• Title/Summary/Keyword: Perceived importance level

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Quality Improvement Strategy Development based on Competitor Analysis of Manufacturing Companies: Application to the Dashboard Camera Market (제조업 경쟁사 분석을 통한 품질 개선 전략 수립: 대시보드 카메라 시장에 적용)

  • Kang, Chang Dong;Choi, Il Young;Kim, Jae Kyeong;Park, Jae Seung
    • Journal of Information Technology Services
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    • v.21 no.2
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    • pp.27-41
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    • 2022
  • In a fiercely competitive environment, quality is a key factor that enables dashboard camera makers to maintain their competitive advantage. Quality affects consumer satisfaction, brand loyalty, and firm performance. Therefore, to remain competitive, it is important that manufacturers maintain product quality that meets consumer expectations. To this end, it is necessary to investigate customer preferences and product performance in terms of product quality and to properly allocate resources to improve the quality level such that the firm can maintain a competitive advantage. In this paper, we proposed the various ways in which manufacturing firms can determine which quality dimensions need improvement in order to secure competitiveness. To this end, we analyzed a case study of Urive to develop a quality improvement strategy through importance performance competitor analysis (IPCA). Urive's IPCA results showed that 14 quality dimensions, namely performance, size, price, ease of use, country of origin, manufacturer, brand, product certificate, warranty, distribution channel, market share, reliability, durability, and conformance, were not absolutely competitive compared with those of Mando, Inavi, and Finevu. In terms of color, Urive had an absolute competitive advantage over Mando, but not Inavi and Finevu. Urive's appearance was more competitive than Mando's, but not Inavi's and Finevu's. In terms of advertisement and serviceability, Urive was absolutely less competitive than Mando and Inavi, but had a competitive advantage over Finevu. Therefore, it is necessary to put resources and time as the first priority for performance, reliability, and durability, which have a large performance difference in common among the three brands. The quality dimensions in which resources and time need to be put in second place are price and ease of use, which have a large performance difference in common among the two brands.

Sexual Life and Life Satisfaction of Rural Elderly (어촌지역 노인들의 성생활과 삶의 만족도)

  • Lee, Inn-Sook;Kim, Hyang-Sook
    • Journal of Korean Public Health Nursing
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    • v.21 no.2
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    • pp.158-170
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    • 2007
  • Purpose: To measure the sexual life and life satisfaction of the elderly in a rural sea village. Method: Data were collected from November 20, 2006 to January 10, 2007 through a personal. interview with 262 elderly registered at one primary health care post in Gyeongsangnam do using a questionnaire. Results: The mean life satisfaction score was each 20.9. Of the scores related to life satisfaction according to general characteristics, there were statistically significant differences in age(p=.003, p=.026), education level(p=.036), presence of spouse(p=.016), residence(p=.039), economic status(p=.000, p=.013), monthly spending(p=.000, p=.000), economic supporter(p=.001, p=.022), and perceived health condition(p=.005, p=.009). Of the scores related to life satisfaction according to sexual life characteristics, there were statistically significant differences in importance of sexual life(p=.000, p=.047), performance of sexual life(p=.018), frequency of sexual life(p=.006), satisfaction of sexual life(p=.002, p=.005), and sexual life of youth(p=.022, p=.000). Conclusion: We should investigate influencing factors on sexual life and life satisfaction of the elderly and include knowledge about sexual life of the elderly in health promotion programs for the elderly.

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A Study on the Factors Affecting the Establishment of Personal Information Management Systems (PIMS)

  • Seo, Young-Soo;Lee, Seong-Il;Hwang, K.T.
    • Journal of Information Technology Applications and Management
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    • v.19 no.3
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    • pp.31-47
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    • 2012
  • As the dependence on information is increasing, the protection of personal information (PI) becomes a critical issue for the organizations, causing not only financial loss but also negative impacts on corporate images and reputations. To date, academic research in this area is scarce. This study analyzes the factors affecting the establishment and/or implementation of Personal Information Management System (PIMS) and provides direction for the practice. In this study, we assume that PIMS is one of the new technology adopted by organizations, and Unified Theory of Acceptance and Use of Technology (UTAUT) model is selected as a base model for the study. Using structural equation modeling technique, both measurement and structural models are validated, and hypotheses are tested. Major findings of the study include (1) the major driver of the organizations attempting to adopt PIMS seems to be the improvement of the business outcomes, (2) organizational capability and resource are important in the establishment of PIMS, and (3) the perceived difficulty of the establishment of PIMS is not affecting the intention to adopt PIMS. Since the importance of personal information security is high, establishment of PIMS is becoming one of the critical issues in the organizations. The establishment of PIMS should be encouraged to strengthen the competitiveness of businesses and to enhance the security level of the entire nation. It is expected that this study may contribute to developing plans and policies for establishment of PIMS in practice, and to providing a foundation for further research in this area.

IPA Analysis on the Users' attribute of National Recreation Forest Service Program - Forest Environmental Education and Culture Program - (국유자연휴양림의 서비스 프로그램에 대한 IPA분석 -산림환경교육과 산림문화프로그램을 대상으로-)

  • Kim, Bum-Soo
    • Journal of Environmental Science International
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    • v.20 no.6
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    • pp.721-728
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    • 2011
  • This study investigates the users' perception of the importance and performance of National Recreation Forest Service Programs quality, forest environmental education and cultural benefits, with the aim of improving the level of service quality within the programs. An Important-Performance Analysis (IPA) was performed to determine significant patterns. The IPA results showed that most users' perceived as important how well the service programs performed to meet their expectations. The enclosed study finds, for example, users' answered that three factors which were less important to them were entrance fee, size of program center or facilities and amount of information. These factors performed poorly, and the program of guidance indicates the need for improvement of these factors. In addition, the finding also suggests how recreational service programs in the future can complement and improve what they offer. These are as follows. The process of preparation and content of the program order need to be effectively established. The Program Director needs to maintain a friendly attitude and must have ongoing training on how to provide effective programs. For programs to be enjoyable and satisfying for users, the location of the programs should provide a comfortable environment. Also, detailed program guidance is required for users' convenience. It is expected that the results of this study will be useful when ameliorating and establishing the marketing strategy of the National Recreation Forest Service Programs.

Customer Equity Drivers and CLV of the Department Stores in Seoul

  • Kim, Hyun-Sook;Min, Ji-Young;Lee, Yu-Ri
    • International Journal of Costume and Fashion
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    • v.10 no.2
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    • pp.73-88
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    • 2010
  • Study aims to identify customer equity drivers and their relative importance, to represent customer lifetime value (CLV) distribution, and to investigate the effect of customer equity drivers and demographics on CLV when shopping apparels at the four big department stores in Seoul. Recently, Korean department stores marked significant decrease in sales volume and it calls for more focus on customer orientation. Customer equity is a managerial concept which considers customers as a valuable asset for business success. Sustainable competitive advantage is attainable when customer equity drivers and CLV are measured, managed and enhanced. results identified four dimensions of customer equity drivers such as 'retail brand equity: 'relationship equity', 'retail service equity', and 'price value equity'. Among them, 'relationship equity' was proved to be the most influencing factor on the customer's store patronage intention. The CLV distribution represented unique characteristics of each department store. The level of CLV depended on such demographics as age and income. Marital status influenced the relationship between perceived customer equity drivers and CLV. It also analyzed competitive structure of the four big department stores in Seoul and offered managerial suggestions. This study provided conceptual framework for the future study of customer equity related to apparel shopping at the department stores as well as managerial implications.

Resilience and Mental Health among Migrant Workers in Busan, Korea (이주노동자의 레질리언스와 정신건강)

  • Im, Hyuk;Lee, Hyo Young
    • Korean Journal of Health Education and Promotion
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    • v.29 no.5
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    • pp.13-26
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    • 2012
  • Objectives: The purpose of this study was to identify the relationship between resilience of migrant workers and their mental health for improving their quality of life and adaptation in Korean society. Methods: Data were collected from March 21 to May 7, 2011. The participants included 488 migrant workers who lived in Busan Metropolitan City or Gyoungnam province. Results: First, heavy working burdens and lack of rests, low wages, poor living environments, low economic status & deficiency of living necessities, hard physical labors, and conflicts with Korean workers had negative effects on mental health. Second, high perceived stress caused by usual 'living difficulties', high 'cutural shock', high feeling of 'social isolation', and high discomfort from 'lack of Korean language proficiency' gave negative effects on migrant worker's mental health. Third, the most important factor on the mental health was the 'cultural shock' among stressors. Even though many stressors existed among migrant workers, these negative effects on mental health were lessened by their high resilience level. Conclusions: This study highlights the importance of migrant workers in Busan, Korea. To improve their mental health, social support including financial supports and educational programs that foster resilience needed.

Analysis of the Project Risk Factors Using Modified Kano Model (수정된 Kano 모델을 이용한 프로젝트의 위험요인 연구)

  • Jang, Deok-Jae;Song, HaeGeun;Park, Young T.
    • Journal of Korean Society for Quality Management
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    • v.41 no.2
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    • pp.221-232
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    • 2013
  • Purpose: This paper examines risk factors which affect project success, and proposes a method utilizing the average potential satisfaction index(API) to evaluate how much the satisfaction level of the personnel involved in the project can change by reducing the risk. Methods: The current study derives 11 risk factors affecting project success from literature review and conducts survey of 253 subjects who have project work experience. A modified Kano's questionnaire using 5-point Likert-scale is applied to investigate the amount of satisfaction or dissatisfaction when the risk factors are reducted or not, respectively. Results: The respondents consider that the risk factors which include the three elements of project management(schedule, quality, cost) is more important than other risk factors related to the project environment, and technology and profitability. Conclusion: The average potential satisfaction index proposed in this study can measure the perception on the risk factors of the personnel involved in the project, since it has a strong correlation with the perceived importance by the respondents in this study.

Comparison of Job Stress and Job Turnover between Fashion Designers and Fashion Merchandisers (직무(職務)스트레스와 이직(移職)에 관(關)한 패션디자이너와 패션머천다이저의 비교연구(比較硏究))

  • Ha, You-Sun;Chung, Sung-Jee
    • Journal of Fashion Business
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    • v.3 no.4
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    • pp.67-81
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    • 1999
  • Fashion designers and fashion merchandisers are the experts who play critical roles in the apparel industry. But their job turnover rate is quite high compared with other industries and/or other positions. The purpose of the study was to investigate the level and the major causes of job stress, and the causes of the high rate of job turnover of fashion merchandisers and fashion designers. The study also compared differences between the levels of job stress, job results and job turnover rate which perceived by fashion designers and fashion merchandisers. The results of the study were as follows: 1. The designers felt more role conflict than merchandisers during job and feel more job stress about career development and their income. 2. The designers feel their job achievement more positively than merchandisers. 3. The designers have their turnover intentions more frequently than merchandisers. This study, on the basis of the above conclusion, is expected to contribute to make fashion merchandisers and fashion designers recognize the importance of managing their job stress and their supervisor obtain the directions for the efficient management of personnel by offering them better working environment.

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Analysis of Housing Welfare Service Situation and Demands for Improvement in Cheongju through Interviews of Housing Welfare Field Specialists in Public and Private Sectors (공공과 민간 주거복지 현장전문가 인터뷰를 통한 청주시 주거복지서비스 실태 및 개선요구 분석)

  • Bang, Hye-sun;Lee, Hyun-Jeong
    • Journal of the Korean housing association
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    • v.28 no.2
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    • pp.35-45
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    • 2017
  • This study aimed to explore housing welfare service situation in City of Cheongju, Chungbuk, and assess demands for the service improvement through interviews of public and private field specialists in order to seek practical implications for enhancement of housing welfare policy and system in Cheongju. In December 2016, a series of personal and focus group interviews using semi-structured questionnaires were conducted to total 10 specialists who were currently providing and housing services. Major findings and implications are as follow. (1) City's own housing survey and database construction are in need for development and implementation of housing welfare service programs serving local needs effectively and efficiently. (2) The field specialists perceived importance of realignment of service system and to establishment of the Cheongju housing welfare center as a control tower of the services. (3) It is required to provide various opportunities to strengthen the specialists' competence through education, training and networking and to arrange persons in charge of housing programs in every community-level self-government. (4) The specialists showed their strong interests in introduction of diverse housing welfare services and programs.

Determinants of purchase intention for vegan fashion products - Application of the modified planned behavior model - (비건 패션제품 구매의도 결정요인 - 수정된 계획행동모델의 적용 -)

  • Yoh, Eunah
    • The Research Journal of the Costume Culture
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    • v.26 no.2
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    • pp.125-139
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    • 2018
  • This study explores determinants of purchase intentions for vegan fashion products based on the modified planned behavior model. Survey data from 434 university students were subjected to an analysis using descriptive statistics, factor analysis, and structural equation modeling. The results showed that almost half of the consumers surveyed recognized vegan fashion products and a little more than a half of consumers surveyed had purchase experience for vegan fashion products. Clothing, bags, and shoes are the most frequently purchased vegan fashion product categories. From the results of the model test, purchase intentions on vegan fashion products were determined by attitude, subjective norms, ethical responsibility, and ethical identity of the consumers. When consumers have a more positive attitude, have higher subjective norms, stronger ethical responsibility, and stronger ethical identity regarding the purchase of vegan fashion products, they are likely to have a greater intention to purchase vegan fashion products. The findings contribute to the literature by adding test results for vegan fashion products among the ethical product categories, highlighting the importance of the consideration of product category, which can give somewhat different results when exploring ethical consumption. Based on these findings, marketers need to use special tags or signage highlighting the ethical values and meanings of vegan fashion products to better communicate with target consumers with a high level of ethical responsibility and to help increase consumers' control over purchase behaviors through reducing barriers generated by insufficient product information.