• Asia Marketing Journal
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• v.19 no.4
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• pp.1-14
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• 2018

Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS. This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect on cognitive risk perception and affective risk perception. In addition, cognitive risk perception had no significant effect on communication behavior whereas affective risk perception had influence on communication behavior positively. Thus, our findings may predict that the affective risk perception through crisis responsibility is more potentially important to communication behavior such as sharing information rather than cognitive risk perception. The results give insightful ideas why marketer should reduce perceived emotion caused by risk to strengthen prospective SNS users understanding of communication behavior intention.

• Research in Community and Public Health Nursing
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• v.25 no.1
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• pp.65-73
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• 2014

Purpose: The aim of this study is to clarify the level of health literacy, health risk perception and health behavior of Korean elders and to determine the impact of their health literacy and health risk perception on their health behavior. Methods: A descriptive correlation study was conducted with 188 elders aged 65 or older in senior welfare centers in Busan. Questionnaires were used to measure levels of health literacy, health risk perception, and health behavior. Descriptive statistics, t-test, ANOVA, Kruskal Wallis test, Pearson's correlation, and hierarchical regression were performed. Results: 43.6% of the subjects had low levels of health literacy. There was a negative relation between health literacy and health risk perception, and between health risk perception and health behavior. There was a positive relation between health literacy and health behavior. Health concern, health literacy affected health behavior. Health literacy independently accounted for 24% of health behavior. Health risk perception didn't affect health behavior. Conclusion: Many of the Korean elders had low levels of health literacy and health literacy was independently associated with health behavior. These findings show that interventions for improving health literacy are necessary to enhance health behavior of the elderly.

• International Journal of Advanced Culture Technology
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• v.10 no.4
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• pp.444-452
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• 2022

This research aims to investigate the relationship between safety climate and safety perception and safety behavior. Safety perception of the relationship is considered to have a mediating effect. Previous literature has tended to regard safety perception as an independent variable at the same level as the safety climate, which can be said to depend on behavioralism to approach the causal relationship to an one-way perspective. The survey was administrated through full- service carries in Korea such as Korean Air and Asiana Airlines, and low-cost carriers such as JeJu air, Jin air, and Air Pusan. It can identify a mediator of safety perception between safety climate and safety behavior. There are significant indirect effects of each value, which means mediators values of safety perception of safety climate variables and safety behavior. The study highlights that airlines should focus on the importance of their psychological aspects to strengthen the safety behavior of flight attendants and the value of organizational efforts to mature safety perceptions, suggesting some implications of theoretical and practical aspects.

• Asian Oncology Nursing
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• v.10 no.2
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• pp.137-145
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• 2010

Purpose: The purpose of this study was to survey the college students' perception of cancer risks, cancer related health behavior, and perception of cancer occurrence possibility before and after age 40. Methods: The subjects were 771 college students who were conveniently selected from two colleges in the Gyeonggi Province. Data were analyzed using SPSS WIN 12.0. Results: The mean score of cancer risk perception was 3.8. The highest score item was 'smoking may cause cancer'. The mean score of cancer related health behavior was 3.0. The highest score item was 'take bath or shower'. Student felt that possibility of developing cancer before age 40 was 20.1% and that after age 40 was 36.2%. The perception of cancer risks was significantly different between male and female, and the health behavior was significantly different between age groups. There were weak relationships between the perception of cancer risks and cancer related health behavior. Conclusion: College students' perception of cancer risks was mostly good, but their behavior to reduce the risks did not match the degree of perception. Students recognized that after age 40 has a higher risk of developing cancer, therefore, intervention on behavioral modification to reduce cancer risks would be beneficial.

• Women's Health Nursing
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• v.23 no.3
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• pp.181-190
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• 2017

Purpose: The purpose of the study was to identify factors influencing health promotion behavior of late-middle aged women. Methods: The subjects were 128 women who were attending a cultural center located in B metropolitan city. Data were collected from July 1 to July 31, 2016. Data were analyzed using descriptive statistics, t-test, ANOVA, $Scheff{\acute{e}}$ test, Pearson correlation coefficient, Stepwise multiple regression with SPSS/WIN 23.0 program. Results: Health promotion behavior of later middle-aged women was different by general characteristics such as religion, exercise, economic satisfaction, life satisfaction, and leisure time activities. Health promotion behavior had a positive relationship with health perception and perception of successful aging, and a negative relationship with aging anxiety. Health perception, perception of successful aging, exercise, leisure time activities (exercise and social activity) were verified significant factors influencing health promotion behavior accounted for 38%. Conclusion: The results indicate that health perception and perception of successful aging influence health promotion behavior of late-middle age women. It would provide the basic data for the development of program aimed at improving health promotion behavior of late-middle age women.

• Korean Journal of Human Ecology
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• v.19 no.4
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• pp.675-685
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• 2010

This study analyzed risk perception and risk reduction behaviors of male and female college students in their twenties who purchased fashion products in internet shopping malls. It also investigated the relationship between risk perception and risk reduction behavior as well as the ways in which groups, categorized by risk perception, differed in their risk reduction behaviors. The results of this study were as follows: first, seven factors of risk perception were identified. These were product quality, shipping, product image, payment, economic feasibility, fear of other people's reactions, and size. Six types of risk reduction behavior were also identified. These were product comparison, word-of-mouth information search, price search, preference for name-brand, service comparison, and referring to experiences. Next, a correlational analysis of the factors of risk perception and those of risk reduction behavior showed several patterns. The highest positive correlation was between economic risk perception and product comparison behavior. In addition, shipping risk perception was positively correlated with service comparison behavior and product quality and product image had a positive correlation with word-of-mouth information search behavior. Third, customers of internet shopping malls could be categorized into three groups: shipping risk perception group, high risk perception group, and product quality risk perception group. The groups were shown by factor analysis to be significantly different to each other. Finally, risk reduction behavior was investigated according to the different groups of risk perception of the internet shopping malls and the results showed significant differences among groups.

• Journal of the Korean Home Economics Association
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• v.49 no.6
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• pp.47-56
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• 2011

The purpose of this study was to investigate the influence of perception of physical attractiveness and demographic variables on health promoting behavior and appearance management behavior. This study used a questionnaire. The participants were 325 adult women. The results were as follows. As they were younger, their perception of physical attractiveness was more positive, and they were a tendency to manage their appearance with clothing, makeup, skin care, and hair style more active. As they were older, they perceived higher in the mental and physical health promoting behavior. The higher perception of physical attractiveness people had, the higher awareness of mental health promoting behavior they had. Finally, appearance management behaviors such as clothing, cosmetics, and body care were found to have a positive effect on physical health promoting behavior.

• Journal of Korean Public Health Nursing
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• v.11 no.1
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• pp.39-50
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• 1997

This study was designed to identify the relationship between health perception and health behavior in nursing students and provide basic data for structuring the strategies of health promotion. The targets in this study were the 191 nursing students in nursing department of one national university in Chonju city. The data were collected during the period from 10 to 25 in Nov. 1995 by means of a structured questionnaire. Health perception was measured by the health perception questionnaire developed by Ware and translated by You. Health behavior was measured by health promotion questionnaire developed by Cho. The data were analyzed by descriptive statistics, t-test, ANOVA and Pearson correlation using the $SPSS-PC^+$ program. The results of this study were as follows; 1. The mean health perception score of the subjects was 3.21; the level of health perception was relatively high. 2. The mean health behavior score of the subjects was 3.61; the level of health behavior was relatively high. 3. When health perception and health behavior was analyzed by Pearson correlation., it was found that the higher the degree of health perception, the better the reported health behavior(r=.1463, p=.022). 4. General characteristics related to health perception were attitude and school life(p<0.05). General characteristics related to health behavior were degree, religion, attitude and school life(p<0.05).

• Journal of Families and Better Life
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• v.33 no.6
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• pp.1-14
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• 2015

The purpose of this study was to explore structural relationships among social support, parenting stress, self-perception and parenting behavior perceived by mother and provide preliminary data useful for desirable parenting behavior. For this purpose, the data of fourth wave Panel Study on Korean Children(PSKC) including social support, parenting stress, self-perception and parenting behavior measured by 1,746 mothers with 3-year-old children were analyzed. We identified structural relationships among the variables using SPSS 18.0 and AMOS 18.0 applying structural equation modeling. Measurement model and structure model had favorable goodness of fit and the results of structure models on each path were as follows. First, parenting behavior had positive correlations with social support and self-perception but there was a negative correlation between parenting behavior and parenting stress. Second, the relationship between social support and self-perception was mediated by parenting stress and parenting stress and self-perception mediated the relationship between social support and parenting relationship. In conclusion it is required to raise awareness about the importance of development of various parent education programs and parenting behavior.

• Journal of East-West Nursing Research
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• v.25 no.2
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• pp.183-192
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• 2019

Purpose: This study aimed to examine the mediating effect of illness perception on the relationship between family function and health behavior of patients with risk factors for metabolic syndrome. Methods: This is a cross-sectional correlational study. Data were collected from 160 patients using self-administered questionnaires including the Illness Perception Questionnaire-Revised, Family APGAR, and the Health Behavior Scale. The data were analyzed using Pearson's correlation coefficients, independent t-test and multiple linear regression analysis by the SPSS 23.0 program. Results: Health behavior was significantly correlated with family function (r=.30, p<.001) and illness perception of controllability by treatment (r=-.21, p=.007). Family function was a significant predictor of health behavior and illness perception, and the influence of family function on health behavior was partially mediated by illness perception of controllability by treatment. Conclusion: The findings of this study indicate that family function is a critical factor affecting health behavior and illness perception, and illness perception of controllability by treatment mediates the influence of family function on health behavior. It is necessary to develop a psycho-cognitive intervention program for enhancing supportive family function and for modifying negative illness perceptions to improve health behavior in patients with risk factors for metabolic syndrome.