Association
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    • v.42 no.9
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    • pp.67-83
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    • 2004
  • The purpose of this study were, (1) to analyze the effect of the selected variables on urban housewives' family resource management attitude and behavior, and (2) to identify the casual effects of variables on family resource management behavior. A sample of 641 was selected from housewives living in urban area. For data analysis, one-way ANOVA, DMR test, t-test, multiple regression, and path analysis were used. The major findings were as follows: 1. The housewives' family resource management behavior level was lower than their attitude level. 2. The family resource management attitude and behavior among the respondents were affected by the following independent variables : interest with environmental reports and newspapers, perception of time constraints, perception of economic reward. 3. The family resource management attitude had the greatest causal effect on the family resource management behavior.